Positioning

In a sentence

Modern LMS with rich Enterprise and Social functionality

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Market

• The LMS market is growing (~15% per year)

• The SME segment is particularly promising (~30% per year)

LMS 2009 – Facts, Practical Analysis, Trends and Providers Profiles (Bersin & Associates).

Opportunity

Current solutions do not cater for the needs of SMES

SMEs need a solution that is: cost effective, fast to implement, all-in-one, easy-

to-use, standards certified, multilingual, extensible, professionally supported

Cloud reshapes e-learning market

Product

• eFront: Tailor made to the needs of Medium Enterprises• Comprehensive learning management capabilities• Extended enterprise and social functionality• User-friendly, simple-to-use, cost-efficient• Web 2.0 technologies and concepts

• Mature• Users, customers and partners all around the world • Translated in 40 languages• Awarded from Brandon-Hall Research and Elearning! magazine

Product line

Competition

• High-end (e.g. SumTotal) or open-source (e.g. Moodle)

Open-source High-end e-Front

Emphasis on user experience

Cost effective

Rich enterprise functionality

Not overly complex

Strategy

• Use the open-source edition to:– Build awareness– Improve the product– Shape the roadmap

• Build a network of partners around the globe– Sell vertical solutions– Sell added-value services

• Grow a US presence– US based company– Business development / Sales

• Move towards cloud-based solutions– TalentLMS (www.talentlms.com)

Partners map

SWOT Analysis

Strengths

Especially suited for SMEsMarket provenSpecialized editions for vertical marketsGrowing network of resellersPositive product buzz on the netGrowing community

Weaknesses

Small penetration & awarenessInadequate Marketing & sales resources

Opportunities

Increasing learning needs on EnterprisesHigh growth rate of eLearning for SMEsCloud reshapes traditional businessesGreen economy suits eLearning

Threats

CompetitionNeeds continuous product investmentBig sales cycles

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