@StoneyD

© 2010 Stoney deGeyter

© 2010 Stoney deGeyter

A B

G H

A B

G H

C D

I J

C D

I J

E

K

E

K

= spidered

= not spidered

© 2010 Stoney deGeyter

A

AB

C

D

E

F

G

H

I

K

L

O

P

M Q

J N

© 2010 Stoney deGeyter

© 2010 Stoney deGeyter

© 2010 Stoney deGeyter

www.example.com

example.com/

www.example.com/index.html

example.com/home.asp

© 2010 Stoney deGeyter

site.com/burton/snowboards/size/product.html

site.com/snowboards/size/burton/product.html

© 2010 Stoney deGeyter

http://

https://

© 2010 Stoney deGeyter

javascript:(onClick)

JavaScript:window.open(‘http://www.site.com’, ‘newWindow’)

© 2010 Stoney deGeyter

site.com/product.html?ID=123456789

site.com/product.html?ID=987654321

© 2010 Stoney deGeyter

Session 1Session 2

Session 3

© 2010 Stoney deGeyter

© 2010 Stoney deGeyter

<a href="http://www.site.com/page.html"/>

© 2010 Stoney deGeyter

www.example.com

www.example.com

www.example.com/page.html

www.example.com/page.html

© 2010 Stoney deGeyter

Products Shopping cart

Checkout

No Google

© 2010 Stoney deGeyter

<link rel="canonical" href="http://www.site.com

/page.html"/>

© 2010 Stoney deGeyter

© 2010 Stoney deGeyter

A

B

XLinks

to

Old URL, redirects to

B

Correct URL

© 2010 Stoney deGeyter

www.Pole Position Marketing.com@StoneyD