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BALTIMORAatmospheres of tradition in the
mark of a newly-renewed elegance
SCAVOLINI
KITCHEN TRENDSmost popUlar of 2011
INTERVIEWSgraZiano Verdi/fiandregUido rodella/tUBesmichel roset/aati
BATHROOMSmastella designantoniolUpihansgrohealtmans
KITCHEN TRENDSmost popUlar of 2011
INTERVIEWSgraZiano Verdi/fiandregUido rodella/tUBesmichel roset/aati
BATHROOMSmastella designantoniolUpihansgrohealtmans
19D
HS
15
www.edgemagazine-me.com
HOME IS WHERE MY GROHE SPA™ IS
Transform your bathroom into a haven of relaxationwith GROHE SPATM luxury fittings.
grohespa.com
Grohe spa Edge GCC DPS 47-34 10/18/11 10:37 AM Page 1
HOME IS WHERE MY GROHE SPA™ IS
Transform your bathroom into a haven of relaxationwith GROHE SPATM luxury fittings.
grohespa.com
Grohe spa Edge GCC DPS 47-34 10/18/11 10:37 AM Page 1
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TEKA AD Edge Kitchen & Bathrooms DPS.ai 1 10/24/11 10:11 AM
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BE INSPIRED –WITH NOLTE KITCHENS
www.nolte-kitchens.com
Since its foundation in 1958 the family enterprise nolte kitchens has been dedicated to manufacturing
high quality kitchens. Today, we are Germany‘s second largest brand with over 1.100 employees and
standard production capacity achieving 800 kitchens daily. Expert logistics, intensive service and a large
variety of door styles and cabinets have assured us strong long-term co-operations with both retail and
project partners in more than 40 countries worldwide. In combination with our innovative measurement
system “Matrix 150” kitchens from nolte kitchens provide the first step for a successful partnership!
Tripoli Est. F. Kabbara | Chadi Center | Monla street | t: +961 6 211082 | f: +961 6 211083e: info@kabbara.me | w: www.kabbara.me
Beirut Est. F. Kabbara | Karam building | 240 Badaro street | t: +961 1 381582 | f: +961 1 382265e: info@kabbara.me | w: www.kabbara.me
11_1174_Anz_Lib_kabbara_460x330.indd 1 07.09.2011 11:45:45 Uhr
BE INSPIRED –WITH NOLTE KITCHENS
www.nolte-kitchens.com
Since its foundation in 1958 the family enterprise nolte kitchens has been dedicated to manufacturing
high quality kitchens. Today, we are Germany‘s second largest brand with over 1.100 employees and
standard production capacity achieving 800 kitchens daily. Expert logistics, intensive service and a large
variety of door styles and cabinets have assured us strong long-term co-operations with both retail and
project partners in more than 40 countries worldwide. In combination with our innovative measurement
system “Matrix 150” kitchens from nolte kitchens provide the first step for a successful partnership!
Tripoli Est. F. Kabbara | Chadi Center | Monla street | t: +961 6 211082 | f: +961 6 211083e: info@kabbara.me | w: www.kabbara.me
Beirut Est. F. Kabbara | Karam building | 240 Badaro street | t: +961 1 381582 | f: +961 1 382265e: info@kabbara.me | w: www.kabbara.me
11_1174_Anz_Lib_kabbara_460x330.indd 1 07.09.2011 11:45:45 Uhr
In 1930, Adolf Loos celebrated his sixtieth bir thday. It was on this day that the great architect and father of modernism coined a remarkable phrase: ”The culture of a people is revealed by the nature of its washing amenities and toilets.” An incontrovertible affi rmation of the importance of uncompromising interior design in the bathroom. Perhaps it was in championing this cause that Duravit was inspired to create a washbasin whose famous octagonal shape remains as modern today as it was 70 years ago.
Unashamedly nostalgic and yet
timelessly modern: its octagonal design
makes the Series 1930 a bathroom classic.
VISIT US AT OUR NEW SHOWROOM !
1930 Series
CERAMICS•SANITARY WARES•DOORS•WARDROBES•KITCHENS•PAINTS•MARBLES•SPECIALTY MATERIALS
The Renaissance of Classic Modernism
UNITED SUPPLIES EST. SHOWROOM (DEIRA - DUBAI) TEL: 04 268 7755
In 1930, Adolf Loos celebrated his sixtieth bir thday. It was on this day that the great architect and father of modernism coined a remarkable phrase: ”The culture of a people is revealed by the nature of its washing amenities and toilets.” An incontrovertible affi rmation of the importance of uncompromising interior design in the bathroom. Perhaps it was in championing this cause that Duravit was inspired to create a washbasin whose famous octagonal shape remains as modern today as it was 70 years ago.
Unashamedly nostalgic and yet
timelessly modern: its octagonal design
makes the Series 1930 a bathroom classic.
VISIT US AT OUR NEW SHOWROOM !
1930 Series
CERAMICS•SANITARY WARES•DOORS•WARDROBES•KITCHENS•PAINTS•MARBLES•SPECIALTY MATERIALS
The Renaissance of Classic Modernism
UNITED SUPPLIES EST. SHOWROOM (DEIRA - DUBAI) TEL: 04 268 7755
Contents22 37 46 56
INDUSTRY NEWS18 SEVERIN ElectricBBQscutcookingtimeinhalf
20 DUBAI INTERNATIONAL JEWELLERY WEEK World’s 1st precious Gems tone bathtub sold - 6.4 million
22 GROHE Supports the Great Umayyad Mosque
24 CONTEMPORARY ISTANBULCelebrates its 6th Anniversary
26 KOHLER NumilaunchwowscrowdsatIndex2011
28 FIR ITALIA Presentsabroadselectionofthebathroomcollections
30 STOCCO - CERSAIE 2011
32 BRANDONI DESIGN BrandoniDesignpresentedinBologna3newprojects
34 CRISTINA King & Queen by: Ornella Mainini & Roberto Camisasca
36 TURKISH CERAMICS At Cersaie 2011
37 CERSAIE 2011 SPECIAL ROUNDUP RELEASE Cersaie'sworldleadership KazuyoSejima:Architecturediscoversthestrengthoffragility BeautifulIdeas,ImageforCersaie2012unveiled Poweroftheplace PatriciaUrquiola Livingwithanevolvingmarket
KITCHEN TRENDS44 2011 MOST POPULAR
46 SCAVOLINI Atmospheresoftraditioninthemarkofarenewedelegance.
KITCHEN ACCESSORIES54 WEBERT
360°WHITEDesignby:ManuelaBusettiEMatteoRedaelli
46
12 issue 19 November 2011- January 2012
60 82 106 116
INTERVIEW56 GRAZIANO VERDI - FIANDRE
110 GUIDO RODELLA - TUBES
118 MICHEL ROSET - AATI
BATHROOM TRENDS60 MASTELLADESIGN
64` GESSI iSpa.Biodesign
68 ANTONIOLUPI OiO/DesignMichelBoucquillon
70 EBAN EbanisbacktoCersaie2011...readytoamaze
74 WEBERT - ANGELICA
76 LAUFEN NewformsandfuctionsforILBAgNOALESSIONE
80 HIDRA
82 HANSGROHE NewRaindanceSelectShowerpipes
84 HATRIA AMarazzigroupcompany
86 GLOBO - (ITS) DESIGN TIME Designisanintegralpartofourlivesandoureverydayexistence
90 EFFEGIBI Logicatwincollection
88 ANTRAX IT - CERSAIE 2011
BATHROOM ACCESSORIES96 ALTMANS
98 NEWFORM Fantasyandcorporalesocialresponsabilityguidethecompany 102 CEA
106 KLUDI RAK PRIME-TheBeautyifgeometricOrder
106 HUBER - AQUA EMOTIONS CollectionLevity
BRAND OVERVIEW112 ARTE CASA Feelthedifference
HOME114 VERSACE HOME 2011 Softlinesandmetallictouches
116 @HOME Launchesnewcollection
60
54
13November 2011- January 2012 issue 19
Contents122 150 162 172
TILES & CERAMICS122 PRODUCTS & TRENDS Fall/Winter2011/12
130 ARIANA AtCersaie2011
134 MIRAGE OutstandingqualityofItalianceramics
138 FIANDRE Cersaie2011:righthere,rightnow 140 KEOPE Thepurityofstone,aprotagonistofliving.
142 FLAVIKER PI.SA IdeaOfNewMetropolitanDesign
144 BISAZZA Cersaie2011-Twofaces,onespirit
148 INAX - DENT CUBE
150 ACTIVE - IRIS CERAMICA
EYE ON DESIGN154 ROCCO FORTE HOTEL ABU DHABI DeliversunprecedentedstandardsofEuropeanservice&style
NOVELTIES158 JEAN-CHRISTOPHE BABIN - TAG HEUER
Aninterview
162 YASSIN TAG - VACHERON CONSTANTINAninterview
HOLIDAY DESTINATION166 ACROSS THE GLOBE WINTER DESTINATIONS Vienna Barbados HafjellSkiResort,Norway Saas-Fee,Switzerland
AUTOMOTIVE172 ASTON MARTIN - ONE 77 HandbuiltbyAstonMartin2009
176 MERCEDES-BENZ ThenewMercedes-BenzC63AMgCoupéBlackSeries
MUST HAVE142 SONY DIGITAL CAMERA SonyacceleratespositionasLeadingcamerabrandwith LaunchofrevolutionarydigitalImagingproducts
134
Tetrix design Michael Young
KO
MM
A
Scavolini S.p.A. 61025 Montelabbate (PU) - Italy Tel. +39 0721443333Fax: +39 0721443413 contact@scavolini.com www.scavolini.com
Pls. download our general catalog from www.scavolini.com
Kitchen Designs LLCP.O.BOX 81553 Salahudeen RoadDeira - DubaiTel. 971 - 4 2691003ayman@kitchendesigns.ae
For trade only:www.scavolini.biz
The “best seller” from Italy
System of Quality Management UNI EN ISO 9001
System of Environmental Management UNI EN ISO 14001
System of Health & Safety ManagementOHSAS 18001
For the carcase of the kitchens Scavolini uses only Idroleb: a water
repellent V100 panel with the lowest formaldehyde emission, lower than specified on the Japanese standards F**** (4 stars).
Discover Scavolini’s commitmentfor a cleaner world on www.scavolinigreenmind.com
EDGE_scavolini11.indd 1 18/10/11 14.26
14 issue 19 November 2011- January 2012
Tetrix design Michael Young
KO
MM
A
Scavolini S.p.A. 61025 Montelabbate (PU) - Italy Tel. +39 0721443333Fax: +39 0721443413 contact@scavolini.com www.scavolini.com
Pls. download our general catalog from www.scavolini.com
Kitchen Designs LLCP.O.BOX 81553 Salahudeen RoadDeira - DubaiTel. 971 - 4 2691003ayman@kitchendesigns.ae
For trade only:www.scavolini.biz
The “best seller” from Italy
System of Quality Management UNI EN ISO 9001
System of Environmental Management UNI EN ISO 14001
System of Health & Safety ManagementOHSAS 18001
For the carcase of the kitchens Scavolini uses only Idroleb: a water
repellent V100 panel with the lowest formaldehyde emission, lower than specified on the Japanese standards F**** (4 stars).
Discover Scavolini’s commitmentfor a cleaner world on www.scavolinigreenmind.com
EDGE_scavolini11.indd 1 18/10/11 14.26
Front CoverMain imageSCAVOLINI KITCHEN
Lara Mansour Sawaya lara.m@amedadvertising.com
www.edgemagazine-me.com
BALTIMORAATMOSPHERES OF TRADITION IN THE
MARK OF A NEWLY-RENEWED ELEGANCE
SCAVOLINI
KITCHEN TRENDSMOST POPULAR OF 2011
INTERVIEWSGRAZIANO VERDI/FIANDREGUIDO RODELLA/TUBESMICHEL ROSET/AATI
BATHROOMSMASTELLA DESIGNANTONIOLUPIHANSGROHEALTMANS
KITCHEN TRENDSMOST POPULAR OF 2011
INTERVIEWSGRAZIANO VERDI/FIANDREGUIDO RODELLA/TUBESMICHEL ROSET/AATI
BATHROOMSMASTELLA DESIGNANTONIOLUPIHANSGROHEALTMANS
19
DH
S 15
www.edgemagazine-me.com
Editor's Letter
Publisher: AWRAQ Publishing S.A.R.L.
CEO: Hisham Sawaya
Managing Editor: Lara Mansour Sawaya
Assistant Editor: Ylova Hamdan
Advertising:
Nadine Kahaleh
nadine.k@amedadvertising.com
Design: Louie Carmona
Luvin Santiago
Henry Pascual
Awraq Publishing S.A.R.L.Wanlyan Bldg. 9'th Floor, Sin El Fil, Main road, LebanonTel.: +961 1 497910/20 Cell.: +961 3 449344E-mail: awraq.publishing@gmail.com
MEDIA REPRESENTATIVE - U.A.E.Amed AdvertisingThe Executive Towers D office 1301 Business Bay, Dubai - U.A.E.Tel.: +971 4 4541566E-mail: info@amedadvertising.com
MEDIA REPRESENTATIVE - TURKEYNispetiye Cad. Ihsan Aksoy Sok. Modern Ap.No: 2 D.21 34337 Etiler / Istanbul – TurkeyTel: +90 212 257 76 66Fax: + 90 212 287 00 99e-mail: titajans@titajans.com
Dear Readers,
It is the time of the year where we can see the coming year’s trends in case you are building a new house or
considering re-modeling your Kitchen, Bathroom or Tiles.
While some trends are definitely on the rise, others that were hot (or not so hot) last year are gaining (or losing)
momentum. Here is the definitive list of what will be big in the coming months:
1. Space it up! It seems that today we don’t want to be stuck in a stodgy room, simply knocking down a wall may be
enough: Knocking down a few walls costs a lot less than adding square footage. If you’re a do-it-yourselfer, though,
make sure you’re not destroying load-bearing walls.
2. Tough Counter to Crack. Quartz is back in a big way. People are going for the hard mineral because it is the
“perfect alternative to granite and marble for low maintenance and high durability” in both the kitchen and the
bathroom.
3. Going Green. While it is important to be eco-friendly, this year people are quite literally going green, especially in
bathrooms. The calming, earthier tone saw a rise in popularity late last year and will continue in that direction next
year and hopefully years to come.
4. Dark Times. Dark natural and deep reddish-brown maple finishes are in this year for cabinetry and even floors.
With more people turning to the dark side, medium natural, white, and glazed finishes have fallen by the wayside.
5. Relax in Style. People are turning up the volume on in-home luxury; maybe because of the economy, people are
finding ways to pamper themselves at home. From spa-like bathrooms to a rise in un-chilled, wine cabinets being
installed, homeowners are creating spaces in their homes to simply relax.
6. Going Green…The Other Way. Some choose to paint to be green, but homeowners are also becoming - not
surprisingly - more eco-aware in their choices. From bamboo flooring to installing LED lighting, remodeling is taking
a turn for the sustainable.
7. Spa Bathrooms. Remodels are taking a turn from the super-industrial look with finished metal to vessel sinks and
integrated sink tops, which have a warmer, more classic feel. The bathroom vanity is also seeing double-dual sinks
are now a “given” in master baths.
8. Hit the (Hardwood) Floor. While carpeting may have never been the best choice for the kitchen or bathroom, this
year it is being planned for the entire house. Hardwood and tile remain a staple, but bamboo flooring is also gaining
popularity.
Among the coming pages check out a compilation of product novelties and trends for the Kitchens and Bathrooms
that we have selected while we attended Cersaie Exhibition in Bologna- Italy , where the masters of the sanitary and
Ceramic industries showcased their latest creations to the world and set the trends for the year to come. Design
and innovation were not limited to the Kitchens, Bathrooms and Ceramics in this issue, as we have a very special
interview with Mr. Jean-Christophe Babin, President & CEO of TAG Heuer Group Worldwide, to tell us more about
the brand’s latest news and launches in our Eye on Design Section as well as Tag Yassin, Brand Manager of Vacheron
Constantin who gives us an overview on the latest novelties.
Which do you prefer? Warm or White winters? Do not fret because this issue’s Travel Section has combined both in to
four marvelous destinations for you to take your pick.
Car enthusiasts, we never forget you! Aston Martin with its effortless beauty and Mercedes-Benz with all its glory,
make their way onto these pages this issue.
This issue was not enough to cover the numerous outstanding designs that we wanted to share, so stay tuned to our
coming issue as well to check out the rest of the Cersaie products and trends for the coming year so you will get a
complete idea on what would be the ideal design and product that will find your taste and convenience.
Enjoy the read..
Lara Mansour Sawaya
Editor in Chief
Copyright Edge © Kitchens & Bathrooms. Material in this publication may not be reproduced in any form without the writen permission of AWRAQ PUBLISHING S.A.R.L.
16 issue 19 November 2011- January 2012
Industry news: Severin
Table-top and easy-to-cleanBarbequescannowtakeplaceonhigh-risebalconiesoreventhediningroomtableusinganelectricBBQgrillfromSeverin.Thoughttobethefirst-of-a-kindintheUAE,thecharcoal-free,table-topgrillsrunonelectricityandcutcookingtimeinhalf,whencomparedtoconventionalunits.Theyareeasy-to-clean,energyefficientandkeepsmoketoaminimum.InteractivediningisnowarealitywithSeverin’srangeofGermanmadequalityelectriccookingappliancesthatarereliable,durableandsitrightonthetable,fromraclettes,tofonduesandevenBBQsthatdotheirmagicinsidethehouse!
TheSeverinrangeofelectricBBQscomesinavarietyofsizesandfinishes,includingacontemporarynaturalstonesurface.AvailableatJumaAlMajidoutletsandGeantIbnBattutaMall.
ELEcTRIc BBQs cuT cOOkING TImEIN hALF
sEvERIN
18 issue 19 November 2011- January 2012
Industry news: Dubai International Jewellery Week
WORLD’S FIRST PRECIOUS GEMSTONE BATHTUB SELLS FOR AED 6.4 MILLION AT DUBAI INTERNATIONAL JEWELLERY WEEK Showstopping Jewels and Rare Luxury Accessories add to Glamour of Region’s largest Jewellery Event
While priceless gemstones and dazzling jewellery collections continue to be top sellers at this year’s Dubai International Jewellery Week, it was the sale of the world’s first gemstone bathtub that had the show abuzz yesterday. Selling for a staggering AED6.4 million, the Le Grand Queen bathtub is created from a rare and precious Caijou gemstone that is renowned for its strong healing benefits.
The Caijou Group’s Sales & Marketing Director, Reka Peresa said: “The Caijou gemstone bathtub is a unique luxury object, crafted out of one of the strongest healing stones in the world. Ancient Chinese, Arab and Egyptian civilizations knew of this stone’s beauty and its healing ability, having stored over 100 million years of energy from the earth and universe. This is our first ever sale worldwide and we are delighted it as made at the Dubai International Jewellery Week. The response we’ve received here has been wonderful.”
Dubai International Jewellery Week runs until 10:00pm on Sunday,13 November 2011 at the Dubai International Convention and Exhibition Centre. This year’s event features over 300 exhibitors from 27 countries, for a truly global collection of jewellery pieces and industry expertise.
For more information, and the full list of competition winners, please visit www.jewelleryshow.com.
The Caijou gemstone bathtub
is a unique luxury object, crafted out of one of the strongest healing stones in the world
20 issue 19 November 2011- January 2012
GROHE SuppORtS tHE GREat umayyad mOSquEin GOinG GREEn By OffERinG 50 COntROpRESS and COntROmix mixERS witH SElf-ClOSinG tapS tO COnSERvE watER
As part of its "Green Mosque" campaign and in coordination with the Ministry of Waqf in the Syrian capital Damascus, GROHE, the world's leading premium brand for sanitary fittings, replaced 50 mixers in the Great Umayyad Mosque with Contropress and Contromix self-closing taps to minimize water wastage during ablution. The new mixers were replaced in the ablution rooms and in the central courtyard area to ensure the economic, ecological and safe use of water.
The “Green Mosque” initiative, launched in the Middle East in 2009, is part of GROHE’s global WaterCare campaign, which seeks to increase public awareness about water conservation techniques and to secure the future of this precious natural resource. The Great Umayyad Mosque was selected as the beneficiary of this initiative in Syria because it is one of the largest and oldest mosques in the world and is considered the fourth holiest place in Islam. It is also the destination for thousands
possible experience and which last a lifetime."
The new mixers were ordered from GROHE headquarters in Germany, where the company designed 29 Contromix mixers especially for the Umayyad Mosque to be installed in the ablution rooms (for male and female), in addition to another 21 Contrpress wall-mountable mixers in the central courtyard area. The position and location of each mixer was set to ensure maximum comfort during all stages of the ablution.
of worshippers and tourists every day; hence, this water conservation initiative will have a great impact in preserving water and saving public funds.
"GROHE is dedicated to using its advanced technological resources, first-class materials and design innovation to ensure water efficiency," said Ziad Saasaa, the Country Manager of GROHE in Syria. "It is this combination of factors that directly equates to reduced water consumption and products that deliver the best
Industry news: Grohe
22 issue 19 November 2011- January 2012
Aftertheinstallationprocess,representativesfromGROHEtrainedtheMosque’stechnicalteamonhowtosetupandusethenewmixers.
Commentingonthesuccesscriteriaofthe“GreenMosque”initiative,Mr.Saasaaconcluded:"GROHEinstalledfivewatermetersinsidetheablutionroomsandcentralcourtyardtomonitorthewaterusageforaperiodofone-month,beforeandafterthemixerswereinstalled.Areportontheamountofwaterconservedby
thisinitiativeisexpectedsoon."GROHElaunchedthe"GreenMosque"initiativeinDubaiin2009,inpartnershipwiththeDubaiWaterandElectricityAuthority(DEWA)andSesamBusinessConsultants.Inthisinitiative,20newmixerswithself-closingtapswereinstalledforfreeintheAbu-HamedGhazaliMosqueresultingina30%decreaseinwaterusage.
The"GreenMosque"initiativeisnowbeingrolledoutinSyria,Lebanon,Jordan,SaudiArabiaandBahrain.
GROhE is dedicated to using its advanced
technological resources, first-class materials and design innovation to ensure water efficiency,"
Ziad Saasaa, the Country Manager of GROHE in Syria.
23November 2011- January 2012 issue 19
Industry news: Contemporary Istanbul 2011
cONTEmPORARY IsTANBuL 2011 cELEBRATEs ITs 6Th ANNIvERsARY
Celebrating its 6th anniversary in 2011, Contemporary Istanbul is Turkey’s most comprehensive “modern and contemporary art event” to date, expanding Istanbul’s cultural and artistic life to the world.
Consistingofnationalandinternationalgallerieschosenbytheorganizationalcommittee,artinstitutionsandsectorrepresentatives,thepremierartfairoftheregionwillopenitsdoorsthisyeartoartloversonNovember24-27atIstanbulCongressCenter&IstanbulConventionandExhibitionCenter/RumeliHall.ContemporaryIstanbulshowcasescontemporarypaintings,sculptures,videos,photographs,installationsandlimitededitionswiththeparticipationofnationalandforeigngalleries.
TheartfairthataimsatbeingintheTop10listoftheworldartfairswithinthenextcoupleofyears,isalsodedicatedtocontributingtothedevelopmentofContemporaryTurkishArt,introducingthe
genretocollectorswithpiecesthatincreaseinvalueandaregloballyrecognized.
Thiseditionbringstogether89contemporaryartgalleriesfrom20countries,halfbeinginternational,featuringartinitiatives,independentprojectsandpublicationsalongwithartinstitutionsinadditiontoexhibitions.3000contemporaryartworksbelongingto550localandglobalartistswillbeexhibitedandmorethan1000collectorswillbevisitingContemporaryIstanbul.
AliGüreli,ChairmanofContemporaryIstanbulsaid,“ContemporaryIstanbul’saimispromotingcontemporaryartinTurkeyandTurkishcontemporaryarttotheworld.Weareonceagainexcitedtohostthepioneernamesinart,cultureandarchitectureinourContemporaryIstanbulEventandtocontributetomakingIstanbulanartisticcenterofattractionbringinginforeigncollectors,artists,pressmembersandartloversingeneral.WewillcontinueoureffortstomakeIstanbulone
ofthecapitalcitiesintheartrealm.”
“WehopethatContemporaryIstanbulprovidesitsvisitorstheopportunitytocatchuponthelatesttrendsinContemporaryTurkishArtandtheglobalartscene,whileensuringtoremainthemediansthroughwhichtheinternationalartcommunitiescaninteract.”continuesAliGüreli.
Forthefirsttime,ContemporaryIstanbulwillalsobehostinggalleriesfromtheGulfRegioninit’sNewHorizonssectionin2011.Furthermore,anumberofpreeminentgallerieswillbeparticipating,celebratingaspirantartistsandrealtalentfromtheGulf.AmongsttheexhibitinggalleriesfromtheGulfregionareEtemadGallery,XVAGallery,EmptyQuarterGalleryallfromDubai,FAGalleryfromKuwaitandEOAProjectsfromSaudiArabia.
ContemporaryIstanbuloffersarichexperienceduringthefairwithvariouspaneldiscussionsoncontemporaryart.ContemporaryIstanbul
Dialogues(CIDialogues)wherelocalandinternationalspeakerswillsharetheirobservationsandexperiencesoftheirrespectivecountries’Contemporaryartenviromentsandartinstutionswithartenthusiasts.The3rddayofCIDialogueswillbespecialforNewHorizonSection;artexperts,advisors,curatorsandartcriticswillbediscussingthecurrentartmarket,emergingartistsandartinstitutionsintheregion.LauraEgerton,Curator,AbraajCapitalArtPrizeandArsalanMohammad,EditorinChief,Harper’sBazaarArtDubaiaretwoofthekeyspeakerswithinthisdialogue.
AlsoContemporaryartexpertonemergingmarkets,IanRobertsonwilltalkabouttheemergingmarketsandthechangingdynamicsandgeographiesincontemporaryart.Withsocialeventsheldthroughoutthefair,ContemporaryIstanbulbringstogethercollectors,pressmembers,artists,galleryowners,criticsandallartenthusiastsfromaroundtheworld.
Perfection of form and fi nish:
BLANCOQUADRIS functional
elements in stainless steel
brushed fi nish and
BLANCOZEROX-IF sink.
The fascination of perfect harmony. System design from BLANCO STEELART
BLANCO STEELART system design fascinates
with the way all the functional elements are a
perfect match for the sink centre. In form and
fi nish. The straight-lined design of the tap, soap
dispenser and pop-up from the BLANCOLEVOS
range logically complement the BLANCO-
CLARON- IF sinks. Discover BLANCO STEELART.
www.blanco-steelart.com
U.A.E.: Mohammed Zainal Faraidooni Tel: 971 42626555 - Taps & More Tel: 971 43386230 · Kuwait: Hassan Abul Co. Tel: 965 2624466
Qatar: United Supplies Co. Tel: 974 4685277 · Oman: W.J. Towell Tel: 968 24814789 · Bahrain: A. Rasool Ghulom Ali & Sons Tel: 97317400 843
KSA: A.M. Ibrahim Al-Ghamdi Co. Tel: 966 26696263 - Kafco: Tel: 966 12651999 - Al Siddiq Trading Tel: 966 38271120.DEED S.A.L. Marketing Consultants - www.deedsal.com, Associated Co. Taps & More Marketing Consultants - www.tapsmore.com24 issue 19 November 2011- January 2012
Perfection of form and fi nish:
BLANCOQUADRIS functional
elements in stainless steel
brushed fi nish and
BLANCOZEROX-IF sink.
The fascination of perfect harmony. System design from BLANCO STEELART
BLANCO STEELART system design fascinates
with the way all the functional elements are a
perfect match for the sink centre. In form and
fi nish. The straight-lined design of the tap, soap
dispenser and pop-up from the BLANCOLEVOS
range logically complement the BLANCO-
CLARON- IF sinks. Discover BLANCO STEELART.
www.blanco-steelart.com
U.A.E.: Mohammed Zainal Faraidooni Tel: 971 42626555 - Taps & More Tel: 971 43386230 · Kuwait: Hassan Abul Co. Tel: 965 2624466
Qatar: United Supplies Co. Tel: 974 4685277 · Oman: W.J. Towell Tel: 968 24814789 · Bahrain: A. Rasool Ghulom Ali & Sons Tel: 97317400 843
KSA: A.M. Ibrahim Al-Ghamdi Co. Tel: 966 26696263 - Kafco: Tel: 966 12651999 - Al Siddiq Trading Tel: 966 38271120.DEED S.A.L. Marketing Consultants - www.deedsal.com, Associated Co. Taps & More Marketing Consultants - www.tapsmore.com
Industry news: Kohler
technologically-savvyuserwhiletheinterfaceprovidesaneasy-to-useexperienceforjustaboutanymemberofthefamily.
“TheNumiistrulyaninnovativeproductthatmakesabolddesignstatement,andwherebettertomakethatstatementthanattheMiddleEast’sonlydedicatedexhibitionforkitchenandbathroomsuppliers,”saidMohamedNada,RegionalMarketingManageratKohlerCo.“Kohlerenvisionedatoiletthatcreatesacategoryinacalibreofitsown.Numipackstechnologyintoacompacttoiletandiscontrolledbyanadvancedandintuitiveinterface.It’sanastoundingexampleofmodernindustrialdesignwhereformandfunctiongohandinhand,andhasbeenarealhitatINDEXthisyear.”
