Do you still remember what is the ELEMENT of ART?

Part I: Color Foundations

The Basic Principles

of COLOUR theory

What is COLOR?

Color is the aspect of things that is Caused by different qualities of light Being reflected or emitted by them.

“Colors are the native language of the subconscious.”- Carl Jung, Psychiatrist

Understanding the principles of color theory and its use in Design industry.

The basic Principles of COLOUR theory

Colour History

Colour has been investigated and used for more than 2000 years. Throughout history.

Many different civilizations have experimented, have learned and have used colour. We are still learning today about how colour affects us and its importance in our lives.

The basic Principles of COLOUR theory

Earliest Times of Colour

There are lists on papyrus dating back to 1550 BC of colour "cures". The ancient Egyptians have been recorded to have been using colour for cures and ailments.

Later on in history, the Greeks considered colour only as a science. Amongst others, abandoned the metaphysical side of colour, concentrating only on the scientific aspect. Fortunately, despite this, the knowledge and philosophy of colour was handed down through the ages by a few.

The basic Principles of COLOUR theory

Ancient Egyptians used color for therapy

The Middle Ages

A pioneer in the field of colour, Isaac Newton in 1672, published his first, controversial paper on colour.

He developed the useful Newton color circle which gives insight about complementary colors and additive color mixing.

One of his contributions was the idea that white light is light containing all wavelengths of the visible spectrum.

The basic Principles of COLOUR theory

Newton color circle

Modern Day Thinking

We are lucky that now we are all able to choose any colour we like and can buy products of any colour freely.

This was not always the case. In times gone by, the pigments used to dye fabrics violet/purple were very expensive and, therefore, only available to the wealthy.

The basic Principles of COLOUR theory

“Black is not a bad colour” - Said Queen Victoria

The Future of Color

20th century, color been use in very positive ways.

• Business• Branding• Products• Fashions• Designs• Hospitals• Prisons

Colour has a great deal to offer us and can be found all around us in nature.

The basic Principles of COLOUR theory

Why study colour theory?

If you are involved in the creation or design of visual documents, an understanding of colour will help when incorporating it into your own designs.

The basic Principles of COLOUR theory

WHY COLOUR IS SO IMPORTANT?

Choices regarding colour often seem rather mystical, as many seem to base

decisions on nothing other than "it looks right." Although often told I had an eye for colour, the reason why some colours worked together while others did not.

Communicating ColourColour when you use correctly can guide the view of eye to watch is important

The basic Principles of COLOUR theory

Communicating ColourWhat is red? Candy apple red, blood red, catsup red, rose red... to try and communicate a specific hue is difficult without some sort of coding system.

The basic Principles of COLOUR theory

exercise: describe what related to RED,BLUE, YELLOW, GREEN, ORANGE etc…

The basic Principles of COLOUR theory

Studio Exercise

The basic Principles of COLOUR theory

Laying Out Your Own Color Palette

Next Week Classes

The Colour Wheel

The basic Principles of COLOUR theory

Student need to bring :

Poster Color

Drawing Brush

Geometry Set

A3 Size Drawing Block

30cm Long Ruler Plastic Cup

• Old Fabric/cloth• Old newspaper