Post on 13-Apr-2017
Amanda DaliGreg VasquezJanvictor ZamoraElizabeth Sarellano
Luca TaloneBranko GalonjaNicholas TaitagueZachary Soloski
Current Global Strategy: Transnational
Headquartered in California
Park and Resort operations in US, France, China and Japan12
Proposed Global Strategy: Localization
High pressure for local responsiveness
Different cultures around world but the Disney Brand is still intact12 13
Robert Iger
CEO
Jay Rasulo
CFO
Operations and Finance
Jayne Parker
CHRO
Employee Relations
Susan O’ Day
CIO
Security and Privacy
Current Structure: Global Function Division Structure
branko galonja
cxGlobal Matrix Structure
branko galonja
Fulfillment Oriented Culture
INCUBATOR
Project Oriented Culture
INCUBATOR
Power oriented Culture
FAMILY
Role Oriented Culture
EIFFEL TOWER
Task Emphasis
Hierarchy
Personal emphasis
equity Current Organizational Culture
branko galonja
Fulfillment Oriented Culture
INCUBATOR
Project Oriented Culture
INCUBATOR
Power oriented Culture
FAMILY
Role Oriented Culture
EIFFEL TOWER
Task Emphasis
Hierarchy
Personal emphasis
equity Proposed Organizational Culture
branko galonja
International Entry StrategyWholly-owned subsidiary or
Greenfield Investment
Rely on Disney’s brand recognition, Help keep the Disney image intact
Higher risk, Higher Control
CSA-FSA MatrixStrengths - Internal
1. Brand recognition2. Diversified entertainment business3. Localization of products4. Competency in acquisitions
Weakness - Internal
1. Overdependence on North American Market
2. Protection of intellectual property3. Differing goals among divisions
Strengths - External1. Natural, agricultural, energy and mineral
resources2
2. Skilled labour force: Education level above the regional average 2,3
3. Democratic political system2
Combined (Cost Leadership and
Differentiation)St-I1/3:We-E1/2
DifferentiationWe-I1:St-E2
Weakness - External1. Dependency on the prices of agricultural
commodities: Pro-cyclical fiscal policy2,3
2. Poor financial intermediary (budgetary policy)2,3
3. Mediocre business environment2,3
4. Insufficient investment in energy and transport2,3
5. No access to international financial markets2,3
Cost LeadershipSt-I1/3:We-E1/2/3
Focused DifferentiationWe-I1:We-E1-5
Janvictor Zamora
Marketing Mix: Product
Annual Passes
Park Hoppers
Vacation Packages
One Day Tickets
Amanda Dali
Marketing Mix: PriceMarket Penetration strategy (start low and slowly raise prices)
Over time prices will become marginally higher than local theme park prices (due to the Disney Brand)
Brazil - Beto Carrero World $2644
Argentina - Parque de la Costa $2107
Example: Disney - Start ~ $205 after time ~ $270Packaged Pricing Start with Tickets per day - add on:
*days*park hoppers*other activities (golf, shows)*hotel*dining packages (character breakfast)
Amanda Dali
11
Marketing Mix: PromotionAdvertising should be centered around Family10
*Strong Social Media - TV - Radio Campaigns8
*Residential Continuous Promotions*Grand Opening Offer
Amanda Dali
Marketing Mix: Place/distribution
Theme Park Construction:*Hire local construction
companies*Hire local chefs, clothiers,
distributors
After Opening of Disneyland Argentina
*use local food, music, souvenir options*highlight South American attractions (e.g.
California Adventure) Amanda Dali
ProductionMemorabilia
Park Creation
Staff Training
Premiere Park Services14
Zachary Soloski
Local IssuesTransportationInflationPolitical CorruptionElections
Greg Vasquez
TransportationTraffic congestion5
Transport related air pollution5
Greg Vasquez
Inflation
40% inflation rate in Argentina (2014)1
Greg Vasquez
Political Corruption2015 death of federal prosecutorConspiracy regarding President Cristina Fernandez de
Kirchner6
Greg Vasquez
Picturedright: Alberto Nisman.
ElectionsOctober 24, 2015New president will likely lead to economic
improvements9
Greg Vasquez
From left to right:Daniel Scioli, Sergio Massa, Mauricio Macri.
FinanceLuca
Argentina’s real GDP growth rate was 2.9% in 2013
Corporate Tax Rate in Argentina is 35%
Companies that are not from Argentina can repatriate any investment done in the country.
Any foreign company must change their currency into Argentine’s pesos in order to function
If a company receives an investment from another country that is not from Argentina, they are obliged to deposit30% of that amount in a bank
Sources1“A Vacation from inflation”. The Economist. Web. May 4,2015. http://www.economist.com/blogs/americasview/2013/05/argentinas-dollar-tourists2"Argentina." Coface: For Safer Trade. Coface, n.d. Web. 30 Apr. 2015. http://www.coface.com/Economic-Studies-and-Country-Risks/Argentina3"Argentina: Risk Assessment." GlobalEDGE: Your Source for Global Business Knowledge. Michigan State University,
n.d. Web. 30 Apr. 2015. http://globaledge.msu.edu/countries/argentina/risk
4"Beto Carrero World." Parkscout RSS. N.p., n.d. Web. 01 May 2015.
http://www.parkscout.com/attraction/beto_carrero_world/amusement-park-animal-park-in-praia-de-armacao-pehna-sc-santa-catarina
5“Buenos Aires: Plan for Sustainable Mobility”. City Climate Leadership Awards. Web. May 4, 2015.
http://cityclimateleadershipawards.com/buenos-aires-plan-for-sustainable-mobility/
6Gilbert, Jonathan. “Puzzling Death of a Prosecutor Grips Argentina”. The New York Times. Web. May 4, 2015.
http://www.nytimes.com/2015/01/20/world/americas/alberto-nisman-found-dead-argentina-amia.html?_r=2
7"Información General - MAYO-." Parque De La Costa. N.p., n.d. Web. 01 May 2015. http://www.parquedelacosta.com.ar/infogral.php
Sources8"Lead Generation and Internet Marketing in Argentina." Lead Generation and Internet Marketing in Argentina. N.p., n.d. Web. 01 May 2015.
http://www.mvfglobal.com/argentina
9Manrique, Jenny. “Argentina’s Economy and the 2015 Presidential Elections”. Americas. Web. May 4, 2015
http://www.americasquarterly.org/content/argentinas-economy-and-2015-presidential-Elections
10"Marketing a Business in Argentina." Startup Overseas. N.p., n.d. Web. 01 May 2015. http://www.startupoverseas.co.uk/starting-a-business-in-argentina/marketing-a-business.html
11"Walt Disney World Ticket Prices 2015." SaveatWDW. N.p., n.d. Web. 01 May 2015. http://www.saveatwdw.com/blog/2015/2/23/walt-disney-world-ticket-prices-2015
12The Walt Disney Company. Annual Financial Report and Shareholder Letter. 2014. 14 Feb. Retrieved from http://thewaltdisneycompany.com/sites/default/files/reports/10k-wrap-2014_1.pdf 13The Walt Disney Company SWOT Analysis. (2015). Walt Disney Company SWOT Analysis 1-9. Retrieved from http://search.ebscohost.com.libaccess.sjlibrary.org/login.aspx?direct=true&db=bth&AN=100956435&site=bsi-live&scope=site 14Argentina. (n.d.). Retrieved May 8, 2015, from https://www.cia.gov/library/publications/the-world-factbook/geos/ar.html