Numiisacelebrationofthemosttechnologicallyinspiredexperienceinpersonalconvenience.AdoptinglegendaryarchitectMiesvanderRohe’s“Lessismore”mantra,theKohlerdesignteamtookaminimalistapproachtoNumi’screation,arrangingcomplextechnologicalfunctionsinternallywithinalimitedspace,allwhilepresentingextremesimplicityexternally.Theresult:afigmentofbeautyandgeometrywithhighattention
todetail,featuringaseriesofintersectingplanes.
FollowingKohler’ssuccessful2005launchofthePuristHatboxtoilet,whosetank-lesssilhouetteredefinedthebathroomcategory,Numibreaksthemouldwithits
New “smart” toilet is the ultimate marriage of advanced design and technology
23October,Dubai,UAE:Kohlerhaswowedvisitorstoitsstandatthe“K&BEssentials”featureofINDEX2011today,withtheregionallaunchofitsmostadvancedtoilettodate-theNumi“smart”toilet.Innovativegloballeaderinkitchenandbathroomdesign,Kohler,putonadazzlingshowtoshowcasethelaunchofitsultimatemarriageofdesignandtechnology,whichwascomplementedbyproductsexhibitingthelatestinsustainabilityandconservationfromKohler’sdistinctiveArtistEditionsrange,aswellasfaucets,showers,fixturesandfurniture.
MakingitsinternationaldebutinAprilthisyear,theWaterSenseandCALGreen-certifiedNumiupstheanteforsophisticatedlivingintheregionwithitsminimalist,futuristicdesignandfeaturesthatincludeasleek,interactiveLCDtouchscreeninterface,intuitiveauto-openand-closelid,musicsystem,heatedseat,footwarmer,deoderiser,bidet,andinnovativedualflushtechnology.Adistinctive,pared-downvisionblendedwithpersonaltechnologywillimpressthemost
entirelynewvisualandtechnicallanguage.Itsdesignreflectsafurnitureaesthetic,creatinganoriginaltoiletprofile.
TheNumiisnowavailablethroughtheKohlerMiddleEastdistributornetwork.
kOhLER NumI LAuNch WOWs cROWDs AT INDEx 2011
26 issue 19 November 2011- January 2012
Through its new web portal, FIR ITALIA presents a broad selection of the bathroom collections of its catalogue, among which the two new Handy and Ready collections and the new Showers programme stand out.
firitaliaallinside.AmomentofgreatshowcasingattheCersaie2011topresent,throughitsnewportalwithdetailedinformationMyFIR(www.fir-italia.it/myfir)andtheframeworkoftheelegantstandwithwarmandsoftcolortones,abroadselectionofwhatFIR
ITALIAhastoofferforhomebathrooms.
Aneventcenteredontheconceptofhi-techall-roundness,perfectlyrepresentedbytheQRcode,whichallowsbrowserstoaccessthehomepageofMyFIR,whereoperatorsoftheindustry,architects,contractors,installers,agents,reporters,customers,andsupplierscansignintoaccessservices,technicalfeatures,andinformationofvarioustype,eachexpresslyconceivedforeachprofile,andwhichtouchallthearticlesoncatalogue.
ThegraphicleitmotifoftheQR
codeontheMyFIRhomepage,purposelyreproducedattheentranceofthestandthisyear,withinwhichthelargerportionofarticlesoncatalogueareshowcasedandamongwhichtheHandyandReadycollectionsparticularlystandout,thetwolatestadditionstotherangeofFIRITALIAcollectionstoprovidecustomersapleasant,practical,andfamiliarbathroomspace,andthenewShowersprogramme,avastassortmentofsolutionsforshowerarmsincludingshowerheads,showerbarsandshowerslidebars.
Insidethestand,thevisitortakesatouramongthemyriad
ofFIRBathroomoffers:eachcollectionandprogrammedecoratedinaneithermodernorclassicstylehasitsownexpository“island”dedicatedtoit,subdividedintowashbasinarea,bathareaandshowerspace,wherethedifferentarticletypesandinstallationsolutionsavailableandsuggestedforeachcollectionarerepresented.Adecisivechoicetoproposeitselftothewiderpublicinathoroughandimpactfulmanner,remindingvisitorsoftheproposalsthathaveprovenmostsuccessfulovertheyears,andwelcomingandusheringthemanynoveltiesondisplayinthisedition.
FIR ITALIA all in
Industry news: FIR Italia
La Cornue présente les Domaines Culinaires, des cuisines complètes réaliséessur mesure, ébénisterie en chêne ou noyer massif, métal et verre.Au premier plan: un Château 120 en îlot central. Email Cocoa, finitions nickel et inox.2 fours à voûte gaz et électrique, brûleurs professionnels en laiton massif.Epiceries en chêne massif, tiroirs doublés inox. Fabrication à l’unité et sur commande.
Disponible chez:Galerie La Cornue: C Design Boutique, Beirut Tower, Minet El Hosn, Solidère - Tel/Fax: +961 1 366 234 / 5E-Mail: info@c-design.coPoggenpohl Studio: Atomium Tower, Ashrafieh, Ashrafieh Street, Tel: +961 1 205999, +961 3 877729E-Mail: info@poggenpohl-lebanon.com
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28 issue 19 November 2011- January 2012
La Cornue présente les Domaines Culinaires, des cuisines complètes réaliséessur mesure, ébénisterie en chêne ou noyer massif, métal et verre.Au premier plan: un Château 120 en îlot central. Email Cocoa, finitions nickel et inox.2 fours à voûte gaz et électrique, brûleurs professionnels en laiton massif.Epiceries en chêne massif, tiroirs doublés inox. Fabrication à l’unité et sur commande.
Disponible chez:Galerie La Cornue: C Design Boutique, Beirut Tower, Minet El Hosn, Solidère - Tel/Fax: +961 1 366 234 / 5E-Mail: info@c-design.coPoggenpohl Studio: Atomium Tower, Ashrafieh, Ashrafieh Street, Tel: +961 1 205999, +961 3 877729E-Mail: info@poggenpohl-lebanon.com
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Industry news: Stocco
sTOccOAT cERsAIE 2011Stocco presents LINEA_09: standardization no longer exists in the bathroom.Welcome Creativity!Asalways,importantnewswaitedtogreetvisitorstotheStoccostandduringCERSAIE2011.OutlinedhereisthenewLinea_09collection,versatilefurniture!
The new 48 collection: practicality is now even more flexible.Adesignthathasbecomelegendary:introducedin1999,thiscollectionderiveditsnamefromthedepthof48cm.Overtime,ithasbeenimprovedtomakeitmoreinnovativeandmodern.Today,the48collectionhasbeencompletelyrevampedandrestyled,maintainingthesamegreatpracticalityandminimalistlinesasbefore,butenhancingitevenmorewiththeintroductionofadditionalfurnituresolutions,resultinginmaximumflexibility.
30 issue 19 November 2011- January 2012
A world of bathtubs! At Cersaie, Stocco shows a wider range of the ORIGAMI collection featuring many new products.TheOrigamicollectionexpandswithanewseriesoffinishesandaninnovativesolution:theversatilebathtub.Itsbasestructure,infact,installedonacomfortableinspectableframe,canbematchedwithtiled,woodorperforatedpanels,withsmoothonesmadeofCristalplant®andmuchmore.........
Stocco presents COLORS, the new healthy multimedia mirror!“Colors”,thenewStoccopolishededgemirror,isnotonlyasophisticatedmultimediaproductofferingafullrangeofdigitalfunctions,butitisalsohealthy!ThankstotheRGBlampsanddedicatedpreloadedMusic/Lightprograms,ittransformsthebathroomspaceintoaSPA.Andbyusingwi-fi,otherRGBlampscanbeconnectedtothemirror!
Stocco presents CLIPS, a line of practical shelves that can be used in conjunction with the Stocco mirror......exactly where you want!Functional,colourful,verypractical:thenewshelvesoftheClipscollectioncomplementtheStoccopolishededgemirrorsrightwhereyouneedthem.Nodrillingisrequired,eitherinthewalloronthemirror!
31November 2011- January 2012 issue 19
BRANDONI DEsIGN BEcOmEs ThREE!!!
Thefermentthatcharacterizesthisyear’seditionofCersaietradeshowinBologna,undoubtedlyreflectstheevolutionthatBrandonihasbeengoingonforsometime.Infact,BolognaisthecontextchosenbythecompanyplacedinCastelfidardotolaunchnewproductsandprojectsbyarchitectsextremelycreativewhohavecontributedtocreatethenewcollectionssignedBrandoni.
ALLDAY: design Nisi Magnoni
Aradiatorwhheats,organizes,andmakesfun!Allday,thenewBrandoniproject,entrastetothedesignerNisiMagnoni.Itcomesfromtheideatocreatea“human”radiator,anelementusuallyuncomfortable,toomuchtechnicalandnottoouseful.
Fromthisperception,thearchitectanddesignerNisicreatesanobjectthatisn’tonlyanheatingelementbutalsoafurniturecomplementtouseduringallday,frommorningtoevening.Theoriginalideaisthe“warmtouch”,anareacomposedbyanorthogonal
plotofholesinwhichthemagnetizedpinsarethreaded,andtheyhavedifferentfunctions,hooksforclothes,motorcyclehelmet,glovesorscarves;itcancontainsessencestoperfumethehouse,acaseforkeys,amirrortofixwhereveryouwish,andsoon.Therearemanycompositionpossibilitieswecancreateinthisradiator:thankstotheabilitytomovethedifferentaccessoriesallovertheplateoftheradiator,youcancustomizeitatanytimeunderthevariousrequirements.Arangeofaccessoriesthatcreateagamemakingthemforgettheonlyfunctionofaradiator.
WithALLDAYtheheatingisenrichedwithanewwaytolivetheheatduringalldaylong,re-inventingthetraditionalconceptoffurniture.www.nisimagnoni.it
CARAVEL: design Itamar Harari
ItamarHararirenovatesthecollaborationafterhavingobtainedsignificantresultswithotherproductsthankstohiscreatività.
FortheCersaietradeshowispresentedCaravel,asteelplatewithacurvingshape,beveledanglesthatdrawtheradiatorwithelegance.Irreplaceablecomponentoffurnitureperfecttoheatbigorsmallenvironment.Auniquestylehatcombinestheneedsofcontemporaryfurniture.www.harari.it
BLOOM and UNIKO: design Studio Batoni
StudioBatonishowstwonewproductsrealizedbyBrandoni.
Brandoni presented in Bologna three new projects born from the collaboration among the company dynamics and the architects Nisi Magnoni, Itamar Harari e Studio Batoni
Bloomisasteelradiatorwithaparticularshape,asoftmovementthatcreateafloweronthewall.Stylishandcontemporary,canberealizedinthehorizontalandverticalway,aheattouchthatenrichthefurnitureofyourhome.UnikoisainterlockingsystemthatBatoniStudioprojectedtomakeusefultheradiator,woodboxesdecorateauniquedesign,arectangularshapethatformspocketsthatcancontainspecialwoodboxesfornewspaper,keysandeverythingyouneedhandy.
Industry news: Brandoni
Kesseböhmer GmbH | Mindener Str. 208 | 49152 Bad EssenTel.: +49 (5742) 46-0 | E-Mail: info@kesseboehmer.com
««
We believe that there are more important things to worry
about than storing food.
www.kesseboehmer.com
e.g. TANDEM Swivel Pull-Out – More storage space, better organised, better access.
KB_Anzeigen_intern_Klinke 21.03.11 12:52 Seite 6
32 issue 19 November 2011- January 2012
Kesseböhmer GmbH | Mindener Str. 208 | 49152 Bad EssenTel.: +49 (5742) 46-0 | E-Mail: info@kesseboehmer.com
««
We believe that there are more important things to worry
about than storing food.
www.kesseboehmer.com
e.g. TANDEM Swivel Pull-Out – More storage space, better organised, better access.
KB_Anzeigen_intern_Klinke 21.03.11 12:52 Seite 6
kING & QuEEN
Industry news: Cristina
design by: Ornella mainini & Roberto camisascaSmooth and graced or strong and masculine? Two new series released by CRISTINA, different but with the same soul. Match them, for a new bathroom solution
ForthefirsttimeatCERSAIE2011,KING&QUEEN,thelatestseriesbyCRISTINArubinetterie:twodifferentlines,butcomplementary.TheKING&QUEENmixers,designedbytheArch.OrnellaMaininandRobertoCamisasca,arethetwofacesofthesamesoul:thefirstoneissquared,strong,masculine.LikeaKing.
Thesecondiselegant,smoothandgraced.JustlikeaQueen.Bothsharingthesameessential,pureandcontemporarydesign,butdividedbyopposite
34 issue 19 November 2011- January 2012
sensibilities:CRISTINArubinetteriepresentstwodifferentmodels,butborntobematchedtogether.
KING&QUEENaretwolinesthatareborntogether,andcanbeselectedseparately,basedonyourbathroomchoice.But,theycanbeevenmatchedtogetherinthesamesurrounding:incaseoftwinceramics,forinstance,tocreatearealnewconceptofbathroom.Perfectexpressionofthehousespacethat,morethantheothers,belongstothemanaswellasthewoman.
Insidethere,asever,there’stheCRISTINAtechnology:amodernproduct,notonlyfortheshapebutevenintheessence,synthesisofresearchforbeautyandhighquality.
Definitely Made in Italy.
35November 2011- January 2012 issue 19
TuRkIsh cERAmIcsBurhan öçal & Trakya all stars’ breathtaking tunes enchanted BolognaWith the occasion of Cersaie 2011, more than 2000 audience of ceramic sector professionals and Bolognaise listeners were fascinated by the magnificent concert of Burhan Öçal & Trakya All Stars presented by “Turkishceramics”
WiththeoccasionofCersaie2011morethan2000audienceofceramicsectorprofessionalsallovertheworldandBolognaisemusicenthusiastcametogetherat21stSeptembernighttolistenBurhanÖçal&TrakyaAllStarsmagnificentshowpresentedby“Turkishceramics”ConfirmingitsprominentpresenceintheWorldandEuropeanCeramicsproduction,Turkey,representedbyTurkishCeramicsPromotionGroup,hasattendedatCersaie2011andpresentedaspecialmusicshowwhichhasalreadybecameatraditionovertheyears.Besides,thisyear19leadingTurkishceramicbrandsparticipatedtotheCersaiewiththeirlatestcollections.
‘Turkish Touch’ to BolognaHavingpresented“HüsnüŞenlendiriciEnsemble”lastyearatCersaie,thisyear“TurkishCeramicsPromotionGroup”displayedanothershowwith‘BurhanÖçalandTrakyaAll
Stars’.BurhanÖçal,recognizedasaworldwidevirtuosicpercussionist,showedanenthusiasticperformancewithhis“mostpersonal”project:TrakyaAllStarsinwhichhecollaboratedwithmastermusiciansfromThraceregion,payingtributetothemusicalheritageofhisbirthplace,KırklareliTurkey.AsapartofthisspecialperformancetheminimalistelectronicaDJMuratUncuoŞlufeaturedwithhiselectronicrhythmsandchiefdancerofIstanbulStateOpera&BalletErhanGüzelandhispartnerZuhalBalkancarriedouttheirspecialperformance.ThespecialshowofBurhanÖçalbyusingtheceramicsinksasaninstrumentattractedtheaudiences’attentionandsparkedhugeinterestamongtheItalianandTurkishpress.
Basing on 8000 years tradition, technology and design, Turkish ceramic sector keeps growing strongly.
“Turkishceramics”aimstopromoteTurkishceramicknowhowwhichisinheritedthroughaddingupdifferenttechniquesanddevelopedbydifferentcivilizationsover8000years.Accordingtotheexportdata,tileexportsofTurkeyhasincreasedto470milliondollarsandexportofsanitarywareproductshasreached160milliondollarsin2010.WhiletodayTurkeymaintainsitspositionintheworlds’ceramictilesandceramic
sanitarywareexportationasbeingoneofthesixthcountriesinvalueterms,ontheotherhandduetoitsgrowingmarketshareintheexistingexportcountriesandestablishingstrongandpermanentbusinessrelationshipsinthenewmarkets,3.5billiondollarsofexportationvalueistargetedforceramicssectortoreachin2023byTurkishExportersAssembly.
Formoreinformation,www.turkishceramics.com
Industry news: Turkish Ceramics
36 issue 19 November 2011- January 2012
2011special round-up release
Industry news: Cersaie 2011 Round-Up Release
cERsAIE's WORLD LEADERshIP
Thenumberof“actualadmissions”tothe2011eventwas113,165,up0.8%fromlastyear’sfigureof112,292.Thisfigure,whichisthemostwidelyusedbyleadingtradefairevents,countsthenumberofvisitorsactuallypresentinsidetheexhibitioncentreandincludesre-entriesonsubsequentdays.Indetail,thenumberofinternationalattendeesrosefrom43,939to45,616(+3.8%)whilenumbersofpayingvisitorsincreasedby5%to2,714.ThefigureforItalianattendeesdroppedbyalmost900(-1.4%)to64,132.Cersaiealsoconfirmeditsinternationalappeal,withnon-Italianvisitorsnowaccountingfor40%oftotalattendance.Anotherimportantfigureisthatofattendanceconsideringfirstentriesonly,whichatCersaie2011totalled81,552.Thisfigure,whichshowsasmall2%reductioncomparedtolastyear’s83,286attendees,confirmsanincreasein
numbersofinternationalattendees(from24,960to25,155;+0.8%)andafallinnumbersofItalians(from58,326to56,397;-3.3%),duetothewell-knowndifficultiesinthedomesticbuildingsector.Atotalof703journaliststookpartinthis29theditionoftheshow,including248fromoutsideItaly(35.3%ofthetotal).Attendancewasstrongatthefirstday’seventsconsistingoftheopeningconferenceentitled“Livingwithanevolvingmarket”,whichwasattendedbymorethan700people,andtheInternationalPressConference,whichattracted180journalistsfromallovertheworld.ThevariousconferencesandsymposiainthethirdeditionofCersaie’sculturalprogramme“BuildingDwellingThinking”wereespeciallywellattendedbyarchitects,designersand
Cersaie's world leadership confirmed by the figures113,165 total admissions over five days and 81,552 individual attendees.m Increase in numbers of international and paying attendees, fewer Italian visitors. More than 700 accredited journalists. The success of 'Building Dwelling Thinking' was demonstrated by the packed out Architecture GalleryCersaiehasonceagainconfirmeditsworldleadershippositioninthefieldofceramictileandbathroomfurnishingtradefairs.AftersellingoutallthefloorspaceintheBolognaexhibitioncentrefivemonthsbeforetheevent(965exhibitorsfrom31countries,including265non-Italiancompanies),theshow’simportancewasfurtherunderscoredbythenumberofvisitors.
students.AlmostathousandpeopleattendedthekeynotelecturebyKazuyoSejimaandthe“lessoninreverse”givenbyAlessandroMendini,whichincludedaparticularlystrongstudentpresence.TheArchitectureGallerywasalsofullypackedoutforthemeetingswithGiorgioBianchifromRenzoPianoBuildingWorkshoponNewYorkarchitecture,withCameronSinclairontheinitiativesofArchitectureforHumanity,withKengoKumaonprojectsinJapanandworldwide,andwithPatriciaUrquiolaonhervisionofdesign.Theexhibitions“CeramicsofItaly.LeMetamorfosi”inexternalarea48and“CersaieDowntown”locatedinthreesquaresinthecentreofBolognaalsoattractedstrongattendance.The30thCersaiewillbeheldinBolognafrom25to29September2012.
38 issue 19 November 2011- January 2012
kAzuYO sEJImA: ARchITEcTuRE DIscOvERs ThE sTRENGTh OF FRAGILITY
This morning Cersaie hosted a keynote lecture given by one of the best-known figures in contemporary Japanese architecture, the winner of major international awards and the first woman to curate the International Architecture Exhibition at the Venice BiennaleIfKazuyoSejimaispreciselywhatsheseems–petite,fragile,almostsuspendedinspace–herarchitecturelikewisehasnothingtohideandplayswithtransparencyandtheimmaterial,withtherelationshipbetweeninteriorandexterior.Herrapportwiththesurroundingenvironmentismorethanameredialogue,itisatwo-wayrelationshipcapableofmodifyingspace.Andspaceinturnaltersbehaviour,afactthatarchitecturehastotakeintoaccount.Sheusesreflectingsurfaces,facadesthatprojectrealimagesorcreatenew,illusoryones;sinuousvolumesthatadapttothelandscapeandinvitepeopletoenterandleave,tolookinfromtheoutsideandtolookoutfromwithin.Theresultisanarchitectureofuniqueimpactandappeal,capableofreachingouttothewholeworld.TheuniversalappealofKazuyoSejima’sworkisdemonstratedbythesuccessofthekeynotelectureshegavetoapackedEuropauditoriumin
thePalazzodeiCongressithismorningaspartofCersaie’sBuilding,Dwelling,Thinkingprogramme.Winneroflastyear’sprestigiousPritzkerArchitecturePrize,KazuyoSejimahasrecentlybeenworkingonotherhigh-profileprojectsinEurope,includingtheRolexLearningCenterattheEcolePolytechniqueFédéraleinLausanne,Switzerland,openedinMarch2010,andthenewbranchoftheLouvreMuseuminLens,France,currentlyunderconstruction.AkeyrepresentativeofJapanesearchitecturewhocombinesinnovationandanancienttradition,KazuyoSejimadiscussedhermostimportantprojectscarriedoutinJapan,EuropeandtheUnitedStates.FollowingtheopeningremarksbythechairmanofConfindustriaCeramica’sResearchandTechnologicalInnovationCommissionAlfonsoPanzani,whowelcomedparticipantsonbehalfoftheAssociation,theeventwasintroducedbyFulvioIrace,architectandprofessorofthehistoryofarchitectureatMilanPolytechnic.
“KazuyoSejimalooksattheurbansceneinanewanddifferentway,”explainedIrace.
“Sheadoptsanemotionalandproceduralapproachthatisbasedonthewaythatpeoplerelatetoandusespaces.Theconstantfeatureofherworkisthereforeinterpretingspacesfromtheviewpointofthepeoplethatlivethere.Theminimalistlabelthatisoftenattachedtoherisnotreallyappropriate.Iwouldinsteaddefineherasmaximalist:becauseshemaximisestheimpactonthehumanbody.Spacesbecomelargemagneticfieldswithinwhichpeopleact.Butanotherkeyaspectofherprojectsisthattheyraisequestionsandpromptrestlessnessandideas,”continuedIrace.“RightfromthestartofmycareerIwasinterestedintheconnectionbetweeninsideandoutside,”explainedKazuyoSejima,illustratingherprojectforthe21stCenturyMuseumofContemporaryArtinKanazawawhichin2004wontheGoldenLionatthe9thInternationalArchitectureExhibitionattheVeniceBiennale.Itwasabuildingthatwastoservenotonlyasamuseumbutalsoasapublicspace.Thecentralideaisthattheappearanceofbuildingschangesaccordingtotheiruses.Itisimportanttodesignbuildingsthatcanchangetosuitthepeoplewhousethemandtheirsurroundings.ThearchitectthenexplainedthephilosophybehindtheNewMuseumofContemporaryArtinNewYork.“Insteadofcreatingaclosedvolume,asisnormallythecasewithartgalleries,wedesignedastructurethatistrulyopentothecity,withterracesandfacadesthatallowvisitorstoadmirethecityandinturnenablethecitytoseewhatisgoingoninside.Thebuildingsintheareaarequitelow,sothemuseumstandsoutintermsofheight.Toalleviateitsimpact,
wecomposeditofvariousstaggeredvolumes,eachofwhichisofsimilardimensionstothesurroundingbuildings.”AnothertrulyastonishingprojectistheToledoMuseumofArt’sGlassPavilionintheUnitedStates,wherepeopleastheywalkcanperceivethechangeinimagesreflectedfromtheglasswalls.“Sometimesoneseesclearglass,othertimesreflectedimagesthataresuperimposedwithothers.Somearereal,othersaremixedandyetothersareillusions.Theoverallimpressionisaliquidimage.”TheFederalpolytechnicoftheUniversityofLausanneisanotherveryinterestingproject.“Theaimwastocreateameetingplaceforstudentsthatwouldbeaccessiblefromallsides,”explainedKazuyoSejima.“Wecreatedalow,single-flooredbuildingwithundulatingfloorandroofwhereatonepointthevisitorhasthesensationofbeinginsideasinglelargespace.Inside,youwalkasthoughoverhillsorthroughvalleys.Eachvolumeperformsadifferentfunctionandoffersadifferentviewpoint,aviewoverthelakeoramoreintimatetranquillity.”Lastly,theLouvreMuseuminLens,France,ofwhichthefirsttwophaseshavebeencompleted,leavingonlythetaskofbuildingasinglefaçadeencirclingtheentirebuilding.”Weconstructedabuildingthatwouldnotdisturbthesiteortheremainsoftheformermine.Thisisanotherexampleofabuildingthatadaptsitsgeographicallayoutaccordingtotheenvironment.”Thefamousarchitect,visitingBolognaforthefirsttime,alsoexpressedherwonderatthecity.“It’slovely,”shesaid.“IwentoutforawalkyesterdayeveningandfeltthatIwaswanderingthroughatheatre,whereshowsmightbestagedoneverycorner.”
39November 2011- January 2012 issue 19
Industry news: Cersaie 2011 Round-Up Release
The design by Grazia Piccininno from the University of Genoa has won the competition for the image of next year's show. The award ceremony held on Thursday at Cersaie also hosted the presentation of the new competition, based on the theme "in praise of normality"OnceagainthisyearCersaiehasbeenwonoverbyfemalecreativity.GraziaPiccininno,astudentontheIndustrialDesigndegreecourseattheUniversityofGenoa’sArchitectureFaculty,underthesupervisionofProf.Vannicola,isthewinnerofthesecondeditionoftheBeautifulIdeascompetitionfortheimageofCersaie2012,thisyearexploringthethemeof“Ceramicevolution”.PromotedbyConfindustriaCeramicaandorganisedbyEdi.Cer.S.p.a.attheInternationalCeramicTileandBathroomFurnishingExhibition,thecompetition–nowinitsthirdedition–isopentostudentsatItalianuniversityfacultiesanddesigninstitutes,whoareinvitedtodemonstratetheirtalentandexpresstheircreativityandpassion.ThesimpleandhighlyeffectivedesignsubmittedbyGraziaPiccininnoforCersaie2012isathree-dimensionalimageconsistingoftwoangledredtilesrestingagainsteachothertoformaroof,asymbolthatrepresentstheworldofarchitectureandinteriordesign.Thisideawasjudgedasthemosteffectiveforconveyingthespiritoftheshowandtheevolvingroleofceramicandbathroomfurnishings,whichcombinetraditionwithan
BEAuTIFuL IDEAsImAGE FOR cERsAIE 2012 uNvEILED
abilitytoadapttothemanyfunctionsnowdemandedbythemarket.ThesubmissionswerejudgedbyajuryconsistingofMicheleDeLucchi,BeppeFinessi,FrancoOrigoniandLiaPiano,aswellasrepresentativesofConfindustriaCeramica.Specialmentionsweregiventoanothertwostudentswhopresentedprojectsofparticularinterest:SilviaValpiani,fromISIA(IstitutoSuperioreperleIndustrieArtistiche)ofFaenza,andMarcoPaccagnellafromtheIUAVUniversityofVenice.ForyearsthecreationofthepromotionalimageofCersaiewasentrustedtoeminentdesignersandmastersofItalianandinternationalarchitecture.But2010broughtachangeofdirectionwiththeideaofharnessingthecreativityofstudents,tomorrow’sdesigners,architectsandopinionleaders.Thispolicyhasprovedhighlyfruitfulandwillbecontinuednextyear.ThemeetingalsoservedasaplatformtopresentthenexteditionoftheBeautifulIdeascompetitiontodesigntheadvertisingpageforCersaie2013.Thethemethattheyoungdesignersareaskedtoworkonis“inpraiseofnormality”.
Notgreatpropheciesormicrovisionsofthefuture,butanobjectivegazeontotheworld,asittrulyappearstous.Becauseceramicsandbathroomfurnishingsbelongtoourdailylives;theyaresymbolsofanormalitythatlooksforwardwithdeterminationandiscapableofembracingthenew.Theawardceremonywasprecededbyameetingwiththree“keyrepresentativesofnewItaliandesign”,inthewordsofprofessorBeppeFinessi,architectandlectureratMilanPolytechnic.“Threeprofessionalswhoarecarryingontheworkofthegreatmasterswhowentbeforethem.AlthoughtheyarenowwellestablishedwithintheItalianmanufacturingsystem,theyhavealwaysgoneagainsttheflow,arrivingatthispointbyanindependentroutewithoutsacrificingtheirindividualidentities.”Theysetanexampleforthestudentsofdesignpresentinthehallandforeveryonewhowantstomakeprogressinthesector.“Yourworkandyouruniquequalitiesaretheroadtosuccess,”addedFinessi.Thesethreedesignersdescribedtheircareerpathsanddiscussedtheirmostimportant
projects,manyofwhichmakeuseoftiles.FirsttospeakwasdesignerLucaNichetto,whoinitiallytrainedintheMuranoglassworksandsubsequentlydiversifiedthankstohisenormousprofessionalcapacity.
Todayheworksnotjustwithglassbutalsowithceramicsandothermaterials,maintaininganartisanalapproach.ThesecondwasarchitectanddesignerDiegoGrandi,whowhileatuniversity,unlikehisfellowstudentswhowerekeentodesignchairs,wardrobesandarmchairs,wasinterestedinlessusualobjectssuchasrugs,tapestriesandtiles.Hissensibilityandtastehasenabledhimtoexploreanewaspectofdecoration.Asfortiles,heparticularlyenjoysinterpretingthejoints,akeyfeatureofthisproductthatcaneitherbeemphasisedorrenderedinvisible.Lastbutnotleast,designerMatteoRagnishottofamewhenhewontheCompassod’oroawardtogetherwithGiulioIacchettiforthecelebratedMoscardinospork,andisnowinvolvedinsmall-scaleproductionrunsandprojectsformajorinternationalcompaniessuchasCampari.
