Dustin Hartzler

13 WordPress Mistakes to AvoidYou’re Doing it Wrong

ConquerYourWebsite.com

About ME

Dustin Hartzler from Dayton OhioHeavily Involved with WordPressDeveloper (HartzlerDM.com)Podcaster (YourWebsiteEngineer.com)Instructor (ConquerYourWebsite.com)

DustinIsLive.com

Today’s GAME PLAN

Most Common MistakesSolutions to the MistakesQuestions

Shortcut Your Way to Successfully Using

WordPress

Mistake #0 USING WRONG TYPE OF WORDPRESS

WordPress.com vs. WordPress.orgThis presentation will focus on self-hosted WordPress

Mistake #1 NOT REMOVING INITIAL SETTINGS

How to FIX

Customize your Title & TaglineEnable post name permalinksSet your time zone

Mistake #2 ABSOLUTELY NO BACKUP

Rollback if your site gets hackedRestore point if an update crashes your siteDon’t lose years worth of content if your server crashes

How to FIX

Install a pluginBackupBuddy or BackWPup

ConfigureForget about it!

Mistake #3 NOT USING BETTER WP SECURITY

How to FIX

Install Better WP SecurityConfigure all 21 itemsEnable Limit Login Feature

Mistake #4 NOT TRACKING TRAFFIC FROM DAY 1

Set up a Google Analytics AccountOr set up a WordPress.com account for JetpackDo this early and verify it’s working

How to FIX

Sign up for an accountgoogle.com/analytics or wordpress.com

Install & configure pluginVerify it’s working after 3 days

Mistake #5 A EXTREMELY SLOW SITE

A WordPress site is dynamicIt’s resource intensiveLong load times without a caching plugin

How to FIX

tools.pingdom.com or gtmetrix.comInstall W3Total CacheConfigure to optimize your site

Mistake #6 NOT TARGETING EXACT KEYWORDS

Google likes WordPress sitesBut you need to say what’s on each pageWhen each page is optimized, your site will rank higher in search results

How to FIX

Install WordPress SEO by YoastConfigure site wide defaultsOptimize each page and post

Mistake #7 NOT COLLECTING EMAIL ADDRESSES

The money’s in the listA direct way to communicate with your fansAutomate this with a service like MailChimp

How to FIX

Sign up for a free MailChimp AccountCreate a listInstall MailChimp pluginAdd plugin to sidebarCreate a freebee to encourage sign ups

Mistake #8 NOT STAYING UPDATED

How to FIX

First create a backup restore pointUpdate WordPress as soon as it’s releasedUpdate plugins and themes as necessary

Mistake #9 INSTALLED BAD PLUGINS

How to FIX

Look for plugins with cover imageMake sure they’ve been updated recentlyLots of downloads

Mistake #10 USING HUGE POORLY NAMED PICS

How to FIX

Resize images before uploadingGive images a descriptive nameInclude Alt Text so Google and screen readers know what is being displayed

Mistake #11 Content Isn’t Shareable

People will share content if:It’s great contentIt’s easy to share

This will bring more traffic to your site

How to FIX

Easiest: Install Jetpack plugin and enable sharingInstall one of the thousands social sharing plugins

Mistake #12 NOT USING THE POWER OF 24/7

Your website is running 24/7If you have items to sell, add them to your siteMake things extremely automated

How to FIX

To sell items, add WooCommerce pluginSet up a PayPal accountIn WooCommerce, set payment gateway to PayPal

How to FIX

People want instant gratificationIf you offer a free ebook, make sure it can be downloaded instantly

Mistake #13 NOT USING A CONTACT FORM

You want to make it as easy as possible for people to contact youHave a dedicated page called “Contact”

How to FIX

Install Contact Form 7 or Gravity FormsCreate a simple form:Name, email, message box

Verify it’s working

To RECAP

Mistake #1: Not removing initial settingsMistake #2: Absolutely no backupMistake #3: Site vulnerable to hackersMistake #4: Not tracking visitors

To RECAP

Mistake #5: A slow loading websiteMistake #6: Not targeting keywordsMistake #7: Not capturing email addressMistake #8: Website is outdated

To RECAP

Mistake #9: Installed bad pluginsMistake #10: Too large of imagesMistake #11: Content isn’t shareableMistake #12: Not using the 24/7 powerMistake #13: Not having a contact form

Any Questions?

Dustin Hartzler

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