El Camino CollegePublic Relations & Marketing DepartmentAdvertising/Marketing Campaign

Fall 2016 Enrollment

WEBSITE CLASS SCHEDULE NEWS RELEASE

Objectives:To promote El Camino College studentsuccess; to increase enrollment and awareness through messaging and continued branding of the college in the community.

Audience:High school students, graduates and their parents; current students; potential students; community leaders/in� uencers; and the general public.

ONLINE SOCIAL NETWORKS: Facebook, Twitter, Instagram, YouTube, Flickr, and SnapChat

FREE MEDIAEl Camino College website, community newsletters, electronic signboard, class schedules,

catalog, online social media outlets, online newsletters, and news releases

COMMUNITY NEWSLETTER

WEB PAGESOCIAL MEDIA GRAPHICS

FREE MEDIA (continued)

CATALOG

STUDENT COMMUNICATIONS VIA EMAIL

POSTCARDS

RADIO ADVERTISING:Audio/broadcast and online banner ads:

KNX 1070, KIIS FM, and Pandora

PRINT AD:

PAID MEDIAEl Camino College bus ads, print ads, Facebook ads, Twitter Card ads, radio ads, and movie theater ads

Directed Web Page

BUS ADS

EL CAMINO COLLEGE

We Saved You A Seat!WWW.ELCAMINO.EDU/FALL MyECC100s of Classes Added! | Only $46 Per Unit! | Apply & Register Today!

MOVIE THEATER ADS (On-Screen & Online): Del Amo 18, Galleria South Bay 16,

Promendade 13, and Rolling Hills 20

FACEBOOK PAID ADS INSTAGRAM PAID ADSTWITTER PAID ADS

PAID MEDIA (continued)

ONLINE NEWSPAPER ADSEasy Reader, Beach Reporter & Daily Breeze – homepage and banner ads