Organizing for the future of Zero Effort Commerce

Keynote Customer Festival by Joep Hutschemakers

June 10th 2014 Amsterdam

Ebay  Inc  a  snapshot  

     

       

• Marktplaats.nl  • Mobile.de  •  Kijiji  • Gumtree  •  etc  

Marketplaces  

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ENABLING (END2END) COMMERCE eBay’s mission

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ZERO EFFORT COMMERCE eBay’s vision

“…a future in which commerce intelligently happens automatically through our smart devices. ZEC will anticipate your shopping needs and act upon them….” Steve Yankovich

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ENABLING (END2END) COMMERCE

DATA Creating personalization & inspiration

PAYMENTS Enabling transactions

anywhere

OMNICHANNEL OPTIMALISATION

Creating an unified user experience

Enabling end 2 end commerce:

(BIG) DATA  

 

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Big Data areas 1) Item recommendation Strategic

value 2) Improve search

3) User targeting

4) Internal analytics Operational efficiency

5) Experimental analytics

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EXAMPLE BIG DATA: ITEM RECOMMENDATION

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EXAMPLE BIG DATA: INTERNAL ANALYTICS

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“THE FUTURE OF COMMERCE IS PERSONAL, DRIVEN BY DATA” “..Consumers want experiences that are not intrusive but inspiring, experiences that don’t dictate but guide and assist, in ways that feel authentic and natural…” “…WE WANT TO MAKE MOMENTS OF INSPIRATION INSTANTLY SHOPPABLE. …”

Devin Wenig President Ebay Marketplaces

Enabling end 2 end commerce:

OMNICHANNEL OPTIMISATION

 

 

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TAKING DOWN THE BARRIERS

•  In store, online, cross commerce, mobile, local, etc, eBay is aiming at facilitating seamless omnichannel experiences: Not online or offline. Just shopping, anytime, anywhere

•  Mobile is the big driver, local is key

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CONNECTING ONLINE TO OFFLINE PhiSix

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CONNECTING ONLINE TO OFFLINE RedLaser

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CONNECTING OFFLINE TO ONLINE - Local Milo

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CONNECTING ONLINE TO OFFLINE Ebay Now

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CONNECTING ONLINE TO OFFLINE Connected Glass

Enabling end 2 end commerce:

SEAMLESS PAYMENT SERVICES

 

 

PayPal Lets You Shop And Pay With Your Fingerprint Click here: https://www.youtube.com/watch?v=1XpAEH7ENXI

VIDEO  VOLGT  VIA  ARNOUD  

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ORGANIZING FOR FUTURE OF ZERO EFFORT COMMERCE

DATA Creating personalization & inspiration

PAYMENTS Enabling transactions

anywhere

OMNICHANNEL OPTIMALISATION

Creating an unified user experience

Zero Effort Commerce So Easy… Toddler Buys Car On eBay: 14-Month-Old Sorella Stoute Uses Dad’s Smartphone App To Bid

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Thank  you!    Contact:  Joep  Hutschemakers  jhutschemakers@ebay.com