Background • Established in 1980 by Frans Bogaerts in Meerle

• Today, the company has 152 employees in Belgium

• In 2009, the consolidated turnover was €64,917,00.

Mission and Core Values

Approach to Marketing

In approaching environmental awareness and improvement policies, all parts of the organisation are engaged.

The company has a collaborative approach to its stakeholders, developed into the Ecover Stakeholder Management System, which lists all relevant stakeholders that have to be taken into account in decision-making.

“Extreme Green Marketing”

Product- Products are made of vegetable and mineral raw materials:

• SEA PLASTIC• PLANT-ASTIC• RECYCLED PLASTIC

Place

Process- Production is organised in order to reduce the consumption of energy: for instance, electricity comes from windmills and tide generators.

- Ecover Refillable System is used to reduce the number of plastic bottles

- The company controls suppliers in order to promote environmental practices on their sites.

People - The company provides training sessions for staff to

increase awareness of the environment.

- “Bike bonus” scheme

Ecover and Digital Marketing

Ecover uses several digital platforms in order to COHESION across its UK social media and online communications activity, which includes Facebook, YouTube, Twitter, Blog and an eCRM programme.

- COMMUNICATE with customers- EDUCATE customers about sustainability and INSPIRE

customers to make smarter life choices- ENGAGE with customers on an emotional level by

appealing to customers’ values- ENTERTAIN ecocloset, ecobeauty, ecomedia

Green Closet

Eco Media

Eco Beauty

Data Analytics

The new procedure of data analytics is fully integrated into a company’s digital strategy and allows for:

• Transformation of macro-marketing actions into a micro-

marketing approach• Ability to offer a right product at the right time to the right

person• Ultimate increase in ROI