eCommerce Goes Russia Intro

Post on 22-Nov-2014

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This is a brief introduction about the eCommerce in Russia, especially when biz is managed in EU, and goal is to ship goods without local company in Russia. Novuscandia Ltd run an eCommerce, i.e SkanDiMag.ru, and help other companies to set up business with low risk level in new market areas. Contact us: info (at) novuscandia.com or riku.ek (at) novuscandia.com +358 40 543 0237

Transcript of eCommerce Goes Russia Intro

About us

1. International Trading 2. Supply Chain & After Sales Consulting

eCommerce in non-EU countries www.SkanDiMag.ru

Consulting and Training services www.Novuscandia.com

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SkanDiMag.ru Intro www.Skandimag.ru offers the most interesting Scandinavian brands and design products, and introduce designers behind the brands.

We know how to build eCommerce from EU to Russian markets, by minimizing risks and potential failures.

We can guide You to scale business into the other Non-EU markets too.

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eCommerce in Russia,

Novuscandia Ltd

2014

P

eCommerce in Russia ”Solution Management”

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Project Management

Marketing

Product Portfolio

Web Shop Development

Payment

Custom +

Taxes

Customer

Support

Logistics

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FAST TRACK to Russian eCommerce

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1. Concepting 2. Implementation 3. Maintenance

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LOGISTIC’s

RUSSIA INSIGHT

eCommerce in Russia

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• Growth rate in Internet shopping reached 25-35%, making

• Russia is the Fastest developing E commerce market in Europe.

• In 2012, 405 bln. roubles or about 10 bln euro were

• 48 000 internet shops in Russia • 15 000 in Moscow and St. Petersburg • 40% of eCommerce customers live in

Moscow and St. Petersburg • 2 capital cities form 60% of all-Russian

internet shopping turnover. • Every year 4 mln. Cust. buy goods

from FOREIGN internet shops, spending there over quarter of the whole internet shopping expenses.

• Now, internet shopping forms 3.7% of Russian GDP.

eCommerce in Russia #2

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Annual eCommerce sales in Russia, in bln. rubles

Structure of eCommerce sales in Russia. Household appliances hold the leading position in the market. Products for home and furniture hold 6% of the market, while cosmetics and perfumery – 3%.

PAYMENT

CUSTOM in FI & RU

WEB SHOP DEVELOPMENT

COMPETITORS

SWOT & RISK ANALYSIS

SWOT, example

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• nn

•Size of Russian Markets

•eCommerce growth

•”Big” players has NOT entered to market yet..

•Russian customers prefer foreign brands

• nn • Strong experience about the eCommerce

STRENGTHS WEAKNESS

THREATS OPPORTUNITIES

Risk Map, example

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Risk ID

High Low Medium Key:

Major (5) > 100 k€

Med

ium

(2)

Lo

w (

1)

Hig

h (

3)

PR

OB

AB

ILIT

Y

8

3

4

Significant (4) > 50 k€

Meaningful (3) >10 k€

Some (2) > 5 k€

Minor (1) < 1000 €

5

2

7

6

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1

11 9 10

1. New customers 2. Visibility 3. Launch Campaignn 4. Russian Legislation (i.e WTO) 5. Custom policy 6. Payment 7. Reverse Logistics 8. Competitors 9. Pricing

INITIAL MARKETING PLAN

SOCIAL MEDIA

PRODUCT PORTFOLIO

REVERSE LOGISTICs

CUSTOMER SUPPORT

VISION

STRATEGY

Business Model Canvas,goes Russia

1. Nnn 2. nnn

1. Nnn 2. nnn

1. Nnn 2. nnn

1. Nnn 2. nnn

1. Nnn 2. nnn

1. Nnn 2. nnn

1. Nnn 2. nnn

1. Nnn 2. nnn

1. Nnn 2. nnn

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Development Steps

1. Visio (+3years) 2. Strategy 3. Action Plan 4. Mode of Operation 5. Metrics 6. Risk Management 7. Nnn 8. nnn

4

1

3

2

1. Xxx 2. Xxx 3. xxx

1. Xxx 2. Xxx 3. xxx

Development

Gro

wth

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WHAT CAN WE DO FOR YOU?

Contact Person @ Novuscandia Ltd

Riku Ek, CEO

+358 40 543 0237

riku.ek@novuscandia.com

fi.linkedin.com/in/rikuek/

Novuscandia Ltd

Tällärintie 10, 90800 OULU, FIN

VAT: 2522673-5

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