Post on 27-Jan-2015
description
edgar& the story behind the story
as told by Damjan Obal
Hello, I’m Damjan
I will tell you the story about:
1. What makes a story
2. Hero’s journey
3. The power of stories
4. Stories for business & you
5. Edgar, the storyteller
6. Take away
Stories are not for children-only!No, really.
Storytelling 101
Five elements of a story: setting, plot, characters, conflict and theme
Photo by: http://www.flickr.com/photos/madelynnholmes/
Setting: Cottage in the woods...
Plot: Hansel & Gretel have outwit the evil witch
Characters: Hansel, Gretel, the Witch
Conflict: Good vs. Evil
Theme: Famine, outwitting the enemy
Photo by: http://www.flickr.com/photos/madelynnholmes/
What really matters:
storyteller, content and audience
Content. Is king.
Photo by: http://ingridsnotes.wordpress.com
moral
The audience
Photo by: http://www.flickr.com/photos/seandreilinger/
Storyteller: my mom
Content: the scary story about the evil witch.
If you don’t behave the witch will eat you alive!
So, don’t be greedy, Damjan!
Audience: mini-me
Photo by: http://www.flickr.com/photos/madelynnholmes/
http://images5.fanpop.com
http://images5.fanpop.com
Frodo is a nobody...
Frodo gets a quest
He meets a mentor (Gandalf) + secret stash
He gets companions
He faces powerful enemies
He gets stronger
He finishes the quest - saves the Middle Earth
... Frodo is a hero
The power of stories
Stories boost imagination & creativity
Stories for businesses & you
“We’ve gone from being exposed to about 500 brand messages a day back in the 1970s to as many as 5000 a day today.”
#Yankelovich Consumer Research
Stories differentiate you from others & create added value &
build engagement with your users
People have a basic need for storytelling. Good brands & products address it.
www.edgartells.me / @edgartells
storytelling tool empowering craftsmen
the problem
Drago the small craftsman
VS.
the solution
“About.me meets Tumblr for craftsmen“ #AngelHack jury
Edgar helps SMEs and craftsmen that are not as internet-oriented, to create visual storylines of their products and engage with customers.
why now?
“Craftsman on the rise“ #Wired #Guardian
“Microbrewers and Craft Beer Makers Raising Millions and Millions of Dollars“#247WallSt.com
why now?
800.000 craftsman, artists, makers
42 million unique visitors/month
15 million products
Curated catalog Sales up by nearly 300%
in 2013
Won the AngelHack Berlin, accepted in the Accelerator in SF, invited to the TechCrunch Disrupt and… saved a couple of cheerleaders
(the last one is a lie).
Now, forget about edgar and remember:
Tell the story
Offer an adventure to your users
Offer rewards for succeeding + failing
Tell the users the story about your values
Your product as a story character (the more tech you are, the greater the need!)
www.edgartells.me / @edgartells
damjan@blok-blok.com / @damjanobal