Build Movements, Not BrandsHow to use social to inspire your customers

to rally behind you

#EBEDominicana

Cathryn Posey

Tech By Superwomen Founder

@catpoetry

Be a champion

Inspire

Expand your tent

Be a champion.

Use your platform to tell the story of your

customers, to advocate for their needs

and empower them with resources.

Tech By Superwomen champions mentorship

Dove champions real beauty

Video (3 minutes): Dove’s Real Beauty Sketches

http://www.youtube.com/watch?v=XC-

3g_NHQS4

Inspire.

Use your platform to provide inspiration

and motivation for your customers.

Tech By Superwomen inspires

women to connect at SXSW

Nike inspires everyone to find their greatness

Video (32 seconds): Nike: Find Your greatness

http://www.youtube.com/watch?v=6ofLNBWSwc0

Expand your tent.

Reach beyond your current target

audience to bring in new customers and

brand advocates.

Tech By Superwomen

expands the tent

“The door to power opens from the

inside.”

-Sandi Posey

Disney and the Doc McStuffins

sensation

Image: NYT article

Video (31 seconds): Doc McStuffins Disney Preview

http://www.youtube.com/watch?v=JHKaplDcGag

Don’t go it alone…

Go farther by by building a

movement that inspires your

customers to join you.

#EBEDominicana

@catpoetry / Tech By Superwomen

CathrynPosey@gmail.com

www.techbysuperwomen.com