Post on 24-Mar-2016
description
_OUGD 503 _Responsive
Douwe Egberts Coffee
‘Generate excitement about Douwe Egberts coffee, and create a desire for better coffee at home.
TMG; The youthful.
New packaging/ Communications. THE INSTANT RANGE
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_OUGD 503 _Responsive
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3D Proposal, Step by Step communications of how the pacakging will open.
Concept; Moderate the amound per portion, creating a product that is more obtainable and affordable (on a regular basis) for younger consumers. The aesthetics of the triangles also sit comfortably in the home environment.
_OUGD 503 _Responsive
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_Creative campaign. Raise excitement and commotion among a younger audience, oblivious to the taste of Douwe Egberts.
-Birds eye view of 6 triangles per section. Displaying shelf formations.
_OUGD 503 _Responsive
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Photography / Placed in the home context, Promotional campaign and slogan - Coffee when your on the go, Coffee when your
feeling low...In an instant