Post on 16-Jan-2017
Briefing for Forrester Research
The world’s most flexible online presentation platform
E-Learning Content is Everywhere!Bring it to Life with Online Video Presentations
Learning 2012
KnowledgeVision Systems, Inc.Michael E. Kolowich, Founder/CEOmichael@knowledgevision.com(978) 254-1221
@MichaelKolowich
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“To see what isin front of our noseis a constant struggle.”
-George Orwell “In Front of Your Nose”
So it is with e-Learning Contentin our organizations…
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…e-Learning content is alreadyall around us!
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That’s content!
Every time an executive keynotes a conference…
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Company: Marketo
That’s content!
Every time an expert gives a lecture…
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Company: Harvard Business Press
That’s content!
Every time a product manager gives a briefing…
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Company: Australis Aquaculture
That’s content!
Every time a technologist gives a chalk talk…
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Company: Alcatel-Lucent
That’s content!
Every time a unit manager gives an orientation…
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Company: Randstad
That’s content!
Every time a thought leader gives a talk…
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Company: SellingPower
That’s content!
Every time you’ve got an outside guest at one of your meetings…
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Company: Masie Center/Learning 2011
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How much potentiale-Learning content is lurking “in the wild” in your organization?
Here’s the rub… The most effective
online learning medium is video.
But video content creators are feeling enormous budget pressure.
DEMAND for online video growing much faster than budget.
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Video producers:56% more demand,24% more budget
Video demand growth
Video budget growth
0%20%40%60%
Growth in demand vs. budget
Source: Interactive Media Strategies Video producer study, 2012
Key questions about “In-The-Wild”e-Learning Content
How do you recognize it? How do you capture it? How do you get it online? How do you make it engaging? How do you measure its usage and
effectiveness?
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cost-effectively!
Most – but not all – “In-The-Wild” learning content starts with two essential elements
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Presentation slides, charts & images A good communicator/storyteller
Company: Alcatel-Lucent
The Interactive Online Presentation combines these essential elements, and improves on them
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Company: Alcatel-Lucent
Presentation slides,charts & images
Searchabletranscript
or translation
Dynamic referencelinks, footnotes,
& virtual handouts
Programmablezoom controlStreaming video
(with high-qualityaudio!)
Clickabletable of contents
for navigation
Customized playertemplates to fitin your website
Connections toLearning Management
System
Here’s what we’re going to do today
Show you some great examples of “In-The-Wild” online presentation applications for e-Learning
Draw best practices lessons from them
Build & deploy an online presentation for you, in real time
Leave you with a free tool that will let you get started with online presentations within 15 minutes
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Case Example: Randstad USAApplication: Employee education
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Source: management training
Tactics: Active use of footnotes Virtual handouts (downloads) Connection to Learning
Management System
Case Example: Randstad USAApplication: Employee education
Case Example: MarketoApplication: Customer/market education
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Case Example: MarketoApplication: Customer/market education
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Source: executive talk at customer conference
Tactics: Active use of
footnote/reference links Time-stamped table of
contents Both text and thumbnail
navigation Engagement scoring,
connected to sales/marketing systems
KnowledgeVision can track viewer behavior and turn it into an Engagement Score
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Who watched When they watched How long they watched How deep they got What reference links they clicked What handouts they downloaded Where they’re from
Engagement Score0-10
KnowledgeVision can track viewer behavior and turn it into an Engagement Score
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Who watched When they watched How long they watched How deep they got What reference links they clicked What handouts they downloaded Where they’re from
Engagement Score0-10
KnowledgeVision can track viewer behavior and turn it into an Engagement Score
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Who watched When they watched How long they watched How deep they got What reference links they clicked What handouts they downloaded Where they’re from
Engagement Score0-10
In modern marketing, the distinction is blurring between marketing & learning
BUSINESS BUYERS ARESELF-EDUCATING
77%77% of B2B buyers don’t talk to a salesperson until after they haveconducted independent research.
- DemandGen Report, 2011
57%B2B buyers are 57% of the way
to a buying decision before they’rewilling to talk with a sales rep.
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Case Example: Harvard Medical SchoolApplication: Continuing Medical Education
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Case Example: Harvard Medical SchoolApplication: Continuing Medical Education
Source: lectures at multi-day CME conferences
Tactics: Active use of
footnote/reference links Both text and thumbnail
navigation Pay-per-presentation and
all-access passes to courses
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Case Example: Harvard Medical SchoolApplication: Continuing Medical Education
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Case Example: Alcatel-Lucent EnterpriseApplication: Subject-Matter-Expert Chalktalk
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Case Example: Alcatel-Lucent EnterpriseApplication: Subject-Matter-Expert Chalktalk
Source: technologist chalk talk
Tactics: Active use of
footnote/reference links Searchable transcript Pop-up invitation to chat
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Case Example: DemandGen ReportApplication: Enhanced Interview/Webinar
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Case Example: DemandGen ReportApplication: Enhanced Interview/Webinar
Source: simple 2-person interview
Tactics: Build PowerPoint to reinforce
key interview points Add footnotes as “tell me
more” material “Ask us a question” widget Time-stamped table of
contents Searchable transcript On-demand webinar using
“flipped classroom model”
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Case Example: Harvard Business PressApplication: Enhanced On-Demand Lectures
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Case Example: Harvard Business PressApplication: Enhanced On-Demand Lectures
Source: faculty lecture/talk
Tactics: Build PowerPoint to
reinforce key lecture points
Add footnotes as “tell me more” material
Both thumbnail and text navigation
Summary of case examples A wide variety of
organizations are re-purposing “live” content into durable learning content, through online presentations
This medium is more than just a recording medium; it’s an interactive medium, inviting deeper exploration of the content.
Logical question: how difficult?
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Best way to answer this…let’s build one!
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RAW MATERIALS
(http://youtu.be/CrGZIxY7yHM)
Video
PowerPoint Deck
END RESULT
Reference Links
Interactive Online Presentation
First, a brief word aboutcapturing video
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Your new best friend: MPEG Streamclip
• Free software• Trims the beginning & end• Compress to manageable size
Camera, tripod, lapel microphone
Record to cardmedia like SD!
Video tripod…fluid head!
Wired or wireless?
Suggestions on encoding settingsfor presentation video
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The KnowledgeVision System
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KVStudio 4.8
(Desktop Application)
KnowledgeVision Cloud Services
• Slide conversion• Video encoding
• Webcam recording• Authentication
• Asset management• Mobile conversion
KnowledgeVisionPresentations
PresentationCloud™(for public and privatepresentation viewing)
KVCentral(web portal for sharing and
tracking/analytics)
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So let’s get started…
Measuring Engagement
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KnowledgeVision Meets YouTube
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Two ways to get started…
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KnowledgeVision for YouTube/Limited EditionKVStudio Professional Edition – 14-day trial
Summary e-Learning content is all around us We just need to recognize it, capture it, and put it online Interactive online presentations are a great way to do this
start with assets that already exist easy to learn, create, share, and track
The best platforms support many different engagement tactics navigation footnotes and reference virtual handouts searchable transcripts monetization models engagement measurement and scoring
It’s easy to get started in this new medium with KnowledgeVision
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The world’s most flexible online presentation platform
KnowledgeVision Systems, Inc.Michael Kolowichmichael@knowledgevision.com(978) 254-1221
@MichaelKolowichlinkedin.com/in/kolowich
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