Post on 20-Jun-2020
2 |2 |
Portrait & Route Network 3
Eurowings’ Customer Profile 4
Online 5 Completion of Booking 6 Web Check-in 7 Newsletter 8 Boomerang Club Newsletter 9
Print 10 Home-print Boarding Pass 11 Check-in Boarding Pass 12 On-board Magazine 13
Ambient 14 Self Check-in Machine 15 Tray Table Advertising 16 In-flight Entertainment 17 In-flight Connectivity 18 Aircraft Painting 19 On-board Sampling 20 Tray Mat on Long-haul Flights 21 Cups 22 Napkins 23 Eurowings’ Advertising Partners 24
Your Contact 25
TABLE OF CONTENTS
Eurowings’ Advertising Media | Table of Contents
3 |
Eurowings is the low-cost carrier of Lufthansa Group and
currently the fastest-growing airline in Europe.
With affordable point-to-point flights, Eurowings offers
the perfect short-, medium- or long-haul flight for every
occasion – from business travel and city trips to beach
holidays.
Take advantage of the long contact period and postion
your marketing message without waste coverage.
PORTRAIT & ROUTE NETWORK
Eurowings’ Advertising Media | Route Network
Facts
Airline Eurowings
Carrier Eurowings GmbH
2-Letter-Code EW
Shareholder Deutsche Lufthansa (100%)
Eurowings
Headquarters Cologne
Employees 10,000
Fleet in 2018 150 aircraft
Passengers expectedin 2018
30 Mio.
Destinations more than 210 continental & intercontinental destinations in over 50 countries
4 |
56%44% 42% 22% 20% 10%
3%9% 7% 30% 19%20% 25% 21% 17% 12%5%
3% 3%
Source: Kantar Added Value, Markentracking 2017/2018; Germany
Source: Survey on boardSource: Kantar Added Value, Markentracking 2017/2018; Germany
Source: Kantar Added Value, Markentracking 2017/2018; Germany
9% 23%
CUSTOMER PROFILE
Eurowings’ Advertising Media | Customer Profile
Business trip
Visiting friends / relatives
Vacation
City break
Event
Other
Gender
Under 20 years
20 – 29 years
30 – 39 years
40 – 49 years
50 – 59 years
Over 60 years
Net monthly household income
Not specified
Under 750 €
750 – 1,499 €
1,500 – 1,999 €
2,000 – 2,999 €
3,000 – 3,999 €
Over 4,000 €
Age
Reason for travel
Female
Male
5 |5 |
The high-reach eurowings.com website offers a wide range of promotions,
simple booking options and clear structures.
The entire website can be searched for affordable flights and offers from our
partners using Google Search, while innovative sales tools provide convenient
booking access, e.g.
low-fare calendar
blind booking
interactive route-network map
Eurowings’ Advertising Media | Online
6 |
Banner
FACTS
Page impressions approx. 450,000 / month
Format Billboard ad 800 x 250 px
File size max. 30 KB
Lead time 2 weeks
Minimum booking min. 1 month
PRICE
Display ads 65 € CPM
COMPLETION OF BOOKING
Eurowings’ Advertising Media | Online
Prominent placement and targeting of Eurowings
customers in the context of online booking through the
eurowings.com website.
ideal point of sale for cross-selling products
450,000 web users per month
tailored to the selected travel destination
immediately visible integrated advertising
7 |
Banner
FACTS
Page impressions approx. 730,000 / month
Format Billboard ad 800 x 250 px
File size max. 30 KB
Lead time 2 weeks
Minimum booking min. 1 month
PRICE
Online banner 65 € CPM
WEB CHECK-IN
Eurowings’ Advertising Media | Online
Our web check-in is increasingly popular and allows our
passengers to avoid long lines at the airport.
approximately 730,000 monthly page impressions
communicate your message just before departure
immediately visible integrated advertising
8 |
Prices
Newsletter national 9,900 €
Newsletter international 5,590 €
Fullsize banner and editorial integration
FACTS
Subscribers national 990,000
Subscribers international 600,000
Format fullsize banner800 x 200 pixels (jpg or gif possible)640 x 820 pixels (mobile)
Format edit. integration 640 x 328 pixels (jpg)
Headline edit. integration max. 30 characters
Advert. text edit. integration max. 180 characters (including spaces)
Lead time 3 weeks
Publication frequency weekly
NEWSLETTER
Eurowings’ Advertising Media | Online
Information on the Eurowings Newsletter is available in other languages on request.
