Social Media SeriesFor Jewish EducatorsIn conjunction with NATE and JEA

Presented by Lisa Colton, Founder & President Darim OnlineLisa@darimonline.org434.977.1170http://slidesha.re/natejea6

Goals

• Understand how your perspective is valuable beyond your job description;

• Why using your knowledge helps your org, and the Jewish people;

• How to influence your organization in a positive way;

• How to begin the conversations, have a shared language;

• Use your peers for support!

Ultimate Goal

Help your organization evolve for success in the digital age -- for its own

sake, for the sake of your school and for the sake of the people you reach and impact!

The Accidental Techie

“In the field of nonprofit technology, an accidental techie is an individual who has gravitated toward responsibility for an organization's information technology infrastructure, even though his or her professional training or job description did not include tasks of this kind.”

-Webster’s Online Dictionary

Barriers to Evolution

Learning curve is too steep– You are in the business of learning!

Perceived risk is greater than potential reward– You’re always trying new things!

Don’t see how “rules of the game” are changing– Evidence of “new rules” are in front of you daily!

Don’t extrapolate beyond the technology itself– You know technology isn’t the magic bullet!

Need for everyone to be on the same page– You know how to steer a group!

Learning Curve

Those who may be skeptical or resisting

You!

Save time & energy, better outcome, convenience!

Feel confident! Have fun!

Rethinking Risk

Used to be change was riskier than the status quo

Today, not changing may be more risky.

New Rules of the Game

• Attention Economy• Add Value• Authenticity + Transparency = Trust• Understand, support and use networks.

Connect people to one another.• Be a platform for your mission, not the

source of it• Be nimble and adapt: change is the name of

the game• “Do what you do best, and network the rest.”

Go Beyond The Technology Alone:John Fitch’s Steam Engine

Go Beyond The Technology Alone:John Fitch’s Steam Engine

Get Everyone On The Same Page:

Values, Assumptions, Pace, Goals,Measurements, Communication

Educators are often the Accidental Techie

WHY?

Educators are often the Accidental Techie

What do you want to do with this?How can you move your org

forward?Where do you need help to do it?

KEEP LEARNING!

1. If you didn’t become a member of Darim when you signed up for this series, the 50% discount offer still stands through August! http://natedarim.eventbrite.com

2. Facebook Tune Up for the Holidays: http://hhdfacebook.eventbrite.com

3. Follow us for more tips, opportunities and examples: http://www.facebook.com/darimonline and @darimonline, and our blog: JewPoint0.org

4. Upcoming conferences: USCJ and URJ in December.

5. Share with each other!6. Stay in touch! We’re here to help!