Driving Broadband Adoption

David Keyesseattle.gov/tech

Cost effective community adoption programs

E-natoa 4/11/11

22

Digital Inclusion Framework

Digital Inclusion The goal of equity in information technology access, literacy and meaningful content

Broadband Deployment & AdoptionDistribution of infrastructure…followed by prevalence and equity in use

Community technologyThe strategy, programs and services to help reach digital inclusion

2

Digital Inclusion includes

For residents, businesses and community orgs

The Vulnerable & Adoption NeedsDiffering awareness of b’band valueKey barriers to adoption include awareness & training, cost, security, and maintenanceCell phones as first platform?Fluency in applications varies greatlyPersonal relevance and content personalizationTrusted teachers & settings

Strategic FoundationsDesignated staffAsset mappingNeeds research & evalCapacity building networks

Support Capacity Networks

City tech advisory board

State

Council on Digital Inclusion

Funder meetings

Grantee meetings

Community ed materials & events

Partner with content providers

Technology Matching Fund

Seniors Training Seniors

Public Internet terminals & centers

Free cable Broadband service

Get Online Week

Communities Online

PugetSoundOff.org

Programs & Projects

Technology Matching Fund

2 to 1 return Builds life skills and tech skills Increase funding capacity Increase volunteers Builds community assets

Youth Civic engagementOnline portal & skills trainingBring leaders to youthWeb 2.0 tools

Tech support

Libraries

Culture/Faith Centers

Youth

Community Centers

IT Training

Human Services Housing

Schools

SeniorsDifabled Immigrant

CONFUSEDUnemploye

d

Work Centers

Business

ConnectivityHardware/ Software

Relevant Content Referral