Post on 27-Apr-2020
E-COMMERCE IN AFRICA
Smart Online SMEs Plus(S.O.S+) by Thaitrade.com
March 22nd 2018, Bangkok, Thailand
Building the largest Online Shopping platform in Africa
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Marketplace B2B B2C Advertising
GoSokoOnline purchase ecosystem B2C, B2B
&
more
2
The Futur Social Marketplace
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
GoSoko
Futur GoSoko
Understand the future challengesE-commerce : Commercial, financial and logistic monopoly
3
Integrat GoSoko Logistic
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
4
You will be part of a strong ecosystem to own the digital space
E-commerce Platform
• Customer Data
• Customer Scoring
• B2B
• B2C
WOMEN/MEN/CHILDREN FASHION COSMETICS
ELECTRONICS SPARE-PARTS TOOLSSPORTS
EQUIPMENT
MEDICAL
SUPPPLIES
HOME
DECORATION
HOTEL
SUPPLIES/CATERING
EQUIPMENT
CONSTRUCTION/
ENGINEERING
EQUIPMENT
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
E-commerce Platform Logistics Platform
You will be part of a strong ecosystem to own the digital space
• Customer Data
• Customer Scoring
• Warehousing
• Delivery
• Cross Border
• Tacing
5
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
E-commerce Platform Logistics Platform
You will be part of a strong ecosystem to own the digital space
• Customer Data
• Customer Scoring
• Warehousing
• Delivery
• Cross Border
• Tacing
Payment Platform
• Online Payment
• Loans
• Micro-Credit Services
6
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Who is the platform for ?
7
01
Traders
02
Small Merchants
03
Individualcustomers
04
Wholesalers,
manufacturers,
industries, fashion brands
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Suppliers expectationsWhat we can offer
8
• A professional platform
• Risk-free financial arrangement Increasing export volume
• New market opportunities
• Increasing turnover
• Ensuring effective marketing of their brand name on other
continents / an impossible aim without the support of a solid
partner
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Our ambitions and forecasts
9
To become a leader in African distribution
Year 2018 2019 2020 2021 2022
Total Customers
registered 1,500,000 4,000,000 12,000,000 25,000,000 45,000,000
Confirmed
purchase orders 2,200,000 6,000,000 25,000,000 75,000,000 150,000,000
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
Total Customers
registered
confirmed
purchase orders
2018 2019 2020 2021 2022
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Our current locations in Africa
10
CITY COUNTRY CODE
LOME TOGO LFW
DOUALA CAMEROON DLA
YAOUNDE CAMEROON NSI
BRAZZAVILLE CONGO BZV
POINTE NOIRE CONGO PNR
BANGUI RCA BGF
COTONOU BENIN COO
OUAGADOUGOU BURKINA FASO OUA
LAGOS NIGERIA LOS (PO)
NIAMEY NIGER NIM
ACCRA GHANA ACC (PO)
NAIROBI KENYA NBO
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Our future locations in Africa for 2019
11
TANZANIA
UGANDA
RWANDA
BURUNDI
REPUBLIC OF THE CONGO
ANGOLA
SIERRA LEONE
LIBERIA
MALI
THANK YOU TO DITPAND
THAITRADE.COM
Smart Online SMEs Plus(S.O.S+) by Thaitrade.com
March 22nd 2018, Bangkok, Thailand
Doing business in Africa – Overview of the African market
E-COMMERCE IN AFRICA
Smart Online SMEs Plus(S.O.S+) by Thaitrade.com
March 22nd 2018, Bangkok, Thailand
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
African e-commerce is young and educated
14
E-commerce users are the customers of the future with a big potential lifetime value
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Leveraging online & offline campaigns to maximize your reach
15
1. Foster online shopper acquisition
2. Trigger 1st purchase from shoppers discovering your products
3. Enhance customer loyalty via exclusive and recurring offers
Key benefits
1 Brands/Vendors supported exclusive promotions on Gosoko
2Gosoko advertised the offer through its
online & offline channels
3 Brands/Vendors acquired online customers faster
We can do it !3x
