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December 2006December 2006
THE ECONOMIC TIMESTHE ECONOMIC TIMESThe world’s second largest English business dailyThe world’s second largest English business daily
THE ECONOMIC TIMES THE ECONOMIC TIMES
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IndiaIndia
The AdvantageThe Advantage Among the world’s top 20 economies, GDP US$
691,876 million. (World Bank July 2005)
The world’s 4th largest economy in terms of
Purchasing Power Parity (PPP) after US, U.K. and
Japan.
2nd largest source of skilled, technical and scientific
manpower worldwide.
In 2005 India has overtaken the US and is now the
second most attractive Foreign Direct Investment
destination.
India - Top among world’s emerging markets -
Morgan Stanley report
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IndiaIndia
Emerging Emerging
Prime MarketPrime Market
The significant policies adopted in the 90’s.The significant policies adopted in the 90’s.
Liberalized market economy.
Foreign equity participation allowed in major
industries.
Technology transfer permitted.
Foreign investments encouraged.
Relaxation of rules for branches of foreign
companies.
Foreign brand names and trademarks permitted.
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IndiaIndia
The ReachThe Reach 109 million literate population
25 million graduates
A 300 million strong urban middle class
Three times more English speaking people
than in the U.K.
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Total Ad Spend in India in 2005: US $ 3001 Million
Press(47%)
$ 1416 m
Cinema(2.9%)
$ 88 mn
Radio(1.9%)$ 59m
TV/Cable/Video / Satellite
(40%)$ 1209m
Press clearly continues to dominate the Indian media scene
OutDoor(6.8%)$206m
INTERNET(0.7%)$ 23m
Source: TAM ADEX - 2006
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US
D M
illi
on
Source:TAM ADEX 2006
Print continues to dominate the Indian Media landscape
Growth of Ad spend: TV versus Print
873961
1086
1209
9831062
1218
1416
33 40 49 5973 74 83 88
206189176154
2313860
200
400
600
800
1000
1200
1400
1600
2002 2003 2004 2005
TV
Press
Radio
Cinema
OOH
Internet
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The The Economic Times Times
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The The Brand India’s largest selling business daily
Among the top three business dailies worldwide
The highest circulated English business daily in
Asia
Published in eight editions from India’s eight
‘powerhouses of industry, trade, finance and
politics’
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The one-stop shop for all business and finance information and
advice
A must read for those who shape and run India’s economy
ET has more than 5 times the circulation of the next highest selling
business daily
ET has almost double the combined circulation of all other business
dailies in India
Source : Audit Bureau of Circulations Jan-June 2006.
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The ProductThe Product Financial and business news
Stocks and commodities
International business
Money and Banking
Corporate pages
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Mapping the ET State of Mind
ET
BEBE
CDCD
IGIG
EventsEvents
B2BB2B
ET KnwET KnwSer.Ser.
SMSM
ExhibnExhibn
Nucleus Brand
Strategic Brand
Support Brands
Connect Nodes
ETET500500
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ET Intelligence GroupET Intelligence Group
ET Intelligence Group profile
Capital markets - equity and debt based analysis.
Industry based research
Company performance data
Industry specific indices - Mindex, Brandex and Lifex.
Economy, research and related database maintenance.
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Delhi166,763
Ahmedabad28,108
*Mumbai150,690
Bangalore44,929
Kolkata78,649
*Hyderabad28,984
The Economic Times Edition-wise CirculationTotal Circulation = 619,570
Source : Audit Bureau of Circulations, July-Dec 2006
Chennai54,423
Chandigarh25,245
PunePune9,2329,232
Lucknow Lucknow 12,54712,547
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Circulation and ReadershipThe Economic Times and Business Dailies
Circulation of the Economic Times is more than double that of other business dailies combined.
Readership of the Economic Times is over thrice that of other business dailies combined.Source : Readership – IRS 2007 R1 . Circulation - ABC July - Dec 2006. •BS Readership – Business Standard has not been included in the IRS 2007 R1. Hence NRS 2006 readership is shown•FE - Circulation : ABC, Jul-Dec 2001(as current circulation figures are not available.)
619,570
775,000
31,000
38,000116,235
*33,000
125,145107,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
TheEconomic
Times
FinancialExpress
BusinessStandard
HinduBusiness
Line
Circulation
Readership
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Circulation and Readership and ReadershipThe Economic Times and Business MagazinesThe Economic Times and Business Magazines
Circulation and Readership of The Economic Times is way ahead of all business magazines. The Economic Times has 272,000 more readers than the magazine with the next highest readership and sells almost 300,000 more copies than all the magazines combined.
Readership - All publications –Indian Readership Survey, 2007 R1Circulation for ET - Audit Bureau of Circulations, July-Dec 2006.Circulation for BW – Audit Bureau of Circulations Jan-Jun 2006. Circulation for BI & BT : Audit Bureau of Circulations, Jan-Jun 2003. Latest Figures are not reported or under consideration by ABC.
619,750
775,000
76000
357,000
123,527
239,000
126000
534,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
TheEconomic
Times
BusinessIndia
BusinessWorld
BusinessToday
Circulation
Readership
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The Decision Makers’ Survey [DMS] conducted by AC Nielsen ORG – MARG covered senior executives, GM’s and above, across 500 private sector, 100 public sector and 100 financial companies. The study looks at the media habits and lifestyles of Corporate Decision Makers (CDMs) in India.