40 issue 19 November 2011- January 2012
POWER OF ThE PLAcEWhEN ARchITEcTuRE BEcOmEs NATuRE
inJapanandworldwide,mostnotablytheWater/GlassHouseinShizuoka,theToyomaCenterforPerformanceArtsinMiyagi,theStoneMuseuminTochigiandtheNezuMuseuminTokyo.HeiscurrentlyinvolvedinanumberofmajorprojectsinChinaandEurope,includingtheArtsCentreinBesançon,FranceandthePerformingArtsCentreinGranada,Spain.ArecurrentthemeofKengoKuma’sworkisthatofthevoid,whichheusesasakeycomponentofarchitectureonaparwithotherbuildingmaterials.TheopeningremarksweremadebyConfindustriaCeramicachairmanFrancoManfredini:“Theworldofceramicisgrowingeverclosertothatofarchitecture,”hesaid.“Thechangespromptedbyinnovationhaveresultedinceramictilesbeingusedinvariousspacesanddialoguingevermorecloselywiththeworldofarchitecture.ThisiswhatwearetryingtodobyholdingtheseimportantmeetingsfromtheBuilding,Dwelling,Thinkingprogrammeaspartof
Cersaie,”headded.“AnyonewhowishestogettoknowthehistoryofcontemporaryarchitecturecannotignorewhattheJapanesehavedoneinrecentyears,”arguedFrancescoDalCo,ArchitectandProfessorofthehistoryofarchitectureattheIUAVuniversityofVenice,whointroducedKuma’slecture.“Theirarchitectureservesforthemodernisationofthecountry,whichmeansbeinginstepwiththetimesbutalsodiscoveringthatthepresenthasdeeprootsinthepast.ThereissomethingprofoundlyancientunderlyingeveryaspectofJapanesecontemporaryculture.TheJapaneseareentirelyopentothatwhichisnewbutatthesametimeareawarethattruechangeisnotpossible.ThisisthesecretoftheJapaneseapproach,aprocessofbecomingthatneverstopsbutisnotafraidofrepeatingitselfandreproducingknowledge.Itistypicalofallgreatartiststoeliminate,removeandcreatethingsthatarebeautifulbecausetheyareappropriate,”headded,referringtothemasterKenzoKumaandhispassionformaterials.“Tocreategreatarchitectureyouhavetobeawarethateverymaterialhasitsweaknesses,whichatthesametimeareitsstrengths.ThisisperhapsthegreatnessofKenzoKuma.”The
Japanesearchitectintroducedthepublictohisessentialbutpowerfulpoeticvision,outliningwiththeaidofimagessomeofhismostimportantworks:theWater/Glassprojectwhichoriginatedfromasmallwoodenbox,theLotushouse,builtwithlight,transparentmaterials,theBamboohouseandtheCeramicCloud.“Whatispoweroftheplace?”heasked,illustratinghisprojectfortheMuseumofHiroshigeUtagawa,aJapaneseartistwhobroughttogetherartandtheenvironmentandfromwhomVanGoghlearnedmuch.“Themuseumislocatedinatypicalvillage.Behinditstandsamountainandonthemountainthere’satemple.Inthe20thcenturypeoplebegantoforgetaboutthemountain.SoItriedtodesignthemuseumasifitwerethedoortothemountain.Visitorstothemuseumfindthemselvesfacetofacewiththemountainandthetemple.Thematerialsusedarericepaper,stoneandwoodfromthesurroundingmountains,becausethecarpentersmaintainthatthebestwoodforconstructionisthatofthetreesfromthemountainsbehindthevillage.Everythingwasdonebytheartisansfromthevillage,whohelpedusenormously.InJapanthereremainsanextremelyhighqualityartisanaltraditionthroughoutthecountry.”
Power of the place: when architecture becomes nature Kengo Kuma at Cersaie 2011. The keynote lecture by the Japanese star architect focused on respect for the environment, the use of humble materials and traditional architecture“PovertyisthemotherofJapanesearchitecture,”declaredthegreatJapanesearchitectKengoKuma,today’sguestintheArchitectureGallery,atthebeginningofhiskeynotelecture.Thesewordsreflecthisfocusonhumble,localmaterialsandaconstantlyrespectfulattitudetowardsnature.Thereisnothingpresumptuousabouthisprojects.Theyrepresenttheperpetualhumanchallengeofgivingameaningtoplaces,ofadaptingtothem,ofharnessingandatthesametimetamingtheirpower.Amajorfigureinworldarchitecture,Kumahascarriedthroughnumeroushigh-profileandinnovativeprojects
41November 2011- January 2012 issue 19
Industry news: Cersaie 2011 Round-Up Release
PATRIcIA uRQuIOLA
Patricia Urquiola, heir to the "Milanese school", at CersaieThe acclaimed Spanish designer will speak at Cersaie 2011 on the theme of "blurring boundaries", bringing together architecture and art, identity and design. It will be a unique opportunity to meet a professional who has worked alongside the great masters of Italian designPatriciaUrquiola,oneoftheworld’smostsought-afterfemaledesignerswhoseteachershaveincludedsomeofthegreatestnamesinItalianindustrialdesign,istospeakatCersaieonWednesday21Septemberat10.00a.m.inanaddressentitled“Blurringboundaries
–Interconnectionsbetweenproductdesignandarchitecture.Culturalboundariesbetweenintegration,superimpositionandrespectforidentity”.BorninOviedoinSpain,PatriciaUrquiolaattendedthearchitecturefacultiesofMadridPolytechnicandlaterMilanPolytechnic,whereshegraduatedin1989underAchilleCastiglioni.Sincethen,shehaslivedandworkedinMilan,whereshetrainedwithBrunoMunari,oneofthefoundersoftheMilaneseschool.From1990to1992sheworkedasassistanttoEugenioBettinelliandAchilleCastiglioniontheindustrialdesigncoursesatMilanPolytechnicandattheE.N.S.C.I.inParis.In1991shebeganworkingatthenewproductdevelopment
departmentatMaddalenaDePadova’sfirm,soonbecomingheadofthedepartment.ItwastherethatshemetVicoMagistretti,withwhomshewouldlatercollaborate.In1998shebeganworkingatMoroso,whereshedesignedanewseatingconceptwithinterchangeablecomponentsforatrulycustomisablelivingroomspace.Sheisrenownedforproductsthatcombineintimacyandcomfortandareconducivetosocialisation.In2001shestartedupherownpracticeinMilanthatfocusesonarchitecturalandshowroomdesign.ShecollaborateswithdozensofcompaniesincludingAgape,Alessi,B&BItalia,Driade,Flos,Foscarini,Kartell,MolteniandRosenthal.Someofherproductsarefeaturedin
thepermanentcollectionsatMoMAinNewYorkandotherinternationalmuseums.RecentprojectsincludetheMandarinOrientalHotelinBarcelona,theWResort&SpainVieques(PuertoRico),theGianvitoRossistores,theFlosandMorososhowroomsinLondonandthegeneraldesignoftheSpadoliniPavilionatPittiUomo2010inFlorence.ShehasbeennamedDesigneroftheYearbythemagazinesWallpaperandElleDecoandDesigneroftheDecennium2000-2010byGermanmagazinesHomeandHäuser.ShehasalsoreceivedtheRedDotAwardandtheChicagoAthenaeumGoodDesignAwards.Personalexhibitionsofherworkhavebeenheldinmuseumsallovertheworld.
42 issue 19 November 2011- January 2012
LIvING WITh AN EvOLvING mARkET
Living with an evolving market, rules and reforms for overcoming the crisisThe CERSAIE ribbon-cutting ceremony was held this morning. The opening conference saw the participation of Jacques Attali and Emma Marcegaglia ArecordCersaiewasopenedthismorninginBologna.Followingtheribbon-cuttingceremony,BolognaFierechairmanDuccioCampagnoliwelcomedparticipantstotheInternationalCeramicTileandBathroomFurnishingExhibition:“Atatimeofgreatconcernforthefutureofourcountry,theshowprovidesanopportunitytoexploreItaly’snewethicalapproachtobuilding–anapproachthatcombinesrigour,efficiencyandquality,”hesaid.ThepresidentofRegioneEmilia-RomagnaVascoErraniadded:“Ourregion’sceramicclusterhasdemonstratedthatitispossibletoovercomethechallengeofcompetition.WearestrivingtoactasagrowthengineforItalyandtorelaunchourcountryataninternationallevel.Thecountrymuststepupagear,bothforitsfutureandinthegeneralinterestofthecommunity.WemustrestoreItaly’scredibilityataworldlevel
inthehopethatwewillbeabletoreportpositiveresultsintheglobalmarketwhenwemeethereagaininayear’stime.”Thewelcomingremarkswerefollowedbytheeconomicconference“Livingwithanevolvingmarket”,moderatedbytheeditorofIlSole24OreRobertoNapoletano.“Theceramicindustryhasaturnoverof4.7billioneuro,”hesaid.“Ourpresenceheretestifiestothevitalityofourcountry'seconomy,whichhasthestrengthtoreacttothecurrentsituation.Butnowweriskpayinganevenhigherpriceforacrisisthatwasnotofourownmaking.Notonlyhavewebecomeacountryforsale,thereisalsoalackofbuyers.”ConfindustriaCeramicachairmanFrancoManfredinibelievesthatthephenomenonofglobalisationliesatthecentreoftheevolutionofthemarket:“Thisprocesshasledtotheemergenceofeconomiesthatuntiljustafewyearsagowereconsideredthirdworldcountriesbutarenowthepowerhouseoftheglobaleconomy.Thebarofcompetitionisbeingraisedandwemustimproveourperformance.Butweneedrulesthatarethesameforeveryoneandthatarerespectedbyeveryone.”Inthiscontext,Manfredini
believesthatEuropeanunityisanecessaryprocesstogetherwiththeevolutionofmarkets:“Europeisthepointofreferenceforcompaniesandisvitalifwearetobecompetitiveataworldlevel.”AlongwithEurope,Manfredinialsoreaffirmedhissupportfortheeuro:“Allmembercountriesmustrecognisethatitneedstobesupportedanddefendedasanessentialplatformforourcompaniesandmemberstates.”EconomistJacquesAttalibelievesthatrulesarekeytothefutureofthemarket:“Idon’tbelievethatthecrisisisover.Inrealityweareontheedgeoftheabyss,justastepawayfromtumblingovertheedge,”hebegan.“Althoughthisisatimeofpotentiallystronggrowth,therecanbenosustainablemarketwithoutlawsandwithoutorder.Whatisthesenseofglobalisationwithouttheglobalisationoflaws?Thiswashowthecrisisbeganinthefirstplace.Puttingofftheproblemwhilewaitingforasolutiontoturnuphaspushedupthenationaldebt.Nowtoo,allwearedoingiswaiting.ItalyrisksfollowinginthefootstepsofGreeceifmeasuresarenotimplementedoverthenextfewmonths.AndFranceandtherestofEuropewillbenext,”hecontinued.“Europewillnotsurvivewithoutafederal
budget,andifaEuropeanstateisnotcreatedtheEurowillvanishtogetherwiththesinglemarketwithin10years.”TheconcludingaddresswasgivenbyConfindustriachairmanEmmaMarcegaglia,whocommentedonItaly’scurrenteconomicsituation:“Whatishappeningtothecountryisunacceptable,”shedeclared.“Oursisaseriouscountrywithanimportantmanufacturingfabric,withsectorsandnichessuchastheceramicindustrywhereItalianentrepreneursareleaders.Wehaveentrepreneurswhoconquertheworldandkeepthecountryafloat.Wehaveauniqueworkculture.ThismeansthatItalycanpullthrough.ForweeksnowIhavebeenconstantlysayingthattimehasrunout.Thenecessarymeasuresmustbeadopted,eveniftheyareunpopular,ortheGovernmentmustaccepttheconsequences.Itisvitaltocompleteonceandforallthepensionreform,toselloffpublicassetsandtocarrythroughthetaxreformsoastoreducetaxesforworkersandbusinesses,loweringIRPEF(personalincometax)andIRAP(regionaltaxonproductionactivities),whileatthesametimepromotingresearchandinnovation.Thesearethemajorreformsthatareneededtorestoreourcountry’scredibility.AsConfindustriawewillcontinuetospeakthetruthwithafirm,authoritativeandindependentvoice.”
43November 2011- January 2012 issue 19
Kitchen trends: 2011 Most Popular
most popular 2011Kitchen trendsThe year 2011 is almost over and Edge is taking a look at some of the most popular kitchen trends that presented itself in the year that is passing.
Curved shapesInterior designers introduced curved shapes to the kitchen like other parts of the house. Therefore, the usual sharp and straight looks were replaced by softer appearances. The easiest way to introduce curved shapes
and impart the kitchen with a contemporary look is through the introduction of rounded sinks, bowed cabinets, curved islands and curved faucets.
Materials and stylesKitchens have been designed with a particular style but the trend in 2011 is to mix and match materials and styles to impart a unique look. An example is blending brick walls with stainless steel cabinets and an arched back splash. HACKER KITCHENS
PEDINI
44 issue 19 November 2011- January 2012
Artistic detailsArtistic details have also known to enhance the look of a room it was introduced in to kitchen also. Artistic details can be added by introducing molded designs in the cabinets. Replace the straight cabinet handles with curved handles featuring any design. The faces of cabinets and drawers can also be detailed with artistic design.
Vibrant and exotic countertopsThe countertops are known to play an integral role in the look of the room. Instead of the plain and dark colored countertops, make the countertops flaunt punchy colors and showy surfaces. Do not forget to complement the walls with matching tiles.
PEDINI
SCAVOLINI
45November 2011- January 2012 issue 19
Kitchen trends: 2011 Most Popular
Open shelves an open minded approach is being applied in all aspects, how about applying it to the shelves. Open shelves hung with designed brackets against a board will definitely create the perfect nostalgic look. Another contemporary option is to hang stainless steel shelves against a textured or plain wall.
HACKER KITCHENS
HACKER KITCHENS
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Introduce pendant lighting fixturesLighting is known to be eye catching feature of any room. Instead of typical lighting fixtures, add pendant lighting to the room. Shaped glass lights shall add drama to the room at minimal effort and cost.
Eco-friendlyAlthough it's not a new trend, going green is here to stay. It's easy to see the impact you can make on the environment and your utility bills by making a few simple changes like using water-saving kitchen fixtures. Look for an array of interesting countertops to find their way in new kitchens, like butcher block tops, concrete, glass, aluminium and eco-friendly solid surfaces that mimic granite and marble. Eco-friendly flooring like bamboo, recycled wood and natural stone tile remain a favorite among homeowners looking to create an eye-catching design to complement their kitchen's decor. When it comes to lighting, fluorescent lights are clean, bright and can cut energy use by 50 percent!
NOBILIA
STOSA
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Kitchen trends: Scavolini
Scavolini’S Baltimora
atmoSphereS of tradition in the mark of a newly-renewed elegance
Scavolini presents the restyled Baltimora, one of the brand’s greatest successes in terms of classic proposals, designed by Vuesse in collaboration with Marco Pareschi.
An important kitchen for prestigious, refined ambiances, today renewed with new essences, colours and finishes. New features with respect to those already in production include the oak doors, stained in various colours, two of which have a pore finish and antique gold and silver effects, and the matt lacquered models, all of
which are also available with a stylish antique gold or silver effect.
Baltimora has also been renewed in terms of the range of elements with new 15 cm extractable columns. 15, available in two versions, the first that recalls the original look of the model and the second (available in lacquered versions), customised by the presence of a capital.The inclusion of this will give the composition a great personality, emphasised by the tops and frames that will follow and overhang the capital conformation.
New elements are to be included in the Provence masonry kitchen, which will serve to create a unique niche rested on the top where the hob and hood can be inserted.
The perfect icon of traditional taste inspired by the ambiance of American countryside. Baltimora is the ideal solution for all those who consider furnishing and living as peaceful gestures of the soul, and that customs handed down from tradition remain the essence of good aesthetic sense.
Built with valuable materials and solid wood doors (in
the oak versions), Baltimora is designed and finished with care, to last through fashions and time. As all Scavolini proposals, it is highly customisable allowing for the creation of exclusive solutions that can blend the traditional and the modern with perfect elegance.
A customisation that is made possible by a wide range of complements and accessories marking the line, such as the elegant frames and classic decor, the worked sides, the midway units, chimney hoods, bases with removable wicker baskets, units with open elements, plate
48 issue 19 November 2011- January 2012
racks, doors with wooden grates and glass doors with English-style frames. The cupboards with glass doors and English-style frames are both highly practical and extremely elegant. When combined and enhanced by wooden edging and strips, they can furnish entire walls.
The following versions are new for 2011:Oak in colours: Yellow, Red, Dark Brown, Natural with green antique effect, Natural without green antique effect, Blue, Honey, Absolute White, Cream, Green, Kyoto walnut and Antique walnut.Cream and Blue oak with pore finish and Gold or Silver antique effect;Smooth (pore-free) matt lacquered finish in Black, White, Sand Grey, Red and Green, with an antique Gold or Silver effect.
These new finishes are in addition to the traditional options in Cherry and White Ash, which are still available.All doors are currently proposed with an elegant white porcelain knob.
Two new handles are new for 2011, a metal knob and a push-pull knob for the new 15 columns. The 15 elements are interesting, fitted with pull-out baskets, already available in the Absolute Classic programme.
Baltimora is finished off with a range of tables and chairs which echo the style of the kitchen and the wood finishes of the doors; a new table, “Hilton”, will soon be added, along with a selection of standard tables and chairs completing the range, available in the same colours as the model itself.
Baltimora is also a green kitchen: in tune with the company’s awareness of environmental issues, Scavolini has chosen to adopt Idroleb ecological panels on all its kitchen structures. Produced by the Mauro Saviola Group, they offer an ideal combination of environmental protection and maximum attention to consumer health. The panels are made of 100%
post-consumption FSC certified wood and have the lowest formaldehyde emission values worldwide, even below the limits specified by the extremely severe Japanese F**** standard which defines an emission level of 0.4 mg/l, whilst IDROLEB panels guarantee a level of 0.35 mg/l. The Idroleb panel also complies with the V100 standard for water repellence and guarantees a maximum swelling level of 10% in 24 hours.
49November 2011- January 2012 issue 19
Kitchen trends: Scavolini
ThE NEW"LIvING" mOOD kITchEN
Trendydesignandfinishes…contemporarystylecoupledwithanovel,modernapproachtowood…high-techspiritandcutting-edgefunctionality…allthiscanbefoundinMoodbyScavolini(designbySilvanoBarsacchi).Akitchenthatmeetswithnewlifeandlivingstylesthattodayiscompletedandenhancedbyabrandnew
restylingforaspacetobelived,withoutboundaries.Simplicityandrigourcometotheforeinthiskitchensystem.Highlycustomisableandcarefullydesignedinitseverydetail,itstrikestheperfectbalancebetweeneleganceandsobrietyandwillappealtothetastesofayoungpublicthatlovescolourandclear-cut
shapes.Aproposalthatblendsfunctionaltechnologywithconcretecreativity,idealforfurnishingopenspacesthatincludekitchen,diningroomandlivingarea.Thisguaranteesmaximumflexibilityandfreedomofchoiceinthemanydifferentversionsproposed:linear,gulf,peninsulaandisland.
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Therealfeaturesarethedifferentopeningmethod,withorwithouthandles.IntheFlatLineversion,infact,thenewkitcheneliminatesthehandlesonthefrontpartofdoors.Theelementsareopenedwiththeaidofundertopframesandrecessedhandleslocatedaboveandbesidethefrontsor–intheeventofpull-outdrawersanddrawerbaskets–throughtheTip-Onguidesystemorpush-pullknobs.
Theunprecedentedisland,designedspecificallyforthismodelisnewfor2011,withcookingareaandtablebuilt-inandtopsattwodifferentheights.Anothernew
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characterisingelementtakestheformoftheopenmodules,whichcreateaninterestingframeforthewallunitsandonethatisperfectforopenspaceenvironments.Andthesuspendedandfloor-mountedfurnishingitemswithopenunitsandelectricalappliancecolumnsarealsonew,idealforfurnishingopen-plankitchen/livingareas,asarethebaseunitsstanding37cmtall,perfectforcreatinglivingcompositionsthatcanbedirectlyintegratedintothekitchen-theidealsolutionforstudioflatsandsmallerhomes.TheislandhasalsobeenespeciallydesignedforMood,featuringtheinclusionofopenshelvesonthesideandatopthatextendsabovetoensure
maximumpracticalityandthebestpossibleaestheticresult,andcurvedelementsproposedinlacqueredversions,presentingasterminalsthatcanbeopenandsuppliedforthebases-alsoforislandsandpeninsulas-,thewallunitsandcolumnswiththesamedepthastheelementtowhichtheyarejoined.
Offeringmaximumpracticalityandergonomicsarethewallunitswithafoldabledoorforeasieraccessandthedouble-depthbaseswithtworowsofpull-outdrawerbaskets,forgreatereaseinaccessingtheworktop.
Moodhasasurprisingchoiceoffinishesandmaterials.
Kitchen trends: Scavolini
52 issue 19 November 2011- January 2012
Thewoodfinisheschosenforthedoorsareupdatedtocurrenttrendsandincludethefollowing:thenewAbsoluteWhiteOak(proposedwithanewstructureusingthesamecolour)and,aboveall,thenewdecorativeversionsavailablein14differentcolours(BiscuitLarch,OatLarch,MorelloLarch,ZolfinoLarch,SmokeOak,AshOak,SandOak,HumusOak,WoodlandOak,EarthOak,KhakiOak,EcruOak,BrineOak,ParchmentOak),tobemixedfreelywiththenuancesofthelacquersandlaminatesor-foranew-techtaste-withthealuminiumoftheribbeddoorsandsophisticatetransparencyoftheglassversions.Alsothematerialsavailableforworktopsofferrefinedand
extremelyfunctionalsolutions.Amongthem,steel,Quartz(ahighlyresistantcompoundthatisidealforworktopssubjecttohighstress)andthenewmaterial,Okite,aninnovativequartzcompoundthatisscratchandstainresistant.Allowingforhighlycustomisablesolutions,MOODFlatLineischaracterisedbytheflatdoorofferedinseveralversionstosatisfyanytypeofaestheticorfunctionalneed:veneeredinthefinishesofGreyOak,DarkOak,LightOakandAbsoluteWhiteOak(newfor2011):
Assembledveneeredpanelwithaluminiumedgeinthefollowingfinishes:Zebrano,AntibesOak,RosewoodandstripedTeak.Eversensitivetoecologicalissuesandenvironmentalprotection,Scavolinihaschosentodiscardthistypeofwood,whichisprotectedataworldwidelevel,
infavourofassembledmaterialwiththesameaestheticfeatures.
Decorativeinarangeof14colours(newfor2011)withedgeinthesamecolourandfinish;Glossyandmattlacqueredinarangeof36colours.Glossy(withaluminiumedge)andmatt(withABSoraluminiumedge)laminatein45colours.Ribbedaluminiumandsteelforhigh-techenvironments.Glass(normalornon-transparent)withaluminiumframe.
Thefollowing8finishesareavailableforthestructures:GreyOak,AbsoluteWhiteOak,White,AluminiumGrey,Teak,Cream,DecapeOakandDarkOak.
Moodisalsoagreenkitchen:intunewiththecompany’sawarenessofenvironmentalissues,Scavolinihaschosento
adoptIdrolebecologicalpanelsonallitskitchenstructures.ProducedbytheMauroSaviolaGroup,theyofferanidealcombinationofenvironmentalprotectionandmaximumattentiontoconsumerhealth.Thepanelsaremadeof100%post-consumptionFSCcertifiedwoodandhavethelowestformaldehydeemissionvaluesworldwide,evenbelowthelimitsspecifiedbytheextremelysevereJapaneseF****standardwhichdefinesanemissionlevelof0.4mg/l,whilstIDROLEBpanelsguaranteealevelof0.35mg/l.TheIdrolebpanelalsocomplieswiththeV100standardforwaterrepellenceandguaranteesamaximumswellinglevelof10%in24hours.
Mood by Scavolini ... ...a strong and sophisticated character for a novel approach to the kitchen, in constant evolution.
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Kitchen accessories: Webert
360° WhITEDEsIGN BY:mANuELA BusETTI E mATTEO REDAELLI
Revolutionary mixer tap, designed to facilitate all daily actions in the kitchen.
Itisequippedwithaninnovativespoutthatrotates360degrees,itcombinesfunctionalityanddesign,introducingaluminiumdetails,arealtapinnovation.WiththisWebertcreatednewshapesandfinishes.
Thetwohandles,inaddition
WEBERT
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totheclassicchrome,werefinishedandmatchedinanodizedblack,redandgrey,andtothenewestfinishinmattwhite.
MICRO_Design:ManuelaBusettieMatteoRedaelliMicroisaveryinnovativesinkmixerwithessentialandneatlayoutdesign.Thepull-out-sprayisfixedtothebodythroughmagnetsthatallowanextremelyeasy,handydirectuse.
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Interview: Graziano Verdi - Fiandre President & CEO
50 years have gone by since Castellarano Ceramiche was established on the Fiandre farm, in the centre of a town that lived mainly on farming at that time. A land that has given birth to and nourished a successful enterprise, a name that has become synonymous with Italian-made quality and the ceramics district as time has gone by.
GranitiFiandre celebrates its 50th anniversary in 2011. Half a century of milestones achieved through the values that have made the company an example of success in the ceramics industry and in the world, a case history studied in universities everywhere.
Since 1961 GranitiFiandre has stood out in the Italian economy for its attention to issues of great relevance today, such as environmentalism and innovation. 50 years in the business marks an important milestone, well worth celebrating.
interviews
grazianoVerdiPREsIDENT & cEO OF FIANDRE
56 issue 19 November 2011- January 2012
edge had the pleasure of meeting the President and CEO of Fiandre , Mr. Graziano Verdi, during Cersaie, to tell us more about the milesones and novelities of the comapny
Today Fiandre celebrates its 50th year, tell us about the major milestones that the company achieved during this time?Fiandrewasestablishedin1961.Manyimportantmilestonestookplace,tonameafewwouldbe:
Inthelate80’s,thecompanywasthefirsttointroducetothemarketstheformatof40cmX40cmslabsinthatperiodanditwasverystrongtechnicalmaterialhowevermaybenotniceestheticallyandthepossibilityofapplication.
Inthe90’swehavebeenabletoreproducethemarbleandthestoneinalargerformatwhichis60cmX60cmand60cmX120cm.Thatwasanotherimportantstepbecausetheformatwasallowingthearchitectstousethematerialinveryimportantprojects.Afterallthatwecometo2010,andFiandresincethebeginningwastheleaderonthatfile,somethingthatwasrecognizedbytheItalianGovernment,whereFiandrewaschosenfortheItalianpavilioninShanghaifortheFloorandwalls.WithalltheceramicsinItaly,tobe
chosenfortheItalianpavilionwasaveryimportantmatterforus,andnotonlyCeramicssincetraditionallyourboothswerealwaysrepresentedbymarble,soforusitwasarevolutiontobeoutofalmost1000companies.Itsimplymeantalotforus!
TodayatCersaieweareproudtolaunchourlatestnovelty“Maximum”,the3mX1.50mSlab.Itiscurrentlythelargestmarbleslabinthemarket.Itisuniquefrommanypointsofview,suchasResistance,Cleanliness,HygienicallyandonethingIwouldliketosayisthatwewerethefirstonestobeabletopolishthebigsizedmaterialsinceoursarefullbodymaterials.Itisadurabletileforall.
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Interview: Graziano Verdi - Fiandre President & CEO
What are the Novelties that we can see today at Cersaie?As discussed earlier, our new horizontal tile was the reference of this exhibition, and that is what many of the competitors said.
Fiandre is known to be a leader in terms of antibacterial tiles, tell us more?This is called: Active and it was developed 2 years ago and now with technology that brings Fiandre closer to the healthy part. Active has a production methodology which makes possible to create ceramic floor and wall tiles able to carry out a specific antibacterial action and to reduce polluting factors.This is a breakthrough; imagine how important this material is for schools, restaurants and hospitals. It is a significant material for significant projects.
How do you see the Ceramics industry growth in 2011?The industry is growing worldwide by 2 to 3 percent each year; the big speed up is done by the Chinese in terms of production and they think that Italian companies must follow them, But from our point of view as Fiandre, we follow the line of distinction, be it distinction in quality, in Technology, and in design and matching all things together to stand out in this competitive market.
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How do you assess the Middle East market?The Middle East is a very important market to us and it represents 10 percent of our revenue. It’s a growing and developing market where we are growing now. And we expect with this new generation of material to enhance and strengthen our position there.
Where is your biggest market in the Middle East?The most important markets are Dubai, in the UAE where we are working on the new project of the Jebel Ali Airport, and the other market is Saudi Arabia.
Everyone is talking about sustainability and the green projects, tell us about Fiandre’s
LINE OF GREEN?Fiandre’s Legacy of Green has resulted in a comprehensive range of traditional and modern porcelain tile solutions made with all-natural minerals in an environmentally responsible production process.
We’ve been the first to realize a material called Serie 100. A collection that combines large sizes with ecology: tiles measuring 75x75cm and aiming at 100% sustainability. Using the highest percentages of recycled products from the ceramics and recycled from glass, ceramics and sanitary.
Fiandre has created a new material that is both beautiful to look at and kind to the environment.
