Post on 19-Jun-2020
DIVISION III#whyd3
Fundraising: A Roadmap
To Success
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2019 CONVENTIONORLANDO
• Welcome and introductions.
• Fundraising issues.
• Collaboration with campus development.
• Annual operating budget.
• New athletics facilities.
Agenda
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• Electronic fundraising.
• Fundraising successes.
• Panelist Q&A.
• Key takeaways.
Agenda cont.
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• Bridget Belgiovine, AD, Wellesley College.
• Bobby Davis, VP, University of Scranton.
• Meg Stevens, AD, Averett University.
• Jason Verdugo, AD, Hamline University.
• Gary Williams, VP and AD, Wittenberg University.
Panelists
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2019 CONVENTIONORLANDO
• Text D32019 to 22333
• You will get a confirmation message “You’ve
joined NCAA Fundraising Session (DIII)”.
Polling Instructions
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DIVISION III#whyd3
Test Question
Will you have time to visit Mickey and Minnie
Mouse while in Orlando?
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2019 CONVENTIONORLANDO
• Find a partner.
• Share fundraising issue/concern(s).
• Text questions.
Discussion
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DIVISION III#whyd3
Collaboration with
Campus Development
Bridget Belgiovine
Director of Athletics & Recreation
Wellesley College
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Gain respect and “friendraise”.
o Alumnae/alumni, parents/families, donors,
friends of athletics & corporate sponsors.
Vision
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2019 CONVENTIONORLANDO
Develop athletics plan.
o Support college mission & goals.
o Focus on partnerships.
o Clear articulation of needs.
• Capital, facilities, operating, salaries.
Strategy
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2019 CONVENTIONORLANDO
Build relationship with development.
o Treat as “Experts”.
o Meet “where they are”, “follow their lead”.
o Understand institutional priority & focus.
• Annual fund, leadership gifts, endowments, capital.
Commitment
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Partnership and trust is key.
o Formal reporting or liaison model.
• Regular meetings and communication.
• Access to data/reports/call notes – direct or
request.
• Contact and connection with Senior Development
Officers (SDOs) and donors.
Collaboration
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Develop Short & Long Term Goals.
o Recognition of effort is similar regardless of donor
gift level – critical in athletics.
o Celebrate the “wins” – big & small.
o Stewardship of SDOs and donors.
o Any and all gifts are important!
Success
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Gary Williams, PhD
Director of Athletics & Recreation
Wittenberg University
Fundraising for Annual Operating Budget
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100%
Budget Relieving Annual Giving
Team Fundraising
Athlete/Parent Contributions
Reduce Costs
0%
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2019 CONVENTIONORLANDO
Investment in Apparel Vendor
Restructured Staffing Model
Creation of a Master's In Coaching Program
Strategic Sport Additions
Transportation Contract
Accountability
Fundraising Opportunities
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2019 CONVENTIONORLANDO
Program
Non-Cap Equipment
Transportation
Meals
Hotel
Technology
Capital/Facility Expense
Recruiting
Memberships
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2019 CONVENTIONORLANDO
Non-Cap Equipment Transportation
Leverage apparel agreement
Equipment purchases
Audit & Inventory annual and semi-annual purchases
Single Vendor Non-
conference scheduling
NCAC scheduling
Break travel
Single Vendor
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2019 CONVENTIONORLANDO
Memberships Technology
Dues to coaching associations
League and NCAA dues
Rental fees
Program &
PersonalCoverage on video exchanges & essential software
HC coverage on enhanced video/software programs
Equipment Rotation
Tech
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Hotel Meals
Scheduling to avoid
Admin advance booking
Consistent experience
HotelScheduling to avoid extra meals
Dept. policy on number of meals for contests
Reduce snack purchases & increase dining plans
Meals
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Recruiting Cap/Facility Expenses
Car rental agreement
Hotel and meals
Fees
Recruit
Goals, nets, pads, etc.
Uniforms
Facility upgrades
Cap $
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1. Review of accounting and budgeting processes and procedures.
2. Renewed discipline & increased volume with vendors: apparel, equipment, transportation, dining, hotels.
3. All scheduling (times, days) must be vetted out to reduce unnecessary costs.
Strategies from Within
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2019 CONVENTIONORLANDO
4. Fundraising expectations.
➢Program specific goals ($ per team + Break & Non-con travels).
• Department raffle (sell tickets over Thanksgiving; conduct in January - all but costs to programs).
• Entertainment cards (sell for $30, buy for $15 – all $ to program).
• Player packs.
• Department & program golf outings.
• Tiger Club plan in conjunction with Advancement for annual and capital needs.
Strategies from Within
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DIVISION III#whyd3
Fundraising for New Athletics Facilities
Jason Verdugo
Director of Athletics
Hamline University
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2019 CONVENTIONORLANDO
New Athletics Facilities
1. Internal vs external – showcasing Return On
Investment (ROI).
2. Immediate need vs long term strategic vision
of the institution.
3. Opportunity to service the entire institution
and community (partners).
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DIVISION III#whyd3
Electronic Fundraising
Meg Stevens
Director of Athletics
Averett University
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The old vs the new
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Why switch?
1. Convenience for people to give.
2. Faster.
3. Actually cheaper without mailings.
4. Better tracking.
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Why switch?
5. Text to give feature.
6. New (younger) population.
7. Visually more appealing.
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• Find a partner.
• Share fundraising successes and
accomplishment(s).
• Text questions.
Discussion
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Panelist Q&A
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• Articulate vision and strategy.
• Focus on institutional impact, not just athletics.
“See the big picture”.
• Collaborate with Development office. Build a team
with campus partners.
• Consistent language from key university employees.
Key Takeaways
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• Products, discounts, and gifts in kind provide
meaningful funds and may be difficult to quantify,
yet important to leverage.
• Do not underestimate the power of financial
discipline and internal operations to “raise funds”.
• Stewardship of donors.
Key Takeaways
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Questions?
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