Post on 20-Aug-2020
easescreen X.19
Agenda
Introduction easescreenSystem-ArchitectureSoftware ElementsLive Demo
Partner Concept Pricing & CalculationTraining & Certification
DI Gerhard Pichler, CEO
DI Stefan Pittl, Head of Sales International
Operating internationally since 1999
Partners and Systems in 80+ Countries
Headquarters in Graz, Austria
Sales office in Vienna, Austria
Independent inhouse-development
About us
Extract of References
Requests for a Digital Signage solution
One Solution for all Applications
Platform for all Types of digital
Contents
Seamless Integration into an Omni-
Channel-System-Strategy
Applications
Public Institutions
Digital Doorsigns
Retail
Healthcare
Corporate Communication
Info-Points
Education
Transportation
Wayfinding
Industry
End-to-End Digital Signage Solution
Screenmanager Webinterface II
Scalability
Modular software and hardware structure offers unique flexibility
Easy administration of heterogeneous networks
Grows with your requirement
No limit of players
Simple Business Enterprise
Applic
ations
• Digital posters• Price tags• Welcome boards• Simple digital advertising
• Corporate TV• Data systems• Infotainment• DOOH
• Interactive systems anddynamic content
• Industrial Data Systems• Hyperlocalization
Funct
ions
& m
edia
Pictures, text, video, webpages
All types of media*+ simple interface
*all videos, all pictures, PDF; Powerpoint, webpages
All types of media*+ simple interface
*all videos, all pictures, PDF; PPT; etc. RSS feeds Custom interfaces Web pages Interactivity, Triggers, Sensors
Software Packages
License models
Perpetual license – lifetime usage
Software Assurance – always up2date
Subscription-model – usage instead of possession
SaaS via an ePartner or easescreen.
All Applications and Playout-Hardware
Videowalls and Multi-Displays-Installations
All Playoutdevices SOC and PC
Integration of 3rd Party Systems e.g. Queuing System
Data-Driven Content e.g. ERP-Database, SAP …
Proof of Play
Interaktivity
ESL eInk Labels
Mobile Devices
LED Walls
Best Practice Retail: Kaufland
Project description:
• Equipment in more than 120 shops all over
Germany during roll out phase 1
• Currently 2,500 running systems
(roll-out on-going)
• The goal is more than 30,000 systems
• 1 year lasting evaluation process of
25 international digital signage software
solution
The goal. The project.
Selection criteria amongst others:
• Usability
• Flexibility of interfaces
• Best display quality
• Highest level of automation
• Frame synchronization
The solution. The realization.
• Cascaded server architecture
• Unlimited scalability
• Automated Interfaces to Campaign and
Media Asset Management Systems
• Realtime Proof of Play
• Geotargeting
The solution. The realization.
graphic symbol
Description of an independent branch publication
[invidis]:
“Centerpiece of the digital rollout is the software easescreen. Due to its unlimited
scalability easescreen is used as fully automated omni-channel-system.
Every display can be assigned to a department and provides specifically the
desired content via geotargeting. The stores can act individually as well as
activate and deactivate individual articles and special offers. Thus, for example
changing weather can be considered and suitable offers can be displayed.
Realtime proof of play enables a fast check, if and how often certain media had
been displayed.
The solution is connected via interface to the campaign management software, the
media management server and the merchandise management system. By this
means, digital signage campaigns can be planned efficiently, differentiated
regionally and distributed automatedly to the stores.“
Press review.
Best Practice: Retail - Intersport
Project description: • All branches were equipped with 159 displays and 747 speakers in total. • A new media technology concept was realized that makes shopping a 360 ° event
The goal. The project.
159 displays in 71 POS-areas in 26 shops
easescreen as all-in-one software provides the visualisation on various devices
in various POS-areas:
• Presentation screens in a variety of sizes
• Videowalls
• Cash desk displays
• Floor information
• Service counters
• POS information
• Digital billboards
• Product presentations
The solution. The realization.
“Today, only a few buttons are enough to control the entire complex system and, for example, to be able to switch a live sports transmission to the giant video wall without complications.easescreen manages all screens within the entire Intersport Bründl Group on a central computer in the HQ Kaprun. Multi-site data management as well as fast, local actions on site is possible.”
The goal. The feedback.
Best Practice: Retail - Edeka
Project description:
5000+ Systems all over Germany
Customers are informed about the offers
at key points in the store
Sales counter: offers on a day-to-day basis depending
on availability, time, etc.
Customized web-interface for easy and quick
editing of offers, that enables changes in prices
and offers at the push of a button
easescreen for EDEKA
Feedback of the customer:
„Because of the new dynamic Pricing System
we are able to react faster.