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Bathroom trends: MastellaDesign
MastelladesignDuring the 29th edition of Cersaie 2011 in Bologna, Mastella, a consolidated company of bathroom fittings from Treviso, presented its innovative solutions for bathrooms including baths Aki and Bahia, the Kallashort and black Sasso washbasins, the furnitures Dress-G and Summit-G. Design, high technological standards and functionality characterise the new Mastella products, able to create environments of elegant sobriety and great personality.
Bathtub AkiCharacterized by a clean and minimalist design, Aki is a versatile bathtub, which other then the freestanding version, can be recessed in the wall or floor. Born from a mould that includes the recess and the floor, then, depending on the demand, the sides can be modulated. It is also possible a reduction in length in centimetres. The material used is the Cristal plant ®; a technologically advanced and unique composite material, formed from single high percentage of natural minerals, and a low percentage of acrylic. It is an inert material, non-toxic and hypoallergenic. A solution of great elegance and style to fit naturally in modern and contemporary. Aki is also available in bi-colour version from the range of the Mastella Design colour chart.
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Bathtub BahiaElegantandrefined,Bahiaisthenewbathorsemi-fittedwashbasinsignedbyarchitectOrianoFavarettoforMastellaDesign.
BahiaismadefromCristalplant®,a100%recyclablematerial,fireproof,withexcellentresistanceto"UV"compact,non-porous,hygienic,durableandpleasingtothetouchforitsvelvetyfinish.
Perfectsynthesisbetweenaestheticsandquality,thebowlcanbepositionedtoBahiafreewall,corner,innicheorfreestanding.Inaddition,theplan-topcanbeshortenedtocentimetre.Itisavailable,aswellaswhite,eveninbi-colourfromtheMastelladesignrangeofcolours.
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Bathroom trends: MastellaDesign
Washbasin Sasso NeroInspiredbynature,takingtheformofapebbleoftheBrook,thebasinSasso(stone)designedbyChristianPiccolo.
ThebasinSassoismadefromCristalplant®,afusionofacrylicresinsandmineralswhichgivestheproductacompact,non-porous,fullpaste,resistantandpleasanttothetouch.
Availableinblackandwhite:theblackversionisnotduetopaintingbutforsolidsurfaceofthepaste.SoftandsmoothsurfacesgiveanaestheticRockbasin,creatingauniqueandsophisticatedstyle.
Washbasin KallashortKallashort,basindesignedbyOrianoFavaretto,wasbornasanevolutionofthemodelfreestandingKalla,undisputedprotagonistoftheCersaie2010collections.ThesoftandsinuouslinesinspiredbytheenvelopingcorollaoftheflowertomakeaKallashortoffersgreatpersonalityandastrongaestheticimpact.
Canbepositionedaboveamoderateheightconsolleorcabinet.
ProposedinthewhiteversionandmadeinCristalplant®,thewashstandKallashortinterpretsacollectionwitharefineddesignandnaturalelegance.
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Bathroom furniture Summit-GSummitisabathroomfurniturefeaturedbyacarcase(sidesandfronts)withinternalstep(patented)whichenclosesthefront(doorsanddrawers)inathinframegivingtheunitarefinedandaestheticresultofthestrongtendency.
AtthenextCersaie,MastellawillpresenttheevolutionSummit-G,whereGstandsfor"throat",i.e.:handle-lessfrontsopeningwithcomfortablegripandalongthetopedge.
Also,thehollowcanbelacqueredwithallcoloursoftheMastellaDesignrange,aswellasthefrontsandsides.
Bathroom furniture Dress-G 50/35Dressisamodularcollectioncharacterizedbyroundedsidesthatenclosetheterminalsofthecompoundfurnitureorthesingleelement.Theresultisa"dressing"softlyenvelopingwhichcoveringthespacebetweenthefrontandsidesgivesthemobilelookcleanandharmonious.
Inaddition,Dressallowstheappropriateinstallationofthesystemofopening"pushpull",whichrequiresaclearspacebetweenthesidesandfront.
AtthenextCersaie,MastellapresentstheDress-G,athroatopeningsystem:nohandlesandpracticalopening;andthechangeofdepth51/35,muchappreciatedinthebathroomsnotlarge.
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ispa. BiodesignThefuture,sofulloftechnologyandcomplexityisnotfrighteningifitsformsarenotalientomanbutinspiredbybiology,andinsofarfriendlyandempathetic.The“I”takescenterstageintheproject:thedesignofGessibecomes"Biodesign".
TheiSpaprojectfostersamorehuman-centricapproachtodesigningobjectsanddevelopsaconceptof"visualsimplicity"withaconceptof"Biodesign",whichismorphologicallysimpleandorganic,asinspiredbybiologicalforms.
Thestylisticfeatureofthecollectionisarectangularshapemadesmoothbycornersroundedassmoothedbythewateritself.Thisisafriendlyandreassuringformeasilyfeltasone’sown,pleasingtotheeyeandtothetouch.
Gessiattainstheresultofadesignwithanedgeyetnotradical:theglamorousminimalismofGessiissoftenedandacquiresanewcharm.WithiSpaGessirealizesforthefirsttimeaCollectiondesignedfromtheveryprojectforthecompletefurnishingofabathroom;in
factitspansfromthefaucetsproposedinnumeroushigh-techmodels,toaccessories,wellnesssystems,ceramic-ware,mirrors,uptothefirstbathtubdesignedandmanufacturedbyGessi.Elegantbutnotblasé,iSpa’slanguageisratherempathicandcommunicative;simpleshapesinspireconfidencewiththecollectionobjects–theirsoft,sculpturalandpleasantlyroundedlooksproducestrongtacticalattractionandcommunicatetherelaxedsophisticationandabsoluteserenityofapersonalspatoeachbathroom.
Withitssubstantiallyformalperfection,theiSpamixercallstomindtheideaofanarchitecturalwork;thewell-engineeredinterplayofproportionsbetweenaleanbaseandawidesurfaceonthetapmouthmakesthemetalplatelooklighterandsomewhatsuspended,withwateroozingoutofthinair.
Likewise,controlsareminimal–asoft-touchmixereitherelectronicorfashionedlikeasleekjoystick,allowseasyadjustmentofthewaterflowandtemperature.
Bathroom trends: Gessi
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Intheelectronicversionofthemixer,thedistributionofwaterisactivatedbyasofttouchofthemixerbutton.Ateveryuseofthetap,thislatterinvariablydistributescoldwater,sothattheboilerisnotignitedandenergyissaved.Thedesiredtemperatureofwaterisreachedbyrotatingthemixerbutton.Itslightenhancedbaseofthebuttonsignalstheactualtemperatureofwaterbyshininginalltheshadesbetweenblueandred.Thecapacitycanbereducedoraugmentedbypressingandrotatingthemixerbutton.Adoubletouchofthebuttoncommandstheimmediatedeliveryofmixedwater,athreefoldtouchofthebuttoncommandshotwater.Ifthebuttonispushedcontinuouslyforsomesecondsthetapturnsintoastandbymode,for30secondssignalledbyapulsatinggreenlight;
duringthistimethetapcanbecleanedwithoutitsactivation.
SimilarlytoallGessiprogrammes,iSpaisinspiredbyanideaofextremecustomisationofthemodernbathroom,aplaceforanaestheticallyandfunctionallyrewardingexperiencerepresentingtheowner’spersonality,the“I”(ego)recalledbythecollectionnameandaroundwhichtheenvironmenthasbeendesigned.
Design: Prospero Rasulo for Gessi.
Materials.Brass – ware : Chromed Brass. Finishing: Chrome, Chrome with white corian insert.Ceramic ware: white ceramic.Basins : ceramic, crystalplant. Color: white.
Bathroom trends: Gessi
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Bathroom trends: AntonioLupi
ANTONIOLuPI OIO / DEsIGNmIchEL BOucQuILLON
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In the bathroom fitting field, antoniolupi is synonymous of quality, research and design, a fame that has been known and appreciated over the years both on the Italian and international markets.OntheoccasionofCersaie2011itsurprisesusoncemoreshowingthelineofbathsandwashbasinsOiO,drawnbytheBelgiandesignerMichelBoucquillon,withclearlyglamourandfunfeatures,addressedtodynamiccustomers.Thiscollectionhasademocraticdesignsinceonthemarketanevenyoungerpublicwillalsoappreciatethisitem.Thesebathsandwashbasinsaremadeofpolyethylenewitharotationalmoldinginonesinglepiece.TheitemsoftheOiOlineareavailablebothinthetranslucentorcoloredversion,areallfree-standingandcanbeplacedbothindoorandoutdoor.Polyethylene,amaterialthatis100%recyclable,givesthemstrengthandlightnesssothatyoucouldmovewithbathandwashbasinaswell.Theycanbebothequippedwithaninsidelightingsystem,tocreateplacesdifferentiatedfromthechromaticpointofview.Dimensions:L1750xP86xH57-Lavabo:L63xP35xH85
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Bathroom trends: Eban
EBAN Is BAck TO cERsAIE 2011... READY TO AmAzEEVERY MASTERPIECE HAS TWO SIDES, ONE FOR ITS OWN TIME AND ONE FOR THE FUTURE, FOR ETERNITY."
InthecalendarherecomestheunmissableappointmentwithCERSAIE,InternationalExhibitionofCeramicTileandBathroomFurnishings,heldinBologna,fromthe20thtothe24thofSeptember2011.Ebanmakesreturningrandstyleandunderthesignof"NEW".
Newisitsimageandnewitslogoaswell:sign,symbol,identityholdingtheessenceof
analreadywrittentraditionandafutureeagertobedesigned.
Ebanwillbediscoveredandunveiled,pagebypage,throughitscatalogwiththenewgraphiclookandconcept;notjustformereconsultation,butaprecioustoolthroughwhichthecompanytellsitsvalues,modusoperandi,creativityandtheveryheartofitscreations.
Newisalsotheproductsoffer:thelineofbathroomfurnitureOperamakesthebestofitonthescene.Operaasamasterpiece,astheclearintensityofavoicemodulatinganemotion,asthelyricalpoetry
ofmatterandform.Thebrandnewlinerevealsthatpathofevolutionandinnovationofthecompanytowardsnewsolutions,aimingatadesignmoreandmoresophisticated,inordertotransformthebathroomintoauniquespace,intimate,private,withNaturebreathingandlivingdeepinsideofit.
Operashowslinearaestheticsandpersonality,high-performancematerials,complexconstructivesolutionswithhightechnologicalvalue.Operatalksaboutart,thankstothetouchofmasterscraftsmenwhogivelifetofineartdécor.Andit
becomesuniqueandexclusive,thankstothecustomizationofthedecorationbasedontheclient'sdesign.
Eban'schoicestaysthesame,ever:solidwood,irresistibleprotagonistofthescene,rigorousbutatthesametimeabletoreinventitselftointerpretstyles,tastesanddemands.Andthecolorpalettecomesnewandenrichedwithadditionaltones:Pergamon,Londonsmoke,Cherry,Tundra.
So,themeetingpointisstandA79,Hall21,whereEban'sstaffwillbepleasedtowelcomeallvisitors...readytobeamazed.
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Bathroom trends: Eban
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Since1970,afamily,andabusiness,madeinItalyEbanisabigfamilyandanambassadorforItalian-madegoodsthroughouttheworld.Thetraditionofcraftsmanshipcombineswiththepotentialforinnovation,tocreateuniqueproducts.Ebansearchesforproductiveandconstructivesolutions,withsuperiorqualityinmaterials,technologyanddesign.
Just solid wood. ThenameEbanissynonymouswithsolidwood:thissensible,environmentally-friendlychoicehasatimelessvalue.Itsqualityandreliabilitymakeitanoble,precioussubstance,toughbutversatile-aclassicmaterialthatcanalsoexpressmoderntastes.
Production and quality.Startingfromresearchanddevelopmentandfromthedesigntotheprocessing,eachphaseinthecreativeandproductioncyclesisstrictlysupervisedandfollowedattentively.ForEban,qualityistheguidingprincipleandtheaimitmustachieveonadailybasis.Alltheproductscometo
lifethroughhumaneffortsand,sincetheyarehuman,eventheinevitablesmallimperfectionsarelittlesignsofhumanity.
Craftspeople, even more so today.Theword“craftsman”stillretainsitsfullmeaningforEban.Ability,experienceandintuition:skilledhandsworkthematerial,conformingtotraditionandinterpretingmoderntimes.HumancontactisavaluethatEbanputsintoaction,lookingattheperson,aswellasathisorherwork,withthesamerespectandattentionthatitdevotestothecustomer.
Water-based paints, renewable energy. Sustainabilityisaresponsibility,evenamission.ThisiswhyEbanchoosestouseexclusivelywater-basedpaints,whicharenotharmfultoworkers,end-usersortheenvironment.Ebanalsochoosesrenewableenergyandthenecessarypowerissuppliedtoitbyitsphotovoltaicplant.Thishighly-advancedtechnologyensuresmaximumlevelsofsafety,controlandeco-compatibility.
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Bathroom trends: Webert
Webertdevelopedthisprojectwithadesignmatchingallarea’ssingleelements:mirror,accessories,tapandbasin.Apartfromthis,thepossibilityofremovingthebasinfromthetray-baseallowsaperfectcleaningandhygenethusavoidingimpuritiesandwaterstaining.
Thetray-basecanalsohostanytypeofbasinfittingitssize.AngelicaispresentedwithAriaserie’stapswith“cascade”typeflow,alsodesignedbyMassimiliano
Settimell,havingaflowreducerinsidethebody,thusallowingtoreduceremarkablywaterconsumption.Angelica’sbaseisfixedtothewallby2bracketsincludedintheKitBoxbutitcanalsobelayedonanexistingcabinet.
Thankstoitscharacteristics,Angelicahasbeencreatedforconsumerssensitivetodesign,wholoveRRRproductsandenvironmentsandwholookforthebestquality-pricematch.Thephrase“WeberthaschosenBeauty”
Research, innovation, quality and design are the strong points of Webert, which interprets the bathroom environment evolution with a up-to-date solution: the collection Angelica for the Beauty Area.
InnovatingforWebertmeanstotransferintoproductsexperimentalideasstrictlyconnectedtoextremefunctionalityandemotionaldesignfeatures.
AchallengethatthecompanyfaceswiththeserieAngelica,composedbyawashbasin,atray-baseandamirrorallmadebyminelarmarmo(mineralmarblefiber).Angelica’ssoftandsinouslinesweredesignedbythefamousdesignerMassimilianoSettimelliandarededicatedtothatpartofourbathroomwherewespendtimefortakingcareofourbeautyandourselves.ThisareahasbeendefinedbyWebertasBeautyarea.TheserieAngelicaismadeofaroundbasinlaidonatray-base,whichgivesgreatflexibilityofuse.Thebasiniishookedonthebasewithacompletelynewpatenteddrainingsystem.It’sanuniquesystemeasyandsimpletouse,whichallowsremovingthebasinfromthebasewithasimplegestureandwithnoneedtouseanytool.Inthiswayit’spossibletohaveawidesurface,atruebeauty“consolle”onwhichwecanplaceournecessitiesforthecareofone’sfaceandbody.
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istheperfectsynthesisofourreferencepointsincreatingnewmodels.Itahasalwaysbeenlikethisfortheproductionofwatertaps,andevenmorenow,whenweproposeforthefirsttimecompleteandcoordinatedsolutionsofallobjectsbelongingtotheBeautyArea(basin,tap,mirror,accessories)HavingchosenBeautyandHarmonyasreferencepointsofourdesign,makesofAngelicaandofthefollowingnewlinesfortheWebertBeautyArea,which
wewillbeintroducinginthenextfewmonths,realanduniquefurnishingsystems.Webertisnotanymoreonlyamanufacturerofhighqualitytapware.Todayismuchmorethanthat:anuniquesupplierofharmonizedproductsanddesignwithaperfect“quality-priceaestethics”matchingratio.
BEAUTY AREAWe’vebeenthefirsttointroducethetermBeautyareatoidentifytheareainthebathroomwhereeverydaywe
spendtimeforourbeautycare.Rinsingface,shaving,washinghair,puttingmake-uponandbrushing,aremuchmorethansimpleandrepetitivegestures:theyareuniquemomentsdedicatedjusttoourselves,forexamplebeforetheworkingdayorinpreparationforaspecialnight.EveryobjectoftheBeautyareaisstudiedtogetthemaximumcomforttotheseritualsandtofurnishyourbathroomwithgreatharmony.
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LAUFENNEw Forms ANd FUctioNs For iLbAgNoALEssi oNEAlessi and Laufen are extending the successful bathroom classic, ILBAGNOALESSI One. As for the first version, Italian architect and designer Stefano Giovannoni has again been commissioned with the creation of the signature design and a completely new high quality furniture range. The Swiss bathroom specialist has translated the challenging designs into ceramic form with consummate skill and also incorporated many ingenious functions.
NEW PRODUCTSCeramicsWashbasinsStyle flagship of ILBAGNOALESSI One has always been the floorstanding washbasin, also known as 'Tam Tam’. This design icon is now also available in a 900 mm high, freestanding version, fired in one piece thanks to a traditional fine fire clay technique – and Laufen speciality.
Also new is the 400 mm high 'half' Tam Tam. It comes without a tap hole and faucet and can be showcased as a freestanding washbasin bowl.
Also with the makings of a classic is the 1600 mm
All new ceramic pieces, and the existing ILBAGNOALESSI One models are available either as standard in White with a dirt-resistant LCC finish or in a velvety matte Warm Gray. The new colour version not only lends the ceramics an exclusive look but also changes the feel of the surface. It is warmer, more organic to the touch, even a little like velvet. The Swiss bathroom specialist’s exceptional love of detail also comes into play here: even the ceramic waste covers of
washbasin which designer Stefano Giovannoni has shaped in the form of a wave that laps over the furniture element below. On the right the 1600 mm washbasin merges into a filigree and extremely useful ceramic shelf – it can be used as a convenient, easy-to-clean surface for bottles and soaps.
Other equally stylish additions include a semi-recessed washbasin and washbasin bowl characterised by a lavish flat oval design and practical wide rim.
the washbasins and bidets are available in the two colours.
Well-beingShower cabinThe 1200 x 800 mm ILBAGNOALESSI One ceramic shower tray now has a matching glass shower cabin enriching the bathroom with its crystal clear minimalist design and high comfort. A special highlight is an integrated Oras overhead shower fitment running diagonally above the shower cabin. It lends the side
Bathroom trends: Laufen
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walladditionalstabilityasitisanchoredinthewallatoneendandintheglassattheother.Awidedoorgivescomfortableaccesstotheshower,itsallbutframelessstructureprovidinganunobstructedviewofthebathroombeyond.
Theshowercabinisavailableforinstallationontherightorleftandfeaturesexclusive,practicaldetails:thehighglosschromedoorhandle,forinstancewhichcanbeusedasahandtowelrailwhen
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recessing.Itmakesanexcellentseat,additionalstoragearea,e.g.forhandtowelsorfordisplayingornaments.
FurnitureAsidefromthenewbathtubfurniture,StefanoGiovannonihasdesignedawholenewfurniturecollectionforILBAGNOALESSIOne,thediscreet,clearlinesofwhichareaperfectfoilforthelyricaldesignlanguageoftheceramicsandbathtubs.AllfurnitureiseitheravailablewithaNoceCanalettorealwoodveneerorahand-varnishedwhitefinishcombinedwithashelfinscratch-andwater-resistanttechnicalmarble.
WashtopsOthernewadditionsarewashtopsin600to1600mmwidthswhichcanbecombinedwiththenewhalfTamTam.Theymatchthe400or800mmwidedrawerelements,eachwithtwopull-outsandoptionalstoragesystemintheappropriatesize.
Vanity unitsThecollectionalsoincludesvanityunitsinvarioussizeswithcut-outsfortheILBAGNOALESSIOnesemi-recessedwashbasinsaswellasavanityunitforthenewelegantlycurvedwashbasinwithwhichitformsastylish,practicalcombo.Dependingontheversion,thevanityunitsareavailablewithtwo,threeorfoursoftlyclosingdrawerswith
mountedhorizontally,magnetstokeepthedoorsclosed,exceptionallytoughsafetyglassthatcanbeenhancedwithananti-limecoatingandflush-mountedchromeddoorhingesembeddedintheglassforeaseofcleaning.Apartfromastupendousshoweringexperience,Laufenhasalsofocusedoneasyinstallation.Adjustablealuminiumprofiles,forinstance,facilitateattachmenteveninadverseconditions.
Semi-recessedbathtubAnotherinnovationintheILBAGNOALESSIOnewellnessportfolioisa2030x1020mmbathtubinhighqualitysanitaryacrylic,alsosuitableforsemi-recessedsituations.Likeallbathtubsinthedesignerbathroomcollection,itcanbeoptionallyfittedwithawhirlsystemforultimatecomfortandrelaxation.
Thebathtubisalsovisuallystunning,itssignaturecontoursandcontinuouspanelblendseamlesslyintothebathroomensemble,beautifullycoordinatedwiththenewbathtubfurniturein2400,3200and4000mmwidthswithwhichitformsaperfectlyintegratedwhole.In2400and4000mmwidths,thebathtubiscentre-mounted,inthe3200mmwidth,asymmetrically,eitherontherightorleft.Ifdesired,thebathtubsurroundcanevenbecustomisedinlengthforsnug-fit
amplespaceforallbathroomaccessories.Dividerinsertsarealsoavailableforallvanityunitdrawers.Asthestoragesystemismodularlydesigned,matchingdrawerdividerscanbeaddedaccordingtothesizeofthedrawer.
Tall cabinet, mirror cabinets and mirrorsExtrastoragespaceissuppliedbya1700mmtallcabinetwithdoorsmirroredonbothsidesandamirroredrearwall.Itis
fittedwithfourglassshelvesthatcanbeoptionallyequippedwithsensor-controlledlighting.Asavariation,twooftheglassshelvescanbeexchangedfortwoinnerdrawers.Fourmirrorsandtwomirrorcabinets,allwithintegratedlightingandeffectiveanti-misting,roundofftheexclusivefurniturecollection.Themirrorcabinetsconcealtheircontentsbehindfullyextendable,softlyclosingslidingdoors.
Bathroom trends: Laufen
Weavers Center, Clemenceau Street, Beirut, LebanonTel.& Fax: (961-1) 37 77 38 www.mawadgroup.com78 issue 19 November 2011- January 2012
Weavers Center, Clemenceau Street, Beirut, LebanonTel.& Fax: (961-1) 37 77 38 www.mawadgroup.com
Bathroom trends: Hidra
DesignandproductionmadeinItaly.Establishedin1989,Hidraisnowacompanyspecializedinitaliandesignandproductionofbathroomfurnishingandsanitarywarecollectionforprivateuseandcontractsector.
Collections.HidraofferstotheItalianandinternationalmarketseveryyearbrandnewcollectionsofsinkandsanitarywareinordertosuitlatestlifestyletrends.Productswithastrongidentityabletoexpressthenewwaysoflivingthroughceramicmaterials.
hIDRADesign&Quality.TheproductsofHidraarequalityitemsdesignedbyMeneghelloPaolelliAssociati,realizedinthemanufacturingareasdedicatedinsidethecompanywithawellestablishedproductiveknow-howandhighestlevelqualitystandards.ThecollectionofHidraareaccompaniedinsalepointsbyacoordinatedcommunicationtools.
International.ThecollectionsofHidraaredistributedthroughoutItalyandabroadinoverthan50countries.
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CERSAIE 2011
AtCersaie2011Hidrapresentsthenewcollections:FLAT,anhigh-levelserieswhichisbothclassicandmodernatthesametime,andPIANO,acollectionofaccessorieswithadualfunction,beingalsoashelves.MIA,aneconomicalcollectioncharacterisedbysimpleandsmoothcurves;thelastfreestandingwashbasinWIRE,acombinationoftwoelements:theceramicbasin(W1/W2),thatcanbeusedasacountertopbasinaswell,and
thecolumn,madeupofsteelrodsthatgivestheopticalillusionofameshwork.DROP:averytallandnarrowurinalthattakesuplessroominthebathroom,verydifferentfromalltheotherurinals.AtBolognatherearealsootherproducts:thefreestandingwashbasinMister,thefreestandingwashbasinMiss,andthecollectionsHi-line,DialandABC.
AlltheseproductsaredesignedbyMeneghelloPaolelliAssociati.
WIRE
WIREisnotaone-piecefreestandingwashbasin,butacombinationoftwoelements:thebasin,thatcanbeusedasacountertopbasinaswell,andthecolumn,madeupfromacirculararrayof18steelrodsthatgivestheopticalillusionofameshwork.
Size:46x46x85cmwithW1basin;50x50x81withW2basin.Wireisavailablewithwallorfloordrain.
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Bathroom trends: Hansgrohe
hANsGROhEsELEcT YOuR shOWER
specialistHansgrohe(www.hansgrohe.com)workedwiththedesignersfromtheprestigiousPhoenixDesignstudiotodevelopintheRaindanceSelectShowerpipe360anewshowersystemthatcombinesoverheadshower,handshowerandthermostatperfectlyunderthemotto“RaindanceSelect.Selectyourshower”.
A systematic approach to showeringThosewhowanttoenjoytheflexibleshoweringpleasureofahandshowerbutwithoutrelinquishingtherain-like
Shower lovers get to chooseThe new Raindance Select Showerpipes combine elegance and intuitive operation
“Everyone’sideaoftheperfectshowerisdifferent.”WhilecompanyfounderHansGrohewantedtousehisinventionstomakeshowersaffordableforeveryone,hisgrandsonRichardGroheisrespondingtoacleartrend.Nowadays,highlyindividualrequirementsareshapingpeople’spersonalchoicesofpleasurableshowerexperiences.Theshower
sensationofstandingunderalargeoverheadshowershouldtryaShowerpipe.Asfullyapre-installedunit,itcanbeinstalledeasilyinfrontofthewall.Theintegratedthermostatallowsuserstoconvenientlyandsafelymanagetheirpleasurableshowerexperiences.TherangeofRaindanceShowerpipeshasbeenextendedwithsomeattractivemodels:FromtheRaindanceSelect240totheRaindanceSelect300Showerpipe,allvariantscomewithaswivellingshowerarmandthenewRaindanceSelect150handshower.
NEW RAINDANcE sELEcT shOWERPIPEs
The success story of the Raindance showers from Hansgrohe is being continued with the new Raindance Select 150 hand shower. The pleasantly easy-to-hold, ample-sized shower allows users to easily change the jet at the simple touch of a “Select” button.
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The ShowerPower packageAvisualhighlightamongthenewadditionstothefamilyistheRaindanceSelectShowerpipe360.High-qualityfinishes,softcurves,eleganceandunderstatedluxuryallcharacterisethiscompletelynewShowerpipearchetype.Theflatprofileoftheflowofwaterblendsfirstintotheangledshowerarmandthenintotheflat,360-millimetre,shoulder-widthoverheadshower.Thisprovidesuserswithcomfortablefreedomofmovementunderthevoluminous,aeratedAirPowershowerrain.EquallyextraordinaryisthenewEcostatSelectthermostat–aconvenientoperatingunit,whichalsooffersacomfortable,spaciousshelfforshowerutensils.ThenewShowerpipeisalsoavailableasabathtubmodelwithalongershowerbar.
A question of changeShoweringpleasurecannowbecontrolledflexiblywiththenewRaindanceSelect150handshowerandHansgroheiscontinuingthesuccessstoryoftheoftenimitatedRaindanceshowers.Theproductdevelopersfocusedoneaseofhandlinganduse.Theresult:aflowinground,modernshowerwithaneasy-to-holdhandleand“Select”–anultra-simplejetchangefunction.Userscanselecttheirfavouritejettypeatthesimpletouchofabutton.SoftRainAir,massagingCaresseAirorarefreshingmixedjet:itisallaquestionofchoice.
The150-millimetre-widejetdiscwithAirPowertechnology,whichenricheswaterwithair,dousesusersinvoluminous,pleasantlysoftraindrops.ThemodelswithHansgroheEcoSmarttechnologyreducethewaterflowtoapproximatelyninelitresperminute.Waterandenergycostscanthereforebenotablyreducedcomparedtothoseincurredwhenusingstandardshowers.Achoicecanalsobemadebetweenthehigh-quality,seeminglymonolithiclookwithafullychrome-platedjetdiscorafresh,two-colouredversionwithawhiteandchromefinish.
WithintheinternationalHansgroheGroup,Hansgroheisthepremiumbrandforbathroomandkitchenfixtures,showersandshowersystemsaswellasthermostatandplumbingtechnology.Winnersofnumerousawardsthroughouttheworld,thebrand’sproductsstandformoderntechnologies,innovativedesignandasuperlativeleveloffunctionalquality.Thisexplainsthesuccessofthebrandasamarketleaderintheshowersegmentandasoneoftheleadingmanufacturersoffixtures.Withinventionssuchastheshowerbar,adjustablespraytypes,theQuickCleanfunction,theAirPowerortheEcoSmarttechnology,Hansgroheisregardedasoneoftheleadinginnovatorsintheinternationalsanitationindustry.
Raindance Select 360 Showerpipe
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hATRIAThe marazzi Group company that specialises in the production of ceramic sanitary ware for the contemporary bathroom.
Bathroom trends: Hatria
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Washbasinsofalltypesandshapes,floor-orwall-mountedWCsandbidetsandshowertrays:thesearejustsomeofthearticlestobefoundintheHatriacatalogue,whichalsoincludesbathroomfurniture,shelves,accessoriesandtowelholders.
TheinnovativetechnologiesemployedbyHatriainthenew,cutting-edgeproductionplantinTerramo(Italy)arefundamentaltothedevelopmentofarangeofbathroomproductsthatarecontinuallyevolvingandimproving,withthecreativecontributionofmajornamesinthefieldofdesign.Aestheticresearch,hightechnology,functionaldesign,reliabilityandtradition:thesearethecornerstonesofHatria’sactionstrategy.
