OUTLINEI. INTRODUCTION

1.What is EBAY?

2.What is SWOT ?

II. BODY

EBAY SWOT ANALYSIS

III. CONCLUSION

INTRODUCTION

INTRODUCTION

1. Online auction

2. Shopping website

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INTRODUCTION

STRENGTH

1.Largest online auction forum

1/3

STRENGTHS2. Recognizable brand name

STRENGTH

3. Over

27,000 different categories

WEAKNESSES Technological malfunctions

Illegal activities on site

FRAUD

OPPORTUNITIES

1.Rapid growth in Internet use

INTERNET USAGE STATISTICSThe Internet Big Picture

World Internet Users and Population Statistics

OPPORTUNITIES2. Acquisition of PAYPAL and SKYPE

OPPORTUNITIES3. Time-honoured brand name

THREATS1. Thieves

THREATS2. Increase in online trading sites

THREATS3. Rapid growth of Amazon.com

ALTERNATIVES1. Block fake auctions 2. Use digital signature