EAP- Enterprise Analytical portal

An Introduction to the DatKnoSys DKS EAP

Juan Francisco García Founding Manager

7th May 2014

BARCELONA | MADRID | SAN FRANCISCO

Index of Contents

1. DatKnoSys’ Mission

2. Introduction

3. Capabilities

4. Architecture

8. Production Development Scenario

9. DKS DashView Module

12. DKS GeoSmart Module

15. DKS DataMining Module

16. DKS Reporting Module

18. DKS DataMart Module

19. Collaborative Notes

2 DatKnoSys | www.datknosys.com Juan Francisco García | jfgarcia@datknosys.com | @juanfrangp

1 DatKnoSys’ Mission

DEMOGRAPHICS, ECONOMIC, WORK MARKET, LAND REGISTRY, PRICES,…

Specialized in helping companies in the process of business decision making. DatKnoSys merges internal and external data in order to enrich the information .

COMPETITORS’ DATA

CUSTOMER OPINION MY DATA

MY BUSINESS

SALES, Nº COSTUMERS, ADVERTISING INVESTMENT ,…

POSTS IN SOCIAL MEDIA, BLOG , SURVEYS,…

INDICATORS FROM THE OWN SECTOR, Nº OF COMPETITORS, PRESS RELEASES,…

EXTERNAL DATA

2 DKS EAP Introduction

BENEFITS Information in a single platform: business indicators (KPIs), spatial information (geomarketing), advanced analysis (data mining), reporting, collaborative notes, …

Easy to perform predictive analysis.

Global vision: it integrates and blends all internal and external data existing in the market.

3 DKS EAP Capabilities

MODULES DKS EAP

DKS DashView DKS GeoSmart DKS Reports DKS DataMart DKS DataMining Collaborative Notes *They add

functionality

4 DKS EAP Architecture

DATASOURCE PROCESSED DATA

DKS EAP Server

MÓDULOS DKS EAP

DKS DashView DKS GeoSmart DKS Reports DKS DataMart DKS DataMining Collaborative Notes *They add

functionality

5 DKS EAP Architecture | Server

Other Clients

WEB BROWSER

Flex Clients

Apache BlazeDS

REST Services Apache CXF

DatKnoSys SDK

CLIENT TYPES COMUNICATION LAYERS

SERVERS

6 DKS EAP Architecture | Server

8 jfgarcia@datknosys.com | +34 686 71 25 19 | Twitter: @juanfrangp

COMUNICATIONS LAYER

SSL SECURE

COMMUNICATIONS

INTERNAL

AUTHENTICATION

EXTERNAL

AUTHENTICATION

SSO (SINGLE SIGN ON)

MULTIPLATFORM J2EE TECHNOLOGY

Apache BlazeDS REST Services

Access to any datasource whose connection driver implements the API JDBC | ODBC Bridge

AUTHORIZATIONS

ECURITY BASED

ON ROLES

Custom database LDAP

7 DKS EAP Data Architecture

Connectivity to Any Data With JDBC Connector

HTML Browser, Native Mobile iOS App

Business Metadata Layer

Data Integration

9 9 DatKnoSys | www.datknosys.com Juan Francisco García | jfgarcia@datknosys.com | @juanfrangp

8 DKS EAP Production Development Scenario

load balancer

Browser user

Web services client

DKS EAP Server deployed as WAR files

REPOSITORIES DATABASES

JAVA APPLICATION SERVER

9 DKS EAP module: DKS DashView

BENEFITS

Business control.

Monitoring KPIs.

Data analysis in a dynamic way.

Data merged from the company and from the market.

Reports’ visualization.

Geospatial analysis.

DKS DASHVIEW IS A DASHBOARD PLATFORM WITH KEY PERFORMANCE INDICATORS TO ANALYZE BUSINESS.

The information is distributed in different tabs, indicators, charts...

Properties

Graphics libraries integrated.

AnyChart, AnyStock, Ravis

Different selector types:

Lists, calendars, buttons, checks, sliders, etc…

Bidirectional flow selections:

Graphics – Tables ; Tables -- Graphics.