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GLOBO(ITs) DEsIGN TImE!Designisanintegralpartofourlivesandoureverydayexistence,itisinherentinthethingswedoandsay....wearesurroundedbyitsconstantpresenceandliveinaworldofdesignthatexpands,evolvesandissubjecttoendlesstransformation.
AndGLOBOisoneoftoday’smostoutstandingexamples.Itpresentsthemostdynamicinnovationsand,aboveall,itmeldsideasandculturestohighlightthebeauty,ironyandfunctionalityonlydesigncan
convey.
Asalways,attentionisfocusedonthebathroomsinceitrepresentsthemostedge-cuttingandinterestingexpressionofdesign:inallthefourcornersoftheworld,manappliesdesigntofurnishinteriorsinvastlydifferentways.
GLOBOowesitslatestdesignproductstothecreativityofGiulioIacchettiandLucaNichetto.Forms,harmonyandcolourshavecontributedtobreakingdownthetraditional
limitsofbathroominteriorstoestablishanewdesignfrontier.
OliviaandnowAffetto.Andwhataboutthefuture?Internationaldesigners’projectsforastorageelementinconstantevolution.
EverydaytheresearchteamofGLOBOexperiments,contemplatesanddefinesnewcreativeandtechnicalusesforceramic.Thisworkinggroupofprofessionalsaimsatgoingbeyondanypreconceptionsassociatedwiththismaterial,
Bathroom trends: Globo
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byproposingnewbathroomapplicationsandenhancingitscreativeanddesigncontent.GLOBO’sCreativelab+isaprojectstemmingfromafusionbetweendesignandtheItaliantraditionofcraftsmanship,inwhichcreativityisdrivenbyimportantformsofcollaborationwiththeprotagonistsofcontemporarydesign.
GIULIO IACCHETTI ( GLOBO’s design consultant)
GiulioIacchetti,bornin1966,worksinthefieldofindustrialdesignsince1992.HealternatesthisactivitywithteachingatmanyuniversitiesandschoolsofdesigninItalyandabroad.Thedistinctivecharacteristicsofhisworkareresearchanddefinitionofnewobjecttypologies,liketheMoscardino,themultiusebiodegradableutensilforwhich,in2001,togetherwithMatteo
Ragni,hewontheCompassod’Oro,withtheobjectbecomingpartofthepermanentdesigncollectionofMoMANewYork.TheconceptandcoordinationofthegroupprojectEurekaCoop,forCoopItalia,broughtdesignintothemajorretailingcircuitandfocusedonthenewgenerationofItaliandesign.In2009thisprojectwonthePremiodeiPremifortheinnovationbestowedbythePresidentoftheItalianRepublic.HeworksasartisticdirectorforimportantbrandslikeiBrubinetterie,CeramicaGLOBOandIlCocciodesignedition.ForCorrainiEdizionihehaseditedthebookItalianità,acollectionofcontributionsonobjects,symbols,smells,flavoursandsoundsthatcontributetoformtheconsciousnessoftheItalianpeople.InMay2009theMilanTriennaleheldasoloshowofhisworkentitled“GiulioIacchetti.DisobedientObjects”.
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LUCA NICHETTO (designer)
Luca Nichetto was born in 1976 in Venice, where he studied at the Art Institute. Afterwards he attended the University Institute of Architecture of Venice (IUAV), where he earned a degree in Industrial Design.
He began his professional career in 1999 by designing his first projects in Murano glass for Salviati. That same year he began his collaboration with Foscarini, for whom he not only designed products, but also worked as a consultant on new materials
research and product development (2001–2003). In 2006 he launched his own design firm, Nichetto&Partners, which specializes in industrial design and offers its services as a design consultancy. In 2011 he also opened another professional office in Stockholm, Sweden.
Over the course of his career, Nichetto has been awarded a number of international prizes, including the Gran Design Award (2008), the Chicago Atheneum Museum of Architecture’s Good Design Award (2008), the IF Product Design Award (2008) and the Elle Decoration International Design Awards’ (EDIDA) Designer of the Year award in the Young Designer Talent category (2009).
Apart from participating in various design exhibitions in Europe, the U.S and Japan, Nichetto has also been the subject of important retrospective shows mounted in prominent European cities, including Venice, London, Paris and Stockholm, and he has served as art director for a number of international design events. In addition, he has been invited to sit on prestigious juries for a variety of design competitions held both in Italy and abroad.
Today, Nichetto collaborates with a wide variety of Italian and international companies, including Bosa, Casamania, Ceramica GLOBO, Ceramiche Refin, Emmegi, Established & Sons, Fornasarig, Foscarini, Fratelli Guzzini, Gallotti & Radice, Italesse, King’s, Kristalia, Mabeo, Moroso, Offecct, Ogeborg, Salviati, Skitsch, Skultuna,Tacchini and Venini.
Sanitaryware, bathroom furniture, bathtubs, shower trays, wellness products and accessories: Duravit has everything you need to make life in the bathroom a little more beautiful. More info at Duravit Middle East S.A.L., P.O. Box 13-6055, Chouran-Beirut, Lebanon, Phone +961 1 397329, Fax +961 1 397330, info@lb.duravit.com. Duravit Middle East (Branch), P.O. Box: 293622 – Dubai, Dubai Airport Free Zone - United Arab Emirates, Phone +971 4 7017117, Fax +971 4 7017121, info@ae.duravit.com. Duravit Saudi Arabia LLC, Al Hamra district, Aarafat street, Shahwan commercial center, 3rd floor – Office number 4, P.O. Box 9135, 21413 Jeddah, Phone +966 2 66 580 54 / +966 2 66 176 94, Fax +966 2 66 410 38, info@sa.duravit.com. www.duravit.com
ST.TROP STEAM SHOWER. WELLNESS IN TOP FORM.
DME_Edge_StTrop_230x330mm.indd 1 27.04.11 15:25:15 Uhr
Bathroom trends: Globo
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Sanitaryware, bathroom furniture, bathtubs, shower trays, wellness products and accessories: Duravit has everything you need to make life in the bathroom a little more beautiful. More info at Duravit Middle East S.A.L., P.O. Box 13-6055, Chouran-Beirut, Lebanon, Phone +961 1 397329, Fax +961 1 397330, info@lb.duravit.com. Duravit Middle East (Branch), P.O. Box: 293622 – Dubai, Dubai Airport Free Zone - United Arab Emirates, Phone +971 4 7017117, Fax +971 4 7017121, info@ae.duravit.com. Duravit Saudi Arabia LLC, Al Hamra district, Aarafat street, Shahwan commercial center, 3rd floor – Office number 4, P.O. Box 9135, 21413 Jeddah, Phone +966 2 66 580 54 / +966 2 66 176 94, Fax +966 2 66 410 38, info@sa.duravit.com. www.duravit.com
ST.TROP STEAM SHOWER. WELLNESS IN TOP FORM.
DME_Edge_StTrop_230x330mm.indd 1 27.04.11 15:25:15 Uhr
Bathroom trends: Effegibi
The EFFEGIBI LOGICA TWIN range, designed by Talocci Design, is the perfect marriage of two traditions: the Finnish sauna and the Hammam, the latest evolution of the Logica sauna design which won the 2003 German Design Council Design Plus award.
Thetwosectionsemploydifferenttechnologiesandmaterials:prizedCanadianhemlockforthesaunaandlaminatedgrèsporcelainfortheHammam.
TheshowerheadwithitsownLEDlightsisatthecentreofaroomyaccessareathat
linksthetwosections.JustlikeallEFFEGIBIproducts,colourtherapyisincludedasstandardineachenvironment.
AlsoavailableasasaunaonlywithshowerorHammamonlywithshower,allversionsoftheLOGICATWINdesignrangeareidealforthehomespaoranyenvironmentgivenovertohealthandbeautycare.
LogicaTwincanbemade-to-measureinboththetwinandseparatesaunaorHammamversions.
AQUASTEAMAQUASTEAMisthemulti-functionalsteamgenerator
EFFEGIBI LOGIcA TWIN cOLLEcTION
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usedfortheLOGICATWINHammamthatcanalsobeinstalledinothershowerenvironments.
TheAQUASTEAMdesignmarksanotherstepforwardinEFFEGIBI’srelentlessresearchintonewtechnology,adistinguishingfeaturethroughouttheentirehistoryofthecompany.
Thecontrolpanelisextremelycompact(only21cmwidex53cmhigh),theinsetpartbeingsimpletopositionwhiletheunitisbeinginstalled.Acurvedglasspanelwithdigitalcontrols,aspringandabowlmakeAQUASTEAMperfectly
intuitivetouse.TheAQUASTEAMtouch-screencontrolsaccessandactivatetheceilinglightingandcolour-therapyprograms,thesteamgeneratorandthecoolwatersupplyfromthecentralspring.
Thespringisbacklittocreateadelightfuleffect,suchthatthewaterseemstogushoutofanaturalspringinthewall.ThebowlthatcollectsthewaterismodelledonthetraditionalHammamdesign.
Available in 3.0 and 4.5 kW versions, it can be installed in any shower cubicle up to 4.5 m3 in size.
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cERsAIE 2011
Bathroom trends: Antrax IT
BLADE design Peter Rankin
New-AntraxITpresentsanewfrostedchromeandfrostedgoldfinishforitsmostimportantmodelsintheGrifferange,mainlydesignedfortheArabandEasternmarkets,whichalsofitperfectlyinmodernhomes.
Blade,designedtosolvethepracticalproblemoffittingradiatorsintotallandnarroworlowspaces,isaveryfunctionalproductandatthesametimeaveryelegantandfineradiator.Blade’sfuturisticliqui-metalformdrawsinspirationequallyfromnature,sciencefictionandthecompellingworkofItalianartistLucioFontana,ithasbeendesignedinthesamewayasourSaturn&Moon,radiatorstofeatureagentlycurvedfrontandsoftlyroundedsurfacesandedgesthroughout.LikeSaturn&Moon,Bladeappearstofloatoffthewallandfeatureshiddenworkings,controlsandplumbing.
PlacedinabathroomBladebecomesapracticaltowelwarmer,thankstotheadditionalchromedbar.
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Menhir di Simone Micheli
“Buildingforourpresentandfuturemeansthinkingoutsidethebox,withtheaimofdevelopingfunctionalelementsthatarehighlydistinctiveandmeettheneedsofcontemporarylivingperfectly.Thisfundamentalintellectualview,sharedwithAntrax,hasproduced‘Menhir’,achanging,fluidaluminiumgeometrythattransformswithasimplegesturefromahieraticdomesticsculptureintoasmoothstonewithasparkoffiretowarmyoursoul.”
LOFT Andrea Crosetta design
DesignedandengineeredbyAndreaCrosetta,Loftisamodernandeclecticlinearradiator,simplebutsophisticatedatthesametime,designedforthosewholiveincityloftsandapartmentsinlargecities.
Theradiatorismadeofaluminiumanditssurfacehasatexturemadeupoflittlewavesthatcreateanunusualeffectandmakeitsoftandpleasanttotouch.Thankstoitsversatility,itcanbeinstalledbothhorizontallyandverticallyanduptothreeelementscanbeplacedsidebyside.
Theformalcharacteristicsofthisradiatorideallyplaceitincontemporarystyleenvironments.
Thesingleelementis20cmwideanditsheightcanvaryfrom150cm,170cmand200cm.
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ZERO-OTTO Francesco Lucchese design
Addingfunctionality,andtheemotionsconnectedwiththepossessionofanobject,toaesthetics,aretheingredientsofFrancescoLucchesedesign.Throughthisphilosophyandhiscreativity,Zero-Ottohasbeencreated,anewheatedtowelrail.
Aswellasheating,Zero-Otto,offersthepossibilitytoperfumethesurroundingarea,initssingleversion,thankstoacontainerofessencesthatisformallyintegratedwiththeradiator.Accordingtoouremotionsandstateofmind,itisinfactpossibletoperfumetheroomwiththedesiredessence.
Withitssimpleandcleanshape,itissuitableforfurnishingcontemporaryenvironments,aswellasprovidingheat.Zero-Ottoismadeofaluminiumandcanbeinstalledasasingleelement,eitherverticallyorhorizontally,orinitsdoubleversion.
Thesingleelementhasadiameterof80cm.Thedoubleversionmeasures80cmx140cm.
BDistheacronymwhichidentifiestherangeoftowelrailsofAntraxIT,availableindifferentdimensionsandheatingpowers,whichnowwillbeincreasedbyanewtowelrailversioninhorizontalversion.Thankstothisparticularshapethetowelrailwillnowfindthepossibilityofacongenialinstallationunderbaths,beneathwindowsoraboveasinktop.Itisavailablewith13mmand25mmdiameterelementorinversioncalledBDOTrimcharacterizedbyrectangularelements.
Bathroom trends: Antrax IT
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SATURN & MOON designed by Peter Rankin
New-AntraxITpresentsnewfrostedchromeandfrostedgoldfinishesforitsmostimportantmodelsintheGrifferange,mainlydesignedfortheArabandEasternmarkets,whichalsofitperfectlyinmodernhomes.
Saturn&Moon.AhighlysculpturalpieceofZenminimalismthatiscalm,contemplativeandrelaxing.Saturnfeaturesatowelholderhandle(Saturn’sring).WhenthetowelholderisremovedfromMoon,itfitsperfectlyintoanyenvironment.Saturn&Moonfeaturesatotallyhiddensystemconnection,whichisalsoeasilyaccessible,thankstothespecialattachmentthatallowstheradiatortoberaised,offeringimmediateaccesstothevalveandholder.Thesphere-shapedsurfaceofSaturn&Mooncaptureslightfromtheenvironmentandsoftensthebordersoftheradiatorlikethehalosatthebeginningandtheendoftheeclipse.Saturn&Moonradiatorsareperfectforanyenvironment,includinghomes,hotels,restaurants,cafés,clubsandbars.Theycanbeplacedincorridors,airports,onboardyachtsandcruiseships,aswellasinthetiniestbathrooms.
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Bathroom accessories: Altmans
GLASS IDROMASSAGGIO MIDDLE EAST OFFICEP.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com
The emotion of water and an immersion in time. A unique experience. That is the magic of ARIMA. The overflow spa by Glass Design Lab. White or pearl effect with grids in ductal® ARIMA is the built-in spa offering maximum comfort and with an overflow which ensures that the water is collected, circulate and filtered.
ARIMA - Overflowing emotion.
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GLASS IDROMASSAGGIO MIDDLE EAST OFFICEP.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com
The emotion of water and an immersion in time. A unique experience. That is the magic of ARIMA. The overflow spa by Glass Design Lab. White or pearl effect with grids in ductal® ARIMA is the built-in spa offering maximum comfort and with an overflow which ensures that the water is collected, circulate and filtered.
ARIMA - Overflowing emotion.
www.glassidromassaggio.com
Bathroom accessories: Newform
NewformfaNtasy aNd corporale social respoNsability guide the compaNy
Newform’s history passes through time, oscillating between the past and future.
The importance of tradition and experience gained over the years intertwines, in the company’s philosophy, with a strong willingness to look forward, with a glance capable of anticipating and suggesting new trends and new styles.
Created in 1981 in Serravalle Sesia, Newform has chosen as its headquarters a choice setting and architecture, able to summarise and express the way of thinking which has always driven the company: a precious crystal and steel building, immersed in the Valsesia countryside, in a harmonious bilance between elegance, modernity and nature.
A love for aesthetics, constant attention to functionality and to technology while constantly maintaining a close eye on Nature, both as a source of inspiration and as a reference point for balance and harmony, have established Newform as a leading brand in the field of designer taps for bathroom and kitchens.
Thanks to a well-established experience in coupling the latest digital production processes and production phases with craftmade finishes, Newform is renowned for its painstaking care for detail which renders each tap unique and able fully to satisfy the requests of a knowledgeable, demanding clientele.
Constantly looking for innovative solutions within stylistic and technological design, the added value which renders Newform different and superior to the competition is their strong attention to environmental responsibility and communication.
Indeed, environment and communication are two fundamental elements of the company philosophy, which are matched to the main company mission: design. Always careful about image, aesthetics, but also engaged in the search for technologically advanced solutions, Newform firmly believe in a functional, environmentally-friendly design which is also within everybody’s reach – from the novice to the connoisseur.An endless imagination and a strong corporate social responsibility confidently guide Newform towards the future.
indeed, environment and communication
are two fundamental elements of the company philosophy, which are matched to the main company mission: design.
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ErgoErgo: simple and clean lines for a new tap resolved by the essence of form and the linearity of contours. The actual novelty brought by Ergo is its coloured finish that makes this tap dynamic and original.
The “chrome” version can in fact be customized with a coloured insert in handle. Choice includes a red version with an oriental-style, white for those who love essential design, and black, for the most refined bathrooms. Ergo is also available in two unique shades of colour that complement bathroom environments: black, for a refined and stylish bathroom, and white for a soft ambience.
Newform meant to play up the freshness of details and the dynamism of colours to make a bathroom look ever different. Personal taste thus blends with design and with the absolutely Italian personality of a brand like Newform
LifeDesign, aesthetics and passion for the absolute beauty dedicated to living design: so are Life collections, which have become an integral part of Newform. Life is a lifestyle that gives a touch of class and modernity to everything rounding off the bathroom environment.Life products are meant to bring the concept of beauty into people’s everyday life, by proposing new ideas and treading original paths, that bring a genuine wave of freshness into the universe of bathroom furniture.
The absolute novelties of this line are the Fluida bathroom ceramics, connoted by bending surfaces and round contours capable of giving a unique grace and elegance to bathroom furniture. This series satisfies the emotions and needs of the most demanding people, with its wide range of combinations: the line includes in fact toilet bowls and bidets in the wall hung and floor standing versions.
Two absolute novelties can be found in the basin section: Solo and the line
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of floor-standing basins.Solo captures the original shape of geometry, which enhances the model, and the minimal and graceful form for a total ceramic look. The qualities of Solo are measured by light surfaces capable of capturing the original peculiarity of outlines. Smooth and rounded forms make Solo a one of a kind basin. Made of Cristalplant, Solo also intensifies the sense of touch thanks to the softness of its surfaces.
The floor standing basin line distinguishes itself for its soft line ceramics that materialise out of shapes that draw inspiration directly from the nature, where materiality seems to fade away. Soft and essential forms unveil high versatility, with an elegance perfectly adapted to modern and minimalist contexts as well as to more informal environments.
Bathroom accessories: Newform
FluxMinimal design, absolute lightness and clean lines characterise components of the Flux line, which are good objects of bathroom design arising from the creative capabilities of Luca Cimarra.
Being linked with shapes that are nature-inspired, the soft lines of all elements of his collection remind one of a leaf’s light and sinuous movements. Flux is in perfect harmony with the spirit of pure design and this product line shows the magic of materials dedicated to people who enjoy aesthetic harmony.
It is offered in a full product range including amongst many proposals the taps for wash basins in both structured and wall-fixed styles, in traditional or shower jet styles, whether the bathtub is against the wall or on the floor and the shower column.
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PuraPurathenewcollectionofNewformtapsdistinguishedbyitscleanandsharptraits,thesymmetryofvolumesthatreflectsaclearexpressionofequilibriumfillingthebathroomwithastylethatbecomesessentiallyorderly.
InthePuracollection,spaceevolvesinamannerthatisdefinitelyregular,intheformofconsistencyofproportion,throughaplayofreflectionswhich,asthenameitselfindicates,areinsearchofpurity.
Itistherigourthatcapturestheattention,itistheaccuracythatdirectstheharmonyofthefiguresofproductsinthePuracollection.
Itsimageisexaltedthankstothedimensions,spelledoutinanaturaldefinitionofsolidity,evidenceofacreativeresearchthatwellsoutclearandsmart.
Solidity,squareandmodernshapescanbefoundinalltheelementsthatformpartofthecollection:fromthesquareshapeofthesupportplaquetotheclear-cutsilhouetteofthewatersupplyspreader,tothebalancedlinesofsidecontrols.
Thisrangeincludesseveraldesignsincludingexternalmixersforbasin,tabsandshower,built-inmixersandshower-headsforshowers,polishedorbrushedchromefinishedtoadapttheproducttoenvironmentswithdifferentcolours.
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Bathroom accessories: CEA
TWO 180/270
Setupin1984asacompanyspecializedintheproductionofthermo-hydrosanitaryplantsCEA,acronymofCENTROENERGIEALTERNATIVE(CenterofAlternativeEnergy),increasesitsknow-howinresearchanddevelopmentofinnovativetechnologicalsolutionsinthealternativepowersourcesfield.TodayCEAenjoysitselfamongdesignandinnovationandnotonlyinfaucetssector,withaconstantattentiontopowersourcestheme:fromwatersavingtypicalofCEAproductsto“TWO”projectwhichisalmostalternativepower.
TWO is the result of a study for the achievement of following goals:• Low consumption• High performances• Flexibility in applications
TWOisaceilingdestratificationfan.Asadjuvantinheatingandcoolingprocessesallowstooptimizeairmovementforawell-being.
Thecarbonblades,thedesignofadedicated12/24Voltelectricmotorandanelectronicsystemspecificallystudiedtocontrolit,ledtohighefficiencywithlowconsumptions(9Watt/hatitsmaximumspeed).
TWOisavailableintwodifferentsizes:abigoneofØ270cmwithsixbladesandasmalleroneofØ180cmwiththreeblades.Thankstostandardandcustomizedextensioncablesitispossibletoinstallitincaseofalargedistancebetweentheceilingandthefanorinclinedceilings.TWOisIP65certified.DesignGiulioGianturco.
cEA
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ASTA
HydroprogressivemixertapinAISI316Lstainlesssteel,availableinpolishorsatinfinish.Thepoleassupportoftheadjustablespoutandthecoloredsiliconerubberhose(availableinwhite,aquagreen,cobaltblueandanthracitegrey)arestrinking.DesignRomanoAdolini.
CARTESIO
HydroprogressivemixertapinAISI316Lstainlesssteelwithapolishorsatinfinish.Thissyntheticdesignconferslinearitywithorthogonaljunctionsandastronglyessentialdesign.Thisrangealsoincludesabroadselectionofcounterandwallmountmixers.DesignMicheleCazzaniga,SimoneMandelli,AntonioPagliarulo.
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MILO360
TheprojectMILO360answersinstallationneedswithacollectionthatmaintainsthestainlesssteelofhighrangemodelsandoffersthepublicanappealingproductatacompetitiveprice.ThisextraordinaryrangeofmixersismadefromAISI316Lstainlesssteel,polishorsatinfinish,thatcanbeinstalledonthesink,floororwallandtherearealsofree-standingmodelscompletewithshower/bathtubsets.Thesemixersareenrichedwithflexiblecolouredwatersupplies(FLEX)inwhite,aquagreen,cobaltblueandanthracitegrey.
BOLD
Adjustablerainjetshower-headmadefromAISI316Lstainlesssteel,polishorsatinfinish,diameter100mm.ItissuitableforallCEAdesignseries.Watercapacityat3BARpressure14lt/min.
Bathroom accessories: CEA
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KLUDI RAK
Bathroom accessories: Kludi RAK
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PRImEThe Beauty if Geometric OrderThe KLUDI RAK PRIME line offers sheer pleasure in the bathroom. A fantastic design and great value for money! Unique, essential forms assign the overall impression of the product line. The elegant rolling spout and the reduced handles build a perfect unity. A range of taps to suit all bathrooms
PRIME KITCHENWhetherwithanarchedorahorizontalspout,thisdesignisapleasanteye-catcherinanykitchen;withits360°swivelrange,kitchenchoresarehandledeasilyandswiftlyfromallsides–whichisparticularlypracticalinthecaseofsinkislandunitsordoublesinksarrangedinthecentreofthekitchen.Availablefortwo-orsingle-holeassembly–andforunpressurizedstoragetanks.
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Bathroom accessories: Huber
COLLECTION
LEVITYIts design is a combination of light and continuous strokes where the cylindrical base joins the spout and the lever through a game of curved and flat mirror surfaces. Profiles draw volumes featuring the entire collection.
The final outcome is an elegant and refined style, at the same time very unique and exclusive.LEVITY range consists of 3 single-lever basin mixers available in different heights as well as thermostatic bath, shower mixer and shower column.
LEVITY is available in chrome finishing.
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Interview: Guido Rodella - Tubes
Tell us about TUBES and their products?WhentheheadhunterwithwhomIusedtoworkproposedmearadiator/towelheatercompany,Iaskedhimifheiscrazy.MyCVexplainedverywellwhatIwantedandatthattimeacompanythathastodowithsteelandalluminiumweren’tmyfirstchoice.ButwhenilookedatthecatalogueofTUBESIdiscoveredanewworld,acompanythatwascreatedtobeleaderbutneededtobemanagedandpositionedcorrectlyonanymarketintheworld.
TUBESradiatorisrlisacompanycreatedin1994withtheaimofintroducingradiatorswithastrongarchitecturalimpact,greatattentiontodetailandahighleveloftechnologytothemarket.Initiallyweproducedtubularradiators,likeonewouldknowthemfromothersuppliersaswell.Wenoticedsoonthatweneedtothinkoutoftheboxandcreateuniqueideasthatnobodyelseisabletoprovide.ThisiswhenwecreatedtheElementscollection.Theradiatorsinthiscollectionarenolongermeretechnicalcomponents,butrealarchitecturalelements;studiedanddevelopedbyinternationallyfamousdesigners.Infact,oneoftheseproducts–add-OnbySatyendraPakhalé-isinthepermanentcollectionofoneofthemostfamousandimportantmuseumsintheworld,thePompidouCentre,theMuseum
ofModernArtinParis.
What is the main difference between the Element range and the Basic range?AsIsaidbefore,therearemanydifferencesbetweentheBasics_ExtrasandElementscollections.FromatechnicalpointofviewtheElementscollectionisconnectedtotheheatingsystemthroughremotecontrolledvalves.Wealsousealternativematerialstosteel,likealuminium,tocreatemodelswithanextremelyinnovativedesignbyinternationallyfamousdesigners,withradiatorsthatarenotimmediatelyrecognisableassuch,butarerealarchitecturalfeaturesthatcharacteriseanyspacetheyareplacedin.
Do you see a trend that the radiator or towel heater gains more importance for the architect or the home owner?Towelheatersforthebathroomandradiatorsforlivingroomandotherspacesinthehomearebecomingincreasinglyimportanttoday,especiallyifwearetalkingaboutdesignelementslikethemodelsweproduce.Ourmarketspin-offsaretotallyaresultofourcontinualandconstantpartnershipwiththearchitectswhoworkwithourclientsandourtechnicalofficeeveryday.Also,thankstothevastrangeofmodels,whichdifferbothinshapeandcost,theendclientcanchoosetheproductthat
bestsuitshisorherneeds,independently,orwiththehelpofanarchitect.Tubesiscertainlyrecognisedasacompanythatoffersquality,reliabilityandsafetyandthesearepowerfulandimportantstimuliforobtainingthemostintermsoftechnicalperformanceandquality,withtheaimofofferingourclientstheverybest.
Are you working with famous designers? How important is their vision for your company?TheElementscollectionsawnumerouspartnershipswithinternationallyfamousdesignerswithcontrastingstyles.Thisallowedustobroadenourvisionandourboundariesandtoofferthemarketproductswithdifferentarchitecturalfeatures.Partnershipisveryimportanttous,asitallowsusapresenceontheinternationalscenethatwouldotherwisebedifficulttoachieve.Ouraim,asacompanythatisstronglydesign-oriented,istomeetthecountlessrequestsforarchitecturalmodelsthatcancustomiseourclients’homesandmakethemunique.
Can you explain how normally the process of developing a new product with those designers looks like?EverythingbeginswithanideabyTubes,inparticularwithareflectionontheneedsthatcomefromourpartnership
guido rodellasALEs DIREcTOR TuBEs
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witharchitectsandclients,andfromourextremelybroadvisionofwhatthefeaturesofanewproductcouldbe.Withthisbaggageofinformationwetrytoidentifythemostappropriate‘style’forthedesignerandwebegintoanalysethiswithhimorher.Theaestheticworkisthentakenoverbythedesignerhimself.HeorshelooksatvarioustechnicalsolutionswithourR&Ddepartmentthatwillmakethe‘form’ofaradiatorfunctional,ecologicalandsustainable.Wethencreateaprototypeandanalyseitsmarketposition.Wealsolookatthebestimagefortheproductintermsofcommunication.Thisisfollowedbyaneconomicanalysisforproductionandthetimeneededtofinishtheproject.Sometimesfindingthebestsolutionforheatingamodelisn’teasy,especiallyifyouwantaproductthatistechnologicallyadvanced,simpletoproduceandenergyefficient.Butthisisalsoverystimulatingforus.
Now since a few weeks, one of your products is exhibited in the National Museum of Modern Art, the Pompidou in Paris. How did this happen and what effect does this have on your business?
From6thApril2011,thedayoftheopeningoftheexhibitiononthe4thfloorofthePompidou,presentingthehistoryofmodernartfromthe’60stothepresentday,oneofourmodels–add-On,designedbySatyendraPakhalé–hasbeendisplayed.Thisisfurtherrecognitionfortheproduct,asynthesisofpoetryandtechnologythatcomesaftertheRedDotAwardwonin2008.Therecognitionisclearlyduetothefeaturesoftheproduct.Itisasimplemodelthatwascomplextoproduce.ThefactthatoneofTubes’productsisnowintheCentrePompidouisanextraordinarynews,bothfromthepointofviewofinternationalcommunicationandsales,whichareincreasingatthemoment,especiallyinFrance.Wearenowalsofocussingon
otherimportantinternationalmuseums,asaresultofthesynergycreatedbypartnershipswiththedesignerswhohelpedproducetheElementscollection.
