Post on 27-Dec-2015
Insert Brand Image Here
Our Team
Our Drivers
Media Exposure
PR – Social Media
Our Engine Program
Our Cars
Why NHRAConnection Points
• Passionate and sponsor loyal fan base of 16.3 million avid NHRA fans in US
• Ability to create deeply engaging marketing platforms that generate brand awareness and integrate sponsors into the NHRA race experience through ownership of key assets
• Strategically targets a young male audience but also has strong female appeal
• Diverse and desirable fan base that provides sponsors the ability to reach a broad spectrum of demographics
• Value proposition at the team / league level is second to none. Sponsorships are available at a more palatable price point for a sizable impact
• Emotional branding with one of the most relatable and uniquely American connection points with consumers: speed, power and the American car culture
*additional NHRA league information and demographics in appendix
The Opportunity• Partner with Paul Richards Racing Top Fuel or Funny Car teams
• Promotional & Marketing Rights to our Drivers, Team, Cars & Facility
• Primary Partner Branding on vehicle as well as on all team equipment, crew uniforms & driver firesuits
• Business to Business support to leverage our key business relationships
• Comprehensive Turn Key PR and Social Media campaign to support partnership & marketing objectives
Top Fuel Overview
• Among the fastest-accelerating machines in the world
• 7,000-horsepower
• Cover the dragstrip in less than 3.8 seconds at more than 325
mph
• Top Fuel cars are 25 feet long and weigh 2,320 pounds in race-
ready trim
What is Top Fuel
Funny Car Overview
• Similar to their Top Fuel counterparts but with a shorter
wheelbase and the engine in front of the driver
• Carbon-fiber body that loosely resembles a production-based
automobile
• Cover the dragsrtip in 4 seconds and can exceed 315 mph
What is Funny Car
Our TeamPaul Richards Racing:• Need more info here• Brief history on how the team started• Year team was formed• Record• Classes run• Etc
Our DriversFunny Car Driver
Paul Lee:
• Nearly 35 years of drag racing and driving experience • First race as at age 17 • Driven many different race cars, starting with a 15 second Plymouth Duster
and then working his way down the ET ladder to his first funny car at age 30 • Graduated Summa Cum Laude (highest honors) from the Wharton Business
School at the University of Pennsylvania, has two post-graduate degrees in business and law (MBA & JD) from Rutgers University, and is a member of the New Jersey Bar Association
• Paul is the Owner and President of McLeod Racing, LLC, a worldwide leader in the high performance automotive aftermarket clutch and driveline industry
Your CarXYZ Company Funny Car or Top Fuel Car
• Include Imagery HERE of what the car could/would look like. Brands want to visually see how their brand would come to life in this sport
PR / Social MediaWeekly coverage and constant social media
coveragePR:
• Weekly press releases• Brand relevant stories & targeted media• Internal messaging to employees
Social Media:• Daily updates on twitter by team & drivers• Daily updates on Facebook by team & drivers• Emails to employees from Drivers w/ tune in messages & updates
Media ExposureESPN2 Coverage
• Households Average 791K per weekend broadcast with over 1mm viewers per Nielsen
• 2011 NHRA Finals Average Rating = .48• Male 25 – 54 – Avg. 621,010 viewers
• 2011 NHRA Qualifying Average Rating = .33• Male 25 – 54 – Avg. 415,381 viewers
Paul RichardsOwner
richardsracing2002@yahoo.com561.662.6320
Thank You we welcome the opportunityto work together