Post on 13-May-2015
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E-tourism 30 maart 2011
Vincent@Everts.net+31647180864
@vincentewww.bit.ly/etourism
Wednesday, March 30, 2011
E-tourism 30 maart 2011
Vincent@Everts.net+31647180864
@vincentewww.bit.ly/etourism
Wednesday, March 30, 2011
Vincent Everts?
Wednesday, March 30, 2011
Vincent Everts?
Wednesday, March 30, 2011
Innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
Wednesday, March 30, 2011
Innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
Wednesday, March 30, 2011
Tudou.com earlier then YouTube
Wednesday, March 30, 2011
Tudou.com earlier then YouTube
Wednesday, March 30, 2011
Social Media
2.0
Wednesday, March 30, 2011
• Mijn Tools
Wednesday, March 30, 2011
Videoblogger
Wednesday, March 30, 2011
Videoblogger
Talk to Me!
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• kassa
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Opkomstinternet connected TV
bron: GfKWednesday, March 30, 2011
Opkomstinternet connected TV
2010: 425.000
bron: GfKWednesday, March 30, 2011
Opkomstinternet connected TV
2010: 425.0002011: 820.0002013: 60%
bron: GfKWednesday, March 30, 2011
Apple TV
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Power of online Video
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YouTube uploadsper minuut
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YouTube uploadsper minuut
0
11
22
33
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II
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iPhone 4
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Wednesday, March 30, 2011
Make your own company TV Channel
Wednesday, March 30, 2011
Make your own company TV Channel
Wednesday, March 30, 2011
www.yubby.comWednesday, March 30, 2011
www.yubby.comWednesday, March 30, 2011
Automatisch zoekenop 30 video netwerken
Wednesday, March 30, 2011
www.yubby.comWednesday, March 30, 2011
www.yubby.com
Eerste week:2.000 ingezonden video’s300.000 unieke kijkers
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
Wednesday, March 30, 2011
Volg Vincent Everts livein zijn elektrische Leaf
Wednesday, March 30, 2011
What are we going to talk about?
Wednesday, March 30, 2011
time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
Wednesday, March 30, 2011
Web1.0
Wednesday, March 30, 2011
Web1.0
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7
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7
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7
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How do we spend our time?
4%6%
19%
33%
39%
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
Wednesday, March 30, 2011
Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Comscore: CPA/CPC You are not rewarded for what you do
Wednesday, March 30, 2011
Comscore: CPA/CPC You are not rewarded for what you do
85% never clicks on anything during the month3% does 80% of the clicks
80% increase in visiting websites within 2 month100% increase in search
17% increase in offline sales27% increase in online sales
Wednesday, March 30, 2011
• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
Wednesday, March 30, 2011
Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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Wednesday, March 30, 2011
Complexity is huge! TBG-digital
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Wednesday, March 30, 2011
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12
IMPACT ON BUSINESS
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Wednesday, March 30, 2011
DELL Case
Wednesday, March 30, 2011
DELL Case
Wednesday, March 30, 2011
Dell notebooks
Wednesday, March 30, 2011
Dell notebooks
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E-commerce worldwide
2010: €500B
+15%
bron: forrester
Web influenced: €3000BWednesday, March 30, 2011
Online bestedingen
2010: 9 miljard euro
2009: 7,3 miljard euro
bron: thuiswinkel.org
Web-influenced 48 miljard
Wednesday, March 30, 2011
ProductinformatieSocial toolsWednesday, March 30, 2011
ProductinformatieSocial toolsWednesday, March 30, 2011
Wednesday, March 30, 2011
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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Wednesday, March 30, 2011
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Customer service
Wednesday, March 30, 2011
Customer service
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It’s now mainstream!
Wednesday, March 30, 2011
It’s now mainstream!
Wednesday, March 30, 2011
“What are you doing in 140 characters”
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LondonCalling.mobiWednesday, March 30, 2011
LondonCalling.mobiWednesday, March 30, 2011
LondonCalling.mobiWednesday, March 30, 2011
• s
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• s
Wednesday, March 30, 2011
kindle
Wednesday, March 30, 2011
Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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82
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Tablet market in 2014
83
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84
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SonicView
Wednesday, March 30, 2011
Playmate
89
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Playmate
89
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90
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91
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92
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beta
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Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
Who talks
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Blogs demografie
Bron: Technorati 2008Wednesday, March 30, 2011
Blogs demografie
Bron: Technorati 2008Wednesday, March 30, 2011
Blogs demografie
Bron: Technorati 2008Wednesday, March 30, 2011
Professional
Wednesday, March 30, 2011
Professional
Wednesday, March 30, 2011
7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSWednesday, March 30, 2011
RSS Readers
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RSS Readers
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Social Networking
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Internet is pain!
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Communication 2.0
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Communication 2.0
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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It’spersonal!
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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Online collaborationWednesday, March 30, 2011
Revisionscompare
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Web 2.0 Trend:Co-Creation
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49
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Social Media
2.0
Wednesday, March 30, 2011
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Vincent Everts
Wednesday, March 30, 2011