The Middle East is a very hot region. Why do you still see a big potential for your company? Thefactthatsomeoneputsatowelheaterinthebathroom,hasnotmuchtodowiththeweatherconditionsofthecountry.Thereareseveralaspectsthatmakeatowelheateraninterestingproductthataddsvaluetothebathroom.Firstthedesignaspect.
Especiallytheproductsfromourelementscollectionareinteriorproductsthatunderlineorevencreatethebathroomambiencethatthearchitectwantstorealise.Thenyouhavetheecologicalaspect.Thinkaboutahotel.Insteadofusingthetowelonlyonceandthrowingitonthefloor,theuser
wouldputitonthetowelheateranduseitagain.Andlastbutnotleastthecomfortaspect.Whodoesn'twanttouseawarmtowelaftertheshower?Westartthedayinthebathroomandweendthedaythere.It'saprivateplacewherewewanttopamperourselves.
How are you penetrating this region? Do you have any office?Inordertobesuccessfulinthisregion,itismandatorythatweareclosetothecustomertonotonlyprovideexcellentserviceintermsoftechnicalconsultancyoraftersalesservice,butaswellinordertoseelocalmarkettrendsandneeds.WeprovidelocalservicethroughapartnershipwithMENAGATE
(www.mena-gate.com),acompanybasedinBeirut,thatservesforusasabranchofficefortheMiddleEast&NorthAfricaregion.Themaintaskforthecoming2yearsistogointolocalpartnershipswithretailandfurnitureshopsallovertheregion,sothatlocalclientscanexperiencetheuniquenessinourproducts.
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Kitchen trends: TitleBrand overview: Arte Casa
Arte Casa Features the globe’s most distinguished and extensive range of opulent modern designer bathroom creations, furnishings and fixing. Renowned for the uniqueness and superior quality of its products, Arte Casa utilized the creativity of its various prestigious suppliers. These refined brands were carefully selected for their globally recognized distinction, eminence and time honored traditions. The contemporary forms
Arte Casaand functions of these products convey elegant artistic designs at the same time as revolutionary advanced technologies.
Arte Casa’s products can be found in the most prestigious edifices in the United Arab Emirates. These inspiring designs have been used in palaces, 5 star hotels, and Luxury villas, first class apartment and lavish commercial and industrial development.
feel the difference
128 issue 17 May 15 - July 15 2011
Arte Casa
These ascribed creations stand out with their sophisticated fabrications, Classic designs and endless variety of forms and colors. Arte Casa’s product range is extensive and goes far beyond the paged of this cataog; they promote the world’s finest sanitary wares, bathtubs, whirlpools, spas, fixtures, bathroom accessories, Ceramic tiles, antique marbles and mosaic tiles.
Arte Casa is dedicated to the world’ most beautiful and innovative luxury bath rooms. The company’s objective is to professionally offer first class products at sensible prices, stylish modern designs and consistent with quality and comfort. In order to ensure consistent satisfaction, Arte Casa is always available for after Sales services to their valued customers and retailers.
129May 15 - July 15 2011 issue 17 112 issue 19 November 2011- January 2012
Brand overview: Arte Casa
Arte Casa Features the globe’s most distinguished and extensive range of opulent modern designer bathroom creations, furnishings and fixing. Renowned for the uniqueness and superior quality of its products, Arte Casa utilized the creativity of its various prestigious suppliers. These refined brands were carefully selected for their globally recognized distinction, eminence and time honored traditions. The contemporary forms
Arte Casaand functions of these products convey elegant artistic designs at the same time as revolutionary advanced technologies.
Arte Casa’s products can be found in the most prestigious edifices in the United Arab Emirates. These inspiring designs have been used in palaces, 5 star hotels, and Luxury villas, first class apartment and lavish commercial and industrial development.
feel the difference
128 issue 17 May 15 - July 15 2011
Arte Casa
These ascribed creations stand out with their sophisticated fabrications, Classic designs and endless variety of forms and colors. Arte Casa’s product range is extensive and goes far beyond the paged of this cataog; they promote the world’s finest sanitary wares, bathtubs, whirlpools, spas, fixtures, bathroom accessories, Ceramic tiles, antique marbles and mosaic tiles.
Arte Casa is dedicated to the world’ most beautiful and innovative luxury bath rooms. The company’s objective is to professionally offer first class products at sensible prices, stylish modern designs and consistent with quality and comfort. In order to ensure consistent satisfaction, Arte Casa is always available for after Sales services to their valued customers and retailers.
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Home: Versace 2011
vERsAcEhOmE 2011
soft lines &metallic touches
114 issue 19 November 2011- January 2012
Versace presents today its new Home collection which is imbued with soft lines and bright colors, clearly inspired by Versace’s rich fashion heritage.
DesignedbyDonatellaVersaceforanytypeofenvironment,thecollectionincludesitemsofvaryingdimensions.Shapesarerefinedandthecollectionnowincludesmoreplastic,givinglampsandinnovativechairsandseating–thelatestinfurnishingaccessories–extrasinuosityandintensity.
Metalisthematerialoftheseasonandformsalinkthroughouttheentirecollection.Thisisexemplifiedinthegiltstrip–shiny,satinorchromiumplated–whichrecallstheasymmetriccutsonVersaceclothes,resultinginagraphicinterpretationofthehouse’semblematicGreeklogo.Attimesthiseffectisrendereddecorativelybylaser,whileat
othertimesitisstructurallypartoftheactualfurniture.
Thecolorpalettegoesfromvibrantbluestolacqueredred,fromagoldenyellowtoanelegantpearlgray,withtouchesofblackandwhite.
Fabricsareopulentand,alongwithleathersandvelvetsexclusivetotheVersaceHomecollection,therearecottonsatinsandsilksatins,shinylaminatedtextiles,andtechnicalfabricswithlacquereffects.
AmongthemanydiversedecorationsthereisareturnoftheiconicBaroqueprintproposedonaresin-coatedfabricorembroideredbyhandonleatherorvelvet,andapythonprintinspiredbytheVersacefashioncollections.
ThenewVersaceHomecollectionismadeupofexclusivepiecesoffurniture,distinctdesignitemsthatgiveanysettingaspecialtouchofexclusivity.
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Home: @Home
@homelaunchesnew collection
116 issue 19 November 2011- January 2012
@home, South Africa’s leading homeware store launches its new collection – ‘Garden Party’, offering a glamorous and fashionable range of products for the entire home including bedroom, bathroom, kitchen, dining, living room, general home décor, home appliances and office accessories.
Start getting geared up for a spring clean…think outdoor fun, picnics, barbeque and unwinding in the warm winter sun!!!
This whimsical yet modern ode to the perfect picnic or garden tea party, makes staying at home feel like a relaxing getaway. Inspired by the garden, botanicals become the focal point for print inspiration and direction, with birds and butterflies in all shapes and forms being celebrated. Flowers and plants become the must have FAKE accessory to any space, bringing the outdoors in, maintenance free.
There is huge focus on outdoor, offering a whole “TAKE ME HOME TODAY” collection of well priced items that can transform
your outdoor space in a fun and modern way.
Twinkling string lights, bright candles, lanterns and cushion covers all help to give that traditional tea party a new exciting and stylish twist without harming the pocket. The story is fun and carefree, encapsulating good design whilst celebrating the outdoors.
The colour palette is made up of vibrant brights - yellows, oranges, greens, hot pinks with a mix of designs and patterns that are bold and geometric.
The “leisure” range has also been expanded to offer exciting woven items that are perfect for a covered patio or beach house look.
So go ahead celebrate nature, enjoy the winter breeze and get geared to party this festive season with @home. The new @home collection is available in the UAE-Dubai: Mercato, The Dubai Mall, Dubai Marina Mall, Ibn Batuta, Mall of the Emirates, Al Wahda Mall in Abu Dhabi, Ras Al Khaima: Al Hamra Mall.
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Home: Interview - AATI's Michel Roset
an IntervIew wIth aatI's
Michel Roset
creatIve dIrector & co-owner
118 issue 19 November 2011- January 2012
Firstly, we would like to congratulate you on celebrating 150 years in 2010. On that note, how do you see the brand this year in 2011?Despite the crisis, there is still one thing which remains true: we have evolved a lot within the last 150 years! That was actually an important event as very few companies can claim the same, and even fewer remain 100% owned by the family as we are.
In the meantime, and even if celebrating the past is important, keep focusing on the future is key to success.
What new ventures have you taken on this year with regards to your latest collection?As you know, the 2011 collection has been stuning both in terms of creativity and versatility, offering diverse solution in term of style.
Indeed, we launched around 10 sofas, a full cabinet program, Mixte, designed by Mauro Lipparini, dining chairs, smaller cabinet and of course a full
collection of smaller pieces (lightings, rugs, vases…).
This year, and in light of the turmoil, the focus has been put on more classical furniture both for upholstery and cabinet and also on competitive prices.We shall nonetheless launch spectacular pieces…
What can you tell us about your outdoor collection that has just been introduced?Indeed, we have decided last year to penetrate a segment where people were waiting for us to enter.
We shall take the opportunity of the new collection to keep on offering different solution in our outdoor collection with François Azambourg, Philippe Nigro.
From the collection, what product would you say makes you and the brand most proud and why?Definitely Ploum from the Bouroullec brothers.
Indeed, if Togo remains our iconic product, I actually
did not participate to its elaboration as I did not join the company at the time.
In the meantime, I believe I have been able, with the genius of the Bouroullec’s, to recreate a product of similar importance and which shall remain an icon of contemporary furniture.
Ploum has actually been crowned several times among, which the much sought after “best of the Best 2011”.
This would actually be the first Chesterfield which is comfortable…under nose of English! Trying it is buying it and once bought, it becomes your companion.
Aati showroom celebrates their 30th year of contemporary design. Ligne Roset, being one of the first brands represented by the showroom has had huge success in the region. How much impact did that have on your brand? First, I think we shall first congratulate Mr Obaid Al Tayer who has been able, 30 years
ago, to select our company with its innovative image.
We are experiencing in Dubai a real commercial success which leads to a interesting growth of the Middle East area, thus positioning Dubai on the map like Paris, New York, Hong Kong, Tokyo…
Following the opening of the Ligne Roset Showroom here in Dubai in 2007, how has the market in the region treated the brand till date? To echo my previous answer, the partnership between Aati and Ligne Roset has been extremely successful and fruitful.
Indeed, I believe both of us learned form the other and fed the other with its own experience which led to a complete osmosis to adapt the collection to the Middle East markets.
Indeed, if the Gulf countries taste have evolve over time to become more contemporary, ligne roset has also taken on board expectations form the
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Home: Interview - AATI's Michel Roset
area, which ultimately paved the way to success.GCC’s therefore plays a very significant role in the company development.
What would you say is the most ordered Ligne Roset product in the region and in the world?Togo.Indeed, this master piece, designed by Michel Ducaroy in 1973, has always been our best seller item.
We have actually sold the 1 253 832 seats since its creation.This sofa is actually considered as a contemporary furniture icon, being in the permanent collection of the Guggenheim museum in New York and in various other museum collection.
What can you tell us about the 2011 trends or themes when it comes to contemporary furnishing?I am not sure whether this shall be considered as a trend but price is a very important criteria in Europe now.This will actually be an important parameter during the January fairs. Then, we shall then focus on filling gaps which might exist in the existing collection, in every segment of the collection.
What is your definition of a well-furnished home when it comes to contemporary designs? What elements etc would you incorporate while furnishing? Space, no total look richness (in material, textiles) and discreet…that it to say all which characterised ligne roset.
Could you tell us a bit of what your home is like when it comes to design?As we say in France, the shoemaker is the most bad wearing. I actually live in three different places (Lyon, Paris and Briord) and actually try not to get involved in my flats furnishing. I prefer to leave this matter to other people.
Besides contemporary design, what other styles do you prefer?I do not fear collection pieces from galleries or even prototypes that have never been edited.
What is the best piece of advice that you would give to our readers when purchasing furniture?To pay a visit to Aati where qualified and professional people will be able to help them finding the best solution to their situation.
as you know, the 2011 collection has
been stuning both in terms of creativity and versatility, offering diverse solution in term of style.
For your local Dealer, please visit www.twyfordbathrooms.com
120 issue 19 November 2011- January 2012
For your local Dealer, please visit www.twyfordbathrooms.com
PRODUCTS & TRENDSFALL/WINTER 2011/12
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ABKNew CountryOneoftoday’strendsisareturntotheelementsandflavoursofthepast.NewCountryfeaturessomeaspectsofthisstyle,fromclassictochic,fromnaturaltominimal,usingacombinationoffourcollections.Pictured:Purobeige16.65x33.3cmporcelainfloortileandRicordiwhiteandbordeaux25x25cmwalltile.
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Paul&CoRoyalTheceramicmarbletilesfromPaul&Corecreatetheregalclassicismofmarbleinamoremodernstyleidealforluxuriouslyelegantorminimal-chicsolutions.Itisastylewhosebeautyremainsundiminishedovertime,justlikethematerialthatinspiredit.Thewalltileconsistsof25x60cmglossywhitebodydoublefiringandthefloortile33.3x33.3cmmattglazedporcelain.
TaginaWarm StonesWarmStonesisanewfloorandwalltilecollectiondevisedforcontemporaryliving,theidealcombinationofcreativityandtradition.ThewiderangeofWarmstonessizesallowsforunprecedentedfreedomofcompositiontoenhanceinteriorspaceswithnovelandsurprisinggeometricvisions,andisavailableinninecolours.
AcifSweetFreshpastelcolourshaveinspiredthenewSweetcollectionfromAcif,inwhichdelicatespatulastrokesenliventhesplendidglossybackground.Asurfacecoveringwithoverlapping,delicatelyshadedorganzaflowers,pearlylusterembroidery,mirrorstripsandelegantsandingeffectadornthebathroom,creatinganatmosphereofintimacyandsophistication.Sweetcomesinsixcoloursanda25x45cmsize.
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PRODUCTS & TRENDSFALL/WINTER 2011/12
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BardelliMezzaThisseriesfeaturesfourdecorativethemesthatarefreelymodularonallsides,createdbyblackscreenprintingonaglossywhitebackground(BiancoExtra),eachcomposedoftwo10x10cmtiles.DesignerMarcoFerreri.
La FabbricaPietra LavicaThePietraLavicainnovativeceramicfloorandwalltilecollectionhasastronglymodernflavourandaboldanduniquedesign.
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MarazziStonevisionMarazziStonevisionisinspiredbytheclassiceleganceofMarble.Itsceramictilecollectionscomeinaninnovativelargeformat(32.5x97.7cm)andlowthickness.Thecollectioniscomplementedbyawiderangeofdecorativetilesthatincludedamaskinsertsandgeometric,striped,floralandmosaicelementsforcreatingintimate,personalspaces.
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PRODUCTS & TRENDSFALL/WINTER 2011/12
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De Maio GiovanniTerre del CieloNaturalterracottawherethecolouriscrystallisedinauniqueandunrepeatablemoment.Thesurfaceandglazeblendinindissolubleharmonyinacollectioninwhicheachpieceisunique.Availableinvarioussizes.Pictured:TerredelCielo,RossoVulcano.
126 issue 19 November 2011- January 2012
Cipa GresHi-Tech GranatiTheAsciano30x30cm-8.4mmtilefromtheGranatiseriesispartoftheHi-Techcollection,acompleterangeoftechnicalporcelaintileproducts.CreatedbytheGraniti-Granati-ColourStyledivision,itcoordinateswithtrimpiecesintechnicalapplicationssuchasventilatedfacadesandraisedfloors.
CenturyKosmosIntheKosmoscollection,variations,coloursandtexturesmixtogetherfreelytocustomizeanytypeofsetting.AvailableincoloursLyra,Orion,PegasosandSkorpios(pictured),Kosmosdelivershightechnicalperformanceandcanbeusedinresidentialorcommercialapplications.
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PRODUCTS & TRENDSFALL/WINTER 2011/12
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PastorelliLithosInspiredbystone,Lithosisaporcelaintilecollectionavailableinthreesizes(60x60cm,45x45cmand30x30cm)andfourcoloursspeciallycreatedtoenhancethedesignofspaces.Lithosfeaturesunlimitedcolourvariationsandawiderangeofaccentsandmosaicsthatareidealforcustomisingspaces.
CapriBardiglioTheBardigliocollectionfromCeramicheCapriisinspiredbythepatternsandcoloursofBardigliomarble:grey,creamandwhite,neutralcoloursidealformodern,sophisticatedspaces.Itconsistsofa60x60cmporcelaintileinahonedandrectifiedversionandawhitebody24x59cmtile.
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Il Palagio“Galestro” treated cottoGalestroisanewproductthatjoinsthewell-establishedCottoTrattatoaMaiolica.Animpermeableandfullyfinishedterracottatilewithengobe,“CottoTrattatoaGalestro”ischaracterisedbyitsdistinctivelustreandtransparencythatleavesthetextureofthegroundsurfaceintact.“AGalestro”:ahistoricnameforaninnovativeandhighlydurabletilewithuniquecolourtonesandsurfacequality.
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Tiles & Ceramics Ariana
Natural,sophisticatedandmodernsensationscometolifeintheRovereproject,aporcelainfloortilecollectionthatreflectsthetransformationofwoodintoanewmaterialidealforcontemporaryliving.Availablein6colourversionsandtwooriginalplankformats,Roverelendswarmthandpersonalitytoverydifferentresidentialinteriors.
ExoticmarbleshavebeenchosenforStile,thenewtilecollectioncreatedbyARIANAtolendcharacterandelegancetothebathroominaccordancewiththelatesttrendsinfurnishinganddesign.Thecollectioncomesinanew25x60cmsizeandfourcolourscomplementedbyarangeoforiginalaccents.
TheStilecollection,whichcanbeusedincoordinationwithRoverecollectionfloortiles,offersachoiceofsixdifferentbathroomproposalsfreelyinspiredbytheaestheticcriteriaofmodernortraditionalhomes.
AninterplayofcodesandmaterialsistheleitmotifofConvivium,acreativecollectionthatbreaksdowntheconventionalbarriersbetweenancientandmodern,blendingformsandmaterialstocreateaharmoniouswhole.Concretemeetsancientterracotta,naturalstoneandmajolica,bringingthebestqualitiesofeachtoanoriginalofferingforfloorsandwallsdesignedtolendstrongpersonalitytolivingspaces.
PERSONALITY, STYLE AND WARMTH: ARIANA’S PROPOSALS FOR A NEW HOME CONCEPT
Naturalwood,exoticmarbleandoriginalcombinationsofdifferentmaterials:Ariana’sproposalsforCersaie2011focusonasophisticatedandpersonalvisionoflivingspaces.
Withthreecollections,threestylesandthreewaysofinterpretingandexperiencinglivingspace,ArianaisbringingtoCersaie2011allthecreativityandinnovationforwhichitisrenowned,combiningpassionandpersonalitytocreateadreamhome.
Thisvisionunderliestheconceptofthenewstandcreatedforthiseditionoftheshow,“Lanostracasaèlatuacasa”(“Ourhomeisyourhome”),representedmetaphoricallybytheimageofseveraldoorsthatinvitethevisitortoenter.ThestandconceptalsoexpressesAriana’svisionbydisplayingvarioussolutionsforfurnishingthehome,apersonalspacethatisalwaysdifferentdependingonwholivesthere.
Anewideaofnaturalessence,asophisticatedinterpretationofexoticmarbleandanoriginalcombinationofdifferentmaterialsandshapesarethenewfeaturesexhibitedbyArianaatthisyear’sshowinBologna.
ARIANA AT cERsAIE 2011
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CONVIVIUM
Intoday’slivingspacesitishardtodrawacleardistinctionbetweenancientandmodern.Asthebarriersbetweentheseconventionalcategoriesbreakdown,interiordesignisincreasinglysubjecttointeractionsbetweeninnovativematerialsandobjectsinspiredbythepast.Thedistinctivepatinacreatedbytimeandwearrenderseverythingmoreauthentic,helpingtomakethedomesticenvironmentwarmerandlessformal.
StartingoutfromthemeaningoftheLatintermConvivium,thetraditionalritualofgatheringaroundatabletoeatandconverseinthecompanyoffriends,Arianahasdevelopedacollectionthatoffersoriginalcompositionalsolutionsbasedonthecreativeuseofdifferentmaterialsandsizes.
Dependingonthecoloursandsizes,CONVIVIUMrecallsthematerialityofconcrete,theartisanalflavourofoldterracotta,thevariablequalitiesofnaturalstone,theglossysheenofmajolica–allsensationsincorporatedinarangeoffloorandwalltilesthatlendastrongpersonalitytomodernortraditionalhomes.
Thecollectionconsistsofporcelainfloortilesin5differentcolourswithavariedantique-lookgraphicdesignandanoriginalsemi-glosssurface,coordinatingwithhigh-glosswalltilesforthebathroomandkitchen,alsoavailablein5colours.
CONVIVIUMisacompletecollectionthatrevisitsthetraditionofrustictileswiththedistinctiveARIANAstyle,combininglarge,contemporaryfloortiles(60x60cm,41.5x81cm)with“micro”effectwalltilesizes(20x20cm,20x20cminsetandmosaic,bothincisedandgroutable).
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ROVERE, WOOD ACCORDING TO ARIANA
ThenaturalappealofwoodcomestolifeintheRoverecollectionfromAriana,alineofporcelainfloortilesinwhichthelatesttechnologiesfaithfullyreproducethetactileandvisualqualitiesofoneofthemostwidelyusednaturalproductsintoday’shomes.
Thenaturalgraphicvariabilityofoakwood,togetherwiththesurfacefinishwithalight“planed”effect,isreflectedin6colourversionsidealforawiderangeoflivingspaces.ThecollectionrangesfromnaturalcolourssuchasAvorio,NaturaleandNocetoversionssimulatingavarnishedfinishandtrendcoloursthatallowthegrainoftheproducttoshowthrough(Wengè,CenereandBianco).
Roverecomesintwosizesidealfordifferentlocationsandtypesofhome:13.5x80cmand20x80cm,bothrectified.Thesetwopracticalplankformatscanbeinstalledindividuallyorcombinedasamodularsolution.
Tiles & Ceramics Ariana
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STILE
Inspiredbysophisticated,exoticmarble,StileisthenewtilecollectioncreatedbyARIANAtolendpersonality,characterandelegancetothebathroominaccordancewiththelatesttrendsinfurnishinganddesign.Butratherthancreatingsurfaceswithmerephotographicreproductionsofnaturalstone,theArianaresearchlaboratoryhasprovidedamodernreinterpretationinanew25x60cmsizeandfourtwo-tonecolourcombinations,enhancedbyvariousdecorativeproposalsforanoriginal,distinctiveproduct.
ThefirstcombinationconsistsofSerpentinoMieleandArenariaAmbra,thewarm,delicatecoloursofelegantvein-cutmarbleblendingharmoniouslywiththevibranttonesofmarblesreferredtoas“woodstone”.
VenatoAvorio,afascinatinginterpretationofPaonazzettomarbleslabsinwhichthenormallystronglypronouncedveinsaretransformedintodelicatecolourtransitionsfromwhitetobeige,coordinateswithFiordiTabacco,characterisedbyafairlyuniformcolourbutwithawealthofdetails.
SetaGrigioandSetaNero,bothcoordinatingwithSetaGesso,createafurthertwotypesofbathroominwhichlightplayswiththepleasantlydirectionalveinsinspiredbyEramosaandSetamarble.
TheStilecollectioncanbeusedincoordinationwithRoverecollectionfloortiles,offeringachoiceofsixdifferentbathroomproposalsfreelyinspiredbytheaestheticcriteriaofmodernortraditionalhomes.Sixoriginalandsophisticatedinstallationsolutionscaterforindividualtastesindecorationandallowuserstocreatethebathroomoftheirdreams.
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MIRAGErepresentstheoutstandingqualityofItalianceramicsworldwideandisakeyreferenceforthedesignsectorandconstructionmarket.Withitsqualitativeresearch,innovativedesign,andadvancedtechnology,Mirageoffersnotjustaestheticbutstructuralsolutionsforthedesignanddecorationofcontemporarylivingspaces.Tocreateaddedvaluefordealers,associatesanddesigners,astheperfectpartnerinthedelicatephaseofdesignandprojectmanagement.
Over120millionsquaremetersoftileslaidaroundtheworld,fromAmericatoEuropeandfromAsiatoOceania:that's
aconcreteguaranteeoftherock-°solidreliabilityofMirage,acompanythathashelpedshapethestoryofporcelainstonewareworldwide.Longexperience,alongwithmajorinvestmentsinresearchandtechnologyovertheyears,havehelpedourcompanymeetwithefficiencyandflexibilitytothedemandsofthedesignworldandtheconstructionsector,offeringsolutionsthatareevermoreinnovativeandsophisticated,intermsofbothreliabilityanddesign.
Expertise,enthusiasm,andefficiency:uniqueassetsthatMirageputsatyourdisposal,foroptimalresultsonprojectslargeandsmall.
mIRAGEOutstanding quality of Italian ceramics
Tiles & Ceramics Mirage
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Airports, shopping centers, subways, public and private spaces, from large surfaces to small ones, from ventilated facades to raised floors. Mirage porcelain stoneware has always provided high-°quality, high-°tech solutions for all kinds of demands, in terms of both design and application, for the world of flooring and cladding.
Our technical staff cooperates with designers and construction companies in 5 continents: this is what makes Mirage products so special. Mirage has consolidated experience in dealing with the aesthetic sensitivity of designers and the technical requirements of fitters, and can therefore
transform their needs into concrete solutions. Mirage Engineering is the division specialized in the design of ventilated facades and raised floors; it offers valuable technical assistance in all stages, from the first draft of the project to site installation. The result: total freedom for the designer and maximum simplicity on the construction site.
Mirage’s wide and complete range offers solutions to all project variables: with a library of more than 180 colours, 20 collections, 5 surfaces, 10 sizes (both modular and with a single worksize), designing becomes
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a stimulating process of a creative research.Mirageoffersacompleterangeofproductsthatmeetsspecificprojectneedsthatarchitectsandinteriordesignershave.Moreover,Mirageconstantlyupdatesandrenovatesitsrangeofproductswiththeaimofofferinganabsolutelyprofessionalservice.ThehightechandaestheticqualitiesofMirageporcelainstonewarecreatesurfacesinspiredbynature,mixturesofmetalsurfacesandmaterialtextures;surfaceswhichstimulatebothvisualandtactilesenses,satisfyingallprojectrequirements.
Tiles & Ceramics Mirage
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cERsAIE 2011:RIGhT hERE, RIGhT NOWThe year started with the celebrations for GranitiFiandre anniversary, culminates with Cersaie 2011: an excellent year for the Fiandre Group who for 50 years had a leadership role in the ceramic world.
It'sasloganfullofenthusiasmtheonechosenbyGranitiFiandreforthe29theditionoftheInternationalexhibitionofceramictileand
bathroomfurnishings.“Righthere,rightnow”representsforGranitiFiandre,Italianleadingmanufactureroftopoftherangeporcelainslabsforfloorsandwalls,therallyingcry:attentiontocurrentevents,totherapidchangesintoday'sworld,totheevolutionsofdemandandtechnology.Atechnologythattodayallowsthecompanytoenterthemarketwithauniqueproductforthearchitecturalworld,sinceeveraprivilegedandproactiveinterlocutorforGranitiFiandre.
Tiles & Ceramics Fiandre
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Cersaie2011risestohostmajorinnovativeprojects:themainroleoftheexhibitionspacedesignedbyarchitectMassimoIosaGhini,atHall25(A122-B123),isheldbyMAXIMUMcollection,thecontemporarydeclinationoftheevolutionof"ceramics"species.Guestsarewelcomedinanimpressivearchitecturalstructurewherethecompany'sphilosophykeywordsarecombinedandmaterializedinthelargeformat300x150cmpresentedintheversionsNewMarmiMaximumandAsterMaximum,greatsurfacesforagreatconceptionofarchitecture.
AnewstagethatmovesfurtheraheadthefinishlinetobereachedandthathasspurredGranitiFiandretotendtowardsthenewandtheforefrontofresearch,sincethebeginningofitshistory.For50yearsGranitiFiandremanufacturingfacilitieshasforgedthematter
offuture,atomorrowthatthecompany'sphilosophyprotectsthrougharigorousenvironmentalpolicy:energysaving,emphasisoncontainingandreducingemissionsintotheatmosphere,emissionsintowaterreduce,reuseandrecyclingofprocesswastesthatensuresasignificantreductionintheconsumptionofnaturalrawmaterials,areactionsthatmakeGranitiFiandreanditsproductsamodelofindustrialeco-sustainability.
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Dream is the new concept of rectified porcelain stoneware wall and floor tiles for interiors of Ceramiche Keope. It recalls and reinterprets the charm of natural stone and is the perfect background for modern or traditional environments.
WithDream,topqualityandauniquestylecombineandinteracttocreatenewsettingsforeverydayliving.Innature,thecolourofstoneistheresultofaninfiniterangeoftonesandshadesblendingtogether.Inthesamemanner,eachpieceofthecollectionisuniquethankstothevariabilityofveiningandtotheelegantcolourshades.
Theavailablepiecesanddecorationswillallowyoutofulfilanydesignrequirement:fromsoft,glowingandelegantcoloursthataddwarmthtoanenvironmenttocoolertonesforrefinedandexclusivespaces.
Inparticular,ceramicsoftheDreamcollection,idealbothforresidentialandcommercialuses,areavailablewithamattfinishinfivecolourvariants:AlmondWhite,HoneyBeige,SteelGrey,IndianBrownandLightBlack,allavailableinsizes60x60,30x60,14,7x60,45x45cm.
