DIY SEO Tactics for Small Business Owners !

#DIYSEO!

DigitalSherpa’s 12 in 12 Webinar Series, presents:

Today’s Agenda!

Q&A will immediately follow today’s presentation • Post questions using Go-to-Webinar Chat Box • Tweet your questions using #DIYSEO

Do-it-yourself search engine optimization tactics specifically designed for the small business owners - presented in 12 information packed slides.

Justin Fishaw Director, Content & Social DigitalSherpa justin@digitalsherpa.com @fishaaaw

David Christopher Sr. Inbound Marketing Manager OPUBCO dchristopher@opubco.com @davidmchris

1st - 20%

10th - 1%

3rd - 7%

2nd - 10%

How Does Search Engine Optimization (SEO) Work?!

Relevance What your website says it is about Authority What other websites say your website is about Local SEO Convincing search engines you are local!

Google Keyword Planner: http://bit.ly/16X4xFn

1: Relevance!

•  Page Title •  URL •  H1 •  H2

•  Image Alt

•  Body Copy

2: Authority!

1.  Number of linking domains 2.  Authority of linking page/domain 3.  Relevance of linking page/domain 4.  Where the link points to 5.  Authority doesn’t flow through some links (advertising)

11. Is this a legitimate link?

Keyword Difficulty!

Ways to Build Authority!

Sustainable ➢ News Websites/Press Releases

➢ Posts on Industry Blogs

➢ Vendor/Supplier Relationships

➢ Professional Associations

➢ Business Directory Listings

➢ Job / Events Promotions

➢ Scholarships & Sponsorships!

Dangerous ➢ Press Releases Services ➢ Article Directories ➢ Link Schemes/Link Farms ➢ Link Exchanges ➢ Comment Spam ➢ Paid Links

3: Local SEO Optimization!

Local SEO Ranking Factors!

1.  (Good) Reviews 2.  Real business address (not PO BOX or residential) 3.  Citations: name, address, phone number (NAP) 4.  Website with good relevance & authority 5.  Correct categories 6.  Centroid bias!

Spay Neuter Experts Organic Search Traffic!

+2,016%

Questions?!

David Christopher Senior Inbound Marketing Manager @davidmchris dchristopher@opubco.com