Do you know WHAT IT IS ?

‘Bureom’ means all kinds of nutslike walnut, pinenut, chestnut, peanut. Korean has an interesting tradition related to Bureom.

That is ‘Breaking Bureom’. The 15th day of the new year accord-

ing to the lunar calendar, all family members get together and

bite Bureom in the morning.

NEW YEARFULL MOONLUNAR JANUARY 15th

‘ Jeongwol Daeboreum ’It is called

It was very important day to Korean.On this day, people played a lot of traditional event.Most of them are based on two superstitious wish.

five-grain rice nine herbs laver wrapped rice

BureomEar Quickening wine; Cheongju

What would we EAT on jeongwol daeboreum?

“ ”

What would we DO on jeongwol daeboreum?

“ ”

burning Dal-jipRitual to pray for a good harvestand defeat-evil by burning Dal-jipmade of bamboo and brush

Tug-of-warPlay to pray for a good harvest by pulling the line weaved straw

Juibul noriCeremony to prevent pestsand pray a good harvestby placing the fire in field.

Tread JishinCeremony pray to complexgod in the house

Chajeon noriHoist down oppnent leaderto pray for a good harvest of each other

Selling heatBy saying ‘ Buy my heat ! ’ to other,people believe they can reducethe heat during summer season

The process breaking Bureom

WASH BUREOMThe process breaking Bureom

in the night before Jeongwol Daeboreum

WASH BUREOMThe process breaking Bureom

in the night before Jeongwol Daeboreum

WISH LUCKof the new year with family members together

WASH BUREOMThe process breaking Bureom

in the night before Jeongwol Daeboreum

WISH LUCKof the new year with family members together

BITE BUREOMstrongly wih your teeth

The rules when you bite Bureom

BITE AT ONE GOto break Bureom with your back tooth

The rules when you bite Bureom

BITE AT ONE GOto break Bureom with your back tooth

THROW AWAYthe first broken Bureom for the god of the earth

The rules when you bite Bureom

BITE AT ONE GOto break Bureom with your back tooth

AS MUCH AS AGE

THROW AWAYthe first broken Bureom for the god of the earth

The rules when you bite Bureom

The reason why Bureom is produced

production

The origin of the word ‘Bureom’ is from ‘Busreom’ the Korean word which means skin boil. Nuts contain unsaturated fatty acid that can fertilize skin. People could not obtain enough nutrient before, eating Bureom is the efficient way to keep skin from boil.

The health of teeth is said the one of the five good bless. It is believed that biting hard nuts promote the function of teeth so it helps the hardness of teeth.

THROWAWAY

It is believed that biting Bureom, the broken sound throw away bad spirits then it will be peaceful that year.

Which figure the Bureom is showed

expression

It is believed that the sounds breaking the bureom make evil be frightened,and make them run away. It is told as a part of fairy tales, called ‘ Goblin and hazelnut ’

FAIRYTALE

Hazelnut

GIFTSETNowadays, Bureum gift set appears in market,department store as a present for New year.

HANDS-0NEXPERIENCEEVENTIn the past, Breaking -bureum was anin-house event with family members.But now it is maintained a hands-on expe-rience event on a state wide scale.

How Bureom affects people’s life

FOR HEALTHNUTRIENT

RECIPE :

Making new kinds of food using Bureom is a new trend nowadays. It can catch both good tastes and health especially for kids.

FOR HEALTHNUTRIENT

RECIPE :

Many other events in Jeongwol Daeboreum are disappeared nowadays because most of them are for agricultural communities.But Boreom is the one still remained thanks to their simple scale.

However, Bureom is also changed. People do not follow the old regulation anymore.They are showed simple dish or snacks for kids or student still remaining health issue but their su-perstitious meaning or process is almost faded out.

HEALTHfor

TEETH & SKIN

SIMPLE DISHconsidering

HEALTHfade out

THROWAWAY

BAD SPIRIT

key word for design request

TASK

Require The superstitious faces of Bureom is also attractive enough to maintain, we think.You should put these three keywords.

SOUND

BREAK / BITE

Throw away FEAR

sound from hard things broken

That is no matter using one or both.

Bureom has a meaning against evil but that sounds quite an old story so we develop the meaning as throwing away fear of kids.

We recommand one more keyword but if youthink it is too hard to do, then skip it.Two option keywords can be in or out,that doen’t matter.

recommand

GOOD FOR HEALTH ‘Good for Health’ doesn’t need to be related to some kind of foods.

option 1

AS MUCH AS AGE ‘Biting Bureom as much as your age’ is an interesting keyword but it depends on you.

option 2

TEETH The choice depends on you.

Recommand/options

KIM YOOSUNG | proverbs104@naver.comKIM JIYOON | eprangia90@naver.comKIM YESOL | asdc4@naver.com