Post on 06-Nov-2021
REUSE A practical solution to achieve a circular economy for plastics
Josephine ChristoffersenResearch Analyst New Plastics Economy Initiative
WHAT IS THE CHALLENGE
Our plastic system is brokenJust 2 of plastic is recycled into the same or similar quality applications
WHAT IS THECHALLENGE
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
WHAT IS UPSTREAM INNOVATION
How familiar are you with the Ellen MacArthur Foundation work on Upstream Innovation
a) Never heard about it (no worries we wonrsquot take it personally) 985350
b) I have seen the content high level and I am familiar with the basics 129488
c) I have the Upstream Innovation Guide at my bedside table 128519
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
WHY EXPLOREUPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
WHAT IS THE CHALLENGE
Our plastic system is brokenJust 2 of plastic is recycled into the same or similar quality applications
WHAT IS THECHALLENGE
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
WHAT IS UPSTREAM INNOVATION
How familiar are you with the Ellen MacArthur Foundation work on Upstream Innovation
a) Never heard about it (no worries we wonrsquot take it personally) 985350
b) I have seen the content high level and I am familiar with the basics 129488
c) I have the Upstream Innovation Guide at my bedside table 128519
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
WHY EXPLOREUPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
Our plastic system is brokenJust 2 of plastic is recycled into the same or similar quality applications
WHAT IS THECHALLENGE
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
WHAT IS UPSTREAM INNOVATION
How familiar are you with the Ellen MacArthur Foundation work on Upstream Innovation
a) Never heard about it (no worries we wonrsquot take it personally) 985350
b) I have seen the content high level and I am familiar with the basics 129488
c) I have the Upstream Innovation Guide at my bedside table 128519
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
WHY EXPLOREUPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
WHAT IS UPSTREAM INNOVATION
How familiar are you with the Ellen MacArthur Foundation work on Upstream Innovation
a) Never heard about it (no worries we wonrsquot take it personally) 985350
b) I have seen the content high level and I am familiar with the basics 129488
c) I have the Upstream Innovation Guide at my bedside table 128519
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
WHY EXPLOREUPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
WHAT IS UPSTREAM INNOVATION
How familiar are you with the Ellen MacArthur Foundation work on Upstream Innovation
a) Never heard about it (no worries we wonrsquot take it personally) 985350
b) I have seen the content high level and I am familiar with the basics 129488
c) I have the Upstream Innovation Guide at my bedside table 128519
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
WHY EXPLOREUPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
How familiar are you with the Ellen MacArthur Foundation work on Upstream Innovation
a) Never heard about it (no worries we wonrsquot take it personally) 985350
b) I have seen the content high level and I am familiar with the basics 129488
c) I have the Upstream Innovation Guide at my bedside table 128519
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
WHY EXPLOREUPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
WHY EXPLOREUPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
If you came home to find that your apartment was flooding would you immediately start mopping up the water
WHAT IS UPSTREAMINNOVATION
WHY EXPLOREUPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
WHY EXPLOREUPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
Tackle plastic pollution
Provide the solutions customers want
Capture untapped business opportunities
Reduce carbon emissions
Get ahead of changing regulation
Join the new normal
WHY EXPLORE UPSTREAM INNOVATION
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
HOW DO I APPROACH UPSTREAM INNOVATION
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
Rethink the productProduct formulation concept shape size
Rethink the packagingPackaging concept format components material choice
Rethink the business modelDelivery model supply chain location of production revenue streams
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
HOW DO I APPLY THE UPSTREAM INNOVATION MINDSET
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
DIRECTELIMINATION
Multi-pack filmsTesco
RETHINK PACKAGING
Photo Tesco
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
INNOVATIVEELIMINATION
Edible coatingsApeel
RETHINK PACKAGING
Phot
o A
peel
Sci
ence
s
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
INNOVATIVEELIMINATION
Communicating without a labelLUSH Lens App
RETHINK BUSINESS MODELPh
oto
Lus
h
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
By 2025 Mars Incorporated aims to have launched 10 reuse pilots to test new business models in different geographies and with different brands
37 Global
Commitment signatories are currently engaged in testing and piloting reuse business models across different markets and product types
Bio D which offers its products in large sizes to allow retailersto set up refill stations saw an increase of 52 in its refill sales in 2018
The Coca-Cola Company aspire to scale up reusable packaging to 50 by 2030 in Brazil up from the current 20
The time for reuse is now
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
The time for reuse is nowReplacing just 20 of single-use plastic packaging with reusable alternatives offers an opportunity worth at least USD 10 billion
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
There are four consumer facing reuse models
STRATEGY 2REUSE
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
REFILLAT HOME
TitleBody
Instant sparkling water SodaStream from PepsiCo
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o P
epsi
Co
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
REFILLAT HOME
TitleBody
Dissolvable cleaning tabletsEverdrop
RETHINK PRODUCT amp BUSINESS MODEL
Phot
o E
verd
rop
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
REFILL ON THE GO
High-tech bulk dispensingMIWA amp Nestleacute
RETHINK BUSINESS MODEL
Phot
o N
estleacute
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
REFILL ON THE GO
Turning packaging into a walletAlgramotilde
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
lgra
motilde
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
REFILL ON THE GO
I-Drop WaterRefill at the grocery store
RETHINK BUSINESS MODEL
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
RETURN FROM HOME
Inspired by the century-old lunch delivery and return system in Mumbai DabbaDrop transports ready-made meals to the doorstep in reusable stackable tiffin boxes that allow for separation of dishes Operating on a monthly subscription users are charged a one-time fee for the container which is collected on next delivery
Ready-meals in functional packagingDabbaDrop
RETHINK PACKAGING amp BUSINESS MODEL
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
RETURN FROM HOME
Club Zero decanting at homeAbel amp Cole
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o A
bel amp
Col
e Lt
d
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
RETURN FROM HOME
Reusable takeaway packagingVYTAL
RETHINKBUSINESS MODEL
Phot
o V
YTA
L G
loba
l Gm
bH
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
RETURN ONTHE GO
TitleBody
A shared design for multiple brandsThe Coca-Cola Company
RETHINK PACKAGING amp BUSINESS MODEL
Phot
o L
atam
Ret
urna
ble
Agi
le P
roje
ct
Team
20
18 -
Coc
a-C
ola
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
RETURN ONTHE GO
TitleBody
Returnable packaging serviceCupClub
RETHINKBUSINESS MODEL
photo CupClub
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
RETURN ONTHE GO
Reusable e-commerce packagingLimeLoop
RETHINK PACKAGING amp BUSINESS MODEL
Photo LimeLoop
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
A wide range of B2B reuse models exist
Reusable packaging moves between businesses only
STRATEGY 2REUSE
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
B2B
Industry-wide shared packagingSwedish Return System
RETHINK PACKAGING
Phot
o S
vens
ka R
etur
syst
em A
B
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
B2B
Cross-industry packaging platformCHEP a Brambles company
RETHINK PACKAGING
phot
o C
HEP
A B
ram
bles
Com
pany
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
What are others doing
Where to start
What to keep in mind
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
UPSTREAMINNOVATION
ASSET PACK
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
Want to explore solutions to plastic packaging with your team
1
2
3
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies
THANK YOUDownload the Ellen MacArthur Foundationrsquos guideUpstream Innovation A guide to packaging solutionsplasticsemforgupstream
lsquoWhere to startrsquo amp lsquoWhat good looks
likersquo guidance
3 steps for upstream decision making
100+ best practice case
studies