E-COMMERCE

REFERRALBEST PRACTICESMARKETING

Targeting THE RIGHT CUSTOMER SEGMENT

The more volume I can get, the better…

“ ”WHY IS THIS ADISADVANTAGE?

When considering a new referral program,

WHY IS THIS ADISADVANTAGE?Unhappy customers most likely do not give positive recommendations.

OVERALL REFERRAL PROGRAM EFFICACY WILL BE AFFECTED!

THEN…WHAT SHOULD YOU DO?

LOYAL CUSTOMERS

TARGET YOUR MOST ACTIVE CUSTOMERS.

POSITIVE RECOMMENDATIONS

AT A HIGHER FREQUENCY COMPARED TO INACTIVE ONES

HAPPY CUSTOMERS

ARE YOUR BEST SALESPEOPLE!

THEY SEECONSTANT VALUEIN YOUR BRAND.

elevate the overall messaging and effectiveness of your program.

HAPPY CUSTOMERS

STARTTARGETINGTHEM NOW.

One side of the equation lacks motivation to take immediate action.

most referral programs only benefit one side.

BUT…

Giving DOUBLE-SIDED BENEFITS

WHY IS IT GOOD?

It mitigates risks for new users.

Signing up through the friend for an additional benefit removes friction.

Removes the doubt of any risks involved in doing a given action (e.g. inconvenience of signing up).

DROPBOX

FOR EXAMPLEReferring someone increases storage space.

Referred user gets equally attractive bonus.

Mitigates the risk of the new user quickly running out of space!

DOUBLE-SIDED BENEFITS

INITIATE A VIRTUOUS

SOCIAL SHARING CYCLE.

LOOK AT UBER!It isn't uncommon for an Uber user to share referral links fairly regularly.

Why? The referral is pictured as a source of exclusivity!

READ MORE IN THE REFERRAL PROGRAM BEST PRACTICES!

Learn the essential principles marketing executives should utilise for online retail referral success.

THINKING OF IMPLEMENTING A REFERRAL PROGRAM?

DOWNLOAD SOCIABLE LABS’ FREE E-BOOK NOW!