Post on 13-Jul-2015
Driving Massive Traffic for
Sales & Lead Generation
In-Depth Discussion of Various Traffic
Sources & Strategies to drive affiliate sales,
such as Facebook, Google, PPC, RTB, and
extending the long tail
Affiliate Summit West 2015 - Las Vegas
Speakers
Ian Fernando
Bryant Hussey
Derek Lester
JJ Alan
Why Paid Traffic Is Better
● Faster Resultso as in data usage and optimization
o Faster Revenue
o Faster Lead Capture
● No Wait for Data
Facebook vs Google vs RTB
● Social Demographics
● Keyword Demographics
● Website Demographics
● BIG DIFFERENCE
● Ad does the Selling
Understanding Traffic Sources
There are several types of traffic sources as we
just mentioned previous. Each source is
different from each other, the data is different
from each other.
Cross Data Contamination
No one source of traffic should be treated as
equal. Google Data shouldn’t be compared to
Facebook data.
Only variable that is consistent is ROI. Is the
traffic source making me money or not.
BIG Volume vs Niche Volume
Volume is base of clicks or even views. CPC vs
CPM. There are marketers that spend 10-100k
a day on ad spend, while there are ones that
concentrate on 100$ a week.
Niche volume are also calculated to the minute
demographic instead of letting the ad earn the
click.
What is a Viable EPC? CTR?
● Care only about ROI
● Create a baseline
“Underdogs of Traffic Sources”
Rev Content
Ad Blade
Taboola
Outbrain
- Managed Traffic Sources
- Post Pay Traffic Costs
Advertising Intelligence
Aggregated Solutions:
WhatRunsWhere.com
AdBeat.com
LotsOfAds.com
SocialAdNinja.com
Advertising Intelligence
Manual:
- Create FB Account for the targeted
demograph your looking for. Or simply use a
family/friend.- Watch newsfeed and right hand side ads
Advertising Intelligence
Manual: Use the new Facebook “Posts Search” type in
keywords like: “Diet” “Weight” “Miracle” “Dr Oz” “Belly”
Advertising Intelligence
Do a simple google search for: “Sponsored by RevContent”
Advertising IntelligenceCreate yahoo account, scroll down… Use browser’s
Search function and type in the word: “Sponsored”
Customer Lifetime Value
Customer Lifetime Value
What is the end-to-end value of your customer
relationship?
How do you increase the lifetime value of your customer?
Customer Lifetime Value
Build Long-Term Relationships & Brand Loyalty
Customer Lifetime Value
Build Long-Term Relationships & Brand Loyalty
● Always have your customers best interest in mind
Customer Lifetime Value
Build Long-Term Relationships & Brand Loyalty
● Always have your customers best interest in mind
● Feel like a partner, not a customer
Customer Lifetime Value
Build Long-Term Relationships & Brand Loyalty
Upsells & Cross-sells
Customer Lifetime Value
Upsells & Cross-sells
● Choose the right products - relevant recommendations
Customer Lifetime Value
Upsells & Cross-sells
● Choose the right products - relevant recommendations
● Relay benefits of additional products
Customer Lifetime Value
Build Long-Term Relationships & Brand Loyalty
Upsells & Cross-sells
Incentives and Rewards
Customer Lifetime Value
Incentives and Rewards
Customer Lifetime Value
Incentives and Rewards
● Free gifts
Customer Lifetime Value
Incentives and Rewards
● Free gifts
● Stay clear of heavy discounts
Customer Lifetime Value
Build Long-Term Relationships & Brand Loyalty
Upsells & Cross-sells
Incentives and Rewards
Superior Customer Service
Customer Lifetime Value
Superior Customer Service
● Phone
Customer Lifetime Value
Superior Customer Service
● Phone
Customer Lifetime Value
Superior Customer Service
● Phone
● Social Media
Customer Lifetime Value
Increased Customer Lifetime Value = Increased Revenue