Dr. Chris Belcher, Superintendent Michelle Baumstark, Community Relations Coordinator Columbia...

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Communicating Funding Issues

Dr. Chris Belcher, SuperintendentMichelle Baumstark, Community Relations Coordinator

Columbia Public Schools

Deep funding

cuts for schools

in state budget

Michigan

It’s a Nationwide Situation

School funding

cuts to hit in

JanuaryIndiana

All school districts freeze

teacher salariesOhio

Class size incity schoolsrises

New York

School district cuts athletics

Arkansas

School district

cuts all sports

programsCalifornia

Music programs face cuts

Minnesota

Budget plan cuts books and school staffVirginia

It’s a Statewide Situation

School district

budget reduced

by $3 millionLiberty

Budget cut talks

begin, officials

talk tax hikeLindbergh

High school teachers to teach 6 of 7 periods

Lee’s Summit

Vo-tech teacher extended days reduced by 50%Fort Osage

District cuts

$18 million

from budgetSt. Louis

Public schools

ask teachers to

take pay cutSt. Louis

SROs cut due to school budget cuts

Troy

School budget cuts unpopular but crucialKansas City

It’s Also a Columbia Situation

Schools face

budget knife,

job cutbacks

Columbia Daily

Tribune

Schools detail

possible cutsColumbia Daily

Tribune

Schools set to balance budget

Columbia Daily Tribune

Board cuts $5.2 million from budgetColumbia Daily Tribune

District is

mulling cuts,

Belcher tells

facultyColumbia Daily Tribune

Schools consider

cutting back on

SROsColumbia Daily

Tribune

Budget cuts hit model programColumbia Daily Tribune

Schools’ revenue crunch stirs talk of cutsColumbia Daily

Tribune

Three straight years of budget cuts

Cuts to date total nearly $18 million

Reduced more than 220 FTE

Frozen salaries

Difficult internal & external climate

Columbia’s Situation Analysis

Increase awareness among stakeholders

Involve stakeholders in the decision-making

process

Communicate facts to stakeholders

Develop key messages

Lessons Learned

Focus on existing & future program qualities

Maintain the value and reputation of the

district

Have a plan and be strategic

More Lessons Learned…

Implementing Lessons Learned

Increase awareness among stakeholders

oTake advantage of opportunities to communicateoUse a mixture of communications tools to reach

multiple audiencesoNever under estimate the power of face-to-face

meetings

oDon’t forget to communicate internally first

Stakeholders

Take advantage of opportunities to

communicate

o Board of Education Meetings

o Special Forums

o Committee Meetings

o Media Coverage/News Releases

o Existing Publications

i.e. print, electronic, video

Stakeholders

Use a mixture of communications tools to reach multiple audiences

o Print

o Electronic

o Video

o Social Media

o Face-to-Face

Stakeholders

Never under estimate the power of face-to-face meetings

o Committee Meetings

o Speaking Engagements

o World Café

o Bond Issue Election

Stakeholders

Don’t forget to communicate internally first

o Internal Web site

o Special Meetings with Internal Stakeholders

o Belcher V-Log

Stakeholders

Belcher V-Log

Belcher V-Log

Stakeholders

Involve stakeholders in the decision-making process

o Establishment of Board Finance Committee

o Board of Education Meetings

o Employee Advisory Councils

o Input from Administrators/Coordinators

o Community Input/Engagement

Stakeholders

Communicate facts to stakeholders

o Be honest

o Be transparent

o Communicate early and often

Stakeholders

What are you doing

Why are you doing it

How will you do it

When will it happen

Develop Key Messages

Develop Key Messages

Equity

Efficiency Reorganization

Focus on existing & future program qualities

o Don’t forget the good things about your

district

o Mission, Vision and Goals

o Budget parameters map the course for

planning

Focus on the Future

Focus on the Future 2010-11 Budget Parameters

o Operate salary schedules, including educational credit

o Maintain benefits plan

o Support district portion of career ladder funding

o Build year-end balances to a minimum of20 percent for 2013-14

Maintain the value and reputation of the district

o Maintain trust

o Use credible and trusted spokespeople

o Speak for the heart and the head

o Respond to rumors

o Own your problems

o Continue to share the good news

Maintain Your Reputation

Have a plan and be strategic

o Start early

o Learn from mistakes

o Use your resources

o Involve stakeholders

o Evaluate results

Have a plan

o Climate improving

o Positive feedback

o Still a great school district!

Evaluation: Where is CPS Today

Contact Us:

Dr. Chris Belcher, SuperintendentColumbia Public Schools(573) 214-3410cbelcher@columbia.k12.mo.us

Michelle Baumstark, Community Relations CoordinatorColumbia Public Schools(573) 214-3960mbaumsta@columbia.k12.mo.us

Access Presentation Information: www.columbia.k12.mo.us/MOSPRA.php

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