DJH Advertising off the page Advertising 2012

Post on 29-May-2015

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Advertising presentation on creativity and media use for off the page advertising, presented by DJH Advertising.

Transcript of DJH Advertising off the page Advertising 2012

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Off-the-Page Expertise-----

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DJH ADVERTISING

- Founded in 1985 - Full service agency - Creative

Advertising, Catalogue design, Artwork Production & Media Planning & Buying

- Specialist in response advertising in all mediums

- ECMOD Award Winners- Clothes, shelving and storage, gifts,

cars, houses, double glazing, gardening, toys, jewellery, watches and zoo’s

- Catalogue Exchange Member

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What Can Off-The-Page Achieve?

Build Brand Awareness

Build your buyers database

Generate Direct Sales

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Customer Profile

Media Plan

Media Rate Negotiation

Scheduling

Advertisement Creative

Advertisement Production

Response Analysis

DJH’s Advertising Service

Award Winning Creative

Advertising That Gets Results

Selling Gifts off the Page

Creative that Sells

Branding Build Response

Media Planning & Buying

Specialist in Press and Magazines

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Latest readership, circulation, rates & audience profiles

Mediatel Online Planning System

Regional planner - by postcode, by town, create an area Regional Mapping

* Radio * TV * Press * Regional Press * Online

Latest news, readership, circulation, rates & audienceprofiles

Top ABC1 55+ Magazines

Media

Need A Response Environment

National Press Circulation Increases on Saturday

Full in-house ProductionFacilities

Vital for Late Space

Ad Title Media Cost

Production Cost

Item Price

No. Orders

Gross Revenue

Cost of Stock

Gross Profit

ST112 Magazine £4,000 £55 £80 150 £12,000 £6,000 £1,945

Off-The-Page Advertising

Achievement:

150 new customers

£1,945 profit

Seen by 1,735,000 adults

Response Analysis

“Go to Agency” for Late Space - reliable, quick turnaround

Contact Ian Jones to get started:

01273 206157email: ianj@djhadvertising.co.uk

For An Off-the-Page Campaign