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BUILDING BUSINESS PROFIT BY BUILDING BUSINESS PROFILE

WHY PROPELLER?

BESIDES TOP-RANK TRADITIONAL PR SKILLS, WE OFFER• B2B social media and organic SEO• Exec team Media training by Propeller CEO Martin Loat• Digital experts ourselves with new B2B apps unit• Creative partners who can produce animation, infographics and video content

EXPERTS

in PR for media, advertising and digital companies

on all trade media and events enabling forward planning

ADD VALUE

by spotting opportunities and making them happen

NETWORK WE WRITE

articles for you to save you time

PORTFOLIO

of clients with mutual benefits to create shared opps

of influencers that we utilise to benefit you

BREADTH AND DEPTH OF EXPERIENCE

WHAT OUR CLIENTS SAY ABOUT US

“Propeller understands our business model and ethos, which enables them to proactively grasp every relevant opportunity that arises. Their hard work and dedication to our business has made sure that we are represented in the right way, to the right media.”

Jason Goodman, CEO Albion

“We’ve had awesome success in building a brand in the market place here...and all thanks to Propeller. The coup was my appearance on the BBC’s The Money Programme with Sir Martin Sorrell and Rupert Murdoch which is testament to Propeller’s ability to access the media in Europe.”

Cameron Yuill, CEO, AdGent Digital

“Propeller has been an important partner for goviral in the creation of our brand and the communication that we’ve wanted to share with the market. They are a very exciting company to work with.”

Jimmy Maymann, Founder, goviral and SVP, AOL (following AOL acquisition of goviral in 2011)

THE PROPELLER TEAM

OUR OWN NETWORK OF INFLUENCERS

Propeller’s extensive network of digital, publishing and advertising influencers share ideas on Propeller TV.

Claudine CollinsManaging DirectorMediaCom

Nigel SharrocksCEO Northern EuropeAegis Media

Jonathan AllanSales DirectorChannel 4

Stephen MironCEOGlobal Radio

Mark HoweMD Agency Operations UK & Europe, Google

Cilla Snowball Group Chairman and CEO AMV BBDO

Propeller’s extensive network of digital, publishing, and advertising influencers share their ideas on Propeller’s Youtube Channel

PROPELLER’S APPROACHPropeller believes that to deliver truly effective and

measurable communications results for our clients, we must identify and shape compelling content that engages the

influencers they need to reach. We do this by Turning Up The Volume, Adding Value and Thinking Big across Online, Offline

and Eyeline™ channels.

EXAMPLES OF OUR WORK

PROPELLER PR OUTPUTS

Propeller secured Linkdex a Company Launch interview

with The Telegraph, followed up by a recurring series of instructional pieces on the

Telegraph website to reinforce key messages to the target market and boost the

company’s own SEO rankings.

Propeller secured Linkdex a Company Launch interview

with The Telegraph, followed up by a recurring series of instructional pieces on the

Telegraph website to reinforce key messages to the target market and boost the

company’s own SEO rankings.

MAXIMISING COMPANY LAUNCH

Boosting Linkdex’s own traffic and SEO rankings,

the first two online articles generated 30

facebook likes and nearly 170 tweets.

Links to the Linkdex website generated 155 visits with the lowest

bounce rate.

Boosting Linkdex’s own traffic and SEO rankings,

the first two online articles generated 30

facebook likes and nearly 170 tweets.

Links to the Linkdex website generated 155 visits with the lowest

bounce rate.

Simultaneously, Propeller arranged an interview on Sky News to explain SEO and Linkdex to a wider technology audience.

Propeller places entrepreneurial clients in Money Week’s “My first million” slot to publicise their business successes.

