Chris Leong

Director Strategy – Soft Space

DREAM BIG, ALWAYS BELIEVE

ABOUT MEProfessional

• Engineer with a MBA with University of Strathclyde

• Co-Author of “Like me, Follow Me” – a book on Social Media

• Microsoft MVP for Client Development 2009

• Former head of commercialization for Cradle Fund

• Development of the Angel Investment ecosystem

• Introduction of the Angel Investment Tax Incentive

Fun

• Amateur Photographer

• Over optimistic marathon runner

ABOUT SOFT SPACEA Mobile Payments Technology Company established in March 2012 that can “transform” every smart devices to a payment accepting terminal

WHAT WE DO

All you need is your standard issue smartphone and at least EDGE connectivity

The Soft Space Payment App: Enter the amount, process the card, authorise the transaction & issue an e-receipt

Attach the chip card reader to the mobile device with the Soft Space app = Instant Card Acceptance Terminal

BENEFITS

Cost Efficiencies

Great buyingExperience

Mobility & Convenience

Security

INTERNATIONALLY RECOGNIZED

Europay, MasterCard & Visa (EMV) Top 3 (Cartes-Asia) MasterCard (MPOS)

Program Certified

1st in Asia to obtain EMV Level 2 Certification for MPOS.

1st company to have a major EMV MPOS rollout in Asia with Kasikorn Bank

Certified as one of MasterCard's preferred MPOS solution providers.

Developed Digital Ordering Platform for iPad at all Sakae Sushi restaurants in Malaysia

THE JOURNEY SO FAR…..

KASIKORNBANK - THAILAND

COMING SOON…

WAS IT EASY….?

COMMON OBSTACLES

Too young Malaysian Tech? Slow tech adoption

1. Right People, Right Place, Right Time

2. Leverage

3. Build local, Aim Global

HOW DID WE DO IT?

天时，地利，人和

3 DRIVING FORCES -

ReinforceReinforce

Fun Facts

• 1.1 billion out of 5 billion mobiles are smartphones*

• 62% of smartphone users are aged 25-34*

• 87% use the phone while on the go**

• 2 million + Malaysian use smartphones**

• 3 out of 4 browse the web using their phones**

MOBILE REVOLUTION

Fun Facts

• 39% use the phone while going to the bathroom

• 48% use the phone while eating

• 13% use the phone while having a meaningful conversation

MOBILE REVOLUTION

NEXT GEN OFCONSUMERS

Leverage

RIDE THETSUNAMI OF CHANGE

OUR STRATEGY

Low distribution cost

The power of smartphones

Need of mobility

THE GAP

CROWDFUNDING

• 536 crowdfunding platforms• $5.1b raisedKickstarter • 101,679 projects • $563 million raised• Olloclip raised apprximately $68,000

EDUCATION - KHANACADEMY

• Over 4200 videos• 6 million unique students visited each month • Curriculum circulated in 20,000 classrooms

around the world. • Volunteers have translated Khan’s videos

into 24 different languages.

MOBILE PAYMENT

• $670billion in 2015 on the transaction in mobile payment

• 2015 1 billion smartphones shipped globally• 141 million users globally

TASK RABBIT – CROWD OUTSOURCING

• $37.7 million in funding• 4,000 tasksrabbits• 9 CitiesPopular tasks• Photographers, Fix Ikea• Shopping • Delivery

Build local, Aim Global

BUILD FOR THE WORLD

BRAIN POWER RULES

NIMBLE AND FLEXIBLE

A CRAZY TEAM

SMALL GUYS VS. BIG GUYS

WHO MOVED MY CHEESE??

RUN…..

Email: chris.leong@softspace.com.my

LinkedIn: http://my.linkedin.com/in/chrisle0ng

THANK YOU