Integration of third-party modules via Iframe or Native-Flash.

12 DKS EAP module: DKS GeoSmart

BENEFITS Integrates internal data from the company: sales, costumers,

suppliers,… with external data from the market: Statistics, chamber of commerce,…

Provides an overview of influence’s areas.

Determines zones with more and less sales.

Studies point of sales cannibalization.

Identifies areas with more and less demand.

DKS GEOSMART IS A GEOMARKETING TOOL THAT ANALYZE BUSINESS INDICATORS BASE UPON A SPATIAL VARIABLE.

General view of an information tab

PROPERTIES Maps’ indicators:

• Labels, icons, shapes, graphics, coropleth

Influence’s areas by distance and drivetime.

QlikView integration.

GeoServer and PostGIS are used to obtain demographic data and polygons.

Cartography: Google, GoogleHybrid,GoogleAerial, Bing, Bing_Hybrid, BingAerial,

Yahoo, Yahoo_Aerial, YahooHybrid, OpenStreetMaps, MapQuest, MapQuestAerial, Mapnik,

Maplint, CycleMap, TransportMaps (is in early stage) and DayLight.

BENEFITS Definition and implementation of KPIs (Brand awareness, churn,

satisfaction, ROI...).

Tactical and strategic customer segmentation.

Report and recovery of deserters.

Customers evolution prediction.

Attracting new customers.

Customer retention.

Shopping basket analysis.

Recommendation systems.

DKS DATA MINING AIMS IS TO OBTAIN A BETTER CUSTOMERS’ INSIGHT AND UNDERSTANDING, REGARDING CHARACTERISTICS AND ACTIVITY THROUGH BIG DATA ANALYSIS.

15 DKS EAP module: Data Mining

DKS REPORTS CAN GENERATE SIMPLE AND AUTOMATED REPORTS BASED ON AVAILABLE PLATFORM INFORMATION. IT ALLOWS YOU TO DOCUMENT THE CURRENT COMPANY’S SITUATION AND SHARE THIS INFORMATION FOR BUSINESS DECISION.

BENEFITS

Preset and custom tailored reporting.

Automated programming of mailing.

Export to multiple formats.

Ad-hoc reporting.

Documentation updated and useful for decision making.

16 DKS EAP module: DKS Reporting

General view of an information tab

17 DKS EAP module: DKS Reporting

THE DKS DATAMART MODULE ALLOWS THE STORAGE AND ANALYSIS SERVICE OF BIG DATA. IT IS BUILT ON INNOVATIVE TECHNOLOGIES AND EXCLUSIVE DATABASES FOR EACH AREA.

BENEFITS

Collecting and integrating data from multiple sources.

Diversity of data formats.

Large volumes of data (terabytes).

Instant access to any data with excellent response times.

Specific innovative technology in this area.

18 DKS EAP module: Big Data Repository

WITH THIS INNOVATIVE TECHNOLOGY “COLLABORATIVE NOTES” YOU MAY SHARE AND ACCESS DOCUMENTS AND NOTES IN COMBINATION WITH YOUR BUSINESS INDICATORS AND REPORT BACK TO DKS EAP. ALWAYS COLLABORATING WITH YOUR EMPLOYEES AND COMMUNITY (SOCIAL KNOWLEDGE CONCEPT).

BENEFITS

Access corporate documents and notes.

Create your own documents / notes to share with your colleagues in DKS EAP.

Complete and comprehensive analysis: Data Structured + Unstructured (Text).

Social Knowledge.

19 DKS EAP: Collaborative notes

*Extra functionality

Value proposition

We are experts in integration and data analysis

We take advantage from your company data and the market data

We provide a clear overview to understand what are happening

We suggest you the actions that you can realize

Let you decide with the maximum information

¡Thank you! We are at your service

Juan Francisco García| Founding Manager

jfgarcia@datknosys.com

www.datknosys.com

BARCELONA | MADRID | SAN FRANCISCO

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