Featuring TH_NK CEO Tarek Nseir in the FT’s business

wisdom slot positioned him as a business leader

Featuring TH_NK CEO Tarek Nseir in the FT’s business

wisdom slot positioned him as a business leader

RAISING DIRECTOR PROFILE

Propeller secured the prestigious “How I

Made It” interview slot in the Sunday Times for

Tarek Nseir

Propeller secured the prestigious “How I

Made It” interview slot in the Sunday Times for

Tarek Nseir

RAISING DIRECTOR PROFILE

THOUGHT LEADERSHIP

Following Goviral’s sale to AOL for $96 million in 2011 Propeller

exploited the news to place founder Jimmy Maymann in a

business feature about life after the deal, which appeared in the FT’s am briefing email as well as

in print and online

Following Goviral’s sale to AOL for $96 million in 2011 Propeller

exploited the news to place founder Jimmy Maymann in a

business feature about life after the deal, which appeared in the FT’s am briefing email as well as

in print and online

By placing regular coverage in key national and industry channels Propeller generated regular new business for AdGent Digital.

We helped build the profile of AdGent Digital CEO,

Cameron Yuill, and placed him on The BBC Money Programme - ‘Future of

Newspapers’ – alongside Sir Martin Sorrell and Rupert

Murdoch.

We helped build the profile of AdGent Digital CEO,

Cameron Yuill, and placed him on The BBC Money Programme - ‘Future of

Newspapers’ – alongside Sir Martin Sorrell and Rupert

Murdoch.

RAISING PROFILE

Propeller set up an interview with Jason Goodman CEO of digital-led ad agency Albion to explain why advertising needs technicians and data

experts. It was a half page in the Daily Telegraph and led to many contacts being made.

Propeller set up an interview with Jason Goodman CEO of digital-led ad agency Albion to explain why advertising needs technicians and data

experts. It was a half page in the Daily Telegraph and led to many contacts being made.

THOUGHT LEADERSHIP

CONTENT CREATIONPropeller worked with goviral to create Top 10s of the most viewed virals to secure blanket national coverage and build the reputation

of goviral as leaders in viral distribution

Propeller worked with goviral to create Top 10s of the most viewed virals to secure blanket national coverage and build the reputation

of goviral as leaders in viral distribution

SPEAKER PLATFORMS

Shaun Gregory, MD, O2 MediaShaun Gregory, MD, O2 Media

Paul Hayes, Managing DirectorNews International CommercialPaul Hayes, Managing DirectorNews International Commercial

Tarek Nseir, founder and CEO, TH_NK

Mads Holmen, Planning Director, Goviral

Propeller delivers speaker opportunities that get you in front of the influencers you want to reach

Propeller optimised its expertise in the media and tech space and partnered

with Cision to conceive and create The UK’S tech influence 25 infographic, topped by the BBC’s Rory Cellan-

Jones.

Propeller created a static version and an interactive one pulling in tweets

from the Tech Influence 25.

Propeller optimised its expertise in the media and tech space and partnered

with Cision to conceive and create The UK’S tech influence 25 infographic, topped by the BBC’s Rory Cellan-

Jones.

Propeller created a static version and an interactive one pulling in tweets

from the Tech Influence 25.

SHAREABLE CONTENT

CREATING VIDEO CONTENT

To support the launch of video adserving company Vindico and create thought leadership, Propeller used its extensive network of contacts to create a video promoting the strength of the online video market.

INDUSTRY LEADER DINNERS

Claudine Collins, Head of

Investment, Mediacom

Claudine Collins, Head of

Investment, Mediacom

Nick Bampton, Commercial

Sales Director, Channel Five

Nick Bampton, Commercial

Sales Director, Channel Five

Paul Wright, Chief Digital Officer, OMD

Jon Claydon, Chairman, Work Club

Stephen Miron, CEO,

Global Radio

Stephen Miron, CEO,

Global Radio

Jonathan Allan, Sales Director,

Channel 4

Jonathan Allan, Sales Director,

Channel 4

Ellie Edwards, MD,

Quisma

Ellie Edwards, MD,

Quisma

James Wildman, MD & VP Sales

UK, Yahoo!

James Wildman, MD & VP Sales

UK, Yahoo!

Martin Loat, CEO, Propeller

Linda Grant, MD, Metro

Andrew Stephens,

CEO, Goodstuff

Andrew Stephens,

CEO, Goodstuff

Propeller brings together our established networks of influential business people to create networking opportunities for our

clients.

For more info, please contact:Mihiri Bonney

0044 203 301 5335Mihiri.Bonney@propellergroup.com

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