A higher than average open rate within the first few hours
after sending provides you with exceptionally high-reach
placement.
high open rate
newsletters for particular themes and
price campaigns
prominent placement
national and international newsletter
9 |
Prices
national 3,900 €
international 590 €
Fullsize banner and editorial integration
FACTS
Subscribers national 340,000
Subscribers international 125,000
Format fullsize banner800 x 200 pixels (jpg or gif possible)640 x 820 pixels (mobile)
File size fullsize banner max. 30 KB
Format edit. integration 390 x 200 pixels (jpg)
Headline edit. integration max. 30 characters
Advert. text edit. integration max. 180 characters (excluding spaces)
Lead time 4 weeks
Publication frequency monthly
BOOMERANG CLUB NEWSLETTER
Eurowings’ Advertising Media | Online
The monthly newsletter keeps Boomerang Club members
informed with interesting offers from our partners and
special promotions as well as information on their current
balance of frequent flyer miles.
communication of exclusive offers for miles
category exclusivity in the advertising medium
additional tie-in advertising on the Boomerang Club
channels
10 |10 |Eurowings’ Advertising Media | Print
The print media of Eurowings stands out due to the high
attention of the passengers and offers multiple contact
opportunities.
dynamic and interested audience
high-quality bimonthly on-board magazine
advertising space on boarding passes and
booking confirmations
targeted advertising possible for place of
departure and final destination
11 |
Advertisement with link
FACTS
Target group selectable by destination
Format 738 pixels x 339 pixels (jpg)
File size max. 30 KB
Lead time 2 weeks
PRICE
Advertisement CPM rates on request
HOME-PRINT BOARDING PASS
Eurowings’ Advertising Media | Print
A large number of passengers use the online check-in option
and print out their boarding card themselves.
banner immediately below the most important
flight information
accompanies passengers until their final destination
multiple impressions thanks to repeated checking
of flight information
12 |
Advertisement and ticket stub
FACTS
Circulation 1 million copies (minimum circulation)
Print run approx. 2 months / until exhaustion
Distribution on request (international/national)
Material deadline min. 8 weeks before release date
PRICE
Ticket-stuband back
29,950 €
CHECK-IN BOARDING PASS
Eurowings’ Advertising Media | Print
The boarding passes handed out at the check-in counters contain
information about the departure gate and time of departure.
premium placement of your advertising message
entire rear panel as an eye-catcher
ideal advertising space for raffles or coupon campaigns
passengers often keep boarding passes after the flight
13 |
Advertisement
FACTS
Print run 120,000 copies / issue
Distribution 2 months (all Eurowings flights)
Format 214 x 280 mm
Circulation 4.5 million readers
Release bi-monthly
PRICE
1/1 Advertisement 14,550 €
Other formats, cover pages, and special placements (e.g. inserts)available on request.
The high-quality Eurowings on-board magazine is on
display on all routes and offers an attractive blend of
articles on travel, leisure and business.
target audience of business and leisure travelers
perfectly tailored to the diverse group of readers
a new issue every two months
fast and broad customer contact
ON-BOARD MAGAZINE
Eurowings’ Advertising Media | Print
14 |14 |Eurowings’ Advertising Media | Ambient
Communicate your advertising message to passengers in a special environment
and reach potential customers at a receptive moment.
The ideal position for your advertising message gives you the opportunity to
communicate directly with customers, including:
advertising on tray tables
advertising in the in-flight entertainment portal
aircraft livery
on-board sampling
branded cups
15 |
Self check-in machine
FACTS
Circulation 31 machines at 4 locations
Booking period min. 1 month
Contacts 90,000 – 100,000 per month
Format 1024 x 650 pixels
Lead time 2 weeks
File format swf Shockwave Flash
AlternativeFootage delivery (3-5 JPG & Storyline)(additional IT costs)
PRICE
Per month 6,820 €
You can place a continuous screensaver in animated
flash format on the touch screen of our check-in
machines.
extremely attractive placement in passengers’
direct field of vision and interaction
additional visibility to others passing by
customized local offers possible
locations: Cologne, Munich, Hamburg, Hannover
SELF CHECK-IN MACHINE
Eurowings’ Advertising Media | Ambient
16 |
High-quality tray table advertising
FACTS
Contacts 14,000 / month per aircraft
Place of release entire route network
Visual format 230 x 140 mm, truncation r = 10 mm
Print format 237 x 148 mm
Minimum booking 1 aircraft / month
Lead time 4 weeks
PRICE
Per aircraft / month 4,590 €
Production & distribution once per aircraft
Advertise where your advertising image cannot be
missed – on our tray tables with integrated advertising
displays for print media or or high-quality placards.
