Post on 12-Jan-2015
description
DISPLAYS Dull to Dazzling!
Presented by Susan WagnerSmart Retailer Magazine
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The Goal of a Good Display
Highlight Product
Set the Store’s Theme and Tone
Catch Your Customers’ Attention
Create an Interesting Atmosphere
Make It Easy to Buy
A Good Display Needs…
A Focal Point
A Good Display Needs…
A Focal Point
A Good Display Needs…
Height
A Good Display Needs…
Height
A Good Display Needs…
Height
A Good Display Needs…
Movement
A Good Display Needs…
Movement
A Good Display Needs…
Movement
A Good Display Needs…
A Theme
A Good Display Needs…
A Theme
A Good Display Needs…
Color
A Good Display Needs…
White Space
Now
Add the Dazzle!
Add Dazzle With…
Interesting Backdrops
Add Dazzle With…
Interesting Backdrops
Add Dazzle With…
Interesting Backdrops
Add Dazzle With…
Interesting Backdrops
Add Dazzle With…
Great Props
Add Dazzle With…
Great Props
Add Dazzle With…
Great Props
Add Dazzle With…
Great Props
Lighting
Add Dazzle With…
Great Props
Lighting
Add Dazzle With…
Lighting
Add Dazzle With…
Color
Add Dazzle With…
Color
Add Dazzle With…
Color
Add Dazzle With…
Color
Add Dazzle With…
Color
Add Dazzle With…
Something Exciting
Add Dazzle With…
Something Exciting
Add Dazzle With…
Something Exciting
Add Dazzle With…
Something Exciting
Add Dazzle With…
Something Exciting
Take a Display Beyond with…
Signage
To AnnounceProducts
Take a Display Beyond with…
Signage
To IntroduceNew Products
Take a Display Beyond with…
Signage
To SpeakDirectly toYour Customers
Take a Display Beyond with…
Signage
To SpeakDirectly toYour Customers
Take a Display Beyond with…
Signage
EncourageSales
Take a Display Beyond with…
Signage
Encourage Sales
Take a Display Beyond with…
Signage
To Tell What the Product Is
Take a Display Beyond with…
Signage
To Tell What the Product Is
Take a Display Beyond with…
Signage
To Show aProduct’sPopularity
Take a Display Beyond with…
Signage
To Show aProduct’sPopularity
Take a Display Beyond with…
Signage
To ProvideGift Ideas
Take a Display Beyond with…
Signage
To EntertainYour Customers
Take a Display Beyond with…
Signage
To EntertainYour Customers
Take a Display Beyond with…
Signage
To EntertainYour Customers
Take a Display Beyond with…
QR Codes
To Give CustomersMore Info
Take a Display Beyond with…
QR Codes
To ShowHow a ProductIs Made
Take a Display Beyond with…
QR Codes
To EncouragePeopleto InteractWith You
Take a Display Beyond with…
QR Codes
To Give Selling or Decorating Tips
Take a Display Beyond with…
QR Codes
To PromoteSpecials
Take a Display Beyond with…
QR Codes
To Sell WhenYou Can’t
Take a Display Beyond with…
Video
To HelpSell byProvidingMore Info
Take a Display Beyond with…
Video
To HelpSell byDemonstrating Other Options
Take a Display Beyond with…
Video
To Sell Custom Merchandise
Take a Display Beyond with…
Special Displays
To HighlightCertain PricePoints
Take a Display Beyond with…
Special Displays
To HighlightGifts to Go
Take a Display Beyond with…
Special Displays
To Showcase Local Products
Take a Display Beyond with…
Special Displays
To Give a Senseof Quality
Take a Display Beyond with…
Special Displays
To Promote Gift Certificatesor OtherStore Amenities
Take a Display Beyond with…
Special Displays
To Promote Gift Certificatesor OtherStore Amenities
Take a Display Beyond with…
Special Displays
To HighlightGifts for CertainCustomerCategories
Take a Display Beyond with…
Special Displays
To PromoteContests(and buildyour database)
Take a Display Beyond with…
Demonstrations
To EncourageInteraction withYour Employees
Take a Display Beyond with…
Demonstrations
To EncourageInteraction withYour Employees
Displays are the Powerhorse of Your Business
Help Them Do Their Job!
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