City of San Diego!

Most Comprehensive Study Ever

All 50 States—Including City of San Diego!

Organizations & Audiences Spent

$579 Million

Jobs Supported (FTE)

17,817

Local & State Government Revenue

$61 Million

Attendees Spent $43.02 Per Person, Per Event

Meals & Snacks $20.02

Souvenir/Gifts $8.05

Transportation $4.19

Lodging $3.39

Other $7.37

Event-Related Spending Local vs. Nonlocal Audiences

Local Non-Local

$39.39$60.39

63 percent of nonlocal attendees said: “this arts event is their primary purpose for their trip.”

Arts Volunteerism

12,049 volunteers

539,795 hours

$11.5 million value (2010 volunteer hour = $21.36)

National AEP4 Research Partners

Creative San Diego 5,574 Arts-Related Business Employ 26,286 People

Arts Creativity Innovation

Ready to Innovate Conclusion:

“…it is clear that the arts—music, creative writing,

drawing, dance—provide skills sought by employers

of the third millennium.”

The Arts Mean Business!

www.AmericansForTheArts.org/EconomicImpact