Post on 15-Jul-2015
Growing Your BusinessUsing Direct Mail
How to do more with less and getthe sales that your business needs!
PLUSPLUSMOREMORE
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pressrelease
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television
directmail
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telesales
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Vast Universe of Promotional Choices…Vast Universe of Promotional Choices…
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Online
searchengine
directmail
Offline
Popular SMB ToolsPopular SMB Tools
telesales
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School of Management
Direct Mail returns on average
$13 for every $1 invested
- Direct Marketing Association
Why Direct Mail?Why Direct Mail?
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School of Management
Online(passive)
email searchengine
directmail
Offline(active)
Active CommunicationActive Communication
telesales
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School of Management
Universal ReachUniversal Reach
Reach EVERY household and business in America
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Precise TargetingPrecise Targeting
Direct Response “Rules of Thumb”
The List (70%)
Offer (20%)
Creative (10%)
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Faster, Easier, and 50% Less Expensive
Online AutomationOnline Automation
1 2 3 4Select Mail ing List
house list broker sourced Zairmail sourced
Launch Campaign
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