NYABFthe Direct Mailer by Alanna Santiago

Initial Sketches

Glorious Garden Festival

in the beginning...

NY Art Book Festival

Mock-Ups

dubbed- BORING

Simple Envelope:

in the flesh...

Seed box:

-fun and playful-nice typography-impractical :(

Mock-Ups (cont.)

CD case:

in the flesh...

This design was selected for it’s fun, features, and ease.

Mock-Ups

Splash of color

Round Two

-improved skyline-specified information layout-color cutout moon added

Initial Prints

In Color

-Print issues •edges •lining up •thin text

-Design issues •try reverse skyline •no grid/cohesion •apple image

Final Prints

Envelope

Envelopes

-black innards-white blank for easy address-continued color and theme-straight up classy

Final Prints

Outside

-flipped skyline-modernized back-pulls from inside

Invitation

Inside

-extend modern feel to sky of left side-exchanged NY silhouette for MOMA PS1 building -gave right side more presence and attention

Magnets

1.

3.

2.

In Progression

-fixed apple shape-photoshopped core finalized back info-awesome magnet

In Action!

FINThank You by Alanna Santiago