Driving Business through LinkedIn Branding and Engagement

Your Professional Online Presence:

Driving Business through LinkedIn Engagement

David J.P. Fisher

PresidentRockStar Consulting

@dfishrockstardfish@rockstar-consulting.com

Help or Hurt?

Obligatory Social

Media Stats Ahead

CEB Challenger Study 2011-2012

Social MediaSocial MediaResults

How the Digital Eco-System Helps

Social Busine

Value Buildin

Relationship

Development

Pipeline Creatio

Search & Research

The Optimized Profile

• What problems does this person solve?• Who does this person serve?• How would I engage with this person?• Where can I find more information?• Why would I reach out to this person (as

opposed to someone else who saves the same problem for the same people)?

Write this down

1. What is my business goal?2. Who is my most important

audience?3. How do I want them to see me?

Control Your Sharing

First ImpressionsWould you want to do business with yourself?

Profile HeadlineLike the headline of an article.

Don’t bury your lead be obvious!

“I ________ with/for/at ________”

“Helping _______ with _______”

Profile Headline

Profile PhotoPhotos generate 7-8x more traffic

Pictures are worth 1,000 words

What do your 1,000 words say about you?

Profile Photo

Contact Info Box

The Summary

What Do You Do

Your Differentiator

Something Profersonal™

Add Multimedia

Alignment

Current Experience

Short Description

Recommendations if they are Allowed

Add Multimedia

VideoOrganizational VideosClient-Approved MaterialPersonal Speaking

Slide DecksConference AppearancesClient Briefs

PicturesTeam PicturesFacilities/Offices

PDFsResumesInfographics

Multimedia

Add Multimedia

Previous Experience

Focus on Transferable Experience

Include all Relevant Positions

Share Your Story, Not Your

Resume

Reading Profiles

Content(What You Say)

Consistent(Does it Match?)

Context(How it’s Said)

Tell YOUR Story

Breaking the Stalemate

The Strength of Weak Ties

Dunbar’s Number = 148

Balancing Reach and Trust

Ability to Connect

Right to Call

Find Your Balancing Point

Strangers

Inner Circle

Expanding the Circle• With Your Existing Network – Import Your Contacts

• Add Your Weak Connections – “People You May Know”

• Invite Aspirational & New Contacts – With a Purposeful Introduction

Quick and Dirty BrandingVisibilit

Reputation

Brand Message

I Got a Guy…

Reading Other’s Brands

Content(What You Say)

Consistent(Does it Match?)

Context(How it’s Said)

Don’t add LinkedIn to your “To Do List”

LinkedIn is how you do your “To Do List”

Take the Conversation Offline

See You Online

Thank you!dfish@rockstar-consulting.com

Linkedin.com/in/iamdfish

Driving Business through LinkedIn Branding and Engagement

Social Media

Transcript of Driving Business through LinkedIn Branding and Engagement

Branding with LinkedIn

Kit.me 2.0 - Personal Branding - LinkedIn e Pinterest

Virtuel branding og Networking på LinkedIn

Higher Education Branding on LinkedIn - EducationConnect 2014

Personal Branding - LinkedIn USC Webinar

Personal Branding & LinkedIn for Project Managers 2015

Business Development / Personal Branding using LinkedIn

Driving Results Through LinkedIn

LinkedIn personal branding

Linkedin Slideshare Driving Force Btec

Driving brand awareness on LinkedIn

Personal Branding on LinkedIn (Arabic)

01 LinkedIn - Branding

Branding yourself on Linkedin

Personal Branding and Linkedin

Personal Branding and LinkedIn Workshop

Webcast LinkedIn e AIDP: Employer Branding

LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker

Personal Branding and LinkedIn Networking - 72U, 72andSunny

Personal Branding en LinkedIn