Driving your Social Strategy · OWNED EARNED PAID. Converging Media SHARED OWNED EARNED PAID. vs....

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Transcript of Driving your Social Strategy · OWNED EARNED PAID. Converging Media SHARED OWNED EARNED PAID. vs....

G E T W I T H T H E F U T U R E

Driving your Social Strategy

Emily RasowskyDirector of Marketing Strategy

@erasowsky @socialdriver

Why The Dress?

Because it’s all about you.

Our Partners

put$people$at$the$center$

put people at the center

Converging Media

SHARED

OWNED

EARNED

PAID

Converging Media

SHARED

OWNED

EARNED

PAID

vs.

Audience Intelligence

vs.

WE BELIEVE...

The future is bright

All progress is social

The drivers make history

20 Million Impressions25% Site Traffic 15,120 Entries

From social media SubmittedAcross digital media

Goal: 5% Goal: 1.5M Goal: 1,000

108 Applications

From New Data Science Recruits

G E T W I T H T H E F U T U R E

Emily RasowskyDirector of Marketing Strategy

@erasowsky @socialdriver

Driving your Social Strategy