Post on 28-Nov-2014
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EFFECTIVE COMMUNICATIONS IN TODAY’S EVOLVING HEALTHCARE ENVIRONMENT
HEATHER GARTMAN Managing Director, Chandler Chicco Companies DC
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THE MORE THINGS CHANGE…
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THE MORE THEY STAY THE SAME…
Don’t neglect the fundamentals…
Utilize an integrated communications strategy and execute it flawlessly
While the environment we operate in continues to evolve and where you put your emphasis (value-proposition) may change, the path to effective healthcare communication remains the same:
RULES OF ENGAGEMENT…
Be open and honest
Know the power of one
Make new friends but keep the old
Think nationally AND locally
Listen more act less
Integration is everything
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THE POWER OF ONE:
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TODAY’S EFFECTIVE COMMUNICATIONS MODEL
Earned
Shared
Owned
Paid + Your Message
Gov’t Relations
PR
Advocacy
Legal/Regulatory
Managed Markets
Marketing