ePublication

Development,

Marketing & Analytics Presented By

eCatalogs USA Paul Hendee

What Is ePublishing?

Electronic Publishing

Created from the same PDFs provided

to a Traditional Printer – But, Different!

ePublishing is less expensive to

publish, and more efficient

eCatalogs USA publishing is read on

any electronic system that connects to

the internet – with NO special software.

• Publishers supplied PDFs to the printer

and hope they are correct per the printer

• Printer Makes Plates

• Digital Plates

• Film & Plates

• Web Press spreads ink on paper

• Negative Environmental impact

• High costs

Publishing In The Past

• Ask Yourself

• Does Print Media have appeal?

• Can I use Rich Media?

• Can I control Marketing?

• Analytics - How do I know who is seeing

my publishing and my product or info?

• Where’s the value – Do I have an Upward

Sale Scale?

Things To Think About

Thanks To Technology,

We Now Have

ePublishing

It Can Do

So Much

More,

And Now

We Can

Too!

What Will eCatalogs U A Bring

To The Publishing Table?

Your Business Partner • You Know Your Business

• We Know Marketing & Presentation

• We have a combined experience of over

eighty years of Graphic Communication

Development and Marketing

• We know what works

• We’ll explain the process

• We’ll prove the process

• When you succeed – We succeed.

Our ePublications Offer:

• The most attractive design and medium

• Most buyers use the internet to

search for and review prospective

product

• Photography of product is

professional

• Designs are unique, attractive and

Functional

• Hot links to corresponding URLs & e-mail

• Links to further information on the web

• Links to required e-mail addresses

• Links to Purchasing Forms

• Movies, Slide Shows or sound

• Training & Informational movies

• Narration or background Music

Our ePublications Offer:

Our ePublications Offer: • Analytics – We Analyze and report

everything.

• How many viewed your eCatalog?

• Where did they from?

• How long did they spend on your

Publication?

• What pages did they view?

• Did they share the publication?

What Does The catalog Offer? • ePublications offer Appeal

• Most clients prefer Electronic

Media

• ePublication readership &

effectiveness has steadily been on

the rise

How Do We Market? Marketing can be accomplished by you, us, or a

combination of both.

Database e-mail Marketing From certified lists of

known users of your product line. These lists

can come from your e-mail Contact List,

Customer Lists or a certified list management

firm.

A well designed e-mail is then sent to list. This

e-mail can take the role of a News Letter.

Typical

Marketing

e-Mail or

e-Newsletter

Pitfalls of Standard eBooks

Many eBook developers lack greater

function

No links to purchase

Difficult to market

No SEO (Search Engine Optimization)

No Analytics of use

Requires special app, machine, format

Our ePublications Are Designed

For Business

eCatalogs USA Format All Catalogs are web based

Requires only any internet Connection, any

browser on any platform

Allows for SEO

Allows for better product analytics

Allows for end customer to purchase

product faster and easier.

Allows client to stay in touch with you

Other Benefits With an eCatalogs USA ePublishing:

Movies, music and slide shows can be

added

Our ePublications can be easily shared by

client’s customer (Viral Distribution)

Our ePublications can be downloaded in

ePub or MOBI format by your client

Your Client or reader has greater control of

readability

A White Paper

Click here for perhaps the best White Paper

on e-Publications:

http://www.slideshare.net/shsengupta/e-book-

white-paper-shivaji-sengupta-may-2010

eCatalogs USA We look forward to your visit to our website

or e-mail requesting information:

Website: http://eCatalogsUSA.com

Contact: info@eCatalogsUSA.com

Demo:

http://ecatalogsusa.com/ecatalogs/AviaryDr

Thank You For Your Interest.

Please Check Back For More.