The Power of Business Storytelling

Diane Windingland

Do you ever feel work is like this . . .

The Hero’s Journey

Current State (What is)

Transformed State(What Could Be)

YOU

Communication

It’s all about

Communicationfocused

clearIt’s all about

Communicationfocused

clear

message

It’s all about

Communicationfocused

cloudy

OverloadMeetingsMeetingsMeetingsPower Points

Email

Clutter

Details, Details, Details, Details

message

priorities

Alignment

chaos

managersdirectors

coworkers

brand implications metricschallenges contextgoalsConfusionpreconceptions

channels

unmanage

issues

Or . . .Direction

UnderstandingEngagement

Who is? •Faster than . . .•More powerful than . . .•Able to leap . . .

Story

Why Stories?

1. Stories are how we think

2. Stories are how we relate

Storytelling:A Brain Connection

Pop Quiz

3.14159

People Remember Stories

Stories Tap into Emotions

Stories Are Concrete

It’s not about

the statistics,It’s about

the story!

Are your presentations

like this?

Revis family North Carolina, U.S.A.

$341.98/week Spaghetti, potatoes, sesame chicken

• From the book “Hungry Planet”

U.S.A. Typical Weekly Food

Aboubakar family Breidjing Camp, Chad $1.23/week Soup with fresh sheep meat

• From the book “Hungry Planet”

Chad Typical Weekly Food

Or . . .

A picture is worth ____ _____.

A story is worth 1000 pictures!

Your turn . . .

Stories Connect

2 Main Ways to Connect

•Similarity »“I’m like you”

•Vulnerability »“I’m authentic”

?

When you connect you can convince.

“People don’t just buy our shoes, they tell our story”- Blake Mycoskie, TOMS Shoes