Self-Customized BottleDiversity

Ng Kian TatCai ZhihaoTan Hui TriciaSoe San LinnPaing Min Htwe

Problem and Solution

What problems do we face regularly? Many small but important items lying around

Tendency of misplacing them

Have to conduct frequent checks to ensure items are there

Hassle to search for small items in our bags

How to solve?

Simple!

Gather all the necessary items needed

Find a way to ‘piece’ them together as one

Grab and go without worries

Your Ultimate Solution!

Our one and only Self-Customized Bottle

Bottle serves as a housing for attachments

No more hassle of searching for items in bags

Simply attach compartments as needed to bottle

Our bottle must…

Be User-friendly

Be new to the market

Enable compartments to be attached to it securely

Have the unique feature of self-customization

Unprecedented Design using Lego System Convenient

Compartments can be attached and detached easily

Attractive and innovative

Made to suit individual preferences

Final Product

Prototype LEGO feature fused

into one wall of bottle

Straw system- replaceable

500ml capacity

Eastman Tritan copolyester

Attachments

Stationery holders

Card holders

Decorative Figurines

Pills Compartments

Straw system

Straw system

Process

1st Prototype

A portable and easy to use water bottle with multiple functions

1st Prototype

1st Prototype

Water

Stationery Watch

Name tent holder

2nd Prototype

Based on findings from feedback from our 1st presentation and further market research, 2 main functions of bottle: pill and stationery compartments

Use of grooving mechanism to slot in compartments

Pill compartment

Stationery compartment

2nd Prototype

3rd Prototype

A more innovative way of attaching the compartments – LEGO customization

Easier way of drinking from bottle – straw system

3rd Prototype

Market Research

Market Research

Conducted on 50 students from tuition centre

Purpose: To gather feedback on our final product

82%

18%

Do you find it too troublesome to bring small items everyday?

Yes

No

96%

4%

Is our product creative/innovative/new to you?

YesNo

68%

32%

Is it practical to have such a bottle?

Yes

No

$15 $20 $25 0%

10%

20%

30%

40%

50%

60%

70%

80%

How much are you willing to pay for a bottle like this?

Competitors’ landscape

Competitors’ landscape

Blue Ocean Strategy

New idea allowing users to attach multiple compartments to the bottle

Also enables users to display their creativity by designing their own bottle

Competitors’ landscape

A competitive market for water bottles

Various uses that come along with water bottle???

Why this project

Why this project?

Based on the result of market research,

Projected revenue= $15 X 5000 bottles

= $75,000

Why this project?

Cost items Projected cost per bottle

Manufacturing of Bottle $6

Bottle Mould $10, 000/ 5000= $2 (only for 1st shipment!!)

Compartment $1

Straw + Cap $1.50

Miscellaneous $0.50

Total $11

Projected cost of sales= $11 X 5000 bottles= $55,000

Based on quotations from Tong Huat Pte Ltd,

Rogers’ Bell Curve

Why this project?

Operating profit = $75,000 - $55,000

= $20,000

To gain market share, even if we sell the bottles at $12 each, We still have

Operating profit = $(12-11) X 5000 bottles

= $5,000

Sure WIN!!

Business Plan

Business plan

Deal Flow connection

Technology Enterprise Commercialisation Scheme (TECS)

Marketing Strategy

Marketing Strategy

Discounted price to attract users

Advertisements

Sustainable Competitive Advantage

Sustainable Competitive Advantage

Upon launch of our product,

Feedbacks from users on new design of bottles and potential compartments

Continued source of revenue through constant new releases of compartments

Thank You

Q & A