Asfarasdecorationsareconcerned,Dreamoffers:theMosaicoMultispessore30x60,theMosaicosize30x30cm,Stripssize30x60cmand
kEOPEThe purity of stone, a protagonist of living.
DecoroFlower60x60.Trimpieces:the8x60bullnose,theglued33x60cmsteptreadandtheglued33x33cmsteptreadwithcornerpiececompletethecollection.
TheDreamseriesbearstheGreenThinkinglogo,
whichatteststothecommitmentofCeramicheKeopetoprotectionoftheenvironment.TheMadeinItalymarkguaranteessoundprinciples,suchasstyle,design,innovationandqualityandaboveallrespectfortheenvironmentandforpeople.
Tiles & Ceramics Keope
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FLAvIkER PI.sAIdea Of New metropolitan Design Acontemporaryvisionofliving,interpretedthroughthecollectionsUrbanWood,ConcreteUrban,UrbanWall,inaperfectbalancebetweennatureandtechnologySolignano,September20,2011-Avisionaryurbanlandscape,butnotimprobable,wheretechnologyandnaturecoexistinperfectbalance.ThisistheinspirationofURBANLIVING,anintegratedprojectoftechnologicallyadvancedmaterials,throughwhichFlaviker-Pi.saexploresanew
ideaofmetropolitandesignthatwillbepresentedinpreviewduringtheshowCersaie2011.
Thefastandever-changingurbanspacesvariation,toooftenseparatedbytheundisputeddimensionofthenature,ledtotheideathatthecityrepresentsthemodern,thefuture,incontrasttowhatitisexcluded,relegatedtothepast.Theman’stransformationofthenaturalenvironmentforhisneedstothedetrimenttoecologicalbalancehasfoundthemaximumexpressioninthe
Tiles & Ceramics Flaviker Pi.Sa
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city,whichisthehumanisedlandscapeparexcellence.Thesamematerialsofnaturaloriginhavebeendevelopedandtransformedtobecomesomethingelse,withdifferentnamesandlooks.
FlavikerPi.saaddresseshisresearchestowardstheutopiancityofthefuturewithURBANLIVING:acitywherenatureandtechnologyfindaharmonioussynthesis,wherethemostadvancedtechnologicaldevelopmentandautomationoflivingspacescounterbalancetheneedtoregainamorenaturalperceptionofeverydaylife,anditexpressthetoday’slivingneedsinceramicmaterial.URBANLIVINGisnotjustacollectionbutanintegratedproject,acontainerofinterchangeablematerials,hightech,inporcelainandindoublefiring,whichevolvesovertime.
ThemodernityandnaturalnessofexpressivelanguageofthenewURBANLIVINGProject,whichisinitiallydevelopedthroughthecollectionsUrbanWood,UrbanConcreteandUrbanWall,expressesthebestcontemporaryspiritoftheidealcityandofferstothedesignabroaderandmoreflexiblevisionoftheopportunitiesforuseofceramics.
Threedifferentcollectionswithdifferentorigin,butwithcommonpurposestoservethecontemporaryarchitecture.Itispossibletorealizeanylivingindoorandout-doorspace,fromurbandesigntothebathroomroom,withsurprisingversatilitybyusingacombinationbetweeneachcomponentsofeachseries.
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BIsAzzA ATcERsAIE 2011TWO FAcEs, ONE sPIRIT
Tiles & Ceramics Bisazza
144 issue 19 November 2011- January 2012
On the occasion of the forthcoming International Exhibition of Ceramic Tiles and Bathroom Furnishings, Bisazza will present two separate stands: one dedicated to Bisazza Mosaico and the other to a new division of the brand, Bisazza Bagno. Bisazza Mosaico will unveil new collections and patterns by Edward Van Vliet, Tord Boontje, Carlo Dal Bianco, Patricia Urquiola and Marcel Wanders, as well as a range of patterns in the new 5X5 size format. Bisazza Bagno will launch The Wanders Collection, a new line of bathroom furnishings designed by Marcel Wanders, in addition to The Hayon Collection, which was designed by Jaime Hayon and previously presented in March at ISH in Frankfurt.
BisazzaisdelightedtoannounceitsparticipationatCERSAIEwithtwoseparatestandsthatshowcasethecompany’snewlyexpandedofferings.Onestandwillbededicatedtomosaics,thecorebusinessofBisazzasinceitsfoundinginVicenzain1956.TheotherstandwillpresenttheMarcelWanders-designedbathroomfurniturecollectionforBisazzaBagno,anewdivisionofBisazzathatwaslaunchedatISHinFrankfurtinMarch.ThisyearBisazzaMosaicointroducesseveralnewcollections,withnewtileformatsaswellasnewpatternsdesignedbyinternationallyrenoweddesignerssuchasEdwardVanVliet,TordBoontje,CarloDalBianco,PatriciaUrquiolaandMarcelWanders.
TodayBisazzacanboastacataloguethatisunparalleledworldwideintermsofbothvarietyanddepthoftherange,alwayswithaviewtomeetingindividualtastesandthemostdiverseneedsinprivateorcontractinteriordecoration.ThisvarietycannowbeseenonthenewBisazzawebsite(www.bisazza.it)wherethediversityofthecatalogueshinesthroughthenew“madetomeasure"
Today Bisazza can boast a catalogue that is unparalleled
worldwide in terms of both variety and depth of the range, always with a view to meeting individual tastes and the most diverse needs in private or contract interior decoration.
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option,asectiondedicatedtopersonalisedmixesthatletstheconsumercreatetheirownmix"tomeasure".
Inadditiontoamoredynamiconlinepresence,thisyear’slaunchofthenewBisazzaBagnodivisionintroducesawholenewdedicatedsalesteamandadistributionnetworkofitsown,inadditiontodrawinguponBisazza’sextensivesalesnetwork.BisazzaBagnocollectionsareavailableatthe12FlagshipBisazzastores(Antwerp,Barcelona,Berlin,Chicago,London,LosAngeles,Miami,Milan,NewYork,Paris,Rome,Tokyo)andthroughanetworkofinternationalretailers.Qualityandvarietywillbetheguidingprinciplesofthecommercialstrategy.
Tiles & Ceramics Bisazza
GLASS IDROMASSAGGIO MIDDLE EAST OFFICEP.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com
The emotion of water and an immersion in time. A unique experience. That is the magic of ARIMA. The overflow spa by Glass Design Lab. White or pearl effect with grids in ductal® ARIMA is the built-in spa offering maximum comfort and with an overflow which ensures that the water is collected, circulate and filtered.
ARIMA - Overflowing emotion.
www.glassidromassaggio.com146 issue 19 November 2011- January 2012
GLASS IDROMASSAGGIO MIDDLE EAST OFFICEP.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com
The emotion of water and an immersion in time. A unique experience. That is the magic of ARIMA. The overflow spa by Glass Design Lab. White or pearl effect with grids in ductal® ARIMA is the built-in spa offering maximum comfort and with an overflow which ensures that the water is collected, circulate and filtered.
ARIMA - Overflowing emotion.
www.glassidromassaggio.com
DENT cuBENagomi.ThisconcepthasbeendevelopedwiththehelpofarchitectanddesignerTeruoYasudawhohasbroughtcolourtotheproductandalsocomeupwiththedesignofthestand.TheEastisalwaysasourceofvaluableinspirationandfoodforthought.Nagomimeanstranquillity,peace,asenseofinnercalmandserenity.Itisamentalstatethatoncereachedmeansthatonespontaneouslyseeksthesamewellbeingatthelevelofthesenses.InaxhasbeenworkingonthenotionforNagomifor
sometimenow,developingcollectionsthathavebeenstudiedingreatdetailanddesignedtobelong-lasting.QualityisaprerogativewithJapaneseproductsingeneralatalevelthatisreachedbyfewintherestoftheworldandthatisexpressednotonlyintheactualcharacteristicsoftheproductintermsofformandtechnicalaspectsbutalsointermsoftheideaandcontentbehindthedesign.
Harmoniouscolourstoconveyasenseofpeaceofmind,inthe
versionwithglassinsertsDentCubebringstogetheryellows,pinks,reds,blues,lightbluesandgreens.Pureaestheticswiththeadditionofrhythmandpattern.
AnotherexampleofhowInaxhasinterpretedtheideaofNagomiisfoundinEcocarat,oneoftheirclassiclines.Itisaparticularlyinnovativeceramictilethatcanabsorbtoxicsubstances,improvingthequalityoftheair.Rigourandpoetry.Trueaesthetics.
DentCubeisthelatestnewproductfromInaxthatwillbepresentedforthefirsttimeinEuropeatCersaie2011inBologna.Itisathree-dimensionalporcelainstonewarecladdingthatcanbeusedtocreatewallseitherindoorsoroutdoorswithaparticularlyattractiveanddistinctiveindentedpatternthatoffersextensivepossibilitiesforcustomisation.LikeotherproductsthatInaxhasbeenworkingwithforsometimenow,DentCubeispartofthewiderconceptof
Nagomi & Japanese wellbeing presented for the first time in Europe
Tiles & Ceramics Inax
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Tiles & Ceramics Active
OneoftheleadingnewfeaturespresentedbyIrisCeramicaatCersaieistheACTIVELIFEcollection,thefirstACTIVECleanAir&AntibacterialCeramic™projectspecificallydesignedforhomes.Acollectionwithaneco-friendlyspirit,withpropertiesthatensureanunmatchablestandardofcleanlinessandhygiene,makingavaluablecontributiontohealth,particularlyinplacessuchasbathroomsandkitchens,wherecleanlinessandhygieneareimportant.
ACTIVECleanAir&AntibactericalCeramic™makestheACTIVELIFEslabsatrueeco-active,antibacterialandanti-pollution“supermaterial”.Real“magic”madepossiblebytitaniumdioxide(TiO2)whichisbondedtotheslabsathightemperatureintheformofmicro-metricparticlesusinganexclusivemethodwhichallowstheeco-activepropertiesoftitaniumdioxidetobemaintainedovertimeandavoidsanyrisktohumanhealthandtheenvironmentduringitsmanufacture.Simplybyexposuretolight,whethernaturalorartificial,thephotocatalyticprocessresponsibleforitsanti-pollutingandantibacterialactionisactivated.WallsandfloorscoveredwithACTIVELIFEreducetheharmfulhouseholdcaused,forexample,byheatingandairconditioningsystemsandcigarettesmoke.
AcTIvE LIFE
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ACTIVELIFEthankstoitsabsorbentpropertiesisalsolessvulnerabletodirt,makingiteasiertoremovedirtbyreducingtheneedforuseofclearingproducts(whicharethemselvespollutants).
ThefivechoicesintheACTIVELIFEcollectionaredistinguishedbytheircandidspirit,whichbathesinteriorswithreflectionsoflight,creatinganeffectoftotalpurity.NaturalEssenceandLightEssence,availableina60x20formatwithanaturalfinishandathicknessofjust6.5mm,conveythewarmthofwoodintonesofbeigeandwhite.Anessential,contemporaryfeelinspiredbycementcolourscharacterisestheNaturalslabs,withbeigetones,DeepwithgreytonesandtheLightslabsinwhite.Thecementreferencesareavailablein60x20,60x60and30x30formats,completewithmosaicsandstrips.
Tiles & Ceramics Active
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ACTIVELIFEthankstoitsabsorbentpropertiesisalsolessvulnerabletodirt,makingiteasiertoremovedirtbyreducingtheneedforuseofclearingproducts(whicharethemselvespollutants).
ThefivechoicesintheACTIVELIFEcollectionaredistinguishedbytheircandidspirit,whichbathesinteriorswithreflectionsoflight,creatinganeffectoftotalpurity.NaturalEssenceandLightEssence,availableina60x20formatwithanaturalfinishandathicknessofjust6.5mm,conveythewarmthofwoodintonesofbeigeandwhite.Anessential,contemporaryfeelinspiredbycementcolourscharacterisestheNaturalslabs,withbeigetones,DeepwithgreytonesandtheLightslabsinwhite.Thecementreferencesareavailablein60x20,60x60and30x30formats,completewithmosaicsandstrips.
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Eye on Design Rocco Forte Hotel Abu Dhabi
ROccO FORTE hOTEL ABu DhABIDelivers Unprecedented Standards of European Service and Style to the UAE
AlFaridaInvestmentsandTourismDevelopment&InvestmentCompany(TDIC)WelcomesEurope’sLeadingFamily-BasedLuxuryHotelGrouptotheEmirates
HisExcellencySheikhHamedbinAhmadalHamed,ChairmanofAlFaridaInvestments,andseniorrepresentativesfromAbuDhabi’sTourismDevelopment&InvestmentCompany(TDIC)todayjoinedSirRoccoForte,ChairmanandCEOofRoccoForteHotelstousherintotheEmiratesanunprecedentedlevelofEuropeanserviceandstyle,astheRoccoForteHotelAbuDhabipreparestoofficiallyopenitsdoorson7November2011,joinedbymembersofthemedia.
“Inthisauspicious40thanniversaryyearoftheUnitedArabEmirates,IwouldliketoacknowledgethegreatwisdomofHisHighnessSheikhKhalifaBinZayedAlNahyan-PresidentoftheUnitedArabEmirates;whosevision,influenceanddeterminationisthedrivingforcebehindthecontinuingsuccessofthisGreatnation.IwouldliketoextendmySpecialthankstoHisHighnessGeneralSheikhMohammedbinZayedAlNahyan-AbuDhabiCrownPrinceandDeputySupremeCommanderoftheUAEArmedForcesforhiscontinuoussupportandhiseffortsintherealmofeconomicdevelopmentaimedatincreasingeconomicdiversificationintheEmirateofAbuDhabi”saidSheikhHamedbinAhmadalHamed,ChairmanofAlFaridaInvestments.
154 issue 19 November 2011- January 2012
“IalsowanttothankHisExcellencySheikhSultanBinTahnoonAlNahyan-ChairmanofTDICforhiscontinuoussupportofthetourismindustrywhichhasbeendevelopedthroughshowcasingthenaturalandculturalsplendorsoftheEmirateofAbuDhabi.ItisthroughthissupportandthesupportofSirRoccoForte-ChairmanofRoccoForteHotelsandthefinancialsupportoftheNationalBankofAbuDhabi,whichhasencouragedustotaketheinitiativetobuildthisiconiclandmarkhotelbuilding,forwhichweareheretocelebratetheopening.OurinvestmentofAED700Millionintothehotelindustryispavingthewayforthefuturedevelopmentandcompletionofoursecondphase–theAED300millionRoccoForteResidenceandOfficeTower–whichwearecurrentlypreparingwiththemanagementofRoccoForteHotels”SheikhHamedbinAhmadalHamedadded.Acceptingbookingsfrommid-
Octoberandwelcomingitsfirstguestson7November,RoccoForteHotelAbuDhabihasseentremendousinterestfromthecorporatemarketintheUAEforbothroomsandevents,aswellasbookingsfromthewiderregionandEuropeforbothleisureandbusinesstravellers.WithstrongrecognitionfortheluxuryandeleganceassociatedwiththeRoccoFortebrandamongMiddleEastresidentswhohavepreviouslystayedatthegroup’sEuropeanproperties,themanagementofRoccoForteHotelsiskeenforawideraudiencetoexperienceitsdistinctiveserviceandambiance.
“RoccoForteHotelshashadasignificantreachintotheMiddleEastduringthelast15years,astravellersfromthispartoftheworldmakeupastrongproportionofourguestsintheUK,Germany,Italyandotherdestinations.Ourdesignandinteriors,ourmeetingspaces,ourdiningoutlets,and
especiallyourserviceapproachhaveallbeencreatedtosatisfythediscerningtraveller.TheMiddleEastisavitallyimportantdestinationtoourcompany,andouropeningon7Novemberrepresentsahistoricdevelopmentforus,”saidSirRoccoForte,ChairmanandCEOofRoccoForteHotels.
Withexquisiteattentiontodetail,RoccoForteHotelAbuDhabioffersguestsa
contemporaryandelegantspaceinthecity,with281spacious,well-consideredbedroomsandsuites,sevendiverseandcompellingoptionsfordiningandrecreation,agenerousspaandwellnesscentre,andsomeoftheUAE’smostsophisticatedmeetingandeventspaces.Thehotel’sinteriorscombinethecomfortandstyleofbothArabandEuropeaninfluencesthroughtheuseofmarble,mosaic,and
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agate,withartworksbyregionalartistsandadesignaestheticwhichsubtlyreflectstheArabianGulfandsurroundingdesert.
ShaunO'Connor,ChiefFinancialOfficerofTDIC,commented“WeareextremelypleasedtopartnerwithAlFaridaInvestmentsinbringtheRoccoFortebrandtotheMiddleEastforthefirsttime.DeliveringthisspectacularnewpropertytotheUAEisamajoraccomplishmentforTDIC,asAbuDhabicontinuesdevelopingitsregionalandinternationalreputationasakeybusinessandleisuredestination.Itsstrategiclocation,consideredmixoffacilitiesanditssuperlativeservicewillhelpfurtherenhancetheAbuDhabiexperienceforvisitorsandresidents,”
Stand-outattractionsofthenewRoccoForteHotelAbuDhabi,whichwillbeopenfrom7November,includeasupremelywell-appointed2,000sqmspawithseparatemaleandfemalefacilities,indoorswimmingpools,traditionalwetanddryHammam,fully-equipped
gymnasium,15treatmentroomsandayoga/pilatesstudio.GuestsandAbuDhabiresidentsseekingnewdiningoptionscanchoosefromtheMartinBrudnizki-designedOroItalianrestaurant;theOceanaGrill,aspecialityseafoodrestaurant;Rouge,servingcontemporaryJapaneseandChinesecuisineandBrown’sTeaLounge,acontemporaryspaceservingtraditionalfavourites.Beforeorafter-dinnerdrinkscanbeenjoyedinBlue,asuspendedloungewitha15-metrehand-polishedagateservingareaandstunningviewsfromeveryvantagepoint.
IndesigningtheguestbedroomsforRoccoForteHotelAbuDhabi,
OlgaPolizzihastakenintoaccounttheneedsofregionalandinternationaltravellers,deliveringspaciouslivingareasandgenerousbathroomscomplementedbyartworkfromArabartists.EspeciallyfortheEmirate’sgrowingpopulationofbusinesstravellersandevents,RoccoForteAbuDhabioffersadedicatedexecutivefloorandlounge,sevenmeetingrooms,aballroomaccommodating500seatedguestswithitsownvaletarea,andaVIPmajlis.
TocelebrateitsexpansionintotheMiddleEastmarket,RoccoForteHotelAbuDhabihasaspecial*introductoryofferfrom1,200UAEDirhams($330USD)perroom,pernight
includingbreakfastanda15percentdiscountonallbarsandrestaurantsinthehotel,validuntil31stDecember2011.
FollowingonfromitsAbuDhabiproperty,RoccoForteHotelswillopena159-bedroomhotelinJeddahin2013,a90-allsuitegolfandsparesortinMarrakechin2014,a275bedroompropertyinCairoin2014andan82-bedroomhotelinLuxorinthesameyear.
For further information on The Rocco Forte Hotel Abu Dhabi or to book a room, please call +971 2617 0000 Email: reservations.abudhabi@roccofortehotels.com or visit www.roccofortehotels.com
Rocco Forte hotels has had a significant reach into the middle East
during the last 15 years, as travellers from this part of the world make up a strong proportion of our guests in the uk, Germany, Italy and other destinations.
Eye on Design Rocco Forte Hotel Abu Dhabi
4 HUNTING DAYS 5 NIGHTS IN SINGLE ROOM
PACKAGE INCLUDES:
• Lodging in single room with bathroom (4*/5*).
Including breakfast and lunch.
• Beers and wine included, any other spirits will be extras.
• BBQ dinner before departure.
• Shooting license during the whole hunting time with
official invitation card.
• Professional hunters(PH).
• Transfer airport-hunting farms.
• Hunting set-up.
• PACKAGE WITHOUT KILL LIMITS.
• Head game preservation in cold storage room.
PROGRAM PRICE $ 2,600/-
For more information about Hunting Packages please contact:
Mr. Joe Balesh, at Hunting & Safari
Tel: 00961 71 768211 • Mob: 00971 50 551 5957Email: jbalesh@mailme.ae / hsmagazine.travel@gmail.com
At your disposal:• Beretta• Rifles for game shooting• Guns bullets 12 caliber, lead 00/0/2/3/8/9
- $14 per box (25shots) • Taxidermist available on request with extra charge• Photographer on request with extra charge - $200
The package does not include:• Out and home airplane/bus ticket/visas/travel insurance• International veterinary certificate• Tips for professional Hunter
IMPORTANT!• Counseled fowling time from 01/05/11 to 31/08/11
Game shooting available, pricelist on demand.
Reservations must be done 45 days prior departure,with our acknowledgment• 100% Advance upon reservation• Minimum purchase of 500 Bullets upon booking• Additional hunting day $500/-
hunting packages
travel
South AfricaSouth Africa Experience
156 issue 19 November 2011- January 2012
4 HUNTING DAYS 5 NIGHTS IN SINGLE ROOM
PACKAGE INCLUDES:
• Lodging in single room with bathroom (4*/5*).
Including breakfast and lunch.
• Beers and wine included, any other spirits will be extras.
• BBQ dinner before departure.
• Shooting license during the whole hunting time with
official invitation card.
• Professional hunters(PH).
• Transfer airport-hunting farms.
• Hunting set-up.
• PACKAGE WITHOUT KILL LIMITS.
• Head game preservation in cold storage room.
PROGRAM PRICE $ 2,600/-
For more information about Hunting Packages please contact:
Mr. Joe Balesh, at Hunting & Safari
Tel: 00961 71 768211 • Mob: 00971 50 551 5957Email: jbalesh@mailme.ae / hsmagazine.travel@gmail.com
At your disposal:• Beretta• Rifles for game shooting• Guns bullets 12 caliber, lead 00/0/2/3/8/9
- $14 per box (25shots) • Taxidermist available on request with extra charge• Photographer on request with extra charge - $200
The package does not include:• Out and home airplane/bus ticket/visas/travel insurance• International veterinary certificate• Tips for professional Hunter
IMPORTANT!• Counseled fowling time from 01/05/11 to 31/08/11
Game shooting available, pricelist on demand.
Reservations must be done 45 days prior departure,with our acknowledgment• 100% Advance upon reservation• Minimum purchase of 500 Bullets upon booking• Additional hunting day $500/-
hunting packages
travel
South AfricaSouth Africa Experience
AN INTERvIEW WITh
Jean-christophe
BaBinPREsIDENT & cEO, TAG hEuER
Novelties: Interview - Jean-Christophe Babin
158 issue 19 November 2011- January 2012
It’s been 10 years since you joined TAG Heuer- what were your first impressions when you arrived?WhenIbecameTAGHeuer’sPresidentandCEO,Ihadnoexperienceinthewatchmakingworld.
IeverlikedwatchesandformeTAGHeuerwasthemostattractiveluxuryBrandinthatbusinessascombiningauniqueblendofinnovation,traditionandmodernityatthesametime.AstheCompanywasalreadystrongandcouldgrowfasterthanitscompetitorsIdecidedthentotakethechallengeandchangebusiness,lifeandcountry!
In10years,Inoticedthatlikeeverythingelseinlife,theworldofwatcheshasbeenchanged–fromthewaymanufacturesdesignandproducewatches,tohowwesellandwhatwebuy.
Watchworldhasbecomemoreprofessionalinmostways.Itstartsbycomputerisedesignstudiesandvisualisation,theproductionprocesstodayishighlyautomatedandmanufacturesknowbothsellinandsell-out.
Otherwise,personally,IammaybemorepassionateofthebrandthanatthebeginningasIeverydaydiscoverwhat“TAGHeuerisreallymadeof”:)
What drives the TAG Heuer brand?WhatdriveTAGHeueristhepassionforprecisionandperformance.ThetruesecrettoTAGHeuer’ssuccessisnotjusttobefoundamongitssportscelebritiesandmoviestars,butamongitslessheraldedartisansandengineers,andinitsstate-of-the-artworkshopsandlaboratories,whereprevailsarigorousdedicationtoqualityandserviceborderingonobsession.
AlbertEinsteinsaid,“Ifatfirsttheideaisnotabsurd,thenthereisnohopeforit,”wordsthatTAGHeuerDesignLabhavetakentoheart.Itisthisabilitytopushbeyondthe
barriersofconventionandleapintotheunknownthatmakesTAGHeuerdesignteamssoconsistentlyinnovative.Aninnovationwhichisconsistentlyrewardedbypeerrecognitionandcommercialsuccess.
How has business been for the company in the past one or two years?WewereobviouslyimpactedasanywatchCompanyinSwitzerlanddespitebeingpresentin120countriesandbeingtheworldleaderinluxurychronographs,i.e.astrongBrandwithabalancedgeographicalrisk.Aswecouldn’tgrowsalesin2009,TAGHeuerfocusedongainingmarketsharewhichweactually
didwith17%marketshareonthe1500-7500CHFmarketworldwide,i.e.clearleadership.Eachofourproductshasaclearroleinourassortmentandisdevelopedtorespondtodifferentconsumerwants,needsandbudgets.Thatisthereasonwedon’tintendtorepositionourbrandbydoingmoremid-priceranges.
How do you see the luxury market, particularly the luxury watch market, globally?LuxuryTrendsbegintoevolvemoreslowlyandit'snowmoreacceptabletoownandreuseanitemoveraperiodofyearsratherthanmonths,consumersarebeginningtomakemore
directassociationsbetweenvalue,qualityanddesign.Asconsumersstartbuyinglessformore,theyarenowevenmoreinclinedtowanteachluxuryproducttheypurchasetolastaconsiderablelengthoftimeandsoareveryconsciousofgettingmoreandbettervalueformoney.
Intermsofopportunities,watchindustryhasneverbeensoinnovative,qualitativeandconsistentinrecentyears.
We know that India is one of your key markets, can you tell us about that, and where does the Middle East rank on your priority markets?Indiaisaveryinteresting
Luxury Trends begin to evolve more slowly and it's now more
acceptable to own and reuse an item over a period of years rather than months, consumers are beginning to make more direct associations between value, quality and design.
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market and one of the fastest growing. As a global brand, we are present in 120 countries . We enter markets on the basis of maturity, size and potential. Some markers have to generate cash, others have to generate growth in the short-term and mid-term. India is in the second category and is one of our major markets. India will be the backbone of TAG Heuer by 2020, I am convinced that by 2020 India will be a top-five market for TAG Heuer. The middle east is obviously a key market, and if we are to reach our targets of six to 10 per cent here, we have to grow it faster than many other region
What’s your growth strategy for this region? I would like to introduce the region covered from our regional representative office based in Dubai before proceeding to further explanations. We are in all GCC countries, Levant, Egypt and the recent addition to the portfolio of our team are the Indian Ocean Islands, Turkey and South Africa.
In regards to the Middle East markets’ growth strategy, we are focusing on a Pull and Push approach; expand our retail presence on one front and increase our advertising presence on the other. By the end of the year, we will have two new boutiques, our 2nd store in Iran based in
Milad El Noor mall and our first boutique in Saudi Arabia located in Al Khobar in Rashid Mall. Moreover starting October 2011, TAG Heuer will launch its 1st TV campaign in the region which will target both Arabic and English speaking potential customers and friend of the brand.
Let’s talk about TAG Heuer novelties for this year?First of all TAG Heuer is renowned for its exceptional quality, its Avant-Garde Design and its unbeatable value. This year again we introduces new products keeping a very high quality a unique design and a very attractive value. I think more specifically of the new Link men collection available later this year which has been completely redesigned with more Avant-Garde and elegant codes. Second we came back to our more than 150 years of history to develop a new CARRERA collection called CARRERA Heritage keeping all the codes of the golden age of the watch making industry: blue hands, “flinqué” texture on the dial, vintage minutes indications as well as the Carrera 1887 with an in-house manufactured movement. Third we also introduce some “haute horlogerie” products including manufacture movement such as the Monaco V4 in Rose Gold and Silicon Nitrite and the CARRERA Mikrograph Rose Gold
measuring and displaying the 100th of a second! To finish we have further enriched our collection for ladies with the introductions of 4 references in our Formula 1 Steel & Ceramic series with diamonds.
You’re known for your love of sports and speed, how does this passion help you in understanding the brand ?I have always been, besides luxury sporty timepieces, being a fanatic of motoracing and nice GT cars since my father took me to the 24 Hours of Le Mans 1972 when I was a kid. Ever since I’ve been passionate
about motoracing and F1 in particular. It’s extreme in terms of technology, performances, team work and spirit, not to forget glamour as you can see in the paddocks. It’s unique in the world as it showcases modern technology and human talent and determination at its very best. Exactly what we humbly try to do with TAG Heuer watches in our workshops in Switzerland.
You were once quoted saying : TAG Heuer is a daring brand” , can you elaborate?Definitely TAG Heuer is a daring brand as we love
Novelties: Interview - Jean-Christophe Babin
160 issue 19 November 2011- January 2012
tochallengethetaboosofwatch-making,andtherearemany,althoughwealsopayatremendousrespecttotraditionalwatch-making.IfwedidtheMONACOV4,itisbecauseweweretoorespectfuloftheclassicalTourbillontomakeanotheronewithoutlegitimacy,wehadtodoourownTAGHeuercomplication.Moregenerallyspeaking,thetaboosofprestigiouswatch-makingareforusopportunitiesandnewchallenges.Aslongasourproductshaveatrueandlegitimatevalue,wehavestillmanyunexploredfieldstodiscover.TherecentsuccessoftheMikrographortheMikrotimertisabrilliantexample.
