Post on 06-Jan-2016
description
Effect of export promotion programmes on value of exports in
Gem and Jewellery Industry
Dollar 01
Introduction
• Immemorial Sri Lanka has had a sparkling reputation for highly treasured gems
• Sri Lanka’s mineral rich soils - never ending supply of high quality precious and semi precious gem stones
• eg:-Sapphires, Star Sapphire, Rubies, Star Rubies, Alexandrites, Cat’s eyes, Garnets, Zircons,
Tourmalines and Spinels.
Introduction contd..
• Census report 2007- precious and semi precious stones conquered 7% of Sri Lankan exports
• Development 2003- Rs. 19, 437
2007- Rs. 52, 764
• Facets – held annually in Colombo since 1991– Exhibition of Gem & Jewellery
• Not much studied
Introduction contd..
Objective
• To investigate the effect of conducting number of export promotion programmes on Gem & Jewellery Industry for the Export Budget of Sri Lanka during one year period in terms of – Export market share– Export profitability– Market diversification
Literature Review
• Sporadic & active exporters gain most from export promotion programmes (Francis & collins- Dodd, 2004)
• Little impact in the short term for more experienced international export firms
Literature Review contd..
• Export performance measurement– Economic measures- sales, profit, market share– Non- economic measures- # countries exported to,
products and miscellaneous items– Generic subjective measures- export success,
achievement of export objectives, satisfaction with specific export performance
Literature Review contd..
• Export performance measures (Thirkell & Dau,1998)– Export market share– Export profitability– Market diversification– Customer satisfaction
Hypotheses
• Hypothesis 1– There is a positive relationship between Export
promotion programmes and Export market share
• Hypothesis 2– There is a positive relationship between Export
promotion programmes and Export profitability in Gem & Jewellery exporters
Hypotheses contd..
• Hypothesis 3– There is a relationship between export promotion
programmes and Market diversification in gem and jewellery exporters
Methodology
• Population– all gem and jewellery exporters in SL
• Sampling method– aa
• Sample size– aa
• Sampling frame– Census reports– Central Bank reports– Gem and Jewellery Authority list
Methodology contd..
• Measures– Dependent variables
• Export market share
• Export profitability
• Market diversification
– Independent variable• Export promotion programmes
Methodology contd..
• Analysing– Linear Regression
References
• http://www.srilankagemautho.com/st-exportstatistics.php - 06.10.2009
• http://www.statistics.gov.lk/Abstract_2008_PDF/abstract2008/pagesPdf/chapter9.htm - 06.10.2009
• Census Report 2007• June Francis and Colleen Collins- Dodd (2004) Impact of
export promotion programs on firm competencies, strategies and performance. The case of Canadian high- technology SMEs. International Marketing Review.emarald Group Publishing Ltd.. Vol. 21 4/5, 474- 495 pp.
• Thirkell, Peter C. & Dau, Ramadhani(1998) Export performance: success determinants for New Zealand manufacturing exporters. Europea Journal of Marketing. MCB University Press.Vol. 32 9/10 813-829 pp