Effect of Perceived Brand Origin Associations on Consumer Perceptions of Quality

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Transcript of Effect of Perceived Brand Origin Associations on Consumer Perceptions of Quality

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    Effect of perceived brand origin associations on consumer perceptions of quality / Excutive summaryThakor, Mrugank V;Lavack, Anne M

    The Journal of Product and Brand Management; 2003; 12, 6/7; ABI/INFORM Researchpg. 394

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