It’s been 10 years- so what are you going to do at TAG for the next 10 years?Wewillcontinuetoleveragethebrandasthemostlegitimatebrandinchronographbutwewillalsocontinueourinvestmentsinuniquemovements,fromhighvolumesuchasournewinhousechronographcalibre1887butalsocontinueexceptionalneverdonebeforetimepieces,suchastheMonacoV4,theMikrographortheMikrotimer.Wewillalsoworkhardtodevelopexceptionalproductsforwomen,oneareawherewecoulddomuchbetter.
You’re a father of 5, how do you manage your time?Itisaquestionoforganizationandpriorities.Ispendmyfreetimeskiing,sailing,scubadiving,orevenoccasionallydrivingaFormula1ontheF1trackofBarcelona.Itisafantasticandnecessarywaytorelaxandenjoymyfreetime…Ineedsportasabalancetostress.ItisalsoformeaprivilegedmomentthatIcansharewithmykids.Andthishasnoprice!
If you were to wear a watch brand other than TAG Heuer, what would it be and why?AZenithbecauseIlovetheElprimeromovement
TAG heuer is renowned for its exceptional quality, its Avant-Garde
Design and its unbeatable value. This year again we introduces new products keeping a very high quality a unique design and a very attractive value.
Novelties: Interview - Yassin Tag
AN INTERvIEW WITh
yassin tagmIDDLE EAsT BRAND mANAGER
vAchERON cONsTANTIN
162 issue 19 November 2011- January 2012
Today we see the launch of Patrimony Traditionelle world Time, tell us more about this watch, its complication and why is it so unique?AlongstandingpartoftheVacheronConstantinwatchmakingheritage,theWorldTimecomplicationismakinganoteworthycomebacktothecollectionfromthemanufacture.The42.5mmcasehousesthenewcaliber2460WTbearingtheprestigiousHallmarkofGeneva.DevelopedandmanufacturedbyVacheronConstantin,thisnewmechanicalself-windingmovementisdistinguishedbyitscapacitytoindicatetheworld’s37timezones,includingthoseoffsetfromUniversalCoordinatedTime(UCT)byahalf-orquarter-hour–anexclusivemechanismpatentedbyVacheronConstantin.
Rose Gold is strongly back into all luxury items be Jewelry or watches, why we are seeing that?Itistruetherosegoldisthefavoritegoldcolornowadays;therosecolorgivesspecialwarmthtothepreciousmetal.Rosegoldwasverymuchutilizedduringthe1920’sand1930’s.
We hear today – due to the crisis-that there is a return of classic watches, isn’t that rather the result of a lack of creativity?Beforethecrisisthewatchmakingindustrywasverycreative,maybesometimesabittoomuch.Afterthecrisis,peoplewanttogobacktotheessenceofthings,trueandtimelessvalues.Infact,theseelementsarepartofVacheronConstantinDNAsinceitsfoundingin1755.
Few years ago you had to be well off to buy a Vacheron Constantin; today you have to be rich! How do you explain this?Apartfromthegoldvaluewhomorethantripled,thelevelofwatchmakingcraftsmanshipandfinishingisextremelyhigh.Veryfewpeopleintheworld
Before the crisis the watchmaking industry was very creative, maybe
sometimes a bit too much. After the crisis, people want to go back to the essence of things, true and timeless values. In fact, these elements are part of vacheron constantin DNA since its founding
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areabletoachievesuchwork.Trainingthewatchmakers,takingthetimetoreachexceptionalleveloffinishingsuchastheHallmarkofGenevatoonlyproducealimitednumberoftimepiecesattheendhasitsimpactonthevalueofourwatches.
Vacheron Constantin has an amazing and diverse production of vintage watches but hardly communicates on this. Why?IthasbeenmanyyearsthatVacheronConstantiniscommunicatingonitshistory,wehaveadedicatedheritagedepartmentinGenevawherethematicexhibitionscanbeviewedinourhistoricalmaison.ThissummerwehaveorganizedanexceptionalexhibitioninSingaporewherewehaveexhibited180differentwatchesfrom1755tilltoday.Weareplanningmanymoreexhibitionsinthefuture.
Where is VC most important market?TheVacheronConstantindistributionisquitebalanced
betweenthedifferentregionsoftheworldbutwecansaythatSouthEastAsiaandEuropeareourbrandmainmarkets.
Tell us about the brand’s expansion across the region?WearecoveringalargeareafromDubai,whichincludestheMiddle-EastandIndia.Ouraimistostrengthenthefundamentals,whichareaqualitativedistributionnetwork,aqualifiedsalesadvisorsandacompetentaftersalesservicelocally.Ourstrategyintheregionisnotopportunisticbutratheralongtermone.IpersonallybelievethattheimportanceoftheMiddleEastwillgrowaslongasthequalityofthebusinessisgrowing.
What’s in the pipeline for VC?ManybeautifulmodelsotherthantheWorldTimewillbearrivingintheMiddle-EastsoonsuchthePatrimonyContemporainePerpetualCalendarandthenewQuaidel’IleAnnualCalendar.
Novelties: Interview - Yassin Tag
164 issue 19 November 2011- January 2012
Who is the VC customer?VacheronConstantincustomersarewatchconnoisseurs,whoappreciaterefinement,exclusivity,craftsmanship,historyandunderstatedluxury.
What tips would you give potential buyers for luxury watches?Themostimportanttipisto“doyourhomeworkbeforeyoubuy”,visittheboutiques,gooninternetondiscussionforumssuchas“TheHourLounge”whichistheVacheronConstantindiscussionforum,however,peopleintherecanaskquestionsaboutwatchmakingnotnecessarilyrelatedtoourbrand.Andofcourseneveroverlookquality.
If you weren’t wearing VC, what would watch would you wear and why?Anywatchthatwouldoffermeacreativewaytoreadthetime,thatwouldhaveahighleveloffinishingandthatwouldbetimeless.
Lighting TitleHoliday Destination
AcROss ThE GLOBE
WINTERDEsTINATIONs
166 issue 19 November 2011- January 2012
Thisissue,wetakesyouaroundthe
worldtolocatethegreatestwinterdestinations.Romance,
adventures,snow,tropicalbeaches-wehaveitallinthis
fewlistofplaces!
Readonandselectthebestdestinationforyou!
167November 2011- January 2012 issue 19
Holiday Destination
Vienna
ThecharmingcityofVienna,locatedonthebanksoftheDanube,isthecapitalofAustriawithapopulationofabout1.7million.Itisalsothelargestcityinthecountry.Richheritageisnestledthroughoutthecityhenceallowingallitsvisitorsachancetoexploreitscultureandpureart.AlthoughViennaisconsideredtobeaveryromanticcity,idealforcoupleslookingforapassionategetaway,youwillstillfindfamiliesthattraveltothischarmingpearlofacitytohavefunexcursions.Thereisindeed,somethingtolookforwardtoforeverybody.
Viennaembracestheworldofartandisalsohometosomeofhistory’sgreatestmusiciansincludingMozart,Beethoven,ShubertandStrauss.
Ifyouarelookingtosoakuptheartsofmusicandliterature,itisdefinitelythecityforyou.
ViennaisprobablyoneofthemostChristmassyplacesintheworld.ChristkindlmarktearetemporarymarketsdesignedtosellChristmasitems,rangingfromspecialtyfoodstotoysandgiftsandthesearefoundthroughoutthecity.ThebiggestofthesemarketsaresituatedintheViennaCityHall.Here,youwillfindhand-craftedgifts,andyouwillgetlostinthearomaofroastedalmondsandchestnuts.Youwillfindyoureyesflirtingwiththemyriadoflightsthatadornthetreessurroundingthesquare.
ViennaisliterallyaChristmascard,readytobeposted.
168 issue 19 November 2011- January 2012
Barbados
TheislandsoftheCaribbeanSeaareanextensivearchipelagointhefarwestoftheAtlanticOcean.Theyhavelongbeenknownastheultimateresortvacationdestinationandwiththeyear-roundgoodweather;theCaribbeanhasagreatdealtoofferallvacationers.Warmparadiseislands,lushrainforestsandromanticresortsalongsidewhitesandbeaches–soundsalmostheavenlydoesn’tit?
Barbadosisastunningisland,northeastofVenezuela.ItissurroundedbyboththeCaribbeanSeaandtheAtlanticOcean.Theislandwasonceahideawayfortheworld’selitebutnowitattractsamixofvisitorsduetoeverythingtheislandhastooffer.
Indeed,itisasmallislandbutthereisplentytodoandsee.
Stylishhotelsandshopsdottheisland,theheavenlybeachesactasamagnettotheeyes,andthewatersportsandnightlifearereallyjustoutofthisworldwhenindulgedinontheislandofBarbados.Ifyouareashopper,thendefinitelyvisittheisland’scapital
ofBridgetown.Itisexcellentforshoppingwhenlookingforadiscount.
AreallygoodwaytoseetheislandfromtheoceanisbytakingaBarbadosboattrip.Notonlyistheviewoftheislandfromtheoceanmagical,butthe
abilitytoexperiencethecalmandgentlewavesoftheoceanmakesitevenmoreworthwhile.
So,youliketoparty?Well,luckyforyou,St.LawrenceGapisagreatplacetogofornightlife.Theareaisextremelypopularwithbothtouristsandlocals.
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Hafjell Ski Resort, Norway
LocatedtothenorthofOslo,intheOpplandregionofNorway,nearbythefamiliarLillehammer,istheHafjellskiresort,whichwasthevenueforthe1994OlympicAlpineevents.
TheOlympictrailhasnowbeenextended,offering30slopesforskiersofalllevels.
Hostingamazingfacilities,HafjellSkiResortisoneofthelargestskiresortsinNorwayandalsoagreatlocationforcross-countryskiing.Morethan300kilometersofbeautifullymaintainedcross-countrytrailsarepresent.Otherpopularactivitiesincludedownhillskiing,summerskiingandfreestylesnowboarding.
Hafjell’strademarkisofitslongruns,excellentandreliablesnow,itssunnyclimateandfamilyorientedambience.
Ithas15skiliftsavailable,includingagondolalift.
Holiday Destination
AnormalseasonusuallystartsinMidNovemberandendsinlateApril.Theresortisanumberonechoiceforthosewhoprefertwin-tipskisorsnowboards.
Lillehammerisamagicaltownduringthewinterseasonanditoffersalargenumberofawardwinningrestaurantsandawideselectionofshops,barsandnightclubs,whereyoucanenjoyalivelyandimpressiveaprèsskiscene.
Manyvisitorstakeadvantageoftheeveningstotryoutthedifferentoff-slopeleisureactivitiesintheareathatinclude,cinemas,swimming,icerinks,andmanyotherindoorsports.
Theresortshouldisa‘mustvisit’destination,notonlyinwinterbutallyearround!Youwillloseyourselfinthebeautyofnatureandthethrillingexperiencehencefindingyourselfbackformore!
170 issue 19 November 2011- January 2012
Saas-Fee, Switzerland
LocatedinthecantonoftheSwissValais,Saas-FeeisthelargestandhighestvillageintheSaasValley,wherevisitorscometoescapeintoawinterwonderland.
Itsnaturalbeautyisnottheonlyreasonwhythisdestinationispopular;Saas-Feeboastsincrediblewintersports!Skiingandsnow-boardingareofferedfortenmonthsoftheyearamongstotheractivities.Inthesummer,theglacierisusedforskiingandsnowboarding.
Theskiingexperienceissimplyexcellentwithactivitiesandslopesforbothbeginnersandexperts.TheHighSeasonatSaas-FeeisusuallyaroundChristmasandNewYear‘stimeandallofFebruarythroughmidApril.Theresort’sextensiveskiareaisdividedintothreesectors:Morenia,PlattjenandLängfluh.
Saas-Feeisoneoftheworld’smostbeautifulskiresortsanditisdefinitelytheplacetobeifyouarelookingtoindulgeingreatwintersportswhileadmiringtheviewofmajesticmountainsthatsurroundtheresort.Itisaneco-friendlymeccaforskiingandsnowboardingthatshowersuswithgorgeouslandscapes,afamily-orientedambience,exceptionalhotelsandresorts,avibrantnight-lifeaswellaspeaceofmindalongwithsomuchmore.TheonlythinglefttosayisthatSwitzerlandisindeedskiinginEuropeandthispearlofaplace,withitswhitecharmandsurroundingglaciersistheplacetobe.So,allowyourselftofallunderitsspellandembraceinitsmagic!
Weassuresyouthattravelingtoanyoneoftheaboveplaceswillsurelymakeyourwinterholidaysunforgettable.HappyHolidays!
By:YlovaHamdan
171November 2011- January 2012 issue 19
Automotive: Aston Martin - ONE-77
AsTON mARTIN
ONE-77Gaydon,Warwickshire.TheOne-77isAstonMartin’sdefinitivesportscar,onethatepitomiseseverythingAstonMartinfromtechnology,thehand-craftsmanshipofthehandrolledaluminiumpanelstotheattentiontodetail.Aculminationofallthemarque’sknow-how,theOne-77deliverseffortlessbeautyguaranteedtostirthesenseswithperformancepotentialeclipsinganypreviousAstonMartin.
ChiefExecutive,DrUlrichBezcommented:“RightfromtheverybeginningoftheprojectthevisionforOne-
hANDBuILT BY AsTON mARTIN 2009
172 issue 19 November 2011- January 2012
mosttechnologicallyexcitingfront-engined,rear-wheeldrivecarsintheworld:thosefromtheDTMraceseries.Wethenappliedtheprinciplesandtechnologythatfeatureheavilyintheirdesignandtranslatedittoaroadcarapplication.”
ConsequentlytheOne-77’sstructuralcoreisalightweightandimmenselyrigidcarbonfibremonocoque.ConceivedanddesignedatAstonMartin’sGaydonHQ,themonocoque,or‘tub’,hasbeenbuiltinpartnershipwithMultimatic(MTC).Asworldleadersincarboncompositetechnology,
advancedvehicleanalysisanddynamicsimulation,MTCbringsunrivalledspecialistcapabilitiestotheexactingchallengeoftheOne-77programme.
Employingtheclassicformulaofdoublewishbonesateachcorner,theOne-77featuresinboardsuspensionfrontandrear,withpushrodsemployedtotransferverticalsuspensionmovementstothehorizontallymountedspring/damperunits.Apracticetakendirectlyfromracingcardesign,themainadvantagesofinboardsuspensionareareductioninunsprungweightandtheability
topackagethesuspensioncomponentsmoreeffectively.
ThedampersarefullyadjustableandfeatureadvancedDynamicSuspensionSpoolValve(DSSV)technology;aworld-firstforaroadcarapplication.Thesespecialvalvesarestate-of-the-artevenatthehighestlevelsofmotorsport,andusehigh-precisionmachinedcomponentstoenabletheshock-absorbingcharacteristicsofthedampertobechangedwithouthavingtoremovethemfromthecar,asisthenorm.
77wasverysimple:Ithadtocombinehigh-technologywithhand-builtcraftsmanship,anddemonstratetheuniquecapabilitiesandpassionofourdesigners,engineersandtechnicalpartners.
“QuitesimplyithadtobetheultimateexpressionofAstonMartin.”
ChrisPorritt,One-77ProgrammeManageradds:“Wewantedtocreatesomethingthatwowsyouasmuchwhenyouseewhat’sundertheskinastheexteriorstylingitself.Westartedbyidentifyingthe
173November 2011- January 2012 issue 19
theabstract,sculpturalbeautyofthedrysump’soilreservoir,totheunerringprecisionofthebilletmachinedaluminiumsuspensionmounts.
Ofcoursetheironyisthatthevastmajorityoftheseexquisitecomponentswillbehiddenfromviewinthefinishedcar,yeteachandeverypieceisaworkofartinitsownright.It’sthisextraordinaryworkmanshipandmoney-no-objectcommitmenttoqualitythatmakestheOne-77unique.
Naturally,suchaspectacularsportscardemands–andgets-anequallyexceptionaldrivetrain.Itcomesinthe
formofanimmenselypotent7.3-litre,naturallyaspiratedV12engine.Thankstotheadoptionofadry-sumpoilsystemtheengineismounted100mmlowerthaninanypreviousV12-enginedAstonMartinroadcar,whichhelpskeeptheOne-77’scentre-of-gravityaslowaspossible.TofurtheraidagilityandendowtheOne-77withprogressivehandlingandstable,predictableon-limitbehaviour,theengineisalsomounted257mmaftrelativetothefrontwheelcentreline.Insodoingthefront-mid-enginedlayoutsharedbyallofAstonMartin’scurrentroadcarrangehasbeentakentoanewlevel.
TheOne-77’smagnificentpowerunitisanextremeevolutionofthe6.0-litreV12enginesfittedtotheDBS,DB9andnewV12Vantagemodels.LikethecollaborationwithMTCforthebuildofthechassis,AstonMartinhaschosenaworld-leadingpartnerwithwhichtodevelopthemotor:legendaryenginebuilders,Cosworth.Ithasprovedtobetheperfectcollaboration,asChrisPorrittexplains.
“Ourbrieftotheengineteamwasforthemtotakethe6.0-litreV12asfarasitcouldgo,bothintermsofoutputandweightreduction.Thetargetswereapoweroutputof
UnderliningthetrulybespokenatureoftheOne-77,oncedeliveredtoitsowner,thecar’ssuspensioncharacteristicswillbepreciselyset-upbyAstonMartinengineerstosuittheirexactrequirements,fromsettingssuitablefortheultimatelong-distanceGT,toamachinecapableofconqueringtheNürburgringNordschleife.
WhilefunctionalityandefficiencyareparamountinthedesignandconstructionoftheOne-77,sotooisaestheticbeauty.Tothisendeverysinglecomponenthasbeencraftedfromthefinestmaterialswithabsoluteattentiontodetail.Fromthemesmerisingweaveoftheglossycarbonfibretuband
Automotive: Aston Martin - ONE-77
Our brief to the engine team was for
them to take the 6.0-litre v12 as far as it could go, both in terms of output and weight reduction
174 issue 19 November 2011- January 2012
nolessthan700bhpwitha10percentreductioninenginemass.Incredibly,theAstonMartinandCosworthengineersachievedamassreductionofsome25percent,andalthoughwe’veyettocompletethefinalenginecalibrationwork,I’mconfidentwe’llseeinexcessof700bhp.It’sanawesomeaccomplishment,butonethat’stypicaloftheOne-77project,forithasconsistentlybroughtouttheverybestineveryoneinvolved.”
WearingPirelliPZeroCorsatyres(255/35ZR20front,335/30ZR20rear)developed
specificallyfortheOne-77,all700+bhpistransmittedtotheroadthroughtherearwheelsviaanewsix-speedgearbox.Controlledviacolumn-mountedpaddlesbehindthesteeringwheel,thisrobotisedsequentialmanualisanewgenerationofAstonMartin’sfamiliartransmission.ThoughitismadespecificallyfortheOne-77andfeaturesspeciallystrengthenedinternalstocopewiththetremendouspowerandtorque,thelessonslearnedinitsdevelopmentwillultimatelyfindtheirwayintothecompany’sseriesproductionmodels.
It’samarkoftheinherentcapabilitiesofAstonMartin’sacclaimedlightweightCarbonCeramicMatrixbraketechnologythatithasbeenusedasthebasisfortheOne-77’sbrakingsystem.Theinternalsofthecalipershavebeenre-engineeredtotransmitlessheatfromthebrakepadsintothebrakefluid,whilethediscsthemselveshavebeendevelopedtoensurethemaximumpossiblecontactareabetweenthefaceofthediscandthebrakepadsforimprovedstoppingpower.DuetotheOne-77’sincreasedperformance,specialattentionhasalsobeenpaidtobrakecooling,asthebrakeshavelesstimetocoolbetweenburstsofacceleration.
Withaprojectedweightof1,500kgtheOne-77willoccupytheveryhighestechelonsofroadcarperformance.Topspeedisconfidentlypredictedtobeinexcessof200mph,witha0-60mphtimeinapproximately3.5sec.Perhapsmoreimportantly,thankstothepurityofafront-engined,rear-drivelayout,theresponsivenessandimmensetractabilityofanaturallyaspiratedV12andthelowmass,high-rigiditypropertiesofacarbonfibrechassis,theOne-77promisesadrivingexperienceofunrivalledintensityandexcitementwhilerepresentingtheworld’smostdesirableautomotiveartform.CommunicationsManager,
175November 2011- January 2012 issue 19
ThE NEW mERcEDEs-BENz
c 63 AmGcOuPé BLAck sERIEs
Automotive: Mercedes-Benz C 63 AMG
176 issue 19 November 2011- January 2012
AMG unleashes its full fury with the most powerful C-Class of all time
Like a fire breathing chimaera emerging from deep within the darkest catacombs of Affalterbach, the demonic scream of the furious AMG 6.3-litre V8 engine has signaled the arrival of the fearsome new Mercedes-Benz C 63 AMG Coupé Black Series in the Middle East.
PossessedbythenewAMGbrandclaim,‘Drivingperformance’,withdesignthatbothfrightensandinspiresatonce,AMGhassummonedtechnologyanddrivingdynamicsfromtheworldofmotorsportlikenootherAMGmodeltocreatethemostpowerfulC-Classofalltime.
TheC63AMGCoupéBlackSeries6.3-litreV8engine’showlwillstrikefearintotheheartsofallthatdareopposeit.Withitsmaelstromofheftytorquedeliveringtremendouspullingpowerandresponsiveness,theragingAMGbeastcatapultstotheedgeoftheabyss,fromzeroto100km/hinjust4.2seconds(alldataprovisional).
TheBlackSeriesflaringsnoutdeliversairtothelargecoolingmodulesthroughintakesinthestrikingfrontapron,whilstspittingengineheatfromtwoopeningsinthealuminiumbonnet.Broad,low,brawnyandbulgingrearhaunchesmeantheC63AMGCoupéBlackSeriesispoisedforattack,whilefrontstrutsemphasisethefiercevehicle’swidth.
AdjustableAMGcoil-oversportssuspension,functionalstandardequipmentandanAMGhigh-performance
symbolisesthetransferoftechnologyfromthesphereofmotorsport,whichhasbeenpartofthecorporatephilosophyofMercedes-AMGGmbHfor44years.WithitsnewC63AMGCoupéBlackSeries,AMGispresentinganexcitingsportscarforenthusiaststhatcravehorsepower,andthismarkstheimpressivecontinuationoftheBlackSeriesstrategy,whichbeganbackin2006.AMG,theperformancebrandofMercedes-BenzCars,isonceagaindemonstratingitsexpertisewhenitcomestodesigninganddevelopingemotionallyappealinghigh-performancecars.
“AMGhasitsrootsininternationalmotorsport.ThenewC63AMGCoupéBlackSeriesisthebestproofthereis
compoundbrakingsystemhelpkeepthosethatcommandsuchferocityfromoblivion.
Forthosethatwishtotemptfate,theAMGTrackPackageisavailableasanoptiontoenhancetheinsanepoweranddrivingdynamicsevenfurther.Itboastssportstyresandactiverear-axletransmissioncooling,plustheAMGAerodynamicspackageincludingflics,afunctionallytunedfrontsplitterandanadjustablecarbon-fibrerearaerofoil.
FromthefirstglanceitisclearthattheC63AMGCoupéBlackSeriesismadeforambitiouslapsonaclosedracetrack.Invisualtermsthenewhigh-performancevehicleisreminiscentoftheSLSAMGGT3customersportscarand
forthepermanenttransferoftechnologyfromtheracetracktotheroad.ThenumeroussuccessesintheDTM,thecustomersportsrangefeaturingtheSLSAMGGT3andourcommitmenttoFormula1,wherewehavebeenprovidingtheOfficialF1TMSafetyCarandtheOfficialF1TMMedicalCarforthepast15years,continuouslyspuronourengineersandtechnicians.TheC63AMGCoupéBlackSeriesembodiesthenewAMGbrandclaim,DrivingPerformance,likenootherAMGmodel,”saidFrankBernthaler,Director,SalesandMarketing,Mercedes-BenzCars,MiddleEast&Levant.
ThenewC63AMGCoupéBlackSeriesgoesintoproductioninJanuary2012,andwillbeavailableintheregioninQ1.
177November 2011- January 2012 issue 19
Must have: Sony Digital Camera
Sony’s ‘Camera Reborn’ Concept includes World’s Fastest Shutter Speed Compact Interchangeable Lens Camera
Sony,theleadingconsumerelectronicsbrand,todayunveiledacomprehensiveline-upofdigitalcameraswiththepurposeofreinforcingandextendingitsmarket-leadingpositioninthecompactdigitalstillcameramarket.
Takingaquantumleapinspeedandprecision,thenewrangehastakendigitalimagingtothe
sONYcAmERA REBORNSony Accelerates Position as Leading Camera Brand with Launch of Revolutionary Digital Imaging Products
178 issue 19 November 2011- January 2012
nextlevelwithrevolutionarytechnologiesthatdeliverexquisitephotography,easeofuseandportability.
TherangefeaturingtheAlphaSLT-A77featuresSony’sawardwinningTranslucentMirrorTechnology,makingitthequickest,mostresponsiveinterchangeablelenscamerainitsclass.TheNEXrangefeaturingtheAlphaNEX-7andtheNEX5Nfeaturesquick,responsiveauto-focusandtheworld’sfastestreleasetimelag.Thisrangealsofeaturestheslim-bodiedAlphaNEXC3.Addressingapressconference,OsamuMiura,ManagingDirector,SonyGulf,said:“Thereisaclearmarketneedforcamerasthatcanofferthesuperbresponsiveness,imagequalityandcreativity.Fromtheintroductionoftheworld’sfirstCCDcameratobringingsinglelens3Dphotographytotheconsumer,Sonyhasalways
aimedtobeattheforefrontofdigitalimaging“Today,itgivesmegreatpleasuretointroduceourconceptof‘CameraReborn’withournewline-upofAlphacamerasthatincorporaterevolutionarytechnologiestodeliverhighclarityimagingandease-of-use.Thesecameraswillnotonlybringnewuserexperiencestoourcustomersandtheworldofdigitalimaging,theywillalsoenableSonytoaccelerateitspositionasatoptiercamerabrand.”ThenewAlphamodelsbuildonthepowerfulcreativepossibilitiesofthefirsttranslucentmirrorcamerasfromSony,theAlphaSLT-A55andSLT-A33.UnlikeconventionalDSLRcameras,thisinnovativedesignenablessuper-fastshootingresponseswithfulltimecontinuousAFduringstillsandHDvideoshootinginacompactbody.TheAlphaSLT-A77isthe
world’sfastest*12fpsfull-resolutioncontinuousshootingcamerawithhigh-precisionphase-detectionAF.Itisalsoequippedwith24.3effectivemegapixelEXMORAPSHDCMOSsensorandnewlydevelopedBIONZimageprocessorwhichgivethecameraunparalleledspeedandaccuracy.SonyhasgiventheSLT-A77theworld’sfirst*XGAOLEDTrue-FinderTM,providingthebestresolution,contrastandresponsivenessofanyelectronicviewfinder(EVF)onthemarket.BuddingfilmmakerswillalsobenefitfromanumberofenhancedvideocapabilitiesintheSLT-A77.ThankstothefasterspeedofthenewBIONZprocessor,userscannowfilminbothinterlaceandprogressiveincludingcinematicmode.Thecompact,beautifullystyledAlphaNEX-7,NEX-5NandNEX-C3allowphotographerstocaptureDSLR-qualitystillsand
videowiththecreativefreedomofinterchangeablelenses.Takingcreativeoptionstonewextremes,theAlphaNEX-7isstyledinmagnesiumalloyforsuperiorstrengthandpremiumlooks,andweighsapproximately291g(camerabodyonly).TheNEX-7featurestheSony-uniqueEXMOR™APSHDCMOSsensorwith24.3effectivemegapixelresolutionthatisteamedwiththelatestrevisionofSony’sBIONZimageprocessingengine.Withtheworld’sfastestshutterreleaselagofnearly0.02seconds,theNEX-7isthefastestofanyinterchangeablelensdigitalcamerasintheworld.
ThenewAlphaNEX-5NfromSonydrawsonthepositiveacceptanceoftheNEX-5andofferssuperbresponsiveness,imagequalityandcreativityofaD-SLRcamera–allinacompactbody.
179November 2011- January 2012 issue 19
RUBINETTERIA GABOLI LUIGI Middle East Office
P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490Email : tapman@emirates.net.aeWebsite : www.tapsmore.com
Styledintough,lightmagnesiumalloyandjust23.3mmatitsslimmestpoint,theNEX-5NisastepforwardfromitspredecessorintermsofstillimageandHDvideoquality,powerfulcreativefeaturesandintuitiveinterface.Furthermore,animprovedAFalgorithmdoublesthereadoutspeedfromtheimagesensorandmoreefficientimageprocessingresultsinanAFthatissignificantlyfasterthanthecurrentNEX-5model.
ThenewAlphaNEX-C3issignificantlysmallerandlighterthanitspredecessormodeltheNEX-3.Offeredinachoiceofstylishcolours,theNEX-C3featuresanattractivenewbodydesignthatcombinesasolidmetaltopcasingwithaneasy-to-usestreamlinedgripshape.ResolutionofthelargeEXMORAPSHDCMOSsensorisboostedto16.2effectivemegapixels,capturingstillsand720pHDvideowithbreath-takingclarity.Thelarge,DSLR-sizedsensor
Must have: Sony Digital Camera
alsoletsyouproducepro-qualitybackgrounddefocuseffects,whetheryou’reshootingHDvideoorstills.
*Amonginterchangeable-lensdigitalcameraswithAPS-CsizesensorasofAugust2011
180 issue 19 November 2011- January 2012
RUBINETTERIA GABOLI LUIGI Middle East Office
P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490Email : tapman@emirates.net.aeWebsite : www.tapsmore.com
Raindance Select_210x297_Edge11-11.indd 1 10/11/2011 16:48:02