DMS 2006DMS 2006
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By title• Chairmen, CEO’s, MDs : 75%• Directors/Presidents : 84%• CFO/CIOs /CMO/CTO : 77%• Vice Presidents, GMs : 74%• All Corporate Decision Makers: 76%
By industry• Financial Institutions/Banks: 81%• FMCG : 79%• Consumer Durables : 71%• IT/Telecom : 76%• Pharma : 88%• Auto/Auto ancilliaries : 75%
Decision Makers Survey 2006
The Audience
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Source : Decision Makers Survey 2006
The Big Picture
75% of all CEOs, Chairmen read ET. The next
highest financial daily – has 19% of
this segment.
5151% of CDMs with income over US$
200,000 a year read ET.
ET AIR remains highest, at 76 % among all English publications. The next highest daily – has AIR of 72% and that is TOI.
Comparing ET to English business dailes, ET has 76 % readership while the next highest business daily has 17%.
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Indian Readership Survey 2007 R - 1 Among business dailiesAmong business dailies The Economic Times continues to be the highest read The Economic Times continues to be the highest read business publication in India – 803,000 readers.business publication in India – 803,000 readers.
Publication IRS 2007
The Economic Times 775,000
The Hindu Business Line 107,000
The Financial Express 38,000
Business Standard Not present
Among English dailies, The Economic Times is the 6Among English dailies, The Economic Times is the 6thth highest read English daily. highest read English daily.
Publication IRS 2006
The Times of India 6,781,000
Hindustan Times 3,331,000
The Hindu 2,209,000
Deccan Chronicle 1,311,000
Telegraph 919,000
The Economic Times 775,000
December 2006December 2006
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The Economic TimesThe Economic Times
Biggest brand name in business news
Respected by newsmakers
Pedigree synonymous with credibility
Strong research backbone
The Preferred The Preferred ChoiceChoice
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Recent Features inRecent Features in The Economic TimesThe Economic Times
August 2006 – March 2007August 2006 – March 2007
Afghanistan – A Country ReportAfghanistan – A Country Report1818thth August 2006 in The Economic Times All Editions. August 2006 in The Economic Times All Editions.
Singapore – Namaste – A Report on SingaporeSingapore – Namaste – A Report on SingaporeAugust 9, 2006 - The Economic Times Mumbai, Delhi, Bangalore, Pune, Chennai.August 9, 2006 - The Economic Times Mumbai, Delhi, Bangalore, Pune, Chennai.
Malaysia – A Country ReportMalaysia – A Country ReportAugust 31, 2006 - The Economic Times Mumbai, Delhi, Bangalore, Pune, Chennai.August 31, 2006 - The Economic Times Mumbai, Delhi, Bangalore, Pune, Chennai.
China - A Country ReportChina - A Country ReportNov 21, 2006 in The Economic Times, Mumbai and DelhiNov 21, 2006 in The Economic Times, Mumbai and Delhi
USAUSA
Korea & India Business Conference – Conference in Mumbai on Business Ties Korea & India Business Conference – Conference in Mumbai on Business Ties Nov 22, 2006. Special Report in ET Mumbai, Delhi, Pune, Bangalore, Chennai.Nov 22, 2006. Special Report in ET Mumbai, Delhi, Pune, Bangalore, Chennai.
Think Grad – A Magazine and a Tabloid on Studying AbroadThink Grad – A Magazine and a Tabloid on Studying AbroadNov 28, 2006 in The Economic Times Metro RunNov 28, 2006 in The Economic Times Metro Run
December 2006December 2006
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Recent Features inRecent Features in The Economic TimesThe Economic TimesAugust 2006 – March 2007August 2006 – March 2007
Ontario and India – Exploring business, educational and cultural relations between Ontario and IndiaOntario and India – Exploring business, educational and cultural relations between Ontario and IndiaJan 15Jan 15thth 2007 in ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad 2007 in ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad
UK – A Country ReportUK – A Country Report1616thth Jan 2007 in ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad Jan 2007 in ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad
Absolute Defence – A special report on Defexpo 2006Absolute Defence – A special report on Defexpo 2006
Jan 31, 2006 in ET Mumbai, Delhi, Pune.Jan 31, 2006 in ET Mumbai, Delhi, Pune.
Iran – A Country Report Iran – A Country Report 1212thth Feb 2006 in ET Mumbai, Delhi, Bangalore, Pune, Chennai Feb 2006 in ET Mumbai, Delhi, Bangalore, Pune, Chennai
Kuwait – A Country Report Kuwait – A Country Report 26.2.07 in ET Mumbai and Delhi26.2.07 in ET Mumbai and Delhi
Royal Bahrain – Commemorating the visit to India of the CEO of BahrainRoyal Bahrain – Commemorating the visit to India of the CEO of Bahrain23.3.07 in ET Mumbai and Delhi23.3.07 in ET Mumbai and Delhi
UAE and Dubai – Commemorating the Ruler’s visit to IndiaUAE and Dubai – Commemorating the Ruler’s visit to India26.3.07 in ET All26.3.07 in ET All
South Africa - Exploring business, educational and cultural relations between India and South AfricaSouth Africa - Exploring business, educational and cultural relations between India and South Africa27.4.07 – ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad27.4.07 – ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad
December 2006December 2006
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NO ET – NO BUSINESS IN INDIANO ET – NO BUSINESS IN INDIA
KNOW ET – KNOW BUSINESS IN INDIAKNOW ET – KNOW BUSINESS IN INDIA
December 2006December 2006
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