effective premium advertising medium
optimal contact intensity for several hours
striking communication of advertising message
ideal advertising medium for maximum reach
TRAY TABLE ADVERTISING
Eurowings’ Advertising Media | Ambient
17 |
IN-FLIGHT ENTERTAINMENT
Eurowings’ Advertising Media | Ambient
The best on-board entertainment is available through
our state-of-the-art in-flight entertainment system.
Reach each individual passenger through their
personal mobile device or the single-viewer screens in
the back of every seat.
pre-roll film
banner ads
portal sponsoring
communication with a broad target audience
Prices available on request
18 |
Pricing (customized offers available on request starting at 35 € CPT)
Banner ad
Pre-roll spot (film)
Connectivity sponsoring
Customized integration
IN-FLIGHT CONNECTIVITY
Eurowings’ Advertising Media | Ambient
Internet access above the clouds.
With Wings Connect, you can even connect with
our passengers when they are up in the sky.
white-listing landing page for free use
exclusive offers for passengers
sponsored internet access packages
customizable integration options
integrate your own advertising section
19 |
Aircraft painting or aircraft lamination
FACTS
Booking period min. 3 months
Areaentire aircraft livery or individual elements
Lead time 5 months
PRICE
Aircraft livery prices available on request
You can choose between a partial or complete painting of the aircraft.
In doing so, there are virtually no limits to your design ideas.
over 210 destinations in Europe and around the world
customized design of your flying brand communication
tie-ins with in-house and external communication possible
PR campaigns
incentive trips
AIRCRAFT PAINTING
Eurowings’ Advertising Media | Ambient
20 |
On-board sampling
FACTS
Contacts min. 1 million
Minimum booking approx. 2 weeks
Distributionall passengers on short and medium-haul flights
Sampling mini flyers, product samples, bulk goods
Lead time 4 weeks
PRICE
Sampling mini flyers 0.185 € / piece
Sampling sweets from 0.01 € / piece
ON-BOARD SAMPLING
Eurowings’ Advertising Media | Ambient
Product samples
This is where our customer encounters your advertising message.Support your campaigns and product launches with
on-board sampling that will motivate passengers to
try or buy your product.
product samples
miniature flyers
voucher booklets
small-scale sampling
customizable implementation
21 |
Tray mat
FACTS
Contacts approx. 7,500
Booking period approx. 3 months
Distribution all BEST-rate customers
Lead time 6 weeks
PRICE
Tray mat 1,990 €
Use the tray mats to reach our BEST-rate passengers on
long-haul flights and communicate with them at a particularly
receptive time.
the perfect spot for prominent placement
high receptiveness
link to food stimulates the senses
affluent target audience
TRAY MAT ON LONG-HAUL FLIGHTS
Eurowings’ Advertising Media | Ambient
22 |22 |
Print on cups
FACTS
Circulation min. 1 million pieces
Booking period 1 month (until exhaustion)
Distribution entire fleet
Material deadline 3 months before release date
PRICE
Hot beverage cups with peel-off voucher
price available on request
Beverage cups 29,950 €
CUPS
Eurowings’ Advertising Media | Ambient
The hot beverage cups used by the crews on board can
really catch the passengers’ attention.
an established feature of our on-board service
coupon codes on adhesive vouchers possible
customized and multi-colored designs possible
23 |23 |
Print on napkins
FACTS
Circulation min. 1 million pieces
Booking period approx. 15 days (until exhaustion)
Distribution entire fleet
Format110 x 110 mm (colour shades up to 3c)
Material deadline 3 months before release date
PRICE
Napkins 14,950 €
NAPKINS
Eurowings’ Advertising Media | Ambient
The guests of Eurowings are handed a napkin with each
beverage or snack.
an established feature of our on-board service
customized and multi-colored designs possible
highly visible placement during the entire meal
Eurowings GmbH
Germanwings-Str. 1
51147 Cologne
Germany
vermarktung@eurowings.com
www.eurowings.com
Media Sales
Simone Wüerst Anne Angenendt
Inflight Entertainment Partnerships
Stefan Lindt