My Viral Video Marketing Campaign Pitch

If my viral video is chosen out

of the selection of pitches

today, I will use the technique

of Stop-motion animation.

Though Stop-motion is a time

consuming endeavour, I have

valid experience using the

medium, and can bring this

knowledge to the table if my

idea is selected.

The video will work on both a

viral and commercial level for

DiVA using the tagline…

But what does this mean?

Well, with help from an outside

source, drawings of actual

real-life Diva’s will represent

that “inner” DiVA and supply

the video with the characters

that will be animated.

Here are some examples of

Diva’s that may be used for the

video…

And the style of art for the

characters….

The storyline to the video will

follow the tag-line, “Find your

inner DiVA”

The characters in the video will

be unwrapping a present.

Layer by layer, the “Find your

inner …” tagline will be

revealed.

Until the last layer of the

present reveals the DiVA logo.

Here is an example of the kind of animation that I would like to use for the video: http://www.youtube.com/watch?v=zqb7PeY7I2M&feature=related http://www.youtube.com/watch?v=MSPIDbcaQus&NR=1 http://www.youtube.com/watch?v=gU0NDWBhGbc&feature=related http://www.youtube.com/watch?v=58nLHhE277Y&feature=related

So why should you choose my idea?

I believe that my pitch answers

to the brief. Not only is it an

original idea, but it is short,

snappy, and it get’s to the

point of what DiVA is all

about.

No matter how old you are;

what experience you have, we

all have the ability to be an

apprentice on the DiVA

scheme.

Thank you for you watching!