Duke Greenhill Partners - Transmedia-marketing

Post on 28-Jan-2015

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Comprehensive look at transmedia storytelling, marketing and branding in action.

Transcript of Duke Greenhill Partners - Transmedia-marketing

STORYTELLING WITHOUT BOUNDS

STORYWORLD

Graphic NovelsComics

Books

Film

GamesSerial Content

Fan Fiction

Community

User GenContent

STORY GAMEPLAY

COMMUNITY

SOCIAL ENTERTAINMENT

9ʼs Science Journal

TRANSMEDIA CAN BE USED TO:

1. tell stories 2. develop concepts 3. rehearse with actors 4. build audiences 5. market and promote 6. develop new revenue streams

Feature Film Series

Interactive Comic

Player Remixes Mobile Live Events

www.HEADTRAUMAMOVIE.com

FEATURE FILM

SERIES Mobile episodesMicro-narratives

GAMESCasual games with hidden cluesARG online & real worldInteractive Comic Mobile application

PANDEMIC

LIVE EVENTS

GLOBALREMIX

SERIALCONTENT

SOCIAL GAMES

HiM FEATURE FILM

PREQEUL /SEQUEL

* MARKET CONDITIONS * AUDIENCE CONSUMPTION * ADVANCEMENTS IN TECHNOLOGY

A PERFECT STORM

Producers Guild of America establishes a transmedia producer credit

Well know producers and directors embrace transmedia -Brian Grazer signs first look deal with Blacklight – last week Disney Acquires “The Runner”-Tim Kring develops transmedia extensions to Heroes and original CFG-CSI creator Anthony Zuiker launches LEVEL 26 -Guillermo del Toro starts Mirada a transmedia studio -Tom Hanks company Playtone launches a transmedia project

Money flows into the category Fourth Wall Studios a transmedia shop secures 15 million for transmedia studio and has direct access to $200 million dollar fund

Studios continue to use transmedia to market and promote Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes

Brands embrace transmedia Reebok creates “Secret Life” with F1 Racer Lewis HamiltonNike transforms London into a game boardBing partners with Jay-Z to produce DecodedMattel: Ken and Barbie