Post on 16-Jan-2017
Turun kauppakorkeakoulu Turku School of Economics
WHO IS WATCHING CLOUD – ANGELS OR DEMONS?
Tingting Lin
DISRUPTED DISRUPTIONSLessons from Potential Disruptive Innovations that barely disrupted
Abayomi BaiyereUniversity of Turku, Finland speak2ab
Abayomi Baiyere
This paper was presented at The XXV ISPIM Conference – Innovation for Sustainable Economy & Society, Dublin, Ireland on 8-11 June 2014.
Turun kauppakorkeakoulu Turku School of Economics
BACKGROUND
Introduction Methodology Results & Analysis Discussion & Contributions
Turun kauppakorkeakoulu Turku School of Economics
BACKGROUND
Introduction Methodology Results & Analysis Discussion & Contributions
Turun kauppakorkeakoulu Turku School of Economics
MOTIVATION
Methodology Results & Analysis Discussion & Contributions
Introduction
Turun kauppakorkeakoulu Turku School of Economics
MOTIVATION
Methodology Results & Analysis Discussion & Contributions
Introduction
Turun kauppakorkeakoulu Turku School of Economics
MOTIVATION
Methodology Results & Analysis Discussion & Contributions
Introduction
Turun kauppakorkeakoulu Turku School of Economics
MOTIVATION
Methodology Results & Analysis Discussion & Contributions
Introduction
However…
When really can an innovation be considered a disruptive Innovation?
Potential DI Disrupted DI
Turun kauppakorkeakoulu Turku School of Economics
OBJECTIVE
Introduction Methodology Results & Analysis Discussion & Contributions
key attributes that characterizes disrupted disruptions and potential disruptive innovations…
lessons can be extracted from DD & PDI for managers facing threats of disruptive innovation…
Identify and Inform about
Turun kauppakorkeakoulu Turku School of Economics
DATA SOURCE
MethdodologyIntroduction Results & Analysis Discussion & Contributions
Literature Review | Expert Interviews | Archival Data
Turun kauppakorkeakoulu Turku School of Economics
CONCEPTUALISING POTENTIAL DI
Introduction Results & Analysis Discussion & ContributionsMethodology
Nature of Disruptive InnovationsDifficult to label ex-ante It is a relative phenomena.
Pot
entia
l Dis
rupt
ive
Inno
vatio
n
Turun kauppakorkeakoulu Turku School of Economics
CONCEPTUALISING DISRUPTED DISRUPTION
Introduction Results & Analysis Discussion & ContributionsMethodology
Pot
entia
l Dis
rupt
ive
Inno
vatio
n [P
DI]
Disruptive Innovation[DI]
Disrupted Disruption [DD]
Turun kauppakorkeakoulu Turku School of Economics
DIFFERENTIATING PDI, DD & DI
Introduction Results & Analysis Discussion & ContributionsMethodology
Turun kauppakorkeakoulu Turku School of Economics
DIFFERENTIATING PDI, DD & DI
Introduction Results & Analysis Discussion & ContributionsMethodology
DI D
iffer
entia
tion
Fram
ewor
k
Turun kauppakorkeakoulu Turku School of Economics
PDI CASE EXAMPLE
Introduction Results & Analysis Discussion & ContributionsMethodology
Mob
ile-D
riven
Inno
vatio
n
Turun kauppakorkeakoulu Turku School of Economics
PDI CASE EXAMPLE
Introduction Results & Analysis Discussion & ContributionsMethodology
1 - Directly valued by high paying customers 2 - Valued as a supplement rather than a substitute 3 - Creates new market 4 - Appeals directly to same customers 5 - Not necessarily simpler/ more convenient but rather different. 6 - Serves existing consumers 7 - Not necessarily simpler however cumbersome to mount 8 - Adoption currently in the infancy stage
Turun kauppakorkeakoulu Turku School of Economics
DD CASE EXAMPLE
Introduction Results & Analysis Discussion & ContributionsMethodology
Google Docs
Nintendo Wii
Tata Nano
Minicomputers
Turun kauppakorkeakoulu Turku School of Economics
DD PROPOSITIONS
Introduction Discussion & ContributionsMethodology
Proposition D (Direct competition): If the initial offering of a Potential Disruptive Innovations is not ‘directly competing’ for the
mainstream customers, the chances of ultimately becoming disruptive is higher.
Results & AnalysisDiscussion & Contributions
Turun kauppakorkeakoulu Turku School of Economics
DD PROPOSITIONS
Introduction Discussion & ContributionsMethodology
Proposition I (Ignore): If a potential disruptive innovation is acknowledged 'early and not ignored', the likelihood of it
significantly disrupting the market position of the responder can be limited.
Results & AnalysisDiscussion & Contributions
Turun kauppakorkeakoulu Turku School of Economics
DD PROPOSITIONS
Introduction Discussion & ContributionsMethodology
Proposition V (Velocity of adoption): The 'velocity of adoption' of a potential disruptive innovation is one of the parameters that can
significantly determine if it will eventually develop to be disruptive.
Results & AnalysisDiscussion & Contributions
Turun kauppakorkeakoulu Turku School of Economics
DD PROPOSITIONS
Introduction Discussion & ContributionsMethodology
Proposition E (Entrants): New ‘entrants' to a market/industry are more likely to disrupt than incumbents.
Results & AnalysisDiscussion & Contributions
Turun kauppakorkeakoulu Turku School of Economics
DIVE MODEL
Introduction Discussion & ContributionsMethodology Results & Analysis
Discussion & Contributions
Turun kauppakorkeakoulu Turku School of Economics
CONCEPTUALISING DISRUPTED DISRUPTION
Introduction Discussion & ContributionsMethodology
Pot
entia
l Dis
rupt
ive
Inno
vatio
n [P
DI]
Disruptive Innovation[DI]
Disrupted Disruption [DD]
By Design
By Response
Results & AnalysisDiscussion & Contributions
Turun kauppakorkeakoulu Turku School of Economics
Y O U
T H A N K
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speak2ab
Abayomi Baiyere