vs. daily volume
average
Financing special promotions on the Platform
Vouchers Discounts Treasure
Hunts
Flash Sales
Leveraging offline capabilities to create 360°activation
Packaging TV Press POS Ads
Key benefits
1. Maximize impact of commercial operations via 360° awareness
2. Create direct call-to-action for shoppers:«Buy now on Gosoko »
ONLY ON
SOKO
Exclusivity
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Build the most powerful digital marketing agency in Kenya
16
REACH
ONLINEFB Ads SEM SEO
Display network Youtube
Retargeting
Promotions >5M Subscribers >10M Likes
>250K unique Visitors per day
OFFLINETV Radio Media/PR Customer Service
CONVERT RETAIN
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Factors driving purchase decisions in Africa
17
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Most shopped items in Africa
18
01
Fashion
02
Electronics
03
Toys
04
Groceries
Spare-parts are current highly searched but not yet readily
available/supplied online
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
E-Commerce situation at a glance
19KENYA
Population
GDP
GDP growth
GDP per capita
Merchandise imports
Value
Percentage
48.46 million
$70.53 billion
5.6%
$1,455.36
billion
$16,093 million
76%
E-COMMERCE
Internet users
Internet penetration rate
Mobile cellular users
Competitors
31,985,048
68%
37.716 million
Jumia
A great
growth
potential
exists
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
E-Commerce situation at a glance
20IVORY COAST
Population
GDP
GDP growth
GDP per capita
Merchandise imports
Value
Percentage
23.7 million
$36.16 billion
9.2%
$1,526.2 billion
$9,915 million
47%
E-COMMERCE
Internet users
Internet penetration rate
Mobile cellular users
Competitors
5,230,000
22%
25.408 million
Jumia & Zoom
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
E-Commerce situation at a glance
21CAMEROON
Population
GDP
GDP growth
GDP per capita
Merchandise imports
Value
Percentage
24.36 million
$29.198 billion
5.8%
$1,329 billion
$6,661 million
64%
E-COMMERCE
Internet users
Internet penetration rate
Mobile cellular users
Competitors
4,311,178
18%
16.807 million
Jumia & Kaymu
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
E-Commerce situation at a glance
22TOGO
Population
GDP
GDP growth
GDP per capita
Merchandise imports
Value
Percentage
7.6 million
$4.4 billion
5.4%
$578.46 billion
$2,127 million
63%
E-COMMERCE
Internet users
Internet penetration rate
Mobile cellular users
Competitors
430,482
5.5%
4,657 million
Jmsmall
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
E-Commerce situation at a glance
23BENIN
Population
GDP
GDP growth
GDP per capita
Merchandise imports
Value
Percentage
10.87 million
$8.583 billion
2.1%
$789.44 billion
$3,028 million
60%
E-COMMERCE
Internet users
Internet penetration rate
Mobile cellular users
Competitors
1,232,940
12%
9.318 million
Odjala
THANK YOU TO DITPAND
THAITRADE.COM
Smart Online SMEs Plus(S.O.S+) by Thaitrade.com
March 22nd 2018, Bangkok, Thailand
E-COMMERCE IN AFRICA
Smart Online SMEs Plus(S.O.S+) by Thaitrade.com
March 22nd 2018, Bangkok, Thailand
Marketing & Branding in Africa
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
How will we promote your items ?
26
01
Social media/networks
02
Events andseminar
03
Street marketing
04
Special
Promotion/discount
THANK YOU TO DITPAND
THAITRADE.COM
Smart Online SMEs Plus(S.O.S+) by Thaitrade.com
March 22nd 2018, Bangkok, Thailand
Summary
E-COMMERCE IN AFRICA
Smart Online SMEs Plus(S.O.S+) by Thaitrade.com
March 22nd 2018, Bangkok, Thailand
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Logistics & other services
29
• Air & Sea Freight Shipment
• First-mile & Last Mile Delivery
• Tourist Excess Baggage
• GoSoko Warehouse/E-Fulfilment Center
• GoSoko Branding (Photo & Content)
Gosoko.com© 2018 Gosoko Corp. All Rights Reserved.
Summary
30
THANK YOU TO DITPAND
THAITRADE.COM
Smart Online SMEs Plus(S.O.S+) by Thaitrade.com
March 22nd 2018, Bangkok, Thailand