Post on 04-Apr-2018
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DR. FAIRUZ I. ROMLI
SEMESTER 1 2012/2013
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Once the product requirements have been clearly
defined i.e. with the help of QFD Start the exploration of possible alternative concepts for
the product
Name pertaining to the study of an organized system
or form
To identify possible new technological combinations for
a system or as a spur to creativity It is of prime importance that the specifications have
been well-established prior to this activity Parameters to be studied can be those established from QFD
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Origin
Defined by Fritz Zwicky an American astrophysician in1942-43
Invented to look for new military means of jetro ulsion
Can be effectively applied to: New product development
Services
Patents
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Break down a system, product or process into the
essential sub-concepts Each concept represents a dimension in a multi-
dimensional matrix
Potential new ideas or innovation by searchingthrough the combination of attributes that do not yetexist No specific guidelines for combining the parameters
tend to provide a large number of ideas
Eliminate incompatible combinations
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Advantages:
Help to discover new or revolutionary relationships orconfigurations that might not be so obvious or might beoverlooked by other less structured methods
Encoura e the identification and investi ation of
boundary conditions Range of values for the considered parameters
Richness of data provide a multitude of combinationspermutations not yet explored
Systematic analysis of future structure of an industry (orsystem) and identification of key gaps Why certain combinations not possible? Missing
technologies?
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A proven ideation method that leads to organizedinvention A systematic analysis of the current and future structure
of an industry area (or domain) as well as key gaps inthat structure
s rong s mu us or e nven on o new a erna vesthat fill these gaps and meet any imposed requirements
A method for identifying and investigating the totalset of possible relationships contained in any given,
multi-dimensional problem complex that can beparameterized Reducing the complex problems into manageable sub-
problems
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Steps or procedure
Decompose the existing system or product into essentialdesign parameters
Brainstorm on all possible ways the parameters can besatisfied or im lemented
Research further on the list to capture the essence ofeach alternative
Examine the matrix for possible new permutations of
the design
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Get into your group and create the Morphological
Matrix for your selected product Discuss one discarded solution that you derived from
the matrix
e ec e op ree mos po en a so u ons anwhy you select them?
Prepare a 10-minute presentation for the next class