We can push products easily, where there is a
sufficient amount in stock.“
The goal. The feedback.
before
after
Reference pictures:
The goal. The feedback.
Customized Webinterface:
For the users on site (in the store) a customized Webinterface was designed, in order to be able to conduct
a quick update at any time.
Simple content. Simple update.
Best Practice: A1 Telekom
Initial position
• With nearly 6 million cell-phone
customers and more than 2.2 million
landlines A1 is Austrias leading
communication provider. In order to
inform the high visitor frequency at
the POS in an optimal way, easescreen
is applied.
The goal. The project.
Project description:
• Equipment in more than 200 shops all over Austria
• Equipment in the headquarter
• easescreen is in use for
▪ information, inspiration, entertainment
as well as strong focus on selling support
▪ Internal and external communication
The goal. The project.
Realization/efforts:
• easescreen for creation & control
of digital signage content in more than 200
shops all over Austria
• support for multimedia-installations
within the shops
• solution-design for new shop concept
queue system, frequency measurement, lift & learn
• support & troubleshooting
The solution. The realization.
Realization/efforts:
• Messages are visualized
on displays, video walls & totems
• A customer flow management system
helps managing ressources
within the shop
• In the headquarter a corporate TV solution
has been implemented and the cafeteria
is displaying information via digital menu boards
The solution. The realization.
Best Practice Retail: GSK Gebro
Initial position
• Studies prove that digital signage is highly accepted by customers of pharmacies.
• On average, pharmacy customers are queueing at the cash point for about 4 minutes. During this time, they are very accessible for animated, digital information about various products. Spontaneous purchases should be increased.
The goal. The project.
Project description: • Equipment of 230 Austrian pharmacies with mobile digital information systems
Realization:
• Mobile digital information systems at
the cash desk, 22“ display.
• Mobile digital information systems
within the salesroom, 43“ display.
The solution. The realization.
Advantages of easescreen:
• Product information directly at the POS• Cascaded server architecture
• Content is administered centrally and
processed via Management Server
• Connection to the MMS via SIM-cards
• Approval database
The solution. The realization.
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System-Architecture
System-Architecture
With easescreen, you can use a single POV Client to operate one display. The content is controlled, planned and distributed in the Screen Manager or the Web interface – both intuitive to use. No server needed.
System-Architecture
With easescreen, you can use POV Clients to operate Digital Signage Screens of all sizes, video walls, multi display installations, LED walls – in any combination. Still no server needed.
System-Architecture
System-Architecture
System-Architecture and Licensing Model
Modular System Design to grow any Project with the Requirements and Project
Stages
Centralized Controlled System
Backend can either be On-Premises
or as a Hosted / Cloud Solution
Software Licenses Customizable
(Prepetual License / Subscription or
SAAS) adjusted to used Feature-Sets,
just differential Price-Changes
System-Architecture freely scalable
due to cascadeable Server-Setup
Etc.
System-Architecture
System-Architecture
eSign eInk
easescreen eSign
System-Architecture
The Solutioneasescreen X.19
easescreen is a comprehensive cross platform solution
Hardware/OS independent
Windows POV Client
HTML5 Client
Management Server
Bookingtool
Webinterface II
Easescreen X.19
easescreen X19
easescreen HTML5 client is completely platform-independent
Can be utilized as a HTML5 Broadcast Platform
compatible with relevant digital devices:• Displays
• Monitors
• Tablets
• Smartphones
Without native app the HTML5 client runs on any browser that illustrates HTML5
and provides the following functions :
• Management via webinterface and screenmananger via management server with HTML5
server extension
• free layout design
• pictures, video, text as media content :▪ limitation: only formats can be used that are supportet in the HTML5 framework
▪ no operation of end devices
• Websites are at disposal as content as well:▪ limitation: no fading out of scrollbars or cutting out of websites etc. available
• Websites that are digital signage ready, can be enriched with touch elements▪ extension: eSign functionality at HTML5 devices available
Functions HTML5 Client (without native App)
With the native app the HTML5 client is adapted to the platform (profound
integration) and accesses the hardware resources for more functions
• LG• Samsung• Philips• Sharp• Elo• Chrome / Chromium for desktop (Linux / Windows)
• Functions:
o local storage of content
o display Status, like switch on/off
o autonomous operation without internet connection
o hardware-optimized performance
Functions HTML5 Client (with native App)
Graphic surveillance tool
Interface to MAM-systems
Functionalities of the bookingtools
Dynamic triggers & hyperlocalisation
Complex and multilevel management of
rights and approval
Real division of clients
Modules:
• X19 WI incl. projects
• Reporting
• Inventory
Web-Interface II
eSign
Interactive digital door signs and welcome boards
Easy room booking and administration via web browser
Integration of door signs based on Android, eInk, WinCE & Linux
Interfaces to MS-Outlook & 3rd party software
(.xml, .xsl, Google Calender etc.)
User-Rights Management via AD / LDAP
Preview functionality
eSign
eSign Features
Features at the door sign:
Ad Hoc bookings
Check in and check out feature at the
beginning and the end of a meeting
Extend a meeting
Room Overview to find free meeting
rooms
Request support and contact
Further extended features are
Flexible layout and design
Booking of inventory and catering
Simple integration into any
easescreen digital signage system
Creation of meeting boards
Any output device eInk / eSign / dashboards
Open system database for integration into management tools
Room confirmation for improvement of ressources
Seamless Combination of Booking Information and Digital Signage
Bidirectional booking
Competitive advantage
Summary
Independent of platform/OS
no server necessary, any amount of servers cascadable
Proof of play and screenshots in real time
Native playback of all content formats without conversion (POV Client)
SSL certificate-based encrypted proprietary single port transmission protocol
Open system database for integration into management tools
System-immanent Data-Redundancy
Simultaneous push- and pull-connections
With management server
• Automatic monitoring in realtime with proactive notification
• Real separation of clients with log- and reporting files
• Autonomous operation of SUB-segments
Competitive advantage
Partner Concept
Training Program
Sales- and Technical Certifications
Preferred Partner can be adressed directly
Activities
CERTIFIED PARTNER
easescreen bestätigt hiermit, dass
Dietmar Mayer
am Z5 – Sales-Kurs
teilgenommen hat und die Prüfung zum
EASESCREEN
SALES SPECIALIST
erfolgreich bestanden hat.
Thomas Neumeister
Wien, 21.9.2017
Regular Certifications
Statusrelated Productdiversification
Standard Sales Offers must be done by Partners
No exclusive Sales Territories
Sales Case for Integators
Guidelines 2019
CERTIFIED PARTNER
easescreen bestätigt hiermit, dass
Dietmar Mayer
am Z5 – Sales-Kurs
teilgenommen hat und die Prüfung zum
EASESCREEN
SALES SPECIALIST
erfolgreich bestanden hat.
Thomas Neumeister
Wien, 21.9.2017
Revenue
Certifications
Product-Groups
Partner-Discounts
Customer Contact
Project- and System-Design-Description
Application and Vertical (Signage, eSign, DooH, etc.)
Expected Scope for easescreen (HW, SW, Individual-SW, etc.)
Budget
Planned Roll-Out
Probability to Win the Project
Competition (Who / How / What)
Lead-Protection
Pricing & Calculation
Partnermodell
24.07.2019 82
easescreen Partner
> x EUR Revenue*eSS1 + DPeN1
easescreen HW + SW
HTML 5 SaaS
Webinterface 2
> y EUR Revenue*eCA + eCP
easescreen HW + SW
eSign + eInk
HTML 5 SaaS
Webinterface 2
Premium Partner Ultimate Partner
> z EUR Revenue*eDSE
easescreen HW + SW
eSign + eInk
HTML5 SaaS +On-Premises
Webinterface 2
Hosting Partner
Bulk- and Resellerdiscounts on Licenses
Projectpricing on Request
Up to 50% Replacement-Discount
50% Education- and School-Discount
Subscription-Model available
SaaS (Software/System as a Service)
Pricing
Training & Certification
Overview
Minimum Certifications to reach
Partner-Status
• eSS1 easescreen Sales Specialist 1
• DPeN 1 Designing Professional easecreen
Networks
Trainings are free of charge
Mandatory Test-Systems depending
on Certification and Partner Level
Individual Trainings can be offered
Guidelines
Basic Webinar 2h
eSS1 easescreen Sales Specialist Part 1 0,5d
eSS2 easescreen Sales Specialist Part 2 0,5d
DPeN Designing Professional easescreen Networks Part 1 1d
DPeN Designing Professional easescreen Networks Part 2 2d
eDSE easescreen Digital Signage Expert Master Classes
• eNE (easescreen Network Expert) 2d
• eRE (easescreen Ressource Expert) 2d
• eCE (easescreen Cloud Expert) 2d
Trainings
eCA easescreen Certified Associate
eCP easescreen Certified Professional
eDSE easescreen Certified Digital Signage Expert
Certificates
Opportunity Qualification
Support Presentations at Customers Location
Content- and Conceptdesign
Solutiondesign & Systemengineering
Remotesupport
Support with Hardware and Content for internal Presentations
Sales Material
